This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. "Inside Coca-Cola" is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.

    But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.

    

    Delta Air Lines, on September 14, 2005, was nothing like the world-beating company it had been just five years earlier, let alone decades before that. On this day, Delta found itself surrounded by lawyers, dejectedly filing for bankruptcy. Few believed it could ever reclaim its perch atop the US airline industry.But it did. Glory Lost and Found: How Delta Climbed from Despair to Dominance in the Post-9/11 Era tells the story of Delta’s dramatic tumble into bankruptcy and how it climbed its way back to pre-eminence despite hurricane-force headwinds: high fuel prices, a hostile takeover bid, relentless competition, economic meltdowns and geopolitical shocks.This book stems from a decade of research and countless interviews by Airline Weekly’s Seth Kaplan and Jay Shabat. It’s a profile in leadership: Delta became not only the greatest turnaround story in its own industry but also one of the greatest in the history of corporate America. Delta did the unimaginable by simultaneously resurrecting its finances and the spirits of its employees and customers. And while redefining itself, Delta also redefined an industry.

    For any golf fan, the words evoke the immortal greats of the game and their quest for the most prized trophy of all -- the green jacket of Augusta National Golf Club. But behind the legendary links and timeless traditions is one of the most overlooked and misunderstood figures in the history of the Masters and Augusta National: Clifford Roberts, the club's chairman from its founding in 1931 until shortly before his death in 1977. Roberts' meticulous attention to detail, his firm authoritarian hand, and his refusal to settle -- even for perfection -- helped build the Masters into the tournament it is today, and Augusta National into every golfer's idea of heaven on earth. David Owen was granted unprecedented access to the archives and records of Augusta National Golf Club. He has produced an honest and affectionate chronicle of the Masters, from its conception to its modern greatness, and a fascinating portrayal of Clifford Roberts -- whose perseverance and pride forged the Augusta National we know today.

    1 Lakh/ below US$ 2500 car), is set to change our perception of India': on the threshold of becoming a truly global brand.*s oldest and most respected corporate brand. With a major international presence, in a variety of areas including steel, tea, chemicals, communications and software, Tata now stands 65th in the world brand valuation league. But what is the Tata brand all about? What are its values? How do people perceive it, in India and around the world? In this absorbing and informed book Morgen Witzel digs into the heart of the Tata enterprise, describes its origins, how Tata's reputation and image evolved, and how the group has worked to transform that image into a powerful and valuable brand. Tata: The Evolution of a Corporate Brand goes to the core of the Tata ethos to explore the unique relationship between the Tata group and the Indian people, a relationship that goes beyond the achievements of a successful business to its social contributions for its employees and the society at large. Finally it asks how that reputation will be perceived and understood as Tata moves into global markets. Whether you re an entrepreneur, a manager, a marketer, or an interested Tata loyalist this book will help you understand the durability of the brand and inspire you with the values it holds onto in the global economy.

    Write books FASTER. Write BETTER books. Write MORE books. #1 Kindle Bestseller in Authorship, Writing Skills, and Business Writing - Jan. 2015! The Kindle self-publishing revolution is here! Are you in? Why spin your wheels struggling to write bulky, bloated books the traditional publishing way when you can turbo-charge your Kindle author platform with greater freedom, flexibility, and chances for success? This game-changing guide is for aspiring authors AND established publishing pros alike who want to shake-up their routine and embrace a powerful new approach to self-publishing non-fiction. Are you ready to Write Short Kindle Books? You'll learn: Why writing shorter Kindle books is the best approach for many non-fiction authors The benefits of boosting your volume with many shorter, high-quality books How to price your short ebooks for maximum success Ideal word counts for Kindle books How to break larger book ideas down into numerous smaller books How to brainstorm, outline, and write books faster and more efficiently How to save money on covers, editing, and Kindle book formatting Why building a team of Beta Readers is crucial How to bring your book from final draft to launch And much more! Click on "Look Inside" to Learn More!

    Topics include discussions about Business Combination, Consolidated Financial Statements - On the date of acquisition, Subsequent to date of acquisition, Financially Distressed Corporations, Accounting for Foreign Exchange.

    These recipes, stories, jokes, advice, farm lore, and illustrations were collected from a wide variety of American agricultural sources from the 1880s to the 1950s.

    Its essence is sharing. Therefore, Bill W. and Dr. Bob are always referred to within the Fellowship as the co-founders. So far, among the majority of A.A. members, the Ohio surgeon has been less well known than his partner. He died in 1950, when A.A. was only 15 years old. But his influence on the whole A.A. program is permanent and profound. This book gives a portrait of Dr. Bob as full-sale and balanced as possible—for the most part, in the words of those who knew him personally. The young man who grew up in Vermont became a hard-drinking college boy, then a medical student fighting the onset of his own alcoholism, a respected physician, a loving but increasingly unreliable family man, and at last a desperately ill drunk. He was without hope until he met a stockbroker from New York—Bill W., who urgently needed a fellow alcoholic to help him maintain his own sobriety. His story then becomes inextricably entwined with that of Alcoholics Anonymous: from a fledgling Fellowship to a powerful spiritual movement with a worldwide reach. Dr. Bob’s story remains instructional and inspiring to those who read it today.

