Freakonomics: A Rogue Economist Explores the Hidden Side of Everything


Steven D. Levitt - 2005
    Wade have on violent crime? Freakonomics will literally redefine the way we view the modern world.These may not sound like typical questions for an economist to ask. But Steven D. Levitt is not a typical economist. He is a much heralded scholar who studies the stuff and riddles of everyday life -- from cheating and crime to sports and child rearing -- and whose conclusions regularly turn the conventional wisdom on its head. He usually begins with a mountain of data and a simple, unasked question. Some of these questions concern life-and-death issues; others have an admittedly freakish quality. Thus the new field of study contained in this book: freakonomics.Through forceful storytelling and wry insight, Levitt and co-author Stephen J. Dubner show that economics is, at root, the study of incentives -- how people get what they want, or need, especially when other people want or need the same thing. In Freakonomics, they set out to explore the hidden side of ... well, everything. The inner workings of a crack gang. The truth about real-estate agents. The myths of campaign finance. The telltale marks of a cheating schoolteacher. The secrets of the Ku Klux Klan.What unites all these stories is a belief that the modern world, despite a surfeit of obfuscation, complication, and downright deceit, is not impenetrable, is not unknowable, and -- if the right questions are asked -- is even more intriguing than we think. All it takes is a new way of looking. Steven Levitt, through devilishly clever and clear-eyed thinking, shows how to see through all the clutter.Freakonomics establishes this unconventional premise: If morality represents how we would like the world to work, then economics represents how it actually does work. It is true that readers of this book will be armed with enough riddles and stories to last a thousand cocktail parties. But Freakonomics can provide more than that. It will literally redefine the way we view the modern world.(front flap)

The Brain that Changes Itself: Stories of Personal Triumph from the Frontiers of Brain Science


Norman Doidge - 2007
    Psychiatrist and psychoanalyst, Norman Doidge, M.D., traveled the country to meet both the brilliant scientists championing neuroplasticity and the people whose lives they’ve transformed - people whose mental limitations or brain damage were seen as unalterable. We see a woman born with half a brain that rewired itself to work as a whole, blind people who learn to see, learning disorders cured, IQs raised, aging brains rejuvenated, stroke patients learning to speak, children with cerebral palsy learning to move with more grace, depression and anxiety disorders successfully treated, and lifelong character traits changed. Using these marvelous stories to probe mysteries of the body, emotion, love, sex, culture, and education, Dr. Doidge has written an immensely moving, inspiring book that will permanently alter the way we look at our brains, human nature, and human potential.

The Proper Care and Feeding of Husbands


Laura Schlessinger - 2003
    Laura urgently reminds women that to take proper care of their husbands is to ensure themselves the happiness and satisfaction they yearn for in marriage.Women want to be in love, get married, and live happily ever after. Yet disrespect for men and disregard for the value, feelings, and needs of husbands has fast become the standard for male-female relations in America. Those two attitudes clash in unfortunate ways to create struggle and strife in what could be a beautiful relationship.Countless women call Dr. Laura, unhappy in their marriages and seemingly at a loss to understand the incredible power they have over their men to create the kind of home life they yearn for. Now, in The Proper Care and Feeding of Husbands, Dr. Laura shows you—with real-life examples and real-life solutions—how to wield that power to attain all the sexual pleasure, intimacy, love, joy, and peace you want in your life.Dr. Laura's simple principles have changed the lives of millions. Now they can change yours.

Picture This: How Pictures Work


Molly Bang - 1991
    But what about the elements that make up a picture? Using the tale of Little Red Riding Hood as an example, Molly Bang uses boldly graphic artwork to explain how images -- and their individual components -- work to tell a story that engages the emotions: Why are diagonals dramatic? Why are curves calming? Why does red feel hot and blue feel cold?

