He believes “in the wonder and exuberance of someone who gets paid-by clients to do what he loves.” Howe places immense value on curiosity and passion to help designers develop a point of view, a strong voice. He explores the creative process and conceptualization, and delves into what to do when inspiration is lacking. If there’s a villain in these elegant, incisive, amusing, and inspiring essays, it’s ad agencies and marketing directors, but even villains serve a purpose and illustrate the strength of graphic design “as a system, as a way of thinking, as almost a life style.” Howe believes that advertising and design must merge, but merge with design in the leadership role. He says that designers should create for clients and not in the hope of winning awards. He believes designers should swear “a 10-year commitment to make everything we do for every client a gift.” If this sounds like the designer is the client’s factotum, not so. Howe also argues in favor of offering clients a single solution and being willing to defend a great design. Organized not only by topic, but also by how long it will take the average reader to complete each chapter, Designers Don’t Read is intended to function like a “daily devotional” for designers and busy professionals involved in branded communications at all levels. Begun as a series of weekly essays sent every Monday morning to top graphic designers, Designers Don’t Read quickly developed a passionate and widespread following. With the approximate time each chapter might take to read, Designers Don’t Read’s delight and provocation can be fit into the niches in the life of a time-challenged designer. Or it may be hard to resist reading the entire book in one sitting!

    

    Design is how it works."-Steve Jobs There's a new race in business to embrace "design thinking." Yet most executives have no clue what to make of the recent buzz about design. It's rarely the subject of business retreats. It's not easily measurable. To many, design is simply a crapshoot. Drawing on interviews with top executives such as Virgin's Richard Branson and Nike's Mark Parker, Jay Greene illuminates the methods of companies that rely on design to stand out in their industries. From the experiences of those at companies from Porsche to REI to Lego, we learn that design isn't merely about style and form. The heart of design is rethinking the way products and services work for customers in real life. Greene explains how: -Porsche pit its designers against each other to create its bestselling Cayenne SUV -Clif listened intently to customers, resulting in the industry-changing Luna energy bar -OXO paid meticulous attention to the details, turned its LiquiSeal mug from an abysmal failure into one of its greatest successes -LEGO started saying no to its designers-saving its brick business in the process Greene shows how important it is to build a culture in which design is more than an after-the-fact concern-it's part of your company's DNA. Design matters at every stage of the process. It isn't easy, and it increases costs, but it also boosts profits, sometimes to a massive extent. In an increasingly competitive marketplace, design represents the best chance you have of transcending your competitors.

    And we need constant reminders to keep us on the right path.With the support of his clients, Sagmeister transformed these sentences into typographic works, from billboards in France to sign-toting inflatable monkeys on the streets of Scotland. Accompanied by essays from design historian Steven Heller, Guggenheim chief curator Nancy Spector, and UK psychologist Daniel Nettle, as well as Sagmeister's own words, the series is revealed as a complex blend of personal revelation, art, and design--an eclectic mix of visual audacity and sound advice.This book consists of 15 unbound signatures in a laser-cut slipcase. Shuffling the sequence of the signatures will produce 15 different covers.

    Based on principles, research, and real life examples ranging from Harvard University, Mikhail Gorbatsjov, two kissing boxers, and Sun Tze to John Rambo, Think Like a Lawyer Don't Act Like One can be used when dealing with grumpy police officers, angry neighbors, unwilling debtors, nasty lawyers, and other conflict seekers.Each strategy is thoroughly tested and can be used at the kitchen table, on the street, and in the boardroom. All seventy-five rules are illustrated in a funny way.

