Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Creative Collage Techniques


Nita Leland - 1994
    This book can help you bring all of these together in one beautiful creation.Here you'll see magnificent collages by leading artists who show you--in step-by-step demonstrations--how to begin, how to design, how to apply collage techniques in exciting ways.Plus you'll get your chance to use those techniques with nearly fifty projects that challenge you to do your most creative work.

Norman Rockwell: Behind the Camera


Ron Schick - 2009
     Working alongside skilled photographers, Rockwell acted as director, carefully orchestrating models, selecting props, and choosing locations for the photographs -- works of art in their own right -- that served as the basis of his iconic images. Readers will be surprised to find that many of his most memorable characters -- the girl at the mirror, the young couple on prom night, the family on vacation -- were friends and neighbors who served as his amateur models. In this groundbreaking book, author and historian Ron Schick delves into the archive of nearly 20,000 photographs housed at the Norman Rockwell Museum. Featuring reproductions of Rockwell's black-and-white photographs and related full-color artworks, along with an incisive narrative and quotes from Rockwell models and family members, this book will intrigue anyone interested in photography, art, and Americana.

How to Be an Artist


Jerry Saltz - 2020
    . . . This book is for the artist or non-artist, for the person who gets plain English, for the person who understands that practical talk can coax out the mystical messages that lie underneath." —Steve Martin Art has the power to change our lives. For many, becoming an artist is a lifelong dream. But how to make it happen? In How to Be an Artist, Jerry Saltz, one of the art world’s most celebrated and passionate voices, offers an indispensable handbook for creative people of all kinds. From the first sparks of inspiration—and how to pursue them without giving in to self-doubt—Saltz offers invaluable insight into what really matters to emerging artists: originality, persistence, a balance between knowledge and intuition, and that most precious of qualities, self-belief. Brimming with rules, prompts, and practical tips, How to Be an Artist gives artists new ways to break through creative blocks, get the most from materials, navigate career challenges, and above all find joy in the work.Teeming with full-color artwork from visionaries ancient and modern, this beautiful and useful book will help artists of all kinds—painters, photographers, writers, performers—realize their dreams.

Rebels in Paradise: The Los Angeles Art Scene and the 1960s


Hunter Drohojowska-Philp - 2011
    Freedom from an established way of seeing, making, and marketing art fueled their creativity, which in turn inspired the city. Today Los Angeles has four museums dedicated to contemporary art, around one hundred galleries, and thousands of artists. Here, at last, is the book that tells the saga of how the scene came into being, why a prevailing Los Angeles permissiveness, 1960s-style, spawned countless innovations, including Andy Warhol's first exhibition, Marcel Duchamp's first retrospective, Frank Gehry's mind-bending architecture, Rudi Gernreich's topless bathing suit, Dennis Hopper's Easy Rider, even the Beach Boys, the Byrds, the Doors, and other purveyors of a California style. In the 1960s, Los Angeles was the epicenter of cool.

Weegee's World


Miles Barth - 2000
    It captures bygone New York at its most raucous, dangerous, and outrageous. Grisly murders, tragic accidents, gawking crowds, along with intimate human-interest and high-society images, are all captured by Weegee's flash. Interpretive essays, an annotated chronology, bibliography, filmography, and a list of exhibitions complete this comprehensive volume.

500 Cups: Ceramic Explorations of Utility and Grace


Suzanne J.E. Tourtillott - 2005
    The exciting pieces come from an international array of artists, each with a unique perspective. The stylishly varied collection has a little bit of everything: the cups range from handbuilt to wheel-thrown, practical to sculptural, round to square. Benjamin Schulman's "Stacked Teacup Set" takes a strictly functional approach, while Heather O'Brien's "Dessert Cups on Stand" focuses on aesthetic form rather than usefulness. Annette Gates' "Espresso Shot Cups with Rubies" has a surface design of simple abstract lines and dots of glaze and jewels. Some are whimsical, others starkly conceptual. Every one is a treat for the eye.

Obey: Supply and Demand


Shepard Fairey - 2006
    Through the lens of esteemed writers and critics such as Carlo McCormick, Steven Heller and Roger Gastman, Fairey's work is seen for all its depth and placed in context as art, design, social experiment and "getting over". This massive book pulls no punches and all areas of the enigmatic artist's work, travels and travails are illuminated; from exhibitions, posters, flyers, silkscreens and stickers to high altitude pursuits, citations and police beatings, it's all documented in a museum quality layout and binding. The evidence is in, and it's clear that Shepard Fairey is not one to rest on his laurels, the work must go on. For both long time fans wanting the complete collection and those just curious to know what this OBEY business is all about Supply and Demand is the answer.

I'm In the Band: Backstage Notes from the Chick in White Zombie


Sean Yseult - 2010
    The band became a multiplatinum, two-time Grammy nominee with the release of their 1992 album, La Sexorcisto. But while most people will remember their bizarre look and macabre lyrics, what many failed to realize was that their lanky, high-octane bass player was a woman.I’m In the Band combines eleven years of tour diaries, flyers, and personal photos and ephemera to chart White Zombie’s rise from the gritty music scene of New York’s Lower East Side in the eighties to arena headliners during the nineties. It also shares the unlikely story of a female musician who won the respect and adoration of male metal musicians and fans. From 1985 to 1996, Sean Yseult was the sole woman not only in White Zombie, but in the entire metal scene.With I’m In the Band, Yseult has created both a coffee table book and a striking visual memoir. Her personal memorabilia offers fans a unique vantage on the life of a mega-band during rock’s last golden age.

