The Thirty-two mini-cases help readers learn by applying the theory, drawing on current business news to demonstrate specific consumer behavior concepts. This edition now includes thirty-two Active Learning mini-cases. A clear consumer decision making model is set out in each chapter to facilitate learning-- presented in the first chapter, this model serves as a structural framework for the concepts-- the building blocks-- examined in the following chapters. The book's final chapter ties all of these concepts together so readers see the interrelationships and relevance of individual concepts to consumer decision-making. For those studying consumer behavior and/or marketing.

    A small consortium of players is making billions by skimming and scalping unaware investors -- and, in so doing, they've transformed our markets from the world's envy into a barren wasteland of terror. Since these events began, Themis Trading's Joe Saluzzi and Sal Arnuk have offered an unwavering voice of reasoned dissent. Their small brokerage has stood up against the hijackers in every venue: their daily writings are now followed by investors, regulators, the media, and "Main Street" investors worldwide. Saluzzi and Arnuk don't take prisoners! Now, in "Broken Markets," they explain how all this happened, who did it, what it means, and what's coming next. You'll understand the true implications of events ranging from the crash of 1987 to the "Flash Crash" -- and discover what it all means to you and your future. Warning: you will get angry (if you aren't already). But you'll know exactly "why" you're angry, "who" you're angry at, and "what" needs to be done!

    Under the stewardship of the eminent editorial team, comprising two editors with experience gained over previous editions and a third editor new to this edition, and in response to reader feedback, the content has been sub-divided into parts to ensure a logical sequence and grouping of related chapters throughout while the text features enthusiastically received in the last edition have been retained. The new edition opens with sections devoted to the underlying principles of surgical practice, investigation and diagnosis, and pre-operative care. These are followed by chapters covering all aspects of surgical trauma. The remainder of the book considers each of the surgical specialties in turn, from elective orthopaedics through skin, head and neck, breast and endocrine, cardiothoracic and vascular, to abdominal and genitourinary.Key features: Authoritative: emphasises the importance of effective clinical examination and soundly based surgical principles, while taking into account the latest developments in surgical practice.Updated: incorporates new chapters on a wide variety of topics including metabolic response to injury, shock and blood transfusion, and surgery in the tropics.Easy to navigate: related chapters brought together into clearly differentiated sections for the first time.Readable: preserves the clear, direct writing style, uncluttered by technical jargon, that has proved so popular in previous editions.User-friendly: numerous photographs and explanatory line diagrams, learning objectives, summary boxes, biographical footnotes, memorable anecdotes and full-colour presentation supplement and enhance the text throughout.Bailey and Love has a wide appeal to all those studying surgery, from undergraduate medical students to those in preparation for their postgraduate surgical examinations. In addition, its high standing and reputation for unambiguous advice also make it the first point of reference for many practising surgeons. The changes that have been introduced to the 25th edition will only serve to strengthen support for the text among all these groups.

    Yet we still don't know what, precisely, makes a teacher great. Is it a matter of natural-born charisma? Or does exceptional teaching require something more? Building a Better Teacher introduces a new generation of educators exploring the intricate science underlying their art. A former principal studies the country s star teachers and discovers a set of common techniques that help children pay attention. Two math teachers videotape a year of lessons and develop an approach that has nine-year-olds writing sophisticated mathematical proofs. A former high school teacher works with a top English instructor to pinpoint the key interactions a teacher must foster to initiate a rich classroom discussion. Through their stories, and the hilarious and heartbreaking theater that unfolds in the classroom every day, Elizabeth Green takes us on a journey into the heart of a profession that impacts every child in America.What happens in the classroom of a great teacher? Opening with a moment-by-moment portrait of an everyday math lesson a drama of urgent decisions and artful maneuvers Building a Better Teacher demonstrates the unexpected complexity of teaching. Green focuses on the questions that really matter: How do we prepare teachers and what should they know before they enter the classroom? How does one get young minds to reason, conjecture, prove, and understand? What are the keys to good discipline? Incorporating new research from cognitive psychologists and education specialists as well as intrepid classroom entrepreneurs, Green provides a new way for parents to judge what their children need in the classroom and considers how to scale good ideas. Ultimately, Green discovers that good teaching is a skill. A skill that can be taught.A provocative and hopeful book, Building a Better Teacher shows that legendary teachers are more than inspiring; they are perhaps the greatest craftspeople of all."

    It remains an elementary and non-mathematical introduction to molecular spectroscopy that emphasizes the overall unity of the subject and offers a pictorial perception rather than a mathematical description of the principles of spectroscopy.

    Now with the strongest coverage of research writing in a full-sized handbook, the seventh edition helps students meet one of the core challenges of academic writing: maintaining their own voice while writing from sources. This edition also adds innovative tips from writing center tutors, sound advice for writing across the curriculum, and substantially more help for writing with and writing about visuals.

    In The Third Pillar he offers up a magnificent big-picture framework for understanding how these three forces--the state, markets, and our communities--interact, why things begin to break down, and how we can find our way back to a more secure and stable plane.The "third pillar" of the title is the community we live in. Economists all too often understand their field as the relationship between markets and the state, and they leave squishy social issues for other people. That's not just myopic, Rajan argues; it's dangerous. All economics is actually socioeconomics - all markets are embedded in a web of human relations, values and norms. As he shows, throughout history, technological phase shifts have ripped the market out of those old webs and led to violent backlashes, and to what we now call populism. Eventually, a new equilibrium is reached, but it can be ugly and messy, especially if done wrong.Right now, we're doing it wrong. As markets scale up, the state scales up with it, concentrating economic and political power in flourishing central hubs and leaving the periphery to decompose, figuratively and even literally. Instead, Rajan offers a way to rethink the relationship between the market and civil society and argues for a return to strengthening and empowering local communities as an antidote to growing despair and unrest. Rajan is not a doctrinaire conservative, so his ultimate argument that decision-making has to be devolved to the grass roots or our democracy will continue to wither, is sure to be provocative. But even setting aside its solutions, The Third Pillar is a masterpiece of explication, a book that will be a classic of its kind for its offering of a wise, authoritative and humane explanation of the forces that have wrought such a sea change in our lives.

