The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

    Students will master the central concepts of psychology with the new 10th edition of Psychology from Benjamin Lahey. A new chapter on the Interplay of Nature and Nurture highlights the 10th edition's new organization and streamlined content . Lahey weaves scholarship based on empirical research throughout the text, ensuring an accurate portrait of contemporary psychology. The text's student-friendly writing, new chapter openers, and fresh applications make the material more relevant to students than ever before, and the proven learning system ensures that all students will grasp the concepts presented in the book. Lahey's hallmark emphasis on diversity and culture remains integrated throughout the text, making this the text for a well rounded introduction to all areas of psychology.

    Can you believe that physical reality is created by our observation of it? Physicists were forced to this conclusion, the quantum enigma, by what they observed in their laboratories.Trying to understand the atom, physicists built quantum mechanics and found, to their embarrassment, that their theory intimately connects consciousness with the physical world. Quantum Enigma explores what that implies and why some founders of the theory became the foremost objectors to it. Schr�dinger showed that it absurdly allowed a cat to be in a superposition simultaneously dead and alive. Einstein derided the theory's spooky interactions. With Bell's Theorem, we now know Schr�dinger's superpositions and Einstein's spooky interactions indeed exist.Authors Bruce Rosenblum and Fred Kuttner explain all of this in non-technical terms with help from some fanciful stories and bits about the theory's developers. They present the quantum mystery honestly, with an emphasis on what is and what is not speculation.Physics' encounter with consciousness is its skeleton in the closet. Because the authors open the closet and examine the skeleton, theirs is a controversial book. Quantum Enigma's description of the experimental quantum facts, and the quantum theory explaining them, is undisputed. Interpreting what it all means, however, is controversial.Every interpretation of quantum physics encounters consciousness. Rosenblum and Kuttner therefore turn to exploring consciousness itself--and encounter quantum physics. Free will and anthropic principles become crucial issues, and the connection of consciousness with the cosmos suggested by some leading quantum cosmologists is mind-blowing.Readers are brought to a boundary where the particular expertise of physicists is no longer a sure guide. They will find, instead, the facts and hints provided by quantum mechanics and the ability to speculate for themselves.

    Then they came to Earth and amnesia set in: they forgot they were from different planets.Based on years of successful counseling of couples and individuals, Men Are from Mars, Women Are from Venus has helped millions of couples transform their relationships. Now viewed as a modern classic, this phenomenal book has helped men and women realize how different they really are and how to communicate their needs in such a way that conflict doesn't arise and intimacy is given every chance to grow!!!!

    Ten dimensions? Most of us have barely gotten used to the idea that there are four.Using simple geometry and an easygoing writing style, author Rob Bryanton starts with the lower dimensions that we are all familiar with, then uses those concepts to build one layer upon another, ultimately arriving at a way of imagining the tenth dimension.Part scientific exploration, part philosophy, this unique book touches upon such diverse topics as dark matter, Feynman's "sum over paths", the quantum observer, and the soul. It is aimed at anyone interested in leading-edge theories about cosmology and the nature of reality, but it is not about mainstream physics. Rather, Imagining the Tenth Dimension is a mind-expanding exercise that could change the way you view this incredible universe in which we live.

    Such was his faith in the power of the mind that he was able to conclude that what you think, you become.The mind is a powerful thing to have. The thoughts that run through your mind shape and become your reality. You are one huge magnet. You attract into your life the energy that vibrates in the same frequency that your thoughts are vibrating into. If you think negative thoughts, then you will also attract the same level of negative energy. If you allow positive thoughts to flow through your mind, then positive things will also come your way.The life that you are living now is the product of your thoughts. Your mind is so powerful that it can create and destroy things at a blink of an eye. Everything begins and ends in your mind. You can give it the power to enslave you or you can empower yourself to control it.Be mindful of your own thoughts. Learn to select them the way that you would select the clothes that you would wear. You can’t control life from happening but you can control your mind and the thoughts that run through it and once you do, you will begin to gain control over your life. This book will help you understand why you have been losing focus. It was written in a light manner to help you better grasp the reasons for lack of focus in your life. There are no complex theories and concepts to comprehend. This book was written for you to help you find your way back to you. It was written to light your way towards your dreams and aspirations. It was written to give you the courage to regain control of your life.Give yourself the gift of focus by reading this book. Allow yourself to break free from your fears and apprehension. Learn how to take charge of your life.Most of all, this book will show you ten easy and simple ways to control your mind. As you begin to regain control of your life, this book will be your guide, your mentor and your friend. It will walk you through each step as if you were talking to a life coach yourself. It will help you overcome the challenges that will come your way. It will not just tell what to do to stay focused, it will also show you how.Dive into this book with an open mind. Allow it to help you gain control over your life. Let it reveal to you the things that are keeping you from achieving your true potential. Let it show you the way towards success, happiness and fulfillment. Allow this book to speak to you. Let it empower you. You are brought into this world for a reason. Do not let anything or anyone distract you from your true destiny. You are what you think you are. Don’ t ever doubt that. This book will help you see that.