Threadless: Ten Years of T-shirts from the World's Most Inspiring Online Design Community


Jake Nickell - 2010
    It pioneered the online business model of crowd-sourced or community-driven design, in which people submit designs that are voted on by the site’s 1 million users and printed. Over the past 10 years, the company has amassed a vast archive of very cool, very hip, and often very entertaining designs, and Threadless is a spectacular showcase of 400 of the very best T-shirts created by the community—a barometer of art and design over the past decade.   Much more than a book of extraordinary graphics, Threadless tells the extremely interesting story that inspired Inc. magazine to hail Threadless.com as “the most innovative small company in America.” There are also profiles of individual designers and “think pieces” from influential admirers, including design guru John Maeda, Jeff Howe of Wired, and bestselling business/marketing writer Seth Godin.Praise for Threadless:"If you page through this book, you'll see example after example of love, art, and joy." -Seth Godin, author of twelve international bestsellers "With its message of passion, creativity and fearlessness, the Threadless book is more than just a visually stimulating flip-through. Its 224 pages of design, artwork, and creativity make for an inspirational read for any entrepreneurial start-up." -Coolhunting.com "Page after page of awesome designs." -Wired.com "The Threadless book is a treat-more informative than an art book, less boring than a Harvard Business Review case-study, a sweet-spot between commercialism and passion, like the site itself." -Cory Doctorow, BoingBoing.net

Big Day Coming: Yo La Tengo and the Rise of Indie Rock


Jesse Jarnow - 2012
    Yo La Tengo has lit up the indie scene for three decades, part of an underground revolution that defied corporate music conglomerates, eschewed pop radio, and found a third way. Going behind the scenes of one of the most remarkable eras in American music history, Big Day Coming traces the patient rise of husband-and-wife team Ira Kaplan and Georgia Hubley, who--over three decades--helped forge a spandex-and-hairspray-free path to the global stage, selling millions of records along the way and influencing countless bands.Using the continuously vital Yo La Tengo as a springboard, Big Day Coming uncovers the history of the legendary clubs, bands, zines, labels, record stores, college radio stations, fans, and pivotal figures that built the infrastructure of the now-prevalent indie rock world. Journalist and freeform radio DJ Jesse Jarnow draws on all-access interviews and archives for mesmerizing trip through contemporary music history told through one of its most creative and singular acts.

All My Life for Sale


John D. Freyer - 2002
    He invited his friends over to tag all the possessions in his apartment, and he systematically put them up for sale on eBay. An unopened box of taco shells, half a bottle of mouthwash, almost all of his clothes, his favorite records, his sideburns (in a plastic bag), his family's Christmas presents (not yet given), furniture: John didn't let sentiment or utility stand in his way. Soon his belongings were sold all over the world, with a bag of Porky's BBQ Pork Skins making its way to Japan, and a chair ending up in the Museum of Modern Art. With almost all the objects in his life now gone, he started the second phase of his journey: to go visit his one-time possessions in their new surroundings.All My Life for Sale is an extraordinary book that functions as an autobiography, a travel narrative, and a meditation on what the objects we surround ourselves with actually mean to us and what happens when we set them free. Designed by the author himself, it is visually striking, surprisingly moving, and will change the way you look at the things that surround you.

Liartown: The First Four Years 2013-2017


Sean Tejaratchi - 2017
    The collected posts of surreal website LiarTownUSA satirizing weird vintage books, albums, posters, and other printed ephemera of pop culture.

Death of a Polaroid - A Manics Family Album


Nicky Wire - 2011
    For more than twenty years and from Blackwood, Wales to Tokyo, Japan, Nicky Wire has kept a personal visual history of the band in their various stages from Generation Terrorists through Holy Bible and right up to last year's remarkable album, Postcards from a Young Man. Edited down from over 1,000 of Wire's personal polaroids and with accompanying text by the man himself, Death of The Polaroid promises to be a rich, visual biography of one of the most loved and iconoclastic British bands of the past two decades.

Punk House: Interiors In Anarchy


Abby Banks - 2007
    The most common type is often where a large group of like-minded punks cram into a house usually intended to accommodate two or three people, resulting in low rent and, thus, extended hours of leisure for the residents to pursue their true interests. "Punk House" features anarchist warehouses, feminist collectives, tree houses, workshops, artists studios, self-sufficient farms, hobo squats, community centers, basement bike shops, speakeasies, and all varieties of communal living spaces. In over 300 images of fifty houses in twenty-five cities in the US, photographer Abby Banks finds the already weathered face of a seventeen-year-old runaway; the soft hands of a vinyl junkie (record collector); the mohawked show-goer; the dirty dishes in the sink; silk screened posters on the wall; and many other revealing glimpses of these anarchist interiors.