And that evolution has huge implications for everything we see, buy and do online. Rejecting the zero-sum, vending-machine model of ecommerce practiced by other leading internet retailers, who view the Internet purely as a facilitator of speed and profit, Hiroshi Mikitani argues for an alternate model that benefits merchants, consumers, and communities alike by empowering players at every step in the process. He envisions retail "ecosystems," where small and mid-sized brick-and-mortar businesses around the world partner with online marketplaces to maximize their customer bases and service capabilities, and he shows why emphasizing collaboration over competition, customization over top-down control, and long-term growth over short-term revenue is by far the best use of the Internet's power, and will define the 3.0 era.Rakuten has already pioneered this new model, and Marketplace 3.0 offers colorful examples of its success in Japan and around the world. Mikitani reveals how the company enforces a global mindset (including the requirement that all its employees speak English, even in Tokyo); how it incorporates new acquisitions rather than seeking to completely remake or sell them for a quick profit; and how it competes with other retailers on speed and quality, without sacrificing the public good. Marketplace 3.0 is an exciting new vision for global commerce, from a company that's challenging all the accepted wisdom.

    Keep Playing. Keep Creating. In his previous books Steal Like an Artist and Show Your Work!, both New York Times bestsellers, Austin Kleon gave readers the keys to unlock their creativity and showed them how to become known. Now he offers his most inspiring work yet, with ten simple rules for how to stay creative, focused, and true to yourself—for life. The creative life is not a linear journey to a finish line, it’s a loop—so find a daily routine, because today is the only day that matters. Disconnect from the world to connect with yourself—sometimes you just have to switch into airplane mode. Keep Going celebrates getting outdoors and taking a walk (as director Ingmar Bergman told his daughter, ”The demons hate fresh air”). Pay attention, and especially pay attention to what you pay attention to. Worry less about getting things done, and more about the worth of what you’re doing. Instead of focusing on making your mark, work to leave things better than you found them.Keep Going and its timeless, practical, and ethical principles are for anyone trying to sustain a meaningful and productive life.

    These college-tested—and often surprising—strategies include:• Don’t do all your reading• Drop classes every term• Become a club president• Care about your grades, Ignore your GPA• Never pull an all-nighter• Take three days to write a paper• Always be working on a “grand project”• Do one thing better than anyone else you knowProving that success has little to do with being a genius workaholic, and everything to do with playing the game, How to Win at College is the must-have guide for making the most of these four important years—and getting an edge on life after graduation.

    Become great at performing long-form improv! We skip the basics and get into advanced topics like: being truly present, being authentic, dealing with difficult performers, being actually funny (!) and the rarely discussed but essential skill of being healthy.

    Two girls quite accidentally crossed paths: one, pretty and popular; the other smart and . . . green. The story of how these two unlikely friends became Glinda the Good and the Wicked Witch of the West has made for the most spellbinding musical in years: WickedWicked: The Grimmerie is the behind-the-scenes story of the hit that has captivated Broadway—and now the world. Designed to resemble the ancient book of spells that changes Ozian history, Wicked: The Grimmerie includes profiles of the cast and creative team, the complete, illustrated lyrics to all the songs, and more than 200 full-color photographs. Packed with thrillifying details, Wicked: The Grimmerie is also full of bonus features that will delight fans of the show, from an Ozian Glossararium and an Oz travelogue to a step-by-step look at how Elphaba gets green. No need for innuendo or outuendo: This is a must-have for Wicked fans of all ages.

    This streamlined book is an excellent review for the larger text and an ideal primary text for health professions courses with brief coverage of anatomy.This edition features new full-color surface anatomy photographs and new diagnostic images. A new design makes the book visually appealing and easier to navigate.Accompanying the book is an Online Student Resource Center, which includes interactive clinical cases, USMLE-style review questions, and more.

    John Sutherland is perfectly suited to the task. He has researched, taught, and written on virtually every area of literature, and his infectious passion for books and reading has defined his own life. Now he guides young readers and the grown-ups in their lives on an entertaining journey 'through the wardrobe' to a greater awareness of how literature from across the world can transport us and help us to make sense of what it means to be human. Sutherland introduces great classics in his own irresistible way, enlivening his offerings with humor as well as learning: Beowulf, Shakespeare, Don Quixote, the Romantics, Dickens, Moby Dick, The Waste Land, Woolf, 1984, and dozens of others. He adds to these a less-expected, personal selection of authors and works, including literature usually considered well below 'serious attention' - from the rude jests of Anglo-Saxon runes to The Da Vinci Code. With masterful digressions into various themes - censorship, narrative tricks, self-publishing, taste, creativity, and madness - Sutherland demonstrates the full depth and intrigue of reading. For younger readers, he offers a proper introduction to literature, promising to interest as much as instruct. For more experienced readers, he promises just the same.

