Sway introduces us to the Harvard Business School professor who got his students to pay $204 for a $20 bill, the head of airline safety whose disregard for his years of training led to the transformation of an entire industry, and the football coach who turned conventional strategy on its head to lead his team to victory. We also learn the curse of the NBA draft, discover why interviews are a terrible way to gauge future job performance, and go inside a session with the Supreme Court to see how the world’s most powerful justices avoid the dangers of group dynamics.Every once in a while, a book comes along that not only challenges our views of the world but changes the way we think. In Sway, Ori and Rom Brafman not only uncover rational explanations for a wide variety of irrational behaviors but also point readers toward ways to avoid succumbing to their pull.

    And yet, disturbingly, in today's so-called information age, pseudoscience is burgeoning with stories of alien abduction, channeling past lives, and communal hallucinations commanding growing attention and respect. As Sagan demonstrates with lucid eloquence, the siren song of unreason is not just a cultural wrong turn but a dangerous plunge into darkness that threatens our most basic freedoms.

    This is the book that brought gender differences in ways of speaking to the forefront of public awareness. With a rare combination of scientific insight and delightful, humorous writing, Tannen shows why women and men can walk away from the same conversation with completely different impressions of what was said.Studded with lively and entertaining examples of real conversations, this book gives you the tools to understand what went wrong -- and to find a common language in which to strengthen relationships at work and at home. A classic in the field of interpersonal relations, this book will change forever the way you approach conversations.

    It has been expanded to include simple ways to promote books using newer technology--always considering promotion and marketing techniques that are easy on the pocketbook and frugal of time. It also includes a multitude of ways for authors and publishers to promote the so-called hard-to-promote genres. The award-winning author of poetry and fiction draws on a lifetime of experience in journalism, public relations, retailing, marketing, and the marketing of her own books to give authors the basics they need for do-it-yourself promotion and fun, effective approaches that haven't been stirred and warmed over, techniques that will help rocket their books to bestselling lists. You'll also learn to write media releases, query letters and a knock 'em dead media kit--all tools that help an author find a publisher and sell their book once it's in print.

    Its lessons, which are 100 percent free of complicated grammar jargon, have been carefully selected to include today’s most common, noticeable errors—the ones that confuse our readers or make them wonder if we are, in fact, smarter than a fifth grader. What is the proper use of an apostrophe? When should an ellipsis be used instead of an em dash? Why do we capitalize President Obama but not “the president”? And why is that question mark placed outside of the end quote?Author Jenny Baranick is an English professor whose students can’t believe she’s actually that into grammar. Upon experiencing the joys of grammar at an early age, raising grammar awareness became Jenny’s raison d’être. By spreading her remarkably user-friendly and hilarious approach to grammar, she hopes everyone will experience the satisfaction of a properly placed comma, a precisely used semicolon, and a correctly deployed en dash.Kiss My Asterisk shows grammar as it’s never been seen before: uncomplicated, laugh-out-loud funny, and, dare we say, a little risqué.

    This book helps you to dispel confusion in daily life and clarify values.

    To James Hillman, the acknowledged intellectual source for Thomas Moore's bestselling sensation Care of the Soul, it is the central and guiding force of his utterly compelling "acorn theory" in which each life is formed by a unique image, an image that is the essence of that life and calls it to a destiny, just as the mighty oak's destiny is written in the tiny acorn.In this new look at age-old themes, Hillman provides a radical, frequently amusing, and highly accessible path to realization through an extensive array of examples. He urges his readers to discover the "blueprints" particular to their own individual lives, certain that there is more to life than can be explained by genetics or environment. As he says, "We need a fresh way of looking at the importance of our lives."What The Soul's Code offers is an inspirational, positive approach to life, a way of seeing, and a way of recovering what has been lost of our intrinsic selves.

    With expert co-author Darwin Holmstrom—former writer for Motorcyclist magazine and author of The Complete Idiot’s Guide to Motorcycles—Barger, “The archangel of all Hells Angels” (New York Post) is ready to take you on the ride of your life with this exhilarating and practical nuts-and-bolts master class in the fine art of freedom. So climb on, start it up, and…Let’s Ride!

    Fans of Predictably Irrational and Malcolm Gladwell’s The Tipping Point will find many interesting and helpful insights in Bounce.

    He demonstrates how hero stories continue to shape our world – arguing that we need them now more than ever.From the Stone Age to the Greek Tragedies, from Shakespeare to Robin Hood, we have always had our heroes. The hero is at the centre of formative myths in every culture and persists to this day in world-conquering books, films and TV shows. But why do these characters continue to inspire us, and why are they so central to storytelling?Scalpel-sharp on the roots of storytelling and enlightening on the history and science of myth, The Hero is essential reading for anyone trying to write or understand fiction. Child teaches us how these stories still shape our minds and behaviour in an increasingly confusing modern world, and with his trademark concision and wit, demonstrates that however civilised we get, we’ll always need heroes.

     The Success Principlesâ„¢ will teach you how to increase your confidence, tackle daily challenges, live with passion and purpose, and realize all your ambitions. Not merely a collection of good ideas, this book spells out the 64 timeless principles used by successful men and women throughout history. Taken together and practiced every day, these principles will transform your life beyond your wildest dreams! Filled with memorable and inspiring stories of CEOs, world-class athletes, celebrities, and everyday people, The Success Principlesâ„¢ will give you the proven blueprint you need to achieve any goal you desire.

    Dozens of examples in innumeracy show us how it affects not only personal economics and travel plans, but explains mis-chosen mates, inappropriate drug-testing, and the allure of pseudo-science.

    In Barking Up the Wrong Tree, Eric Barker reveals the extraordinary science behind what actually determines success and most importantly, how anyone can achieve it. You’ll learn:• Why valedictorians rarely become millionaires, and how your biggest weakness might actually be your greatest strength • Whether nice guys finish last and why the best lessons about cooperation come from gang members, pirates, and serial killers• Why trying to increase confidence fails and how Buddhist philosophy holds a superior solution• The secret ingredient to “grit” that Navy SEALs and disaster survivors leverage to keep going• How to find work-life balance using the strategy of Genghis Khan, the errors of Albert Einstein, and a little lesson from Spider-ManBy looking at what separates the extremely successful from the rest of us, we learn what we can do to be more like them—and find out in some cases why it’s good that we aren’t. Barking Up the Wrong Tree draws on startling statistics and surprising anecdotes to help you understand what works and what doesn’t so you can stop guessing at success and start living the life you want.

    You may find it for free on the web. Purchase of the Kindle edition includes wireless delivery.

    Collected here to keep your wits sharp, The Best Brain Teasers of All Time features the cleverest brain teasers from around the world and throughout history.The Best Brain Teasers of All Time gives you hours of fun-filled entertainment with brain teasers that develop your problem-solving skills in math, logic, and wordplay. Organized as an integrated challenge, these brain teasers build in momentum as they increase in difficulty from classic nursery rhymes to the riddle of the sphinx.The Best Brain Teasers of All Time puts your mind to the test with: 125 Brain Teasers that require no special skills to solve. Plus, each question comes with an optional clue in case you get stumped and a handy answer key in the back to test yourself or play with friends Brain Teasers for Every Level that cater to beginners and advanced masterminds alike, with brain teasers organized by level of difficulty to improve your skills as you move forward Hints of History that provide fun facts and background information for every brain teaser Get ready to sharpen your wit with every “aha” moment. The Best Brain Teasers of All Time is a go-to source for timeless fun and mind-blowing challenges.