     Whether eating, taking drugs, engaging in sex, or doing good deeds, the pursuit of pleasure is a central drive of the human animal. In The Compass of Pleasure Johns Hopkins neuroscientist David J. Linden explains how pleasure affects us at the most fundamental level: in our brain. As he did in his award-winning book, The Accidental Mind, Linden combines cutting-edge science with entertaining anecdotes to illuminate the source of the behaviors that can lead us to ecstasy but that can easily become compulsive. Why are drugs like nicotine and heroin addictive while LSD is not? Why has the search for safe appetite suppressants been such a disappointment? The Compass of Pleasure concludes with a provocative consideration of pleasure in the future, when it may be possible to activate our pleasure circuits at will and in entirely novel patterns.

    When Matt Haig developed panic disorder, anxiety, and depression as an adult, it took him a long time to work out the ways the external world could impact his mental health in both positive and negative ways. Notes on a Nervous Planet collects his observations, taking a look at how the various social, commercial and technological "advancements" that have created the world we now live in can actually hinder our happiness. Haig examines everything from broader phenomena like inequality, social media, and the news; to things closer to our daily lives, like how we sleep, how we exercise, and even the distinction we draw between our minds and our bodies.

    His groundbreaking research exposes ten well-disguised mental Saboteurs. Nearly 95 percent of the executives in his Stanford lectures conclude that these Saboteurs cause “significant harm” to achieving their true potential. With Positive Intelligence, you can learn the secret to defeating these internal foes. Positive Intelligence (PQ)SM measures the percentage of time your mind is serving you as opposed to sabotaging you. While your IQ and EQ (emotional intelligence) contribute to your maximum potential, it is your PQ that determines how much of that potential you actually achieve.The great news is that you can improve your PQ significantly in as little as 21 days. With higher PQ, teams and professionals ranging from leaders to salespeople perform 30 to 35 percent better on average. Importantly, they also report being far happier and less stressed. The breakthrough tools and techniques in this book have been refined over years of coaching hundreds of CEOs and their executive teams. Shirzad tells many of their remarkable stories, showing how you too can take concrete steps to unleash the vast, untapped powers of your mind.Discover how to•    Identify and conquer your top Saboteurs. Common Saboteurs include the Judge, Controller, Victim, Avoider, and Pleaser.  •    Measure the Positive Intelligence score (PQ) for yourself or your team—and see how close you come to the critical tipping point required for peak performance.•    Increase PQ dramatically in as little as 21 days.•    Develop new brain “muscles,” and access 5 untapped powers with energizing mental “power games.”•    Apply PQ tools and techniques to increase both performance and fulfillment. Applications include team building, mastering workload, working with “difficult” people, improving work/life balance, reducing stress, and selling and persuading.

    That's a mistake, says Daniel H. Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others). In this provocative and persuasive new book, he asserts that the secret to high performance and satisfaction-at work, at school, and at home—is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and our world.Drawing on four decades of scientific research on human motivation, Pink exposes the mismatch between what science knows and what business does—and how that affects every aspect of life. He examines the three elements of true motivation—autonomy, mastery, and purpose-and offers smart and surprising techniques for putting these into action in a unique book that will change how we think and transform how we live.

    How can we originate new ideas, policies, and practices without risking it all?   Using surprising studies and stories spanning business, politics, sports, and entertainment, Grant explores how to recognize a good idea, speak up without getting silenced, build a coalition of allies, choose the right time to act, and manage fear and doubt; how parents and teachers can nurture originality in children; and how leaders can build cultures that welcome dissent. Learn from an entrepreneur who pitches his start-ups by highlighting the reasons not to invest, a woman at Apple who challenged Steve Jobs from three levels below, an analyst who overturned the rule of secrecy at the CIA, a billionaire financial wizard who fires employees for failing to criticize him, and a TV executive who didn’t even work in comedy but saved Seinfeld from the cutting-room floor. The payoff is a set of groundbreaking insights about rejecting conformity and improving the status quo.

    

    Debra Soh uses a research-based approach to address this hot-button topic, unmasking popular misconceptions about the nature vs. nurture debate and exploring what it means to be a woman or a man in today’s society. Both scientific and objective, and drawing on original research and carefully conducted interviews, Soh tackles a wide range of issues, such as gender-neutral parenting, gender dysphoric children, and the neuroscience of being transgender. She debates today’s accepted notion that gender is a social construct and a spectrum, and challenges the idea that there is no difference between how male and female brains operate. The End of Gender is a conversation-starting work that will challenge what you thought you knew about gender, identity, and everything in between. Timely, informative, and provocative, it will arm you with the facts you need to come to your own conclusions about gender identity and its place in the world today.

    This is the "intelligence trap," the subject of David Robson’s fascinating and provocative book.The Intelligence Trap explores cutting-edge ideas in our understanding of intelligence and expertise, including "strategic ignorance," "meta-forgetfulness," and "functional stupidity." Robson reveals the surprising ways that even the brightest minds and most talented organizations can go wrong—from some of Thomas Edison’s worst ideas to failures at NASA, Nokia, and the FBI. And he offers practical advice to avoid mistakes based on the timeless lessons of Benjamin Franklin, Richard Feynman, and Daniel Kahneman.

    From the uncanny resilience of Chinese through twenty centuries of invasions to the engaging self-regard of Greek and to the struggles that gave birth to the languages of modern Europe, these epic achievements and more are brilliantly explored, as are the fascinating failures of once "universal" languages. A splendid, authoritative, and remarkable work, it demonstrates how the language history of the world eloquently reveals the real character of our planet's diverse peoples and prepares us for a linguistic future full of surprises.