The Greatest Company In The World? The Story Of Tata


Peter Casey - 2014
    How did Tata transform itself from a family-owned business to one of the most professionally managed enterprises in the world? How did it become a world leader in an array of unrelated businesses—from steel and automobile manufacturing to hotels and IT consulting? What exactly is the ‘Tata Way’, which has earned it so much admiration and respect?This brief history of the Tatas charts the contribution of every Tata chairman—from Jamsetji Tata, who set up the company in 1868, to Ratan Tata and Cyrus Mistry—and explores the values at the heart of the Tata Group, as well as the role played in its development by the philanthropic trusts that own two-thirds of the company.For anyone curious about this Indian company that has become a leading global player, this book is the perfect introduction.

Scientific Advertising


Claude C. Hopkins - 1923
    The author of Scientific Advertising, Claude C. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. This book covers many important aspects of advertising including how advertising laws are established, mail order advertising, headlines, psychology, strategy, budgeting, and more advanced subjects like negative advertising and how to test an advertising campaign.

The Beginner's Affiliate Marketing Blueprint: How to Get Started For Free And Earn Your First $10,000 In Commissions Fast! (Make Money With Affiliate Marketing 2018 Edition) (Online Business)


Alex M. - 2017
     Inside the affiliate marketing blueprint you will learn exactly how to: • Choose the right offer to promote • Get the right mindset to make money with affiliate marketing • Sign up to the best affiliate networks • Start an affiliate marketing business using free methods • Create great looking landing pages that convert • Drive traffic to your offers from the best traffic networks • Track and scale your marketing campaigns to insane numbers • Automate your affiliate business to earn commissions on autopilot • The Free bonus course will take you even more in depth and connect you with thousands of internet marketers from all over the world! Don’t wait any longer! This guide will NOT be at this price forever! Scroll up, download it, read it, and begin making money online with affiliate marketing.

The 6-Figure Speaker: The Ultimate Blueprint to Build a Business as a Highly-Paid Professional Speaker


Brian Tracy - 2016
    After giving over 5,000 talks in 70 countries Brian has become one of highest paid and most sought after public speakers in the world. And in this new book he reveals everything he’s learned over his 30 year career. It’s a must-read for anyone who wants to create a successful speaking career. Inside the 6-Figure Speaker, you’ll get all the tips, tricks, strategies and secrets Brian has used to build a speaking empire.With the lessons in this book, you’ll be able to build your own business as a 6-Figure Speaker.This book will show you: The 7 habits all 6-figure speakers use to stay fully booked, charge higher fees, and deliver the types of speeches that get them re-booked again and again The 4 point bullet plan for a 20 minute speech and how to easily expand it for 40, 60 and even 90 minute speeches. How to craft an electrifying title to your speech that has people saying “I’ve got to hear that” even if they’ve never heard of you! A step-by-step action plan to take everything you’ve learned and start building your business as a 6-figure speaker today. Readers should consider The 6-Figure Speaker their action guide to a successful and lucrative career as a speaker. It will become YOUR PLAY BOOK for finding and securing high-quality speaking engagements, charging higher fees so you can easily scale your business, and crafting unforgettable speeches that have your audience talking about you long after you’ve left the stage.It doesn’t matter if you’re just starting out, or if you’re someone with experience as a speaker. The 6 Figure Speaker has everything you need to get started, scale up and shortcut your journey to success as a speaker. Get Brian's latest book today!

5 Day Weekend: Freedom to Make Your Life and Work Rich with Purpose


Nik Halik - 2018
    What a wonderful word! We look forward to its pleasures and the freedom to do what we want. All the while knowing that soon we will have to return to the obligations and demands of our workplace. What if there's a way to add three more days to your weekend? In 5 Day Weekend(R) authors Nik Halik and Garrett B. Gunderson offer a master strategy to achieve a life rich with money, personal freedom and purpose -- a life of more and better choices. The strategy is to build multiple streams of income that don't require you to work 8 to 5 in a company where you have little control of your time and compensation. The core money parts -- Keep More Money, Make More Money, and Grow More Money -- focus on ways to tighten your finances, increase your income, and develop passive investment strategies. The goal is to build regular, independent cash flow until they match your standard of living. Then you're no longer captive. Your independent income is enough to sustain you -- to free you. The 7 Personal Freedom chapters cover Purpose, Choice, Productivity, Simplicity, Adventure, Peace, and Generosity -- ways to live your life to the fullest. The 4 Vital Practices -- Strengthen Your Mindset, Build Your Inner Circle, Fortify Your Habits, and Amplify Your Energy -- provides tools to support and realize your new goals. In Push the Boundaries, Nik Halik shares his remarkable journey and challenges you to achieve your own 5 Day Weekend(R).

