Book picks similar to
Marketing Places by Philip Kotler


marketing
tourism
macroeconimics-and-globalization
markets-and-niches

The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It


Michael E. Gerber - 1985
    500 CEOs.An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.The E-Myth Revisited will help you grow your business in a productive, assured way.

Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped


Dean Budnick - 2011
    The garage start-up, dubbed Ticketmaster, would come to achieve such market dominance over the following decades some critics would denounce the company as an unlawful monopoly. Yet its path to the top was far from inevitable and Ticket Masters analyzes the legality and ethics behind the actions of Ticketmaster, including its recent merger with Live Nation. Ticket Masters, based on first-person interivews with the key players, is a character-driven story that explores the actions and impact of the iconoclasts guiding Clear Channel, Ticketmaster, Live Nation, SFX, MusicToday, and StubHub, while folding in related tales of trustafarians, scalping syndicates, old-school music promoters, and would-be Internet tycoons. Ticket Masters answers such questions as: Just what is included in a service fee and why does it vary with the price of a ticket? Why am I forced to pay for parking when I'm taking public transportation to the concert? and Who really pockets all of that money? This guide to the concert industry looks into cubicles, conference rooms, and booking agencies and includes interviews with promoters, musicians, and corporate executives with connections to both Ticketmaster and the bands. Special attention is paid to the touring activities and ticket-selling practices of the Grateful Dead, Pearl Jam, U2, Dave Matthews Band, and the Rolling Stones.

Jade Calhoun Series bundle, books 1 and 2


Deanna Chase - 2012
    When empath Jade Calhoun moves into an apartment above a strip bar on Bourbon Street, she expects life to get interesting. What she doesn't count on is making friends with an exotic dancer, attracting a powerful spirit, and developing feelings for Kane, her sexy landlord. Being an empath has never been easy on Jade's relationships. It's no wonder she keeps her gift a secret. But when the ghost moves from spooking Jade to terrorizing Pyper, the dancer, it's up to Jade to use her unique ability to save her. Except she'll need Kane's help--and he's betrayed her with a secret of his own--to do it. Can she find a way to trust him and herself before Pyper is lost?Witches of Bourbon StreetJade Calhoun was never fond of her empath abilities. Now she's discovered she has another gift she'd rather not unwrap--magic. But when her mentor, Bea, becomes gravely ill and insists Jade's the only one who can help, she's forced to embrace her witchy side.It's too bad she spent a decade shunning the magical community and never learned to harness her powers. Because time's run out. A trapped spirit has revealed a clue to Jade's long-lost mother. The resident angel has gone rogue and disappeared with Jade's boyfriend, Kane. And if that wasn't enough, her ex appears to be possessed.To save any of them, Jade will need to find a way to control her inner white witch--without succumbing to black magic. Otherwise, she'll lose everything...including her soul.

Renegades Write the Rules: How the Digital Royalty Use Social Media to Innovate


Amy Jo Martin - 2012
    In this book she shows how to build a faithful following and beat the competition clamoring for people's attention by continually delivering value - when, where, and how people want it. People want to be heard, to be involved, to be entertained, to be adventurous, to be informed.Reveals the winning strategies for using social media to achieve dramatic results Shows how to gain influence with social media that requires an unprecedented (and potentially uncomfortable) level of accessibility and ongoing affinity Filled with illustrative examples of social media successes (including Dwayne 'The Rock' Johnson, Shaquille O'Neal, and Nike) that show how humanizing a brand through social media leads to monetization Explores how Amy Jo Martin and other successful entrepreneurs are becoming renegades by using social media to innovate their personal and professional lives The book reveals one of the basic rules of digital media success: Humans connect with humans, not logos and creative taglines.

The Titan Series: Set Two


Cristin Harber - 2019
    Book 4: SAVAGE SECRETS Covert agents work under the guise of a fake marriage to stop a terrorist attack before their secrets blow their cover--and cool their sizzling connectionBook 5: HART ATTACK A CIA agent's socialite cover offers the perfect ruse when she teams up with her best friend's older brother to infiltrate the black market.Book 6: BLACK DAWN An elusive hacker requires security protection from Titan Group after she leaves an abusive relationship and discovers the plans for a terrorist attack. Book 6.5: SWEET ONE A pregnant Titan operative's secret witness protection background is exposed as her husbands is trapped by an explosion.This bestselling series is packed with alpha men and their strong women as they fall in love and defy death. Each of the high-stakes love stories has a happily ever after! No cliffhangers!

