The Essential Guide to Rhetoric provides an accessible and balanced overview of the core historical and contemporary theories. It uses concrete, relevant examples and jargon-free language to bring these concepts to life. The guide helps students move from concept to action with discussions of invention, the traditions of trope, argument and speech, among others. This handy guide is an excellent addition to the public speaking class, extending and deepening crucial concepts, and an indispensable supplement to the rhetorical theory class.

    Almost automatically you will acquire a large working vocabulary that will suit your needs. As you work through the steps, use the sticky labels (included). At the back of the book, you will also find cut-out flash cards to make learning fun. When you have completed the book, cut out the menu at the back and take it along on your trip. Available in 11 languages.

    It includes some discussion of word usage, citing examples and characteristic phrases. Generally speaking, only words used by late writers and scientific terms have been omitted fromthe full lexicon. From Homer downwards, to the close of Attic Greek, care has been taken to include all words, as well as those used by Aristotle, Plutarch in his Lives, Polybius, Strabo, Lucian, and the writers of the New Testament.

    Things you can change. It's about what "they" know and "you" can learn: The Rules of Life."" Here they are: 100 personal, "practical" rules for dreaming, planning, living, loving, and overcoming even life's toughest adversities... For knowing what matters... learning from experience...using your intuition... changing what you can...de-stressing... staying younger... "getting stronger." Read 'em. Learn 'em. "Live" 'em.You'll feel better. You'll live better.You'll be a better friend, partner, parent, child, "human being." You'll "do" it: one small, simple step at a time. One step a day, every day. "Starting today." "Introduction xi" Part I: Rules for You 1Part II: Partnership Rules 105Part III: Family and Friends Rules 141Part IV: Social Rules 171Part V: World Rules 201

    With their first book, Extreme Ownership (published in October 2015), Jocko Willink and Leif Babin set a new standard for leadership, challenging readers to become better leaders, better followers, and better people, in both their professional and personal lives. Now, in THE DICHOTOMY OF LEADERSHIP, Jocko and Leif dive even deeper into the unchartered and complex waters of a concept first introduced in Extreme Ownership: finding balance between the opposing forces that pull every leader in different directions. Here, Willink and Babin get granular into the nuances that every successful leader must navigate. Mastering the Dichotomy of Leadership requires understanding when to lead and when to follow; when to aggressively maneuver and when to pause and let things develop; when to detach and let the team run and when to dive into the details and micromanage. In addition, every leader must:· Take Extreme Ownership of everything that impacts their mission, yet utilize Decentralize Command by giving ownership to their team. · Care deeply about their people and their individual success and livelihoods, yet look out for the good of the overall team and above all accomplish the strategic mission. · Exhibit the most important quality in a leader—humility, but also be willing to speak up and push back against questionable decisions that could hurt the team and the mission.With examples from the authors’ combat and training experiences in the SEAL teams, and then a demonstration of how each lesson applies to the business world, Willink and Babin clearly explain THE DICHOTOMY OF LEADERSHIP—skills that are mission-critical for any leader and any team to achieve their ultimate goal: VICTORY.

    

    But people were drawn there, sensing a powerful, life-changing force Groeschel calls “It.” What is It, and how can you and your ministry get—and keep—It? Combining in-your-face honesty with off-the-wall humor, this book tells how any believer can obtain It, get It back, and guard It. One of today’s most innovative church leaders, Groeschel provides profile interviews with Mark Driscoll, Perry Noble, Tim Stevens, Mark Batterson, Jud Wilhite, and Dino Rizzo. This lively book will challenge churches and their leaders to maintain the spiritual balance that results in experiencing It in their lives.

    In Z.E.O. by Scott Kenemore, frustrated employees will finally find inspiration in a source they can already relate to: zombies! A guide for any Joe-lunchbox or aspiring-C.E.O., Z.E.O. illustrates how the lessons learned from zombies and zombie films can be applied—from the typing-pool to the boardroom—to further a professional career, increase personal and corporate wealth, and harness the tools to personal success. Taking up where other business and personal finance books leave off, Z.E.O. provides nuts-and-bolts instructions for taking the inspirational aspects of zombies and adopting them to maximize your own personal effectiveness. Sure, you might have to knock a few heads—and eat a few brains—along the way, but that doesn’t stop a zombie. Why should it stop you?

    It offers Web exercises for every chapter, password protected instructor support material and syllabus manager.