Junk to Gold: From Salvage to the World's Largest Online Auto Auction


Willis Johnson - 2014
    Willis Johnson, the founder of Copart [CPRT], offers up a personal and inspirational account of this journey to the top including lessons he learned from love, war and building a global, multi-billion dollar business. Even at the pinnacle of success, Willis remained grounded in his family-first values. His stories will inspire and provoke the entrepreneur in everyone to start building their dream.

Gracenomics: Unleash the Power of Second Chance Living


Mike Foster - 2010
    This red-hot-relevant manifesto offers up a simple lifestyle solution called "Gracenomics." This radical idea of second chance living has spawned a passionate movement of thousands who have transformed both their personal and professional lives. Through inspiring stories, practical next steps and a straight-forward writing style, "Gracenomics" will show you how to unleash the power of second chance living in your life. WHAT PEOPLE ARE SAYING:"Gracenomics a must read!! Super short but super huge. I'm crying from laughing, conviction and just the mere thought we as people could love this way!" --Brenda Renderos"After finishing it, I had to put it down and sit in the impact of what I had just read. The stories and lessons are gifts and the book may be one of the best things I've ever read on what grace, acceptance and inclusion can be when we throw ourselves at the mercy of grace." --Christopher Heuertz"Great fuel for my soul, and motivation for my actions." --Scott Rubin"The bottom line...the world would be a be a much better place if people followed the teachings in this book." --Jason Wert"Mike Foster has a style of writing that is accessible to everyone. No convoluted, complex writing on complex subjects, just simple and to the point." --J. Forehand"Absolutely loved this book! Bought it for several on our staff and have given them away as gifts. Everyone I've given it to has raved about it." --RandyABOUT MIKE FOSTER:Mike Foster is the Co-Founder of "People of the Second Chance" a radical grace movement made up of activists, artists and imperfectionists. He serves on the Executive Leadership team of PlainJoe Studios and lives in Southern California.

The Creator's Code The Six Essential Skills of Extraordinary Entrepreneurs


Amy Wilkinson - 2014
    This landmark book is based on 200 interviews with today’s leading entrepreneurs including the founders of LinkedIn, Chipotle, eBay, Under Armour, Tesla Motors, SpaceX, Spanx, Airbnb, PayPal, Jetblue, Gilt Groupe, Theranos, and Dropbox. Over the course of five years, Amy Wilkinson conducted rigorous interviews and analyzed research across many different fields. From the creators of the companies ranging from Yelp to Chobani to Zipcar, she found that entrepreneurial success works in much the same way. Creators are not born with an innate ability to conceive and build $100 million enterprises. They work at it. They all share fundamental skills that can be learned, practiced, and passed on.The Creator’s Code reveals six skills that make creators of all kinds of endeavors breakthrough. These skills aren’t rare gifts or slim chance talents. Entrepreneurship, Wilkinson demonstrates, is accessible to everyone. The book’s insights provide core guidance for success in the new world of work.

Start From Zero: Build Your Own Business. Experience True Freedom


Dane Maxwell - 2020
     This book includes research on "who" is most likely to be successful in entrepreneurship across 26 different personality factors. Would you like to join the special few who don't exchange time for money? The special few who have products and businesses paying for their dream life? No hype. No BS. No fluff. This is a comprehensive book full of examples to draw from. Start From Zero gives you the repeatable path to create a meaningful and profitable business without being dependent on any person, any platform, or anything. See new research on the top personality traits pulled from 30 successful entrepreneurs. Learn by example from 15 employees who became entrepreneurs. There is a big difference between you and those who are free. The brain they have, and the brain you don't. This book is on how to build that brain, fast. Much of the world believes you have to be smart, gifted, or lucky to make it with your own business. That's only true to a certain extent. You can actually screw up a lot and still get rich... if you get the right things done right. This is the only book that will show you how to successfully start from zero when you have nothing. Not even confidence. Start From Zero is the result of over 10 years of research, based on tested principles, with a methodology that will still be relevant a hundred years from now. If you are frustrated with your income and earning potential, this book is for you. Start From Zero teaches you how to install the 4 brains you need to create income & scalable products from scratch. Whether you are a frustrated employee, a time-strapped business owner, or a curious 16 year old wondering if you should attend college, Start From Zero delivers the goods. My hope is this book helps make entrepreneurship accessible to the entire world. I have personally helped thousands of people become free with this exact process. All of them started from zero. Many of them started as employees. You can be next. Put these principles into practice for 90 days and learn the skills to make success more likely in any endeavor you choose!