Brick by Brick: How LEGO Rewrote the Rules of Innovation and Conquered the Global Toy Industry


David C. Robertson - 2013
    By following the teams that are inventing some of the world's best-loved toys, it spotlights the company's disciplined approach to harnessing creativity and recounts one of the most remarkable business transformations in recent memory. Brick by Brick reveals how LEGO failed to keep pace with the revolutionary changes in kids' lives and began sliding into irrelevance. When the company's leaders implemented some of the business world's most widely espoused prescriptions for boosting innovation, they ironically pushed the iconic toymaker to the brink of bankruptcy. The company's near-collapse shows that what works in theory can fail spectacularly in the brutally competitive global economy. It took a new LEGO management team – faced with the growing rage for electronic toys, few barriers to entry, and ultra-demanding consumers (ten-year old boys) – to reinvent the innovation rule book and transform LEGO into one of the world's most profitable, fastest-growing companies.  Along the way, Brick by Brick reveals how LEGO:- Became truly customer-driven by co-creating with kids as well as its passionate adult fans- Looked beyond products and learned to leverage a full-spectrum approach to innovation- Opened its innovation process by using both the "wisdom of crowds" and the expertise of elite cliques- Discovered uncontested, "blue ocean" markets, even as it thrived in brutally competitive red oceans- Gave its world-class design teams enough space to create and direction to deliver built a culture where profitable innovation flourishes Sometimes radical yet always applicable, Brick by Brick abounds with real-world lessons for unleashing breakthrough innovation in your organization, just like LEGO. Whether you're a senior executive looking to make your company grow, an entrepreneur building a startup from scratch, or a fan who wants to instill some of that LEGO magic in your career, you'll learn how to build your own innovation advantage, brick by brick.

Trade and Grow Rich : Adventurous Journey to Successful trading


Indrazith Shantharaj - 2018
    For over a decade,the authors have studied the world’s successful traders. Based on their learnings, they started practicing it and are now part of the 5%. Trade and Grow Rich teaches not just concepts but also methods with the help of anecdotes. This book has to be read one chapter at a time, rather than just being a one-time read. If you want to enjoy an adventurous journey to become a successful trader, then this is the book you are looking for!

The Moth Saga: Book 4-6


Daniel Arenson - 2014
    One half lies drenched in eternal daylight, the other cloaked in endless night. All is light or darkness. All is the sun or the moon. All but me..."The Moth Saga, a bestselling fantasy series, tells the story of Moth, a world torn in two--its one half always in sunlight, the other cloaked in endless night. This bundle includes books four, five, and six in the series: Daughter of Moth, Shadows of Moth, and Legacy of Moth.Many eras ago, the world of Moth fell still, leaving one side in perpetual daylight, the other in darkness. Madori might be unique in Moth: her father is a son of sunlight, her mother a daughter of darkness. As war rages between Moth's two halves, Madori must find a way to heal this broken world . . . and to heal her own torn soul.

The Burned-Out Blogger's Guide to PR


Jason Kincaid - 2014
    Meanwhile, countless entrepreneurs shot themselves in the foot with basic PR mistakes — spending far too much money hiring the wrong sort of PR people. The goal of this book is simple: to save entrepreneurs from the overpriced and ineffective PR gurus of the world — and to give them the tools they need to take on the media themselves (or at least, to hire someone who doesn't stink).

Corporate Lifecycles


Ichak Kalderon Adizes - 1987
    Exploring their developmental stages, Adizes focuses on normal/healthy problems that lead to growth, versus abnormal/pathological problems that, if left untreated, lead to a company's death.

Fan Mail


Nick Hornby - 2013
    But occasionally over the years he’s found it impossible to turn down a particularly enticing assignment or, in the case of the 2012-13 Premier League, just unable to resist writing about that most spectacular of seasons. Fortunately for those who love great writing about soccer, all these fugitive pieces are collected in Fan Mail. You can follow the fortunes, as Hornby did, of a hopelessly out-of-their-depth Cambridge United in the old Second Division, discover why Perry Groves was an unlikely hero among Arsenal fans, enjoy Hornby trying to explain the World Cup to Americans, and share with him the pain of watching his national team.

The Wisdom of Crowds


James Surowiecki - 2004
    With boundless erudition and in delightfully clear prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, behavioral economics, artificial intelligence, military history, and politics to show how this simple idea offers important lessons for how we live our lives, select our leaders, run our companies, and think about our world.

The Personal MBA: Master the Art of Business


Josh Kaufman - 2010
    The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.

The Cole Series: A two book boxset


Vi Keeland - 2020
    

The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time


Jim McKelvey - 2020
    Louis glassblowing artist and recovering computer scientist named Jim McKelvey lost a sale because he couldn't accept American Express cards. Frustrated by the high costs and difficulty of accepting credit card payments, McKelvey joined his friend Jack Dorsey (the cofounder of Twitter) to launch Square, a startup that would enable small merchants to accept credit card payments on their mobile phones. With no expertise or experience in the world of payments, they approached the problem of credit cards with a new perspective, questioning the industry's assumptions, experimenting and innovating their way through early challenges, and achieving widespread adoption from merchants small and large.But just as Square was taking off, Amazon launched a similar product, marketed it aggressively, and undercut Square on price. For most ordinary startups, this would have spelled the end. Instead, less than a year later, Amazon was in retreat and soon discontinued its service. How did Square beat the most dangerous company on the planet? Was it just luck? These questions motivated McKelvey to study what Square had done differently from all the other companies Amazon had killed. He eventually found the key: a strategy he calls the Innovation Stack.McKelvey's fascinating and humorous stories of Square's early days are blended with historical examples of other world-changing companies built on the Innovation Stack to reveal a pattern of ground-breaking, competition-proof entrepreneurship that is rare but repeatable.The Innovation Stack is a thrilling business narrative that's much bigger than the story of Square. It is an irreverent first-person look inside the world of entrepreneurship, and a call to action for all of us to find the entrepreneur within ourselves and identify and fix unsolved problems--one crazy idea at a time.