    "What Lenny Bruce was to the 1950s, Bob Dylan to the 1960s, Woody Allen to the 1970s--that's what Eric Bogosian is to this frightening moment of drift in our history."--Frank Rich, The New York Times

    The ability to see the potential for a strong picture and then organize the graphic elements into an effective, compelling composition has always been one of the key skills in making photographs.Digital photography has brought a new, exciting aspect to design - first because the instant feedback from a digital camera allows immediate appraisal and improvement; and second because image-editing tools make it possible to alter and enhance the design after the shutter has been pressed. This has had a profound effect on the way digital photographers take pictures.Now published in sixteen languages, The Photographer's Eye continues to speak to photographers everywhere. Reaching 100,000 copies in print in the US alone, and 300,000+ worldwide, it shows how anyone can develop the ability to see and shoot great digital photographs. The book explores all the traditional approaches to composition and design, but crucially, it also addresses the new digital technique of shooting in the knowledge that a picture will later be edited, manipulated, or montaged to result in a final image that may be very different from the one seen in the viewfinder.

    A dynamic chronicle not just a movement but an era, this is the story of a group of pissed-off girls with no patience for sexism and no intention of keeping quiet.

    With deft use of examples of humor and wordplay, Steven Pinker weaves our vast knowledge of language into a compelling story: language is a human instinct, wired into our brains by evolution. The Language Instinct received the William James Book Prize from the American Psychological Association and the Public Interest Award from the Linguistics Society of America. This edition includes an update on advances in the science of language since The Language Instinct was first published.

    . . . Heartfelt, passionate and slick.”— Kirkus, starred review

      John Gardner was almost as famous as a teacher of creative writing as he was for his own works. In this practical, instructive handbook, based on the courses and seminars that he gave, he explains, simply and cogently, the principles and techniques of good writing. Gardner’s lessons, exemplified with detailed excerpts from classic works of literature, sweep across a complete range of topics—from the nature of aesthetics to the shape of a refined sentence. Written with passion, precision, and a deep respect for the art of writing, Gardner’s book serves by turns as a critic, mentor, and friend. Anyone who has ever thought of taking the step from reader to writer should begin here.

    She felt herself to be at a crossroads: “I shall be miserable, or happy; a wordy sentimental creature, or a writer of such English as shall one day burn the pages.”Today her prose is still blazing; perhaps it burns brighter than ever. This is the story of how a determined young woman with a notebook became one of the greatest writers of all time. It is a story that sparkles with wit and friendship, language and love, wicked jokes and passionate appreciation of ordinary things.In this illuminating new account, Alexandra Harris uses vivid flashes of detail to evoke Woolf’s changing backgrounds and preoccupations. We move from the close-packed rhythms of a Victorian childhood to the experiments of Bloomsbury and Woolf’s trial-and-error answers to the pressing question of how to live. We see her tackling challenging forms of writing, trying out different voices, following flights of fancy, and returning to earth. Above all, we see her making conscious decisions about what to do next.The book considers each of the novels in context, gives due prominence to a range of Woolf’s dazzlingly inventive essays, traces the contentious course of her “afterlife,” and shows why, seventy years after her death, Virginia Woolf continues to haunt and inspire us.

    until he started a new job and a new life at a high school in downtown Tokyo. Here he discovered the real Japan, not the version sold to tourists, and realized that it was far more thrilling, heartbreaking, and beautiful than anything he had ever experienced. Over the course of one year in Tokyo, Garett navigates the perilous waters of 21st-century Japan, where love and laughter are as common as violence and tragedy. From love hotels to sumo, yakuza gangs to hostess bars, and a Shinto wedding to a KFC Christmas, discover what Tokyo is really like for its 38 million inhabitants. A travel book, a tale of sex and romance, and a love letter to a maddening, wonderful place, Lost in Tokyo provides a new perspective on living, working and playing in the world's most vibrant city.