    Since that time, authors X. J. and Dorothy M. Kennedy have won praise for their friendly tone and their view, apparent on every page of the text, that writing is the "usually surprising, often rewarding art of thinking while working with language." More recently, experienced teacher and writer Marcia F. Muth joined the author team, adding more practical advice to help all students — even those underprepared for college work — become successful academic writers. While retaining the highly praised "Kennedy touch," The Bedford Guide continues to evolve to meet classroom needs. The new edition does even more to build essential academic writing skills, with expanded coverage of audience analysis, source-based writing, argumentation and reasoning, and more.

    It has been edited with the needs of English-speaking users in mind, whether students, teachers, business people, or casual linguists, and special care has been taken at each stage of its compilation including the selection of entry words and their equivalents, the wording of the detailed explanations of Japanese words, the choice of example sentences, and even its functional page design to maximize its usefulness. What is furigana and why is it so important? Furigana refers to the small kana that are printed above or alongside kanji to show their pronunciation. With furigana superscripts, the beginner who is familiar with hiragana and katakana is able to read even the most difficult and obscure kanji at a glance. Other dictionaries either provide little or no guide to kanji readings or romanize some or all of the Japanese words and sentences. In the past, romanized dictionaries were of some value to students using textbooks that contained no Japanese script. Now, however, an increasing number of influential curricula around the world are based on a rationale and methodology that demands the introduction of hiragana and katakana from the earliest stages. Learners and their teachers using such curricula will inevitably feel more comfortable with a dictionary such as Kodansha s Furigana Japanese Dictionary, one that shows the pronunciation of kanji with a familiar and authentic kana script. Combining Kodansha's Furigana Japanese-English Dictionary (1995) and Kodansha's Furigana English-Japanese Dictionary (1996) in one portable. affordable, and user-friendly volume, this dictionary has the following unique features: o A basic vocabulary of 30,000 entries covers the most frequently used English and Japanese words o Special treatment has been given to hundreds of words, names, and phrases of special relevance to English-speaking students of Japanese o Semantic and usage differences between Japanese words and expressions are explained in clear English o Thousands of example sentences and phrases illustrate how Japanese words are used in context o Special information is provided on verb conjugations, formality, and other aspects of Japanese grammar and usage

    A brand is not just a logo. It is the image your company creates of itself, from your advertising look to your customer interaction style. It makes a promise for your business, and that promise becomes the sticking point for customer loyalty. And that loyalty and trust is why, so to speak, your laptops sell and your competitors' don't. Whatever your business is, whether it's large or small, global or local, Branding For Dummies gives you the nuts and bolts know-how to create, improve, or maintain a brand. This plain-English guide will help you brand everything from products to services to individuals. It gives you step-by-step advice on assembling a top-notch branding team, positioning your brand, handling advertising and promotion, avoiding blunders, and keeping your brand viable, visible, and healthy. You'll get familiar with branding essentials like:Defining your company's identity Developing logos and taglines Launching your brand marketing plan Managing and protecting your brand Fixing a broken brand Making customers loyal brand champions Filled with easy-to-navigate icons, charts, figures, top ten lists, and humor, Branding For Dummies is the straight-up, jargon-free resource for making your brand stand out from the pack--and for positioning your business to reap the ensuing rewards.

    From the "a-ha" moment in junior high school that inspired his very first guitar, Taylor has been living the American dream, crafting quality products with his own hands and building a successful, sustainable business. In Guitar Lessons, he shares the values that he lives by and that have provided the foundation for the company's success. Be inspired by a story of guts and gumption, an unwavering commitment to quality, and the hard lessons that made Taylor Guitars the company it is today.

    Comedy illustrated.

    Renowned economist and Nobel Prize winner Joseph E. Stiglitz had a ringside seat for most of the major economic events of the last decade, including stints as chairman of the Council of Economic Advisers and chief economist at the World Bank. Particularly concerned with the plight of the developing nations, he became increasingly disillusioned as he saw the International Monetary Fund and other major institutions put the interests of Wall Street and the financial community ahead of the poorer nations. Those seeking to understand why globalization has engendered the hostility of protesters in Seattle and Genoa will find the reasons here. While this book includes no simple formula on how to make globalization work, Stiglitz provides a reform agenda that will provoke debate for years to come. Rarely do we get such an insider's analysis of the major institutions of globalization as in this penetrating book. With a new foreword for this paperback edition.