The Third Wave


Alvin Toffler - 1980
    Its sweeping synthesis casts fresh light on our new forms of marriage and family, on today's dramatic changes in business and economics. It explains the role of cults, the new definitions of work, play, love, and success. It points toward new forms of twenty-first-century democracy.

How the Mind Works


Steven Pinker - 1997
    He explains what the mind is, how it evolved, and how it allows us to see, think, feel, laugh, interact, enjoy the arts, and ponder the mysteries of life. And he does it with the wit that prompted Mark Ridley to write in the New York Times Book Review, "No other science writer makes me laugh so much. . . . [Pinker] deserves the superlatives that are lavished on him."  The arguments in the book are as bold as its title. Pinker rehabilitates some unfashionable ideas, such as that the mind is a computer and that human nature was shaped by natural selection, and challenges fashionable ones, such as that passionate emotions are irrational, that parents socialize their children, and that nature is good and modern society corrupting. Winner of the Los Angeles Times Book Prize A New York Times Notable Book of the Year and Publishers Weekly Best Book of 1997 Featured in Time magazine, the New York Times Magazine, The New Yorker, Nature, Science, Lingua Franca, and Science Times Front-page reviews in the Washington Post Book World, the Boston Globe Book Section, and the San Diego Union Book Review

What If? Serious Scientific Answers to Absurd Hypothetical Questions


Randall Munroe - 2014
    It now has 600,000 to a million page hits daily. Every now and then, Munroe would get emails asking him to arbitrate a science debate. 'My friend and I were arguing about what would happen if a bullet got struck by lightning, and we agreed that you should resolve it . . . ' He liked these questions so much that he started up What If. If your cells suddenly lost the power to divide, how long would you survive? How dangerous is it, really, to be in a swimming pool in a thunderstorm? If we hooked turbines to people exercising in gyms, how much power could we produce? What if everyone only had one soulmate?When (if ever) did the sun go down on the British empire? How fast can you hit a speed bump while driving and live?What would happen if the moon went away?In pursuit of answers, Munroe runs computer simulations, pores over stacks of declassified military research memos, solves differential equations, and consults with nuclear reactor operators. His responses are masterpieces of clarity and hilarity, studded with memorable cartoons and infographics. They often predict the complete annihilation of humankind, or at least a really big explosion. Far more than a book for geeks, WHAT IF: Serious Scientific Answers to Absurd Hypothetical Questions explains the laws of science in operation in a way that every intelligent reader will enjoy and feel much the smarter for having read.

Everything is Obvious: Once You Know the Answer


Duncan J. Watts - 2011
    As sociologist and network science pioneer Duncan Watts explains in this provocative book, the explanations that we give for the outcomes that we observe in life—explanation that seem obvious once we know the answer—are less useful than they seem.Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to have been driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Only by understanding how and when common sense fails, Watts argues, can we improve how we plan for the future, as well as understand the present—an argument that has important implications in politics, business, and marketing, as well as in science and everyday life.

The Doors of Perception


Aldous Huxley - 1954
    First published in 1954, it details his experiences when taking mescaline. The book takes the form of Huxley's recollection of a mescaline trip that took place over the course of an afternoon in May 1953. The book takes its title from a phrase in William Blake's 1793 poem 'The Marriage of Heaven and Hell'. Huxley recalls the insights he experienced, which range from the "purely aesthetic" to "sacramental vision". He also incorporates later reflections on the experience and its meaning for art and religion.

Keep Sharp: Build a Better Brain at Any Age


Sanjay Gupta - 2020
    Throughout our life, we look for ways to keep our mind sharp and effortlessly productive. Now, globetrotting neurosurgeon Dr. Sanjay Gupta offers insights from top scientists all over the world, whose cutting-edge research can help you heighten and protect brain function and maintain cognitive health at any age. Keep Sharp debunks common myths about aging and cognitive decline, explores whether there’s a “best” diet or exercise regimen for the brain, and explains whether it’s healthier to play video games that test memory and processing speed, or to engage in more social interaction. Discover what we can learn from “super-brained” people who are in their eighties and nineties with no signs of slowing down—and whether there are truly any benefits to drugs, supplements, and vitamins. Dr. Gupta also addresses brain disease, particularly Alzheimer’s, answers all your questions about the signs and symptoms, and shows how to ward against it and stay healthy while caring for a partner in cognitive decline. He likewise provides you with a personalized twelve-week program featuring practical strategies to strengthen your brain every day. Keep Sharp is the only owner’s manual you’ll need to keep your brain young and healthy regardless of your age!

