Decoding Advertisements: Ideology and Meaning in Advertising


Judith Williamson - 1978
    The overt economic function of this appeal is to make us buy things. Its ideological function, however, is to involve us as 'individuals' in perpetuating the ideas which endorse the economic basis of our society. If it is economic conditions which make ideology necessary, it is ideology which makes those conditions seem necessary.If society is to be changed, this vicious circle of necessity and ideas must be broken. Decoding Advertisements is an attempt to undo one link in the chain which we ourselves help to forge, in our acceptance not only of the images and values of advertising, but of the 'transparent' forms and structures in which they are embodied. It provides not an answer, but a set of tools which we can use to alter our own perceptions of one of society's subtlest and most complex forms of propaganda.Other books by Judith Williamson published by Marion Boyars are Consuming Passions: the Dynamics of Popular Culture and Deadline at Dawn: Film Criticism 1980-1990.

Cambridge Latin Course, Unit 1


Cambridge School Classics Project - 1989
    There is also a complete Language Information section, plus numerous color photographs illustrating life in the Roman world. The Course has now been fully revised and updated in the light of feedback from user schools, and includes the very best in new research. The Fourth Edition continues to offer teachers and students alike a stimulating, reading-based approach to the study of Latin.

Adolescents at School: Perspectives on Youth, Identity, and Education


Michael Sadowski - 2003
    Issues of race, ethnicity, class, gender, sexual orientation, and ability often complicate this question for youth, affecting their schoolwork and their relationships with teachers, administrators, and peers.Adolescents at School gives educators, administrators, community leaders, counselors, social workers, health-care professionals, and parents a glimpse into the complex "identities" adolescents negotiate as they manage the challenges of school. The book contains the perspectives of teachers, researchers, and administrators and adolescents themselves who explore what it means to be a middle or high school student in the United States today. Practical and jargon-free, the book suggests ways to foster the success of every student in our schools and classrooms.

Brainstorm: The Flaws in the Science of Sex Differences


Rebecca M. Jordan-Young - 2010
    That's taught as fact in psychology textbooks, academic journals, and bestselling books. And these hardwired differences explain everything from sexual orientation to gender identity, to why there aren't more women physicists or more stay-at-home dads.In this compelling book, Rebecca Jordan-Young takes on the evidence that sex differences are hardwired into the brain. Analyzing virtually all published research that supports the claims of "human brain organization theory," Jordan-Young reveals how often these studies fail the standards of science. Even if careful researchers point out the limits of their own studies, other researchers and journalists can easily ignore them because brain organization theory just sounds so right. But if a series of methodological weaknesses, questionable assumptions, inconsistent definitions, and enormous gaps between ambiguous findings and grand conclusions have accumulated through the years, then science isn't scientific at all.Elegantly written, this book argues passionately that the analysis of gender differences deserves far more rigorous, biologically sophisticated science. "The evidence for hormonal sex differentiation of the human brain better resembles a hodge-podge pile than a solid structure... Once we have cleared the rubble, we can begin to build newer, more scientific stories about human development."

The Denial of Death


Ernest Becker - 1973
    In bold contrast to the predominant Freudian school of thought, Becker tackles the problem of the vital lie -- man's refusal to acknowledge his own mortality. In doing so, he sheds new light on the nature of humanity and issues a call to life and its living that still resonates more than twenty years after its writing.

Tourists of History: Memory, Kitsch, and Consumerism from Oklahoma City to Ground Zero


