Second edition of a popular introductory textbook, combining breadth of coverage, practical examples, and student-friendly features Includes new sections on metaphor, framing, stance and style, multimodal discourse, and Gricean pragmatics Considers a variety of approaches to the subject, including critical discourse analysis, conversation analysis, interactional and variationist sociolinguistics, ethnography, corpus linguistics, and other qualitative and quantitative methods Features detailed descriptions of the results of discourse analysts' work Retains and expands the useful student features, including discussion questions, exercises, and ideas for small research projects.

    Useful for those interested in understanding and utilizing American Sign Language (ASL), this phrase book serves as a reference tool and a study guide.

    Integrated central case studies woven throughout each chapter, use real-life stories to give you a tangible and engaging framework around which to learn and understand the science behind environmental issues. Printed on FSC (Forest Stewardship Council) certified paper, the newly revised Fourth Edition engages you through the addition of new EnvisionIt photo essays.

    The text integrates contemporary research in biology, psychology, anthropology and sociology, utilizing the biopsychosocial model as the basic explanatory theme for health and health care. Gender, sociocultural and developmental differences in health and related behaviours are also integrated throughout the text. This systems approach is complemented by the integration of life-span development in health and illness in each chapter of the text.

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    Over 22 million people use it to communicate. It has its own beauty, its own unmistakable form, and its own inherent culture. It is American Sign Language (ASL), the language of the deaf.Gabriel Grayson has put together a book that makes signing accessible, easy, and fun. Using almost 1,400 photographs, he has created a comprehensive primer to the techniques, words, and phrases of signing. Each word or phrase is accompanied by a photo or series of photos that show hand and body motions and facial expressions. Along with the images are step-by-step instructions for forming the sign, as well as a helpful "Visualize" tip that connects