Book picks similar to
M: Marketing by Dhruv Grewal


business
school
non-fiction
marketing

Introduction to Sociology


Heather GriffithsFaye Jones - 2015
    It offers comprehensive coverage of core concepts, foundational scholars, and emerging theories. The textbook presents section reviews with rich questions, discussions that help students apply their knowledge, and features that draw learners into the discipline in meaningful ways. The second edition has been updated significantly to reflect the latest research and current, relevant examples.

The Jossey-Bass Handbook of Nonprofit Leadership and Management


David O. Renz - 2010
    New chapters cover developments in such areas as social entrepreneurship, financial leadership and capital structure, accountability and transparency, and the changing political-legal climate. It includes an instructor's manual

Adobe InDesign CS6 Classroom in a Book


Adobe Creative Team - 2012
    The 16 project-based lessons show readers step-by-step the key techniques for working with InDesign CS6. Readers learn what they need to know to create engaging page layouts using InDesign CS6. This completely revised CS6 edition covers the new tools for adding PDF form fields, linking content, and creating alternative layouts for digital publishing. The companion CD includes all the lesson files that readers need to work along with the book. This thorough, self-paced guide to Adobe InDesign CS6 is ideal for beginning users who want to master the key features of this program. Readers who already have some experience with InDesign can improve their skills and learn InDesign's newest features. "The Classroom in a Book series is by far the best training material on the market. Everything you need to master the software is included: clear explanations of each lesson, step-by-step instructions, and the project files for the students." -Barbara Binder, Adobe Certified Instructor, Rocky Mountain Training Classroom in a Book(R), the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does-an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts. All of Peachpit's eBooks contain the same content as the print edition. You will find a link in the last few pages of your eBook that directs you to the media files.Helpful tips:If you are able to search the book, search for "Where are the lesson files?"Go to the very last page of the book and scroll backwards.You will need a web-enabled device or computer in order to access the media files that accompany this ebook. Entering the URL supplied into a computer with web access will allow you to get to the files.Depending on your device, it is possible that your display settings will cut off part of the URL. To make sure this is not the case, try reducing your font size and turning your device to a landscape view. This should cause the full URL to appear.

Project Management: A Managerial Approach


Jack R. Meredith - 1994
    Even though a professional team, like the one depicted on the cover, can make skydiving seem perfectly choreographed; there are always uncertainties. Whether it's getting a skydiving team into the air or a new product off the ground, no project has ever been completed exactly as planned.With Meredith and Mantel's Sixth Edition, you'll not only learn how to select, initiate, operate, and control all types of projects; you'll also learn how to manage risks and uncertainties. Written from a managerial perspective, the text equips you with the quantitative skills, knowledge of organizational issues, and insights into human behavior that you need to do project management effectively.Updated and revised, this edition features current coverage of topics such as:* Risk management* Lifecycle costing* Real options* Organizational process assets* Non-technical project terminations* The phase/quality-gate process* Requirements formulation analysisFree trial version of Microsoft Project(r) and Crystal Ball(r)This text includes a CD-ROM containing a 120-day trial version of Microsoft Project(r) and a student version of Crystal Ball(r). Microsoft Project and Crystal Ball screenshots appear where relevant throughout the text. Additionally, a number of end-of-chapter exercises encourage you to apply these computer software packages to project management problems.

Deviant Behavior


Alex Thio - 1978
    Deviant Behavior covers a wide spectrum of theories of deviance, and analyzes numerous specific deviant behaviors. The author uses an abundance of research data, including many that debunk our common assumptions about deviant behavior. Students are exposed to the full range of theories and data about deviance, and are challenged to think about and evaluate their own biases and preconceptions.

Prealgebra


Richard Rusczyk - 2011
    Topics covered in the book include the properties of arithmetic, exponents, primes and divisors, fractions, equations and inequalities, decimals, ratios and proportions, unit conversions and rates, percents, square roots, basic geometry (angles, perimeter, area, triangles, and quadrilaterals), statistics, counting and probability, and more! The text is structured to inspire the reader to explore and develop new ideas. Each section starts with problems, giving the student a chance to solve them without help before proceeding. The text then includes solutions to these problems, through which algebraic techniques are taught. Important facts and powerful problem solving approaches are highlighted throughout the text. In addition to the instructional material, the book contains well over 1000 problems. The solutions manual (sold separately) contains full solutions to all of the problems, not just answers. This book can serve as a complete Prealgebra course. This text is supplemented by free videos and a free learning system at the publisher's website.