Drama: An Actor's Education


John Lithgow - 2011
    Above all, "Drama" is a tribute to the most important influence in John Lithgow's life: his father, Arthur Lithgow. An actor, director, producer, and great lover of Shakespeare, Arthur brought theatre to John's boyhood, where performance and storytelling were a constant and cherished part of family life. Lithgow brings the theatre worlds of New York and London to life as he relives his collaborations with renowned performers and directors including Mike Nichols, Bob Fosse, Liv Ullmann, Meryl Streep, and Brian De Palma. Lithgow's ruminations on the nature of theatre, performance, and storytelling cut to the heart of why actors are driven to perform, and why people are driven to watch them do it. At once hilarious and reflective, "Drama" pulls back the curtain on the making of one of our most beloved actors.“John Lithgow’s memoir is both unflinching and irresistible. It captures the long, hard road to the stage for any actor, or for virtually anyone trying to make it in New York, and shows how putting all of your hopes into the one thing you love isn’t so crazy after all.” —Gay Talese"A memoir as finely crafted as one of Lithgow’s performances."—Steve Martin“John Lithgow’s memoir of his training as an actor is more than an insider’s view of his craft. Lithgow likens acting to storytelling, and he’s a wonderful writer. The portrait of his father is as finely articulated as it is heartfelt, and the account of the young actor’s struggles with his too-young, too-early first marriage is both moving and candid. I loved this book.” — John Irving“This book has all the drama we’ve come to expect from John Lithgow, the alternately dark, tender, romantic, dangerous, deranged actor we find in Drama, which is also a family tale of the richest variety. A great read.” — Mary Karr

Make It Stick: The Science of Successful Learning


Peter C. Brown - 2014
    Good teaching, we believe, should be creatively tailored to the different learning styles of students and should use strategies that make learning easier. Make It Stick turns fashionable ideas like these on their head. Drawing on recent discoveries in cognitive psychology and other disciplines, the authors offer concrete techniques for becoming more productive learners.Memory plays a central role in our ability to carry out complex cognitive tasks, such as applying knowledge to problems never before encountered and drawing inferences from facts already known. New insights into how memory is encoded, consolidated, and later retrieved have led to a better understanding of how we learn. Grappling with the impediments that make learning challenging leads both to more complex mastery and better retention of what was learned.Many common study habits and practice routines turn out to be counterproductive. Underlining and highlighting, rereading, cramming, and single-minded repetition of new skills create the illusion of mastery, but gains fade quickly. More complex and durable learning come from self-testing, introducing certain difficulties in practice, waiting to re-study new material until a little forgetting has set in, and interleaving the practice of one skill or topic with another. Speaking most urgently to students, teachers, trainers, and athletes, Make It Stick will appeal to all those interested in the challenge of lifelong learning and self-improvement.

Your Brain at Work: Strategies for Overcoming Distraction, Regaining Focus, and Working Smarter All Day Long


David Rock - 2009
    Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. Just staying ahead of the storm has become a seemingly insurmountable task.In this book, we travel inside Emily and Paul's brains as they attempt to sort the vast quantities of information they're presented with, figure out how to prioritize it, organize it and act on it. Fortunately for Emily and Paul, they're in good hands: David Rock knows how the brain works-and more specifically, how it works in a work setting. Rock shows how it's possible for Emily and Paul, and thus the reader, not only to survive in today's overwhelming work environment but succeed in it-and still feel energized and accomplished at the end of the day.YOUR BRAIN AT WORK explores issues such as:- why our brains feel so taxed, and how to maximize our mental resources- why it's so hard to focus, and how to better manage distractions- how to maximize your chance of finding insights that can solve seemingly insurmountable problems- how to keep your cool in any situation, so that you can make the best decisions possible- how to collaborate more effectively with others- why providing feedback is so difficult, and how to make it easier- how to be more effective at changing other people's behavior

The Art of Non-Conformity: Set Your Own Rules, Live the Life You Want, and Change the World


Chris Guillebeau - 2010
    You'll discover how to live on your own terms by exploring creative self-employment, radical goal-setting, contrarian travel, and embracing life as a constant adventure.Inspired and guided by Chris's own story and those of others who have pursued unconventional lives, you can devise your own plan for world domination-and make the world a better place at the same time.

Rebel Without a Crew, or How a 23-Year-Old Filmmaker with $7,000 Became a Hollywood Player


Robert Rodríguez - 1995
    This is both one man's remarkable story and an essential guide for anyone who has a celluloid story to tell and the dreams and determination to see it through.  Part production diary, part how-to manual, Rodriguez unveils how he was able to make his influential first film on only a $7,000 budget.  Also included is the appendix, 'The Ten Minute Film Course,” a tell-all on how to save thousands of dollars on film school and teach yourself the ropes of film production, directing, and screenwriting.