    Perhaps you thought of grocery stores or something sexy like internet retailing, but chances are you didn’t think of banking. Yet, most likely you interact with a bank every time you’re paid and when you pay your bills. Banks facilitate the flow of money through the economy and even if you don’t interact with a bank daily, the businesses you deal with on a daily basis do. For all the interaction people have with banks, few understand how they work or why they work. Even fewer understand why they should consider including bank stocks in their investment portfolio. There are a lot of misconceptions about banks, including understanding what they are and what they do. For many people the word “bank” evokes images of receiving a toaster upon opening an account, or thoughts of security related to the storing of precious items in a safety deposit box. Others might go further and tap their inner Michael Moore and talk about how banks are greedy and evil. It’s our belief that banks aren’t just places to store idle savings (on which you receive virtually nothing in interest) or to cash checks, but that they should be an integral part of an investor’s portfolio. The goal of this book is to provide you with a foundation and framework with which you can both begin to understand banks, but also learn the basic tools used to analyze banks as investments.

    Whether you're a beginner, and avid student, or an armchair expert, you'll find plenty to stimulate you within this book.--book jacket

    Sowell reveals the general principles behind any kind of economy-capitalist, socialist, feudal, and so on. In readable language, he shows how to critique economic policies in terms of the incentives they create, rather than the goals they proclaim. With clear explanations of the entire field, from rent control and the rise and fall of businesses to the international balance of payments, this is the first book for anyone who wishes to understand how the economy functions.

    Chan explores how life experience, culture, and background have profoundly shaped some of the world's most successful investment gurus. Through interviews with managers working in a variety of asset classes, including equity, fixed income, commodity, real estate, and private equity, Chan examines how and why these remarkable individuals have succeeded so spectacularly.Examining whether an investor in one particular asset class can succeed in another asset class when equipped with the right mindset, the book provides practical and effective investment advice drawn from the universal traits of seasoned, successful investors.Analyzes how the culture, background, and experiences of top investors shape their investment mindset and strategiesContains exclusive interviews with leading value investorsProvides important insights into value investing--an increasingly popular investment methodFilled with precious insights from top fund managers, "The Value Investors" gives readers an in-depth understanding of how to master the art and science of investing.

    Offering numerous examples and a step-by-step approach, it covers both the Assembly and C programming languages and devotes separate chapters to interfacing with peripherals such as Timers, LCD, Serial Ports, Interrupts, Motors and more. A unique chapter on hardware design of the PIC system and the PIC trainer round out coverage. Systematic coverage of the PIC18 family of Microcontrollers. Assembly language and C language programming and interfacing techniques. Thorough coverage of Architectures and Assembly language programming of the PIC18. Thorough coverage of C language programming of the PIC18. Separate chapters on programming and interfacing the PIC with peripherals - Includes information on how to interface the PIC with LCD, keyboard, ADC, DAC, Sensors, Serial Ports, Timers, DC and Stepper Motors, Optoisolators, and RTC. Covers how to program each peripheral, first using the Assembly language and then using the C language. Those involved with PIC programming and interfacing using Assembly and C languages."

    With its managerial orientation and interdisciplinary approach, this book is for beginners as well as graduate students in e-commerce.

    Its unique approach communicates the richness and diversity of CIS in a lucid and accessible format. This fully revised and updated second edition reinforces the view of CIS as a gateway to science and problem solving, sets out the scientific principles that govern its use, and describes the impact of people on its development, design, and success. The second edition of Geographic Information Systems and Science includes:A new five-part structure: Foundations; Principles; Techniques; Analysis; and Management and Policy.All-new personality boxes of current GIS practitioners.New real-world applications of GIS.New or expanded coverage of important current topics:Location-based servicesDistributed computingVirtual and augmented realitiesHomeland securityBusiness GIS and geodemographicsThe emergence of geoportalsGrand challenges of GIScienceA new suite of instructor and student resources http://www.wiley.com/go/longleyThe second edition of Geographic Information Systems and Science is essential reading for undergraduates taking courses in GIS within departments of Geography, Environmental Science, Business (and Public) Administration, Computer Science, Urban Studies, Planning, Information Science, Civil Engineering, and Archaeology. It is also provides a key resource for foundation GIS courses on taught MSc and other higher-degree programs. Professional users of GIS from governmental organizations and industries across the private sector will find this book an invaluable resource with a wealth of relevant applications.

    Penny Stocks For Dummies explains the basics of penny stocks and provides expert guidance to help you get involved right away.Penny Stocks For Dummies provides you with the information and advice you need before considering an investment in penny stocks, as well as the tools needed to make sound investments. You'll also get expert guidance on identifying growth trends and market sectors positioned for rapid growth, finding undiscovered penny stocks, and understanding the fundamentals of a potential investment in penny stocks.Arms you with the know-how to properly identify, and purchase, winning penny stocks Shows you how good money can be made from these low-priced shares Gets you involved in Penny Stocks quickly, painlessly, and on a small budget Penny Stocks For Dummies appeals to anyone who doesn't have a lot to invest right now in the current economic climate, but who wants to multiply what they do have.