It takes you step-by-step through the necessary actions needed to start your own authentic movement.Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs

    . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies: creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to: Reshape the connections between customers, suppliers, and your firm Create the right revenue model Make the best technology choices to support your strategy Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.

    SABOTAGE. THEFT. PANTO. What's the connection between a scheming Russian oligarch and his bungling henchmen, an ardent eco-protester and a faded Hollywood bombshell? And why are they leaving crime scenes all over Scotland - from Largs to Orkney, Stornoway to the Borders? And what has any of this got to do with Cullen? He just wants to be bloody left alone. It’s a series of bizarre mishaps in a plot full of incident, humour and Scottish salmon. Oh no it isn’t! OH YES IT IS!

    Abagnale's story has captured the imagination of audiences around the world as a modern-day folk hero-but the truth could not be more different from the fictitious autobiography he sold to Hollywood. Self-proclaimed as "the world's greatest con man," the true dimensions of Abagnale's hoax are revealed for the first time in this dramatic true story.A shocking new reality emerges through the voices of victims, their families, and others who have seen the truth concealed by decades of deception. Their stories are now exquisitely woven into a tapestry of hard evidence and insights from his former manager, Mark Zinder. The result is a fast-paced drama filled with heroes, villains, mystery and intrigue, answered with unquestionable facts and official records-all definitively disproving Abagnale's longstanding claims of roaming the world as a "teenage millionaire imposter" and working for the District Attorney in Baton Rouge.

    Luckily for us, Plutarch distilled what he learned about wise leadership in a handful of essays, which are filled with essential lessons for experienced and aspiring leaders in any field today. In How to Be a Leader, Jefferey Beneker presents the most important of these essays in lively new translations accompanied by an enlightening introduction, informative notes, and the original Greek on facing pages.In "To an Uneducated Leader," "How to Be a Good Leader," and "Should an Old Man Engage in Politics?" Plutarch explains the characteristics of successful leaders, from being guided by reason and exercising self-control to being free from envy and the love of power, illustrating his points with memorable examples drawn from legendary Greco-Roman lives. He also explains how to train for leadership, persuade and deal with colleagues, manage one's career, and much more.Writing at the height of the Roman Empire, Plutarch suggested that people should pursue positions of leadership only if they are motivated by "judgment and reason"--not "rashly inspired by the vain pursuit of glory, a sense of rivalry, or a lack of other meaningful activities." His wise counsel remains as relevant as ever.

    Even getting through seemingly easy tasks can be a relentless challenge that never seems to get easier. As a child psychologist specializing in ADHD for more than twenty years, Dr. Ashley knows exactly what parents face every day. 1000 Best Tips for ADHD gives parents quick tips and easy-to-implement solutions that make even the toughest days go smoother.FIND TIPS AND SUGGESTIONS ON: Improving behavior Increasing school success Helping out at home Interacting with others And more!

    Dread no longer: Read This Before Our Next Meeting not only explains what’s wrong with “the meeting,” and meeting culture, but suggests how to make meetings more effective, efficient, and worthy of attending. It assesses when it’s necessary to skip the meeting and get right to work. Al Pittampalli shares examples of transforming workplaces by revamping the purpose of the meeting and a company's meeting culture. This book belongs on the shelf of any employee, employer and company looking to revolutionize what it means to do "work" all day and how to do it. Simply put: Stop wasting time. Read This Before Our Next Meeting is the call to action you (or your boss) needs to create the company that does the meaningful work it was created to do.

    Practice. Practice.”Today, the relatively new science of performance psychology tells us that the old answer is incomplete at best. In The Psychology of Performance: How to Be Your Best in Life, clinical sport psychologist Eddie O’Connor, Ph.D., shares the best ways for you to reach your personal Carnegie Hall based on the latest scientific research—whether your performance environment is music, dance, business, or sport. These often surprising research results will make you rethink your own performance strategies, offering approaches you might never have considered and busting myths you might have taken as truth.In The Psychology of Performance, you will learn how to tackle some of the greatest challenges that arise as you work towards your goals. The very first step is to clearly define those goals and your values, discovering how to shape your practice and performance as you go. Even with your path clearly defined, however, there are difficulties you will need to tackle along the way.One of the most common roadblocks to success is performance anxiety, which you can learn to overcome through imagery techniques and other tools. A crucial thing to remember as you “get in the zone”—that psychological place where everything comes together and feels easy—is to remember to be compassionate to yourself when you don’t succeed right away. Pushing ahead and struggling will always be a part of accomplishing your goals; Dr. O’Connor teaches not only how to succeed, but how to deal with the negative parts of your journey as well, including how to identify and prevent burnout.The relatively new field of performance psychology is helping performers around the world up their mental, emotional, and physical games in sport, dance, art, and business. With The Psychology of Performance, you, too, can aim for the top with scientifically proven theories and skills.