A Rulebook for Arguments


Anthony Weston - 1986
    Readers familiar with the previous edition will find a text that retains all the features that make Rulebook ideally suited for use as a supplementary course book -- including its modest price and compact size. Unlike most textbooks on argumentative writing, Rulebook is organised around specific rules, illustrated and explained soundly and briefly. It is not a textbook, but a rulebook, whose goal is to help students get on with writing a paper or assessing an argument.

Meditations on Violence: A Comparison of Martial Arts Training & Real World Violence


Rory Miller - 2008
    Rory Miller distills what he has learned from jailhouse brawls, tactical operations and ambushes to explore the differences between martial arts and the subject martial arts were designed to deal with: Violence. Sgt. Miller introduces the myths, metaphors and expectations that most martial artists have about what they will ultimately learn in their dojo. This is then compared with the complexity of the reality of violence. Complexity is one of the recurring themes throughout this work. Section Two examines how to think critically about violence, how to evaluate sources of knowledge and clearly explains the concepts of strategy and tactics. Sections Three and Four focus on the dynamics of violence itself and the predators who perpetuate it. Drawing on hundreds of encounters and thousands of hours spent with criminals Sgt. Miller explains the types of violence; how, where, when and why it develops; the effects of adrenaline; how criminals think, and even the effects of drugs and altered states of consciousness in a fight. Section Five centers on training for violence, and adapting your present training methods to that reality. It discusses the pros and cons of modern and ancient martial arts training and gives a unique insight into early Japanese kata as a military training method. Section Six is all about how to make self-defense work. Miller examines how to look at defense in a broader context, and how to overcome some of your own subconscious resistance to meeting violence with violence. The last section deals with the aftermath--the cost of surviving sudden violence or violent environments, how it can change you for good or bad. It gives advice for supervisors and even for instructors on how to help a student/survivor. You'll even learn a bit about enlightenment.

One Small Step Can Change Your Life: The Kaizen Way


Robert Maurer - 2004
    Rooted in the two thousand-year-old wisdom of the Tao Te Ching--"The journey of a thousand miles begins with a single step"--Kaizen is the art of making great and lasting change through small, steady increments. Kaizen is the tortoise versus the hare. Kaizen is the eleven Fortune 500 companies that significantly outperformed the market through moderate, step-by-step actions. Kaizen is losing weight not by a crash diet (which more often than not crashes) but by eating one bite less at each meal--then, a month later, eating two bites less. Kaizen is starting a life-changing exercise program by standing--just standing--on a treadmill for one minute a day. Written by an expert on Kaizen--Dr. Robert Maurer, a psychologist on the staff at the UCLA medical school who speaks and consults nationally--"One Small Step" is the gentle but potent way to effect change. Beginning by outlining the all-important role that fear plays in all types of change--and Kaizen's ability to circumvent it--Dr. Maurer then explains the 7 Small Steps: how to Think Small Thoughts, Take Small Actions, Solve Small Problems, and more. He shows how to perform mind sculpture--visualizing virtual change so that real change comes more naturally. Why small rewards motivate better than big rewards. How great discoveries are made by paying attention to the little details most of us overlook. Hundreds of examples of Kaizen at work grace the book, as well as quotes from W. Edwards Deming (who brought Kaizen to Japanese industry), Peter Drucker, coach John Wooden, and others.

HTML and CSS: Design and Build Websites


Jon Duckett - 2011
    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

Understanding Comics: The Invisible Art


Scott McCloud - 1993
    Scott McCloud's Understanding Comics is a seminal examination of comics art: its rich history, surprising technical components, and major cultural significance. Explore the secret world between the panels, through the lines, and within the hidden symbols of a powerful but misunderstood art form.

Level Up Your Life: How to Unlock Adventure and Happiness by Becoming the Hero of Your Own Story


Steve Kamb - 2016
    Learn how to design your own personal Epic Quest of Awesome through advice on health, fitness, travel, and finance.Author Steven Kamb, the founder/creator of NerdFitness.com, leads you on a journey to discover the kind of game you want to play, including how to:* Develop a leveling structure* Create a personal Origin Story (every hero has a great origin story)* Determine what your Level 50 character will look like* Build your own quest lists * Hack your productivity, habits, and willpower to build momentum* Build in rewards and accountability* Add members to your party, expanding your community* Find your own personal Yoda or Morpheus (i.e. mentor) to help you along the way* Restart and earn Extra Lives (how to keep going when you get scared or stuck)