This second edition provides an engaging introduction to semantics for students new to the field. Covers the basic concepts and methods of the field and discusses some of the most important contemporary lines of research. Contains exercises that familiarize the student with the practice of semantic description. Completely revised and updated with an extended discussion of theory.

    The introduction file provides an overview of the subfield of linguistics to be studied, as well as the specific topics to be discussed. To make the book more interesting and to help students better understand the content, this new edition is enriched with visual illustrations such as cartoons, drawings, real life pictures, and schematic representation of examples, in addition to the figures and charts in the past editions. New exercises and suggested further readings are added in many chapters. Answers to the exercises are available at the back of the book and on-line for teachers and students.

    An animal's cry, poetry, the medical symptom, media messages, language disorders, architecture, marketing, body language - all these, and more, fall within the sphere of semiotics.Introducing Semiotics outlines the development of sign study from its classical precursors to contemporary post-structuralism. Through Paul Cobley's incisive text and Litza Jansz's brilliant illustrations, it identifies the key semioticians and their work and explains the simple concepts behind difficult terms. For anybody who wishes to know why signs are crucial to human existence and how we can begin to study systems of signification, this book is the place to start. It is the perfect companion volume to Introducing Barthes

    To his surprise the bone, which had not yet been ground into powder, contained a number of carved inscriptions. Thus began the discovery of the 3000 year old sources of the written characters still in use in China today.In this unparalleled and beautiful book, Cecilia Lindqvist tells the fascinating story of these origins, and shows how their shapes and concepts permeate Chinese thought, architecture, art and culture. Illustrations in two-colour throughout, and a four-colour insert, make vivid each stage of the story, and the beauty of the characters themselves.

    Teaching Pronunciation offers current and prospective teachers of English a comprehensive treatment of pronunciation pedagogy, drawing on current theory and practice. An overview of teaching issues from the perspective of different methodologies and second language acquisition research is provided. It has a thorough grounding in the sound system of North American English, and contains insights into how this sound system intersects with listening, morphology, and spelling. It also contains diagnostic tools, assessment measures, and suggestions for syllabus design. Follow-up exercises guide teachers in developing a range of classroom activities within a communicative framework.

    Recognized as THE book for teaching academic reading skills, the fifth edition continues to introduce students in the humanities, arts, and social sciences to a basic knowledge of German that they can use independently to begin to read specialized literature in their respective fields.

    Written in a clear and informative style, the dictionary describes the Indo-European origins of English and includes many new words and coinages adopted each year.

    Many definitions of postmodernism focus on its nature as the aftermath of the modern industrial age when technology developed. This book extends that analysis to postmodernism by looking at the status of science, technology, and the arts, the significance of technocracy, and the way the flow of information is controlled in the Western world.

    But whether you use it just well enough to get your daily business done, or you're an expert with a red pen who never omits a comma or misplaces a modifier, you must have noticed that there are some things about this language that are just weird.Perhaps you're reading a book and stop to puzzle over absurd spelling rules (Why are there so many ways to say '-gh'?), or you hear someone talking and get stuck on an expression (Why do we say How dare you but not How try you?), or your kid quizzes you on homework (Why is it eleven and twelve instead of oneteen and twoteen?). Suddenly you ask yourself, Wait, why do we do it this way? You think about it, try to explain it, and keep running into walls. It doesn't conform to logic. It doesn't work the way you'd expect it to. There doesn't seem to be any rule at all.There might not be a logical explanation, but there will be an explanation, and this book is here to help.In Highly Irregular, Arika Okrent answers these questions and many more. Along the way she tells the story of the many influences--from invading French armies to stubborn Flemish printers--that made our language the way it is today. Both an entertaining send-up of linguistic oddities and a deeply researched history of English, Highly Irregular is essential reading for anyone who has paused to wonder about our marvelous mess of a language.