The Intelligence of Flowers


Maurice Maeterlinck - 1907
    The introduction by Mosley is itself a gem, and contains one of the best overviews in print of writings about intelligence in Nature.” — Stephen Harrod Buhner, author of The Secret Teachings of Plants: The Intelligence of the Heart in the Direct Perception of NatureThe second of Maeterlinck’s four celebrated nature essays—along with those on the life of the bee, ant, and termite—“The Intelligence of Flowers” (1907) represents his impassioned attempt to popularize scientific knowledge for an international audience. Writing with characteristic eloquence, Maeterlinck asserts that flowers possess the power of thought without knowledge, a capacity that constitutes a form of intelligence. Appearing one hundred years after the first publication, Philip Mosley’s new translation of the original French essay, and the related essay “Scents,” maintains the verve of Maeterlinck’s prose and renders it accessible to the present-day reader. This is a book for those who are excited by creative encounters between literature and science as well as current debates on the relationship of humankind to the natural world.It would be superfluous to redraw the picture of the great systems of floral fertilization: the play of stamens and pistil, the seductiveness of scents, the appeal of harmonious and striking colors, the development of nectar, totally useless to the flower, and which it manufactures only to attract and hold the foreign liberator, the messenger of love, bee, bumblebee, fly, butterfly, moth, which must bring it the kiss of the distant, invisible, motionless lover…We could truly say that ideas come to flowers in the same way they come to us. Flowers grope in the same darkness, encounter the same obstacles and the same ill will, in the same unknown. They know the same laws, same disappointments, same slow and difficult triumphs. It seems they have our patience, our perseverance, our self-love; the same finely tuned and diversified intelligence, almost the same hopes and the same ideals. Like ourselves, they struggle against a vast indifferent force that ends by helping them. — from “The Intelligence of Flowers”“…a wonderfully enjoyable, insightful and worthwhile read … This work would be of interest to anyone excited by the remarkable process of the plant world and would expressly appeal to gardeners and flower growers.” — Huntia“A rare gem, written … in lyrical and accessible prose.” — The Times Literary Supplement“…Maeterlinck is a seductive essayist … [and] writes with the same intrinsic humility that will be familiar to admirers of John Muir, Aldo Leopold, or Mary Oliver.” — The Boston Globe“That the intelligence of flowers provides Maeterlinck with a theory riddled with contradictions—mostly as a result of his metaphoric reasoning—seems less important than the fundamental truths of the metaphors unto themselves. As a result, ‘The Intelligence of Flowers’ is happily welcome once more, in this centenary reissue.” — San Francisco Chronicle

The Mind’s I: Fantasies and Reflections on Self and Soul


Douglas R. Hofstadter - 1981
    From verbalizing chimpanzees to scientific speculations involving machines with souls, from the mesmerizing, maze-like fiction of Borges to the tantalizing, dreamlike fiction of Lem and Princess Ineffable, her circuits glowing read and gold, The Mind's I opens the mind to the Black Box of fantasy, to the windfalls of reflection, to new dimensions of exciting possibilities."Ever since David Hume declared in the 18th century that the Self is only a heap of perceptions, the poor Ego has been in a shaky conditions indeed...Mind and consciousness becomes dispensable items in our accounts of reality, ghosts in the bodily machine...Yet there are indications here and there that the tide may be tuming...and the appearance of The Mind's I, edited by Douglas R. Hofstadter and Daniel C. Dennett, seems a welcome sign of change." William Barrett, The New York Times Book Review

Man's Search for Meaning


Viktor E. Frankl - 1946
    Based on his own experience and the stories of his patients, Frankl argues that we cannot avoid suffering but we can choose how to cope with it, find meaning in it, and move forward with renewed purpose. At the heart of his theory, known as logotherapy, is a conviction that the primary human drive is not pleasure but the pursuit of what we find meaningful. Man's Search for Meaning has become one of the most influential books in America; it continues to inspire us all to find significance in the very act of living.

