Speaking in homophones, she describes the quirky animal behavior she sees. There's the MOOSE who loved MOUSSE and ATE EIGHT bowls, and the WHALE who was ALLOWED to WAIL ALOUD--and that's just for starters.This playful picture book introduces children to the richness of language through the concept of homophones. A romp through the zoo has never been so eye-opening.A Children's Book-of-the-Month Club Selection

    That sheet grew into a pamphlet, and the pamphlet grew into a book—the first edition of the Manual of Style, published in 1906. Now in its fifteenth edition, The Chicago Manual of Style—the essential reference for authors, editors, proofreaders, indexers, copywriters, designers, and publishers in any field—is more comprehensive and easier to use than ever before.Those who work with words know how dramatically publishing has changed in the past decade, with technology now informing and influencing every stage of the writing and publishing process. In creating the fifteenth edition of the Manual, Chicago's renowned editorial staff drew on direct experience of these changes, as well as on the recommendations of the Manual's first advisory board, composed of a distinguished group of scholars, authors, and professionals from a wide range of publishing and business environments.Every aspect of coverage has been examined and brought up to date—from publishing formats to editorial style and method, from documentation of electronic sources to book design and production, and everything in between. In addition to books, the Manual now also treats journals and electronic publications. All chapters are written for the electronic age, with advice on how to prepare and edit manuscripts online, handle copyright and permissions issues raised by technology, use new methods of preparing mathematical copy, and cite electronic and online sources.A new chapter covers American English grammar and usage, outlining the grammatical structure of English, showing how to put words and phrases together to achieve clarity, and identifying common errors. The two chapters on documentation have been reorganized and updated: the first now describes the two main systems preferred by Chicago, and the second discusses specific elements and subject matter, with examples of both systems. Coverage of design and manufacturing has been streamlined to reflect what writers and editors need to know about current procedures. And, to make it easier to search for information, each numbered paragraph throughout the Manual is now introduced by a descriptive heading.Clear, concise, and replete with commonsense advice, The Chicago Manual of Style, fifteenth edition, offers the wisdom of a hundred years of editorial practice while including a wealth of new topics and updated perspectives. For anyone who works with words, whether on a page or computer screen, this continues to be the one reference book you simply must have.What's new in the Fifteenth Edition:* Updated material throughout to reflect current style, technology, and professional practice* Scope expanded to include journals and electronic publications* Comprehensive new chapter on American English grammar and usage by Bryan A. Garner (author of A Dictionary of Modern American Usage)* Updated and rewritten chapter on preparing mathematical copy* Reorganized and updated chapters on documentation, including guidance on citing electronic sources* Streamlined coverage of current design and production processes, with a glossary of key terms* Descriptive headings on all numbered paragraphs for ease of reference* New diagrams of the editing and production processes for both books and journals, keyed to chapter discussions* New, expanded Web site with special tools and features for Manual users at www.chicagomanualofstyle.org.

    

    When standing before an ancient tablet in a museum or visiting an Egyptian monument, we marvel at this unique writing and puzzle over its meaning. Now, with the help of Egyptologists Mark Collier and Bill Manley, museum-goers, tourists, and armchair travelers alike can gain a basic knowledge of the language and culture of ancient Egypt. Collier and Manley's novel approach is informed by years of experience teaching Egyptian hieroglyphs to non-specialists. Using attractive drawings of actual inscriptions displayed in the British Museum, they concentrate on the kind of hieroglyphs readers might encounter in other collections, especially funerary writings and tomb scenes. Each chapter introduces a new aspect of hieroglyphic script or Middle Egyptian grammar and encourages acquisition of reading skills with practical exercises. The texts offer insights into the daily experiences of their ancient authors and touch on topics ranging from pharaonic administration to family life to the Egyptian way of death. With this book as a guide, one can enjoy a whole new experience in understanding Egyptian art and artifacts around the world.

    The Natural Approach, widely associated with Tracy Terrell, introduces students to language inductively, by exposing them to vocabulary and structures in the context of lively activities. In this communicative approach, grammar explanations and practice are an aid to leaning the language, not an end in themselves. The Natural Approach in general - and Kontakte 3rd edition in particular - are highly communicative and create a spontaneous and low-anxiety classroom atmosphere in which the focus is first on comprehension, then on communication. Kontakte 3rd edition emphasizes culture as well as communication, with a variety of boxes, readings, and interactive culture-based activities. The third edition of Kontakte also includes a new listening comprehension tape that instructors can use in class as well as a new video, new interactive software and additional new supplements.

    The professional career path chosen by many people is as plain as daylight and can be predicted many years into the future. But Sonia Golani's book, My Life, My Rules: Stories of 18 Unconventional Careers, catches the imagination of the reader and provides valuable insights into the inconceivable ways a person's career can proceed. It is a collection of eighteen different stories, each featuring an individual who has dared to walk the less-traversed path. Amish, a successful corporate employee, ventures into the risky world of fiction writing. Eventually, his Shiva series becomes so successful that he quits his job and becomes a full-time author. Having graduate degrees from prestigious institutions and a doctorate in environmental toxicology, Rahul Ram chose to become a musician instead and played for the famous 'Indian Ocean' rock band. Such stories in this book challenge the common set of decisions that most people make for their futures. These stories show just how unpredictable life can be.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    The new edition of "Strategic Marketing" uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

    Problem-sets build both foundational and advanced skills. Includes online access to simulated practice exams and bonus bank of Sentence Correction questions. Includes most up-to-date test information.

    From the first descent of the larynx into the throat (why you can talk but your dog can't), to the fine lost art of swearing, Bryson tells the fascinating, often uproarious story of an inadequate, second-rate tongue of peasants that developed into one of the world's largest growth industries.

    Gain the language skills you want."Practice Makes Perfect: Basic Spanish" is a trusted companion to your Spanish-learning experience. In each bite-sized lesson, author Dorothy Richmond explains one--and only one--grammar concept and illustrates it with many clear examples. The accompanying fun and interesting exercises let you practice, practice, practice what you have learned. Although these lessons are purposely short so you can complete them in twenty minutes or less, you can go at a pace that works for you.This guide/workbook will help you master present tense verb conjugation the "ser" and "estar" verb forms adjectives possessive pronouns sentence structures the contractions "al" and "del" indefinite articles "tener" idioms and moreWhether you are learning on your own or taking a beginning Spanish class, "Practice Makes Perfect: Basic Spanish" will help you build your confidence."

    Examples of analytical techniques are drawn from such areas as life sciences, clinical chemistry, air and water pollution, and industrial analyses. New to this edition: Excel spreadsheets on CD-ROM * New chapters on good laboratory practice, as well as genomics and proteomics * A more modern flavor.

    Whether investigating the asterisk (*) and dagger (†)--which alternately illuminated and skewered heretical verses of the early Bible--or the at sign (@), which languished in obscurity for centuries until rescued by the Internet, Keith Houston draws on myriad sources to chart the life and times of these enigmatic squiggles, both exotic (¶) and everyday (&).From the Library of Alexandria to the halls of Bell Labs, figures as diverse as Charlemagne, Vladimir Nabokov, and George W. Bush cross paths with marks as obscure as the interrobang (‽) and as divisive as the dash (--). Ancient Roman graffiti, Venetian trading shorthand, Cold War double agents, and Madison Avenue round out an ever more diverse set of episodes, characters, and artifacts.Richly illustrated, ranging across time, typographies, and countries, Shady Characters will delight and entertain all who cherish the unpredictable and surprising in the writing life.

    It also discusses 'mixed methods research', that is, the various combinations of qualitative and quantitative methodologies.