    It's an evolutionary riddle that at long last makes sense in this intriguing book about what gossip has done for our talkative species. Psychologist Robin Dunbar looks at gossip as an instrument of social order and cohesion--much like the endless grooming with which our primate cousins tend to their social relationships.Apes and monkeys, humanity's closest kin, differ from other animals in the intensity of these relationships. All their grooming is not so much about hygiene as it is about cementing bonds, making friends, and influencing fellow primates. But for early humans, grooming as a way to social success posed a problem: given their large social groups of 150 or so, our earliest ancestors would have had to spend almost half their time grooming one another--an impossible burden. What Dunbar suggests--and his research, whether in the realm of primatology or in that of gossip, confirms--is that humans developed language to serve the same purpose, but far more efficiently. It seems there is nothing idle about chatter, which holds together a diverse, dynamic group--whether of hunter-gatherers, soldiers, or workmates.Anthropologists have long assumed that language developed in relationships among males during activities such as hunting. Dunbar's original and extremely interesting studies suggest otherwise: that language in fact evolved in response to our need to keep up to date with friends and family. We needed conversation to stay in touch, and we still need it in ways that will not be satisfied by teleconferencing, email, or any other communication technology. As Dunbar shows, the impersonal world of cyberspace will not fulfill our primordial need for face-to-face contact.From the nit-picking of chimpanzees to our chats at coffee break, from neuroscience to paleoanthropology, Grooming, Gossip, and the Evolution of Language offers a provocative view of what makes us human, what holds us together, and what sets us apart.

    He demonstrates that beneath both language & myth there lies an unconscious "grammar" of experience, whose categories & canons aren't those of logical thought. He shows that this prelogical "logic" is not merely an undeveloped state of rationality, but something basically different, & that this archaic mode of thought still has enormous Power over even our most rigorous thought, in language, poetry & myth. The author analyzes such seemingly diverse (yet related) phenomena as the metaphysics of the Bhagavat Gita, the Melanesian concept of Mana, the Naturphilosophie of Schelling, modern poetry, Ancient Egyptian religion & symbolic logic. He covers a vast range of material that is all too often neglected in studies of human thought. These six essays are of great interest to the student of philosophy or the philosophy of science, the historian, or the anthropologist. They are also timely for students of literature, what with the enormous emphasis placed upon "myth" in modern literary speculation. This book isn't superficial speculation by a dabbler, but a penetrating study by one of the most profound & sensitive philosophic minds of our time.

    Presenting its subject in five parts, the text provides grounding in the elements and applications of classical rhetoric; the strategies and tactics of argumentation; the effective presentation and organization of discourses; the development of power, grace, and felicity in expression; and the history of rhetorical principles. Numerous examples of classic and contemporary rhetoric, from paragraphs to complete essays, appear throughout the book, many followed by detailed analyses. The fourth edition of Classical Rhetoric for the Modern Student features a new section on the Progymnasmata (classical composition exercises), a new analysis of a color advertisement in the Introduction, an updated survey of the history of rhetoric, and an updated section on External Aids to Invention.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    . . this collection can be read with pleasure by those unversed in semiotic theory." —Times Literary Supplement

    Previously known as Gone Fishin', this book has brought Jay Rubin more feedback than any of his literary translations or scholarly tomes, "even if," he says, "you discount the hate mail from spin-casters and the stray gill-netter."To convey his conviction that "the Japanese language is not vague," Rubin has dared to explain how some of the most challenging Japanese grammatical forms work in terms of everyday English. Reached recently at a recuperative center in the hills north of Kyoto, Rubin declared, "I'm still pretty sure that Japanese is not vague. Or at least, it's not as vague as it used to be. Probably."The notorious "subjectless sentence" of Japanese comes under close scrutiny in Part One. A sentence can't be a sentence without a subject, so even in cases where the subject seems to be lost or hiding, the author provides the tools to help you find it. Some attention is paid as well to the rest of the sentence, known technically to grammarians as "the rest of the sentence."Part Two tackles a number of expressions that have baffled students of Japanese over the decades, and concludes with Rubin's patented technique of analyzing upside-down Japanese sentences right-side up, which, he claims, is "far more restful" than the traditional way, inside-out."The scholar," according to the great Japanese novelist Soseki Natsume, is "one who specializes in making the comprehensible incomprehensible." Despite his best scholarly efforts, Rubin seems to have done just the opposite.Previously published in the Power Japanese series under the same title and originally as Gone Fishin' in the same series.