    Blank believes that for good companies, purpose and profit can-and should-go hand in hand. And he should know. Together with cofounder Bernie Marcus, Blank built The Home Depot from an idea and a dream to a $50 billion-dollar company, the leading home improvement retailer in the world. And even while opening a new store every 42 hours, they never lost sight of their commitment to care for their people and communities. In fact, in 2001, The Home Depot was voted America's most socially responsible company. Blank left The Home Depot that same year with a burning question: Could the values and culture that made that company great be replicated? Good Company takes readers inside the story of how he did just that-turning around a struggling NFL team, rebooting a near-bankrupt retail chain, building a brand-new stadium, revitalizing a blighted neighborhood, launching a startup soccer club, and more. "When good companies put the wellbeing of their customers, their associates, and their communities first, financial success will follow," Blank writes. "The entrepreneurs and business leaders of today and tomorrow have an extraordinary opportunity: to prove that through upholding values we can create value-for the company, for the customer, and for the community."

    Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace. He believes they are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.

    What makes FCB unique is the winning culture that has delivered sustained success for much longer than the customary four-year cycle of an elite team. Lying at the very heart of their success is how they deal with people and the care and attention given to the environment in which those people are nurtured: practices which are of equal relevance to all organizations trying to channel the activities of their talented individuals for the corporate good.The key principles are: Big Picture, Arc of Change, Repetition, Cultural Architects, Authentic Leadership. These are the same principles that are adhered to in successful working environments across any industry. Drawing on interviews with key architects of the culture, as well as his own extensive experience as a sports psychologist working with leading sports and business institutions, Damian Hughes provides unique insights into the crucial issues confronting the modern corporate environment, and shows how the lessons learnt at FC Barcelona can also be applied to develop your own winning culture.

    She was pedalling across Turkey when a street dog, Lucy, crossed her path and changed her life forever.Ishbel did not want anything or anyone to slow her down, but when she witnessed Lucy attacked by other dogs, Ishbel rescued her—forming a deep bond between the pair. Ishbel recognized her own vulnerability in her new canine friend and launched a heartfelt mission to find Lucy a home and give her a happy life.Their adventures took them to the Syrian border and into the hearts of everyone who met them. People around the world who followed the story on Ishbel’s blog, World Bike Girl, watched as Lucy’s unconditional love broke down the wall around Ishbel’s heart. When Lucy died unexpectedly in her arms, Ishbel realized that Lucy had found a home after all—with her, and that Ishbel had been Lucy’s happy ever after.

    Sears distils over 20 years’ experience as a management consultant and coach into six simple conversational structures that cover every management situation. A natural storyteller with a great narrative gift, Sears delivers his message in an entirely unique manner – as a work of business fiction. In this compelling and highly instructive tale you can follow the journey of newly promoted Operations Manager Sam Mitchell as he faces the everyday pressures and challenges of managing a team, and then relate his experiences to real life scenarios in your workplace. Conversation #1 – What can you do about that? Conversation #2 – Who should really own this? Conversation #3 – How should we be behaving? Conversation #4 – Who’s really doing this? Conversation #5 – Where are we heading? Conversation #6 – How are we doing?   This highly practical guide concludes with a simple how-to chapter, explaining why and how each conversation works, and when to use them, as well as providing accompanying tips and techniques. The Six Conversations of a Brilliant Manager is an instantly-applicable and hugely powerful toolkit for every manager and HR department looking to get the very best out of their people.

     Imagine how you would feel when people are cheering, applauding and saying ‘wow’ after your presentation. What if you could give a speech and an audience member comes and says, “I felt you were just talking to me”. Multiple Award winning speaker, Ramakrishna Reddy, presents the secrets, tools and devices that helped him create 18 laughs 3 applauses in a 7-minute persuasive speech in his 5th book ‘Connect with Humor and Story’. This is not theory. It’s absolute content based on his research, his experience and his testing. In this book, you’ll learn: How to convert a real world experience into a humorous story that can be delivered in a speech How to synergize a story and speech structure by using SST technique How to open a speech with a story in ‘the right’ way (many get it wrong all the time) A proven thesis to maximize and virtually guarantee your success to create humor Seven humor devices that you MUST know to leverage the humor creation process (if you know this, you can derive humor out of anything) The best-kept secret to create the persuasive effect in the audiences mind (you might know what it is but you'll learn how to use it) How to craft a message that does not look preachy yet persuade your audience (do this and you are going to Rock on stage) What it takes to create applause during the course (not after) of the speech Eleven Editing strategies that nobody teaches Twelve Execution strategies that is rarely talked…. Buy this book NOW to create a connection with the audience through story and humor Pick up your copy today by clicking the BUY NOW button at the top of this page

     The coach who has so much to give, you wake up thinking about how to contribute more. The coach who wants to make a difference in the world and build an abundant life and business in the process. The coach who wants to be more than good... More than great... This book is for the coach who wants to be truly extraordinary. This is not just a technical manual or a motivational manifesto. This is not a book with vague theories and philosophies. It’s a practical, actionable guide you can come back to again and again. It includes specific structures, techniques, and tools you can consistently use to establish your reputation as an extraordinary coach and create a highly successful coaching practice. The Book of Coaching will show you how to: - Become an extraordinary coach using the exclusive, results-driven, 3-phase approach – You, Your Methodology and Your Business. - Create a thriving, profitable coaching business even if you’re a brand new coach. - Implement simple but powerful personal and business strategies to get unstuck, crush fear, and consistently deliver transformational results for your clients. - Maximize your innate genius as a coach and get clear on your long-term vision so you can rapidly grow a successful, abundant coaching business that lights you up. - Use powerful tools and methodologies that will elevate your coaching skills, and establish your expertise and reputation as an extraordinary coach... ...and SO much more!