Marita Sturken - 2007
    Sturken investigates the consumerism that followed from the September 11th attacks; the contentious, ongoing debates about memorials and celebrity-architect designed buildings at Ground Zero; and two outcomes of the bombing of the Alfred P. Murrah Federal Building in Oklahoma City: the Oklahoma City National Memorial and the execution of Timothy McVeigh.Sturken contends that a consumer culture of comfort objects such as World Trade Center snow globes, FDNY teddy bears, and Oklahoma City Memorial t-shirts and branded water, as well as reenactments of traumatic events in memorial and architectural designs, enables a national tendency to see U.S. culture as distant from both history and world politics. A kitsch comfort culture contributes to a “tourist” relationship to history: Americans can feel good about visiting and buying souvenirs at sites of national mourning without having to engage with the economic, social, and political causes of the violent events. While arguing for the importance of remembering tragic losses of life, Sturken is urging attention to a dangerous confluence—of memory, tourism, consumerism, paranoia, security, and kitsch—that promulgates fear to sell safety, offers prepackaged emotion at the expense of critical thought, contains alternative politics, and facilitates public acquiescence in the federal government’s repressive measures at home and its aggressive political and military policies abroad.

Terrorism and Homeland Security


Jonathan R. White - 2008
    National terrorism expert Jonathan R. White provides specific examples that will enable you to understand how terrorism arises and how it functions. Dr. White gives essential historical (pre-1980) background on the phenomenon of terrorism and the roots of contemporary conflicts, includes detailed descriptions of recent and contemporary conflicts shaping the world stage, and presents theoretical and concrete information about Homeland Security organizations. Throughout, he reviews the relevant issues and challenges. With this sixth edition, Dr. White has fine-tuned the text and kept pace with the state of terrorism in today's world.

Why You Like It: The Science and Culture of Musical Taste


Nolan Gasser - 2019
    But what is it that makes music so universally beloved and have such a powerful effect on us?In this sweeping and authoritative book, Dr. Nolan Gasser―a composer, pianist, and musicologist, and the chief architect of the Music Genome Project, which powers Pandora Radio―breaks down what musical taste is, where it comes from, and what our favorite songs say about us.Dr. Gasser delves into the science, psychology, and sociology that explains why humans love music so much; how our brains process music; and why you may love Queen but your best friend loves Kiss. He sheds light on why babies can clap along to rhythmic patterns and reveals the reason behind why different cultures across the globe identify the same kinds of music as happy, sad, or scary. Using easy-to-follow notated musical scores, Dr. Gasser teaches music fans how to become engaged listeners and provides them with the tools to enhance their musical preferences. He takes readers under the hood of their favorite genres―pop, rock, jazz, hip hop, electronica, world music, and classical―and covers songs from Taylor Swift to Led Zeppelin to Kendrick Lamar to Bill Evans to Beethoven―and through their work, introduces the musical concepts behind why you hum along, tap your foot, and feel deeply.Why You Like It will teach you how to follow the musical discourse happening within a song and thereby empower your musical taste, so you will never hear music the same way again.

Architecture: Form, Space, & Order


Francis D.K. Ching - 1979
    K. Ching. Each page has been meticulously revised to incorporate contemporary examples of the principles of form, space, and order - the fundamental vocabulary of every designer. The result is a beautifully illustrated volume that embraces today's forms and looks at conventional models with a fresh perspective. Here, Ching examines every principal of architecture, juxtaposing images that span centuries and cross cultural boundaries to create a design vocabulary that is both elemental and timeless. Among the topics covered are point, line, plane, volume, proportion, scale, circulation, and the interdependence of form and space. While this revision continues to be a comprehensive primer on the ways form and space are interrelated and organized in the shaping of our environment, it has been refined to amplify and clarify concepts. In addition, the Second Edition contains numerous new hand-rendered drawings; expanded section on openings and scale; examples of contemporary architectural design elements; expanded chapter on design principles; new glossary and index categorized by the author; and new 8 1/2 x 11 upright trim. In the Second Edition of Architecture: Form, Space, and Order, the author has opted for a larger format and crisper images. Mr. Ching has retained the style of his hand-lettered text, a hallmark of each of his books. This rich source of architectural prototypes, each rendered in Mr. Ching's signature style, also serves as a guide to architectural drawing. Doubtless, many will want this handsomevolume for the sheer beauty of it. Architects and students alike will treasure this book for its wealth of practical information and its precise illustrations. Mr. Ching has once again created a visual reference that illuminates the world of architectural form.