Clinical Mental Health Counseling in Community and Agency Settings


Samuel T. Gladding - 2009
    It examines the many roles and functions community counselors perform, the variety of settings in which their work is done, and how that work differs from one client population to another.

The Prince: A 52 Brilliant Ideas Interpretation (Infinite Business Classics)


Tim Phillips - 2008
    This short treatise on Renaissance statecraft and power has been controversial and inspiring since its first publication nearly 500 years ago. Machiavellis analysis of the ways men seize, retain, and lose power represented the first expose of realpolitik and it has been used ever since as a handbook for manipulating events to one?s own advantage. Here, Machiavellis text is interpreted for the modern day world of business. Tim Phillipss interpretation of Machiavellis work is not a substitute for the original its purpose is simply to illustrate the timeless nature of Machiavellis insights by bringing them to life through modern business and political case studies. This brilliant interpretation of The Prince Is an entertaining accompaniment to one of the most famous books ever written.

Systems Analysis and Design


Kenneth E. Kendall - 1988
    'Systems Analysis and Design' is a human-centred book that concisely presents the latest systems development methods, tools and techniques to students in an engaging and easy-to-understand manner.

The Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers


Robert Solomon - 2016
    Written by one of the industry's most knowledgeable client services executives, the book begins with a definition, then follows a path from an initial new business win to beginning, building, losing, then regaining trust with clients. It is a powerful source of counsel for those new to the business, for industry veterans who want to refresh or validate what they know, and for anyone in the middle of the journey to get better at what they do.

A New Introduction To Islam


Daniel W. Brown - 2003
     Provides a thought-provoking account of the origins, major features and lasting impact of the Islamic tradition. Introduces students to the history and development of Islamic studies as a discipline. Examines how monotheism in the Near East produced a unique and brilliant intellectual and religious tradition spanning the fields of Islamic law, theology, philosophy and mysticism. Surveys the ways in which Islamic tradition has enriched the world and in turn been enriched by interaction with other civilizations, from the Mongols to the modern West. Considers the opportunities and challenges facing Muslims today. Includes detailed chronologies, tables summarizing key information, and useful maps and diagrams.

How to Find a Profitable Blog Topic Idea (Better Blog Booklets)


Steve Scott - 2013
    That's what happens to many bloggers. They work hard and create great content, but there's no way their blog will succeed. Why? Because they failed to research their blog topic ahead of time. In "How to Find a Profitable Blog Topic Idea" you'll learn a proven formula for locating a winning idea that merges YOUR personal passion with something that will actually make money. Start Your Blogging Journey... Finding a great niche is one of the first steps you'll take as a blogger. That's why it's important to get it right. Everything you do online depends on locating a topic that actually has profit potential. Fortunately, it's not hard to research a blog niche. Really, it's a simple process that anyone can do - even if you don't have computer experience. Follow the Six-Step Plan for Starting a Blog "How to Find a Profitable Blog Topic Idea" provides a step-by-step strategy that can be applied TODAY. Here's what's covered: Learn the 3 B's of Demonstrating Authority Complete the Four-Step Plan for Identifying Your Passion Use Four Tools to Find a "Hook" for Your Blog Follow the Seven-Step Plan to Determine the Profit Potential of ANY Market Ask Five Simple Questions to Finalize Your Blog Decision Learn How to Make LOTS of Mistakes and Still Succeed as a Blogger It's not hard to find a great blog idea. Just follow this blueprint and you can do it today. Would You Like To Know More? Download now and locate that perfect blog idea.

Fundamentals of Corporate Finance


Richard A. Brealey - 1995
    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

Microeconomics


Paul Krugman - 2005
    The product of the partnership of coauthors Krugman and Robin Wells, the book returns in a new edition.The new edition is informed and informative, solidly grounded in economic fundamentals yet focused on the realities of today’s world and the lives of students. It maintains the signature Krugman/Wells story-driven approach while incorporating organizational changes, new content and features, and new media and supplements. Watch a video interview of Paul Krugman here.

Forensic Science: An Introduction to Scientific and Investigative Techniques


Stuart H. James - 2005
    Packed with full-color illustrations and case studies, this new edition offers a cutting-edge presentation of criminalistics and related laboratory subjects, including new chapters on forensic nursing and forensic entomology/botany. Written by highly respected experts, the book covers the very latest theories and practices in areas such as DNA testing, crime reconstruction, toxicology, chemistry of explosives and arson, and vehicle reconstruction. Also included are an instructor's manual and laboratory exercise manual.