The Handmade Entrepreneur-How to Sell on Etsy, or Anywhere Else: Easy Steps for Building a Real Business Around Your Crafts


Dani Marie - 2015
     What if you could start your day out with an excited shout instead of a frustrated sigh? Unfortunately, selling handmade goods online is no longer as simple as throwing together a product listing and waiting for sales to roll in. There are now millions of people with handmade products and they are all eager to build a sustainable income. The Handmade Entrepreneur uses precise methods based on proven marketing techniques to set you above the competition. It teaches you how to create a genuine business you can count on rather than a bundle of shop pages and social media accounts built on a foundation of guesswork. What You Can Expect to Learn from This Book: • How to take DIY pictures that get clicks and sales • How to set up a shop that turns visitors into buyers in under two seconds • How to price your items • How to write titles and descriptions • How to brand your business with DIY techniques • How to rank your pages • How to find targeted audiences • How to build up your list of followers • Where to promote your listings • How to sell without selling • How to form relationships with people who can send you extra sales • How to start a "buzz" about your products • Which tools to incorporate into your business The goal of this book is to free you from having to rely on any third-party website for your sales. Yes, you can take advantage of platforms like Etsy, and you should, but websites come and go, and if all your sales come only from that website, you run into trouble every time there are algorithm changes, a saturation of sellers, or cheaper products to compete with. You are trying to generate sales, which means that you are trying to run a business, which in-turn means that you need a real business plan. Brick and motor stores don't just buy a bunch of goods, throw them in a building, and hope people will come. They plan, study their target market, pick a perfect store location, and prepare to market themselves. Just because you sell online does not mean that you can skip all of these steps. You have billions of products to compete with online and a crowd of shoppers who have an overwhelming number of options before them. You must prepare your storefront, get your products ready, know your audience, and then know how to market to them. Optimizing Your Shop for Sales Dani starts out showing you how to prepare your products with photos that attract clicks and sales. It doesn't just tell you how to do it, though. It SHOWS you. Thanks to the help of many carefully selected Etsy sellers, there are many example photos for each point. In addition to this, the author only shows you DIY photos to prove that you can do it all on your own. Next, Dani discusses how to optimize your shop. She goes through every aspect such as banners, profiles, descriptions, tags, and titles. You will learn how to optimize your pages so that people stay there instead of leaving instantly. This can be done by creating an inviting environment with images and content that buyers can skim through in under two seconds. If buyers can determine that your page is worth staying on in less than two seconds, you have won the battle. Finding Targeted Audiences and Marketing The issue with selling online is finding people who would be interested in your products.

Hands-On Machine Learning with Scikit-Learn and TensorFlow


Aurélien Géron - 2017
    Now that machine learning is thriving, even programmers who know close to nothing about this technology can use simple, efficient tools to implement programs capable of learning from data. This practical book shows you how.By using concrete examples, minimal theory, and two production-ready Python frameworks—Scikit-Learn and TensorFlow—author Aurélien Géron helps you gain an intuitive understanding of the concepts and tools for building intelligent systems. You’ll learn how to use a range of techniques, starting with simple Linear Regression and progressing to Deep Neural Networks. If you have some programming experience and you’re ready to code a machine learning project, this guide is for you.This hands-on book shows you how to use:Scikit-Learn, an accessible framework that implements many algorithms efficiently and serves as a great machine learning entry pointTensorFlow, a more complex library for distributed numerical computation, ideal for training and running very large neural networksPractical code examples that you can apply without learning excessive machine learning theory or algorithm details

The Whole-Body Approach to Osteoporosis: How to Improve Bone Strength and Reduce Your Fracture Risk


R. Keith Mccormick - 2009
    While medication can sometimes help, it won't fully address the underlying causes of your osteoporosis or osteopenia. To restore bone health, you'll need a targeted program combining the best bone-building strategies from traditional and holistic medicine. The Whole-Body Approach to Osteoporosis distills these complex strategies into a whole-body plan you can begin today to dramatically improve your bone strength and overall vitality.This comprehensive guide includes information on:What to eat for stronger bonesChoosing bone-building supplements and osteoporosis medicationsFoods and medications that may be contributing to bone lossSigns and symptoms that can help you monitor your bone healthHow lab tests can help you personalize your plan

How to Publish and Sell Your Article on the Kindle (and Nook!): 12 Tips for Short Documents