The Barbarian West 400-1000


J.M. Wallace-Hadrill - 1952
    The Barbarians were becoming a powerful force in Europe, and the Huns, the most savage of these tribesmen, were sweeping south towards the imperial frontiers. At the same time the Empire faced growing internal social and economic problems: plague and war had diminished the agricultural population and productivity was falling; the army was under increasing strain in defending the extensive boundaries. Christianity, too, continued to prove an unsettling influence - accepted and established in Constantinople, but not in Rome. In this perceptive and stimulating book, Professor Wallace-Hadrill traces the development of Western Europe from the dissolution of the late Roman Empire to the emergence, in the tenth century, of the individual states of medieval Europe. Now in its fourth edition, The Barbarian West contains a fully revised and up-to-date bibliography.

The Norton Anthology of Theory and Criticism


Vincent B. Leitch - 2001
    + XXXVIII) ranges from Gorgias and Plato to Sigmund Freud and Mikhail Bakhtin. Each of the 147 contributions has a headnote introducing the writer and making connections to other critics, theorists and movements. An introduction surveys the history of theory and criticism.

The Art of Cruelty: A Reckoning


Maggie Nelson - 2011
    The pervasiveness of images of torture, horror, and war has all but demolished the twentieth-century hope that such imagery might shock us into a less alienated state, or aid in the creation of a just social order. What to do now? When to look, when to turn away?Genre-busting author Maggie Nelson brilliantly navigates this contemporary predicament, with an eye to the question of whether or not focusing on representations of cruelty makes us cruel. In a journey through high and low culture (Kafka to reality TV), the visual to the verbal (Paul McCarthy to Brian Evenson), and the apolitical to the political (Francis Bacon to Kara Walker), Nelson offers a model of how one might balance strong ethical convictions with an equally strong appreciation for work that tests the limits of taste, taboo, and permissibility.

Big Alma: San Francisco's Alma Spreckels


Bernice Scharlach - 1990
    Born with an unshakeable belief that she was destined for greatness, Alma de Bretteville Spreckels (1881-1968) rose from poverty to become one of San Francisco's most powerful women. Alma's humble beginnings and scandalous lifestyle would alienate her from the cream of San Francisco society: she became an artists' model, befriended European royalty, married sugar magnate Adolph Spreckels, lived in the grandest mansion in San Francisco, and at age fifty-seven chartered a plane and eloped with a cowboy. But that same larger-than-life personality was a fruitful asset in the many pursuits that claimed her passions, the most notable of which still stands high on the Golden Gate headlands. Big Alma celebrates the woman who brought Rodin's works to America and built the Palace of the Legion of Honor to hold them.

The Formation of a Persecuting Society: Power and Deviance in Western Europe, 950 - 1250


R.I. Moore - 1988
    These have traditionally been seen as distinct and separate developments, and explained in terms of the problems which their victims presented to medieval society. In this book Robert Moore argues that the coincidences in the treatment of these and other minority groups cannot be explained independently, and that they all are part of a pattern of persecution which appeared for the first time and which consequently became a permanent feature of European society.

The Naming of the Shrew: A Curious History of Latin Names


John Wright - 2014
    Why on earth has the entirely land-loving Eastern mole been named "Scalopus Aquaticus" or the Oxford ragwort been called "Senecio Squalidus" (translation: "dirty old man")? What were naturalists thinking when they called a beetle "Agra Katewinsletae," a genus of fish "Batman," and a trilobite "Han Solo"? Why is zoology replete with names such as "Chloris Chloris Chloris" (the greenfinch) and "Gorilla Gorilla Gorilla" (a species of, well, gorilla)? The Naming of the Shrew will unveil these mysteries, exploring the history, celebrating their poetic nature, and revealing how naturalists sometimes get things so terribly wrong. With wonderfully witty style and captivating narrative, this book will make you see Latin names in a whole new light.