    It is an inexhaustible mine of anecdotes, quotations, images, curious facts and useless information, oddities, serious science, jokes and memories, all concerned with the interplay between the verbal and the visual, and the limitless resources of the human mind. Loosely arranged in 72 chapters, all this material is presented in a wonderfully inventive series of pages that are themselves masterly demonstrations of the expressive use of type, space, color and imagery.This book does not set out to teach lessons, but it is full of wisdom and insight collected from all over the world. Describing himself as a visual jackdaw, master designer Alan Fletcher has distilled a lifetime of experience and reflection into a brilliantly witty and inimitable exploration of such subjects as perception, color, pattern, proportion, paradox, illusion, language, alphabets, words, letters, ideas, creativity, culture, style, aesthetics and value.The Art of Looking Sideways is the ultimate guide to visual awareness, a magical compilation that will entertain and inspire all those who enjoy the interplay between word and image, and who relish the odd and the unexpected.

    In fact, the book was inspired by the many questions David receives every day from the more than 600,000 designers who visit his three blogs (Logo Design Love, Identity Designed, and DavidAirey.com) each month. How do I find new clients? How much should I charge for my design work? When should I say no to a client? How do I handle difficult clients? What should I be sure to include in my contracts? David's readers-a passionate and vocal group-regularly ask him these questions and many more on how to launch and run their own design careers. With this book, David finally answers their pressing questions with anecdotes, case studies, and sound advice garnered from his own experience as well as those of such well-known designers as Ivan Chermayeff, Jerry Kuyper, Maggie Macnab, Eric Karjaluoto, and Von Glitschka. Designers just starting out on their own will find this book invaluable in succeeding in today's hyper-networked, global economy.

    Changing the function of a word, or a room, can produce surprise and meaning. In How to Architect, Patt--an architect and the creator of a series of wildly popular online videos about architecture--presents the basics of architecture in A-Z form, starting with A is for Asymmetry (as seen in Chartres Cathedral and Frank Gehry), detouring through N is for Narrative, and ending with Z is for Zeal (a quality that successful architects tend to have, even in fiction--see The Fountainhead's architect-hero Howard Roark.)How to Architect is a book to guide you on the road to architecture. If you are just starting on that journey or thinking about becoming an architect, it is a place to begin. If you are already an architect and want to remind yourself of what drew you to the profession, it is a book of affirmation. And if you are just curious about what goes into the design and construction of buildings, this book tells you how architects think. Patt introduces each entry with a hand-drawn letter, and accompanies the text with illustrations that illuminate the concept discussed: a fallen Humpty Dumpty illustrates the perils of fragile egos; photographs of an X-Acto knife and other hand tools remind us of architecture's nondigital origins.How to Architect offers encouragement to aspiring architects but also mounts a defense of architecture as a profession--by calling out a defiant verb: architect!

    If I Don’t Mind it Doesn't Matter.” Over time, every great civilization has made acclamation to a great warrior tradition. Going back we remember the Spartans, Vikings, Knights, Samurai, and the Apache. Today's warrior is called the US NAVY SEAL and we have much to learn from them. No One Knows Self-Discipline like a SEAL! Self-Discipline: The Ultimate Guide to Self-Discipline like a US NAVY SEAL - Gain Incredible Self Confidence, Motivation, & True Discipline with Techniques used only by these Elite Warriors! will teach you: *How Self Awareness Opens the Doorway to Self-Discipline *Find Your Motivation for Self-Discipline *Mental Models - Change your Mind, Change your Life! *Goal Setting for Self-Discipline *Create New Habits and Behaviours *Self-Control Secrets *Develop a Life Transforming Morning Routine *Eat and Train Like an Elite Warrior US NAVY SEALs are not super humans or godlike in anyway. They are only men who were given an opportunity to take on a life changing challenge that would elevate them mentally and physically for the rest of their lives. In Basic SEAL Training they are given a choice every day to quit and end the hardship of training or to forge on and become unbeatable. Through self-discipline they have attained strength of will and a winner's mindset. Quitting is not an option. What could you do with an unwavering level of self-discipline?