Wheelbarrow Profits: How To Create Passive Income, Build Wealth, And Take Control Of Your Destiny Through Multifamily Real Estate Investing


Jake Stenziano - 2015
    The Wheelbarrow Profits system for real estate investment takes advantage of an under appreciated source of wealth in the United States: multifamily properties. Learn how to identify your own niche, study your market, build your portfolio, and manage properties to successfully turn your investment into true wealth. Written and created by Jake Stenziano and Gino Barbaro, Wheelbarrow Profits is the tried and true system that they’ve utilized to grow a single multifamily investment into nearly a dozen successful and lucrative properties. Whether you’re a seasoned professional looking to explore a different type of investment strategy or a new investor looking to start building your portfolio, Jake and Gino’s system will provide you with the step-by-step guide you need to secure your financial independence.

Flying Without a Net: Turn Fear of Change into Fuel for Success


Thomas J. DeLong - 2011
    In response, we're hunkering down, blocking ourselves from new challenges. This response hurts us and our organizations, but we fear making ourselves even more vulnerable by committing mistakes while learning something new.In Flying Without a Net, Thomas DeLong explains how to draw strength from vulnerability. First, understand the forces that escalate anxiety in high achievers and the unproductive behaviors you turn to for relief. Then adopt practices that give you the courage to "do the right things poorly" before "doing the right things well."Drawing on his extensive research and consulting work, DeLong lays out:- Roots of high achievers' anxiety: fear of being wrong and lack of a sense of purpose, and a craving for human connection- Destructive behaviors we adopt to relieve our anxiety: busyness, comparing ourselves to others, and blaming others for our frustrations- Behaviors we must adopt to gain strength from vulnerability: putting the past behind us and seeking honest feedbackPacked with practical advice and inspiring stories, Flying Without a Net is an invaluable resource for all leaders seeking to thrive in this Age of Anxiety.

Start-Up Sutra


Rohit Prasad - 2013
    Through the true stories of two sets of people who braved the rough road, Startup Sutra presents entrepreneurship in its essence not a checklist to be crossed, but a vision to be realized; an iterative process of near-death experiences and incredible turnarounds that founders of businesses bravely navigate through a combination of chutzpah, sagacity and sheer brazen luck. In bringing to life the daily dramas, the struggles in the trenches, the battles with insatiable inner demons and impossible external odds on the journey to achievement, it enumerates, in wise words, the five qualities that entrepreneurs necessarily possess. For everyone who dares to dream big, this book will change your life.

The Power of Little Ideas


David C. Robertson - 2017
    “Disrupt yourself or be disrupted!” is the relentless message company leaders hear. The Power of Little Ideas argues there’s a “third way” that is neither sustaining nor disruptive. This low-risk, high-reward strategy is an approach to innovation that all company leaders should understand so that they recognize it when their competitors practice it, and apply it when it will give them a competitive advantage.This distinctive approach has three key elements:• It consists of creating a family of complementary innovations around a product or service, all of which work together to make that product more appealing and competitive.• The complementary innovations work together as a system to carry out a single strategy or purpose.• Crucially, unlike disruptive or radical innovation, innovating around a key product does not change the central product in any fundamental way.In this powerful, practical book, Wharton professor David Robertson illustrates how many well-known companies, including CarMax, GoPro, LEGO, Gatorade, Disney, USAA, Novo Nordisk, and many others, used this approach to stave off competitive threats and achieve great success. He outlines the organizational practices that unintentionally torpedo this approach to innovation in many companies and shows how organizations can overcome those challenges.Aimed at leaders seeking strategies for sustained innovation, and at the quickly growing numbers of managers involved with creating new products, The Power of Little Ideas provides a logical, organic, and enduring third way to innovate.

HBR Guide to Thinking Strategically (HBR Guide Series)


Harvard Business Review - 2018
    But when you're faced with competing projects and limited time, it's difficult to keep strategy front of mind. How do you keep your eye on the long term amid a sea of short-term demands?The HBR Guide to Thinking Strategically provides practical advice and tips to help you see the big-picture perspective in every aspect of your daily work, from making decisions to setting team priorities to attacking your own to-do list.You'll learn how to: Understand your organization's strategy Align your team around key objectives Focus on the priorities that matter most Spot trends in your company and in your industry Consider future outcomes when making decisions Manage trade-offs Embrace a leadership mindset

The Genius Habit: How One Habit Can Radically Change Your Work and Your Life


Laura Garnett - 2019
    The Genius Habit gives employees—from entry-level assistants, to middle managers, to CEOs of major companies—the tools they need to gain clarity about who they are and where they are going, and to proactively create the career of their dreams.