Reading in the Brain: The Science and Evolution of a Human Invention


Stanislas Dehaene - 2007
    Dehaene's research will fascinate not only readers interested in science and culture, but also educators concerned with debates on how we learn to read, and who wrestle with pathologies such as dyslexia. Like Steven Pinker, Dehaene argues that the mind is not a blank slate: Writing systems across all cultures rely on the same brain circuits, and reading is only possible insofar as it fits within the limits of a primate brain. Setting cutting-edge science in the context of cultural debate, Reading in the Brain is an unparalleled guide to a uniquely human ability.

Against Empathy: The Case for Rational Compassion


Paul Bloom - 2016
    Many of our wisest policy-makers, activists, scientists, and philosophers agree that the only problem with empathy is that we don’t have enough of it.Nothing could be farther from the truth, argues Yale researcher Paul Bloom. In AGAINST EMPATHY, Bloom reveals empathy to be one of the leading motivators of inequality and immorality in society. Far from helping us to improve the lives of others, empathy is a capricious and irrational emotion that appeals to our narrow prejudices. It muddles our judgment and, ironically, often leads to cruelty. We are at our best when we are smart enough not to rely on it, but to draw instead upon a more distanced compassion.Basing his argument on groundbreaking scientific findings, Bloom makes the case that some of the worst decisions made by individuals and nations—who to give money to, when to go to war, how to respond to climate change, and who to imprison—are too often motivated by honest, yet misplaced, emotions. With precision and wit, he demonstrates how empathy distorts our judgment in every aspect of our lives, from philanthropy and charity to the justice system; from medical care and education to parenting and marriage. Without empathy, Bloom insists, our decisions would be clearer, fairer, and—yes—ultimately more moral.Brilliantly argued, urgent and humane, AGAINST EMPATHY shows us that, when it comes to both major policy decisions and the choices we make in our everyday lives, limiting our impulse toward empathy is often the most compassionate choice we can make.

The Bell Curve: Intelligence and Class Structure in American Life


Richard J. Herrnstein - 1994
    The controversial book linking intelligence to class and race in modern society, and what public policy can do to mitigate socioeconomic differences in IQ, birth rate, crime, fertility, welfare, and poverty.

Self-Reliance and Other Essays


Ralph Waldo Emerson - 1844
    The six essays and one address included in this volume, selected from Essays, First Series (1841) and Essays, Second Series (1844), offer a representative sampling of his views outlining that moral idealism as well as a hint of the later skepticism that colored his thought. In addition to the celebrated title essay, the others included here are "History," "Friendship," "The Over-Soul," "The Poet," and "Experience," plus the well-known and frequently read Harvard Divinity School Address.

Prometheus Rising


Robert Anton Wilson - 1983
    Gurdjieff's self-observation exercises, Alfred Korzybskis general semantics, Aleister Crowley's magical theorems, and the several disciplines of Yoga; not to mention Christian Science, relativity, quantum mechanics, and many other approaches to understanding the world around us! That is exactly what Robert Anton Wilson does in Prometheus Rising. In short, this is a book about how the human mind works and what you can do to make the most of yours.

The Pig That Wants to Be Eaten: 100 Experiments for the Armchair Philosopher


Julian Baggini - 2005
    Taking examples from sources as diverse as Plato and Steven Spielberg, author Julian Baggini presents abstract philosophical issues in concrete terms, suggesting possible solutions while encouraging readers to draw their own conclusions: Lively, clever, and thought-provoking, The Pig That Wants to Be Eaten is a portable feast for the mind that is sure to satisfy any intellectual appetite.