    Sounds simple, doesn't it? But the reality can be quite different. Whether you're just starting out or simply ready to head in a new direction, you're going to need some help turning your natural skills into success-seeking missiles of radness.On hand is Gavin Strange, a creative working by night under the name of JamFactory and, by day, at Aardman Animations – the Academy Award-winning studio behind Wallace & Gromit and Shaun the Sheep.With advice, encouragement and a reminder that life's too short to not pursue your passion, whatever your age or position – from school leaver or graduate just starting out to CEO ready to head in a new direction, Do Fly will inspire you to:Change your perspective and revamp your mindsetDevelop creative side projectsStay optimistic and resilientDiscover skills and passions you never knew you had!Do Fly is your all-in-one guide, ticket and passport to a new destination. Are you ready for take off?

    His ideas on optimizing your creativity, doing wow work, and building a life that inspires will devastate your limits. And show you how to win. Read this book fast." —Robin Sharma, bestselling author of The Monk Who Sold His FerrariBegin before you're ready and other lessons on living a happy and creative life: Renowned designer and professional hell-raiser James Victore wants to drag you off your couch and throw you headfirst into a life of bold creativity. In Feck Perfuction, Victore will guide you through all the twists, trials, and triumphs of starting your creative career, from finding your voice to picking the right moment to start a project (hint: It's now). Bring your biggest, craziest, most revolutionary ideas, and he will give you the kick in the pants you need to make them real.Filled with humor and stern advice, Feck Perfuction provides "dangerous ideas" for unearthing your authentic self, including "the things that made you weird as a kid make you great today," "the struggle is everything," and many more.No matter what industry or medium you work in, this book will help you live, work, and create freely and fearlessly.James Victore is an award-winning designer for bold believers, an advocate for creativity, a sought after teacher and speaker, and an artist whose work is exhibited around the globe.Fans of Austin Kleon's Keep Going: 10 Ways to Stay Creative in Good Times and Bad and Steal Like an Artist: 10 Things Nobody Told You About Being Creative will love James Victore's inspiring book on embracing authenticity and unleashing your creative self. Begin before you're ready, live dangerously, take a risk, and other lessons on living a purpose-driven lifeA perfect coffee table or bar top conversation-starting bookMakes a great gift for a new graduate or someone embarking on a personal or professional adventure

    It's compelling, it's straightforward, and it can change your life. Zombie Economics is for anyone in the midst of financial uncertainty, a place where carelessness and timidity will cost you. From the creeping spread of unpaid bills to the lumbering advance of creditors, Zombie Economics confronts the biggest threats to your personal economy, takes aim, and then takes them down. Specific chapters include: A Basement Full of Ammo Saving yourself by saving money They'll Eat the Fat Ones First Using fitness as a financial asset Shooting Dad in the Head Ending your relationships with the financially infected With simple, easy-to-use techniques for identifying-and eliminating-your financial weak spots, Zombie Economics turns victims into survivors. Watch a Video"

    

    He has created a fulfilling life, which he shares with his beautiful fiancé and a world-wide circle of friends. But his inspiring life of today grew out of a dark and dangerous past.In this gripping tale, van Stratum brings a once-in-a-lifetime read of his experience growing up with one arm in a small town where he developed a savage temper and a criminal mindset. After a violent robbery by rival drug dealers he had a flash of insight that his life must change, or it would quickly end.After moving to a new country without telling a soul, Mark penetrates the secret world of pick-up artists and learns an incredible skill set that enables him to get the most desired women on the planet. In Drug of Choice, Mark offers insightful lessons about the power of choices to change your business, relationships, and life.This story teaches that your choices are both the cause of your problems and the key to your success. It will make you believe again that it’s never too late to change.

    He shows you screenshots of how his income keeps growing along with an example of how he ultimately sold his 6 month old Amazon affiliate website for over $15000!He also shares 7 amazing tips on how to increase your conversion rates as an Amazon affiliate to get the maximum bang for your buck. If you’re looking for a practical and easy to follow guide on how to make money as an Amazon affiliate, then this is the right book for you.This book also includes FREE bonus Keyword packages that are worth more than $1000.