Kate Harper - 2011
    Topics include: • How to get royalties from selling articles.• Proper pricing.• How to submit articles to the "Kindle Singles" (special Amazon category). • Best ways to sell articles.• Representing articles accurately in e-Reader bookstores.• Avoiding unnecessary costs. • Image formatting.Tips are also applicable for a variety of mobile devices such as the Barnes and Noble Nook and Apple ipad. You will learn how to publish your article in a word processor, without having to learn HTML coding. Instructional Appendices Include: • How to create table of contents and internal links.• Solving formatting problems.• Converting your article to a Kindle device.• Easy preview options before you publish.• A curated list of the 50 best resources for finding free Kindle books, software, podcasts, help forums and the best blogs on Kindle publishing (10,300 words).About the Author: Kate Harper has taught art and computer classes in the San Francisco Bay Area and enjoys creating visual step-by-step guides for non-technical users. She is a credentialed adult education instructor in the state of California, and is inspired by technologies that encourage people to be more creative.

The Art of Readable Code


Dustin Boswell - 2010
    Over the past five years, authors Dustin Boswell and Trevor Foucher have analyzed hundreds of examples of "bad code" (much of it their own) to determine why they’re bad and how they could be improved. Their conclusion? You need to write code that minimizes the time it would take someone else to understand it—even if that someone else is you.This book focuses on basic principles and practical techniques you can apply every time you write code. Using easy-to-digest code examples from different languages, each chapter dives into a different aspect of coding, and demonstrates how you can make your code easy to understand.Simplify naming, commenting, and formatting with tips that apply to every line of codeRefine your program’s loops, logic, and variables to reduce complexity and confusionAttack problems at the function level, such as reorganizing blocks of code to do one task at a timeWrite effective test code that is thorough and concise—as well as readable"Being aware of how the code you create affects those who look at it later is an important part of developing software. The authors did a great job in taking you through the different aspects of this challenge, explaining the details with instructive examples." —Michael Hunger, passionate Software Developer

ng-book - The Complete Book on AngularJS


Ari Lerner - 2013
    Ready to master AngularJS? What if you could master the entire framework – with solid foundations – in less time without beating your head against a wall? Imagine how quickly you could work if you knew the best practices and the best tools? Stop wasting your time searching and have everything you need to be productive in one, well-organized place, with complete examples to get your project up without needing to resort to endless hours of research.

Remote: Office Not Required


David Heinemeier Hansson - 2013
    Moms in particular will welcome this trend.  A full 60% wish they had a flexible work option. But companies see advantages too in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves the ability to conduct business across multiple time zones, to name just a few advantages.  In Remote, inconoclastic authors Fried and Hansson will convince readers that letting all or part of work teams function remotely is a great idea--and they're going to show precisely how a remote work setup can be accomplished.

I'm Feeling Lucky: The Confessions of Google Employee Number 59


Douglas Edwards - 2011
    No academic analysis or bystander’s account can capture it. Now Doug Edwards, Employee Number 59, offers the first inside view of Google, giving readers a chance to fully experience the bizarre mix of camaraderie and competition at this phenomenal company. Edwards, Google’s first director of marketing and brand management, describes it as it happened. We see the first, pioneering steps of Larry Page and Sergey Brin, the company’s young, idiosyncratic partners; the evolution of the company’s famously nonhierarchical structure (where every employee finds a problem to tackle or a feature to create and works independently); the development of brand identity; the races to develop and implement each new feature; and the many ideas that never came to pass. Above all, Edwards—a former journalist who knows how to write—captures the “Google Experience,” the rollercoaster ride of being part of a company creating itself in a whole new universe. I’m Feeling Lucky captures for the first time the unique, self-invented, yet profoundly important culture of the world’s most transformative corporation.