    There’s Killer of the Cloth, The Baby in the Convent, Mosquito Point Road, Death of a First Baseman, The Blue Gardenia, and Pure/Evil. Three of the killers are female.

    A simple beverage, served either hot or iced, tea has fascinated and driven us, calmed and awoken us, for well over two thousand years.The most extensive and well presented tea history available, Tea: The Drink that Changed the World tells of the rich legends and history surrounding the spread of tea throughout Asia and the West, as well as its rise to the status of necessity in kitchens around the world. From the tea houses of China's Tang Dynasty (618-907), to fourteenth century tea ceremonies in Korea's Buddhist temples' to the tea plantations in Sri Lanka today, this book explores and illuminates tea and its intricate, compelling history.Topics in Tea: The Drink that Changed the World include:From Shrub to Cup: and Overview.History and Legend of tea.Tea in Ancient China and Korea.Tea in Ancient Japan.The Japanese Tea Ceremony.Tea in the Ming Dynasty.Tea Spreads Throughout the World.The British in India, China and Ceylon.Tea in England and the United States.Tea Today and Tomorrow.Whether you prefer green tea, back tea, white tea, oolong tea, chai, Japanese tea, Chinese tea, Sri Lankan tea, American tea or British tea, you will certainly enjoy reading this history of tea and expanding your knowledge of the world's most celebrated beverage.

    After they were jailed in 1969 for thirty years for murder, Pearson's biography The Profession of Violence enjoyed a cult following among the young and was said to be the most popular book in H.M.'s prisons, after the Bible. Ron died in 1995. Reg followed him five years later, and both of their funerals drew crowds on a scale unknown for film stars, let alone for two departed murderers. Since then, far from fading with their death, public fascination with the twins has never flagged. Their clothes and memorabilia are sold at auction like religious relics. Ron's childlike prison paintings fetch more money than those of many well-known artists. And people still refer to them like popular celebrities. Why? This is the question Pearson asked himself, and over the past three years he has been re-examining their history, unearthing much previously unknown material, and has come to some fascinating conclusions. The Immortal Murderers reveals new facts about the Krays' tortured relationship as identical twins; a relationship which helped predestine them to a life of crime; a relationship that made them utterly unlike any other major criminals. Pearson has discovered two new and unsuspected murders, along with fresh light on the killings of George Cornell and Jack 'the Hat' McVitie. There are facts about the twins' obsession with publicity, and how far this made them 'actor criminals' murdering for notoriety. Most riveting of all are the chapters which reveal how Ron Kray caused a major sexual scandal in which a prime minister, together with other leading politicians, condoned the most outrageous establishment cover-up in British politics since the war. The Immortal Murderers contains many more surprises, but the one thing that emerges is that the Kray twins were not only stranger but also far more important than anyone ever suspected. Fascination with them will forever remain; they will never lose their role as the immortal murderers.

    In Confessions of a Subprime Lender: An Insider's Tale of Greed, Fraud, and Ignorance, he reveals the truth about how the subprime lending business spiraled out of control, pushed home prices to unsustainable levels, and turned unqualified applicants into qualified borrowers through creative financing. Learn about the ways the mortgage industry can be fixed with his twenty suggestions for critical change.

    But in Elvis in Vegas, Richard Zoglin takes an alternate view, arguing that Vegas is where the King of Rock and Roll resurrected his career, reinvented himself as a performer, and created the most exciting show in Vegas history. Elvis’s 1969 opening night in Vegas was his first time back on a live stage in more than eight years. His career had gone sour—bad movies, and mediocre pop songs that no longer made the charts. He’d been dismissed by most critics as over the hill. But in Vegas he played the biggest showroom in the biggest hotel in the city, drawing more people for his four-week engagement than any other show in Vegas history. His performance got rave reviews, “Suspicious Minds” gave him his first number-one hit in seven years, and Elvis became Vegas’s biggest star. Over the next seven years, he performed more than 600 shows there, and sold out every one. Las Vegas was changed too. The intimate night-club-style shows of the Rat Pack, who made Vegas the nation’s premier live-entertainment center in the 1950s and ‘60s, catered largely to well-heeled older gamblers. Elvis brought a new kind of experience: an over-the-top, rock-concert-like extravaganza. He set a new bar for Vegas performers, with the biggest salary, the biggest musical production, and the biggest promotion campaign the city had ever seen. In doing so, he opened the door to a new generation of pop/rock performers, and brought a new audience to Vegas—a mass audience from Middle America that Vegas depends on for its success to this day. A classic comeback tale set against the backdrop of Las Vegas’s golden age, Richard Zoglin’s Elvis in Vegas is a feel-good story for the ages.