Infreakinfertility: How to Survive When Getting Pregnant Gets Hard


Melanie Dale - 2018
    This is a book about surviving it." I felt like a babyless freak. No matter what we tried, I couldn’t get pregnant, even after standing on my head after sex. I was pretty sure I was the only woman on the planet going through infertility, certainly the only one jamming needles into my butt on commercial breaks during my favorite TV shows. Everyone was getting pregnant around me and no one was talking about what happened if you couldn’t. After my experience, I wanted to write a book for other infertile women and couples who feel alone, the book I wish I’d had when I was going through it, filled with dark humor and illustrations of quirky ovaries and whimsical sperm. If you’re like me, you want blunt, honest conversations about all the crazy stuff you’re going through with someone who’s been there and understands at least some of what you’re dealing with and how you’re feeling. And if it can somehow give you permission to laugh without diminishing the pain you’re feeling? Even better. This is the funnest book you’ll ever read about the worst thing that’s ever happened to you. Each chapter covers a different challenge with infertility and is broken into sections, a little of my story and concerns, a blurb from my husband, Alex, kind of a window into his dudely brain, and practical tips on how to cope. Read it yourself, read it as a couple, and if you’re struggling to explain your feelings to friends and family, hurl a copy at them and run away. I really wish you didn’t need this book, but since you do, come on over. You’re not alone.

The Wedding Ceremony Planner: The Essential Guide to the Most Important Part of Your Wedding Day


Judith Johnson - 2005
    They want their ceremony, their way but don't know where to begin or what questions they need to ask. The Wedding Ceremony Planner is a comprehensive and user-friendly guide. It covers everything you need to know to create a beautiful ceremony text and to anticipate and address all the profound and mundane logistics with ease, grace and fun. It includes hundreds of text excerpts reflecting the many voices with which our hearts speak. There are also ten sample ceremony texts for the inclusion of children, the telling of the couple's story, the renewal of vows and a commitment ceremony. Checklists and worksheets are included to manage all the details. The Wedding Ceremony Planner is also an invaluable resource for clergy of all faiths, wedding planners and location coordinators. Sprinkled with anecdotes about lessons learned by couples creating their weddings, this book is filled with the wisdom of experience Praise for The Wedding Ceremony Planner "Weddings are sacred acts surrounded by material hoopla. The Wedding Ceremony Planner clarifies the worldly issues but keeps the spirit central. It's the balance that every couple needs."-Marianne Williamson, author, The Gift of Change "With countless samples of ceremony segments and worksheets to put them all together, The Wedding Ceremony Planner affirms what we all hope for: to communicate our love in a clear, heartfelt manner that truly reflects who we are."-Jack Canfield, co-author, Chicken Soup for the Bride's Soul(r) "In this time of increasing exchange and friendship between people of many cultures ... what the world needs is an intelligent and compassionate 'how to' book on performing interfaith ceremonies. This book is an excellent example."-The Very Reverend James Parks Morton Founder and President of the Interfaith Center of New York "[This book] was [wonderful] in helping us create our wedding ceremony. Not only was it easy to follow, but it made us think of things we never would have thought of on our own ... Going through the book also brought us closer ... it is the one thing we have sat down and done 100% together."-Jennifer Buehler and Frank Yanoti Jr., Bride and Groom "Planning the wedding ceremony in itself can be a process of discovery for a couple entering marriage ... this marvelous book ... help[s] couples design a ceremony that truly and personally characterizes the meaning and uniqueness of each union."-Pril Smiley, Mohonk Mountain House "This book will aid and guide the couple in the creation of their unique wedding ceremony that appropriately states their personal beliefs. How refreshing, how important, how appropriate to help make the wedding yours."-Alexandra Stoddard, author of Choosing Happiness

Olive Oatman: Explore The Mysterious Story of Captivity and Tragedy from Beginning to End


Brent Schulte - 2019
    She is the girl with the blue tattoo.The story behind the distinctive tattoo is the stuff of legends. Some believed it was placed on her face during her captivity, following the brutal murders of her family members and the kidnapping of her and her sister. Others believe it was placed on her after her return.Rumors swelled. Her tattoo became a symbol of Native barbarianism and the triumph of American goodness, but like many stories of that era, the truth is far more complicated.This short book details the murders, her captivity, the aftermath, and her baffling return to her captors. Unravel the mystery of the woman who would become famous for all the wrong reasons and discover what her life story says about cultural identity, the power of resiliency, and what happens when fact and fiction bend and twist to muddy the waters.Read on to find out the truth!

sed and awk Pocket Reference: Text Processing with Regular Expressions


Arnold Robbins - 2000
    sed, awk, and regular expressions allow programmers and system administrators to automate editing tasks that need to be performed on one or more files, to simplify the task of performing the same edits on multiple files, and to write conversion programs.The sed & awk Pocket Reference is a companion volume to sed & awk, Second Edition, Unix in a Nutshell, Third Edition, and Effective awk Programming, Third Edition. This new edition has expanded coverage of gawk (GNU awk), and includes sections on:An overview of sed and awk's command line syntaxAlphabetical summaries of commands, including nawk and gawkProfiling with pgawkCoprocesses and sockets with gawkInternationalization with gawkA listing of resources for sed and awk usersThis small book is a handy reference guide to the information presented in the larger volumes. It presents a concise summary of regular expressions and pattern matching, and summaries of sed and awk.Arnold Robbins, an Atlanta native now happily living in Israel, is a professional programmer and technical author and coauthor of various O'Reilly Unix titles. He has been working with Unix systems since 1980, and currently maintains gawk and its documentation.

Handcrafted CSS: More Bulletproof Web Design


Dan Cederholm - 2009
    That's the theme running through Handcrafted CSS: More Bulletproof Web Design, by bestselling author Dan Cederholm, with a chapter contributed by renowned Web designer and developer Ethan Marcotte. This book explores CSS3 that works in today's browsers, and you'll be convinced that now's the time to start experimenting with it.Whether you're a Web designer, project manager, or a graphic designer wanting to learn more about the fluidity that's required when designing for the Web, you'll discover the tools to create the most flexible, reliable, and bulletproof Web designs. And you'll finally be able to persuade your clients to adopt innovative and effective techniques that make everyone's life easier while improving the end user's experience. This book's seven chapters deconstruct various aspects of a case-study Web site for the Tugboat Coffee Company, focusing on aspects that make it bulletproof and demonstrate progressive enrichment techniques over more traditional labor-intensive methods.Subjects covered in this book include: building for unanticipated future use progressively enriching designs using CSS3 properties using RGBA color for transparency with an alpha channel modular float management crafting flexible frameworks fluid layouts using grid-based design principles craftsmanship details on typography, jQuery, and shifting backgrounds

The Adobe Photoshop Lightroom 3 Book for Digital Photographers


Scott Kelby - 2010
    In this latest version for Lightroom 3, Scott uses his same step-by-step, plain-English style and layout to make learning Lightroom easy and fun. Scott doesn't just show you which sliders do what. Instead, by using the following three simple, yet brilliant, techniques that make it just an incredible learning tool, this book shows you how to create your own photography workflow using Lightroom:1) Scott shares his own personal settings and studio-tested techniques. He trains thousands of Lightroom users at his "Lightroom Live!" tour and knows first hand what really works and what doesn't.2) The entire book is laid out in a real workflow order with everything step by step, so you can begin using Lightroom like a pro from the start.3) What really sets this book apart are the last two chapters. This is where Scott dramatically answers his #1 most-asked Lightroom question, which is: "Exactly what order am I supposed to do things in, and where does Photoshop fit in?" Plus, this is the first version of the book that includes his famous "7-Point System for Lightroom," which lets you focus on mastering just the seven most important editing techniques.The Adobe Photoshop Lightroom 3 Book for Digital Photographers is the first and only book to bring the whole process together in such a clear, concise, and visual way.

Optimal Cupid: Mastering the Hidden Logic of OkCupid


Christopher McKinlay - 2014
     Christopher McKinlay has been featured in Wired Magazine for his groundbreaking analysis of OkCupid. For the first time he’s showing non-experts how to turn Internet dating on its head. This concise guide will show anyone (straight, gay, male or female) the procedure McKinlay used to meet his fiancee and how the same ideas can transform their lives and bring them from browsing to contact. One summer evening while logged into a supercomputer in Colorado waiting for a large computation, McKinlay was killing time on OkC when he was troubled by a problem: what if large groups of people responded to OkCupid’s personality questionnaire in statistically similar ways? He created custom software to scrape data from the site, collecting over 6,000,000 answers to OkC’s “match questions” from more than 20,000 real users. This data made clear he’d been using the site the wrong way. Based on his findings, McKinlay (a mathematics PhD), optimized his own profile. The transformation was profound. He went from showing a “match percentage” of 90% with a few hundred women in the L.A. area to showing 90% or higher with over 30,000 local women. Unsolicited messages from attractive strangers began flooding his inbox. With a foreword by Jon Finkel, McKinlay’s insightful how-to will teach you how to benefit from the buried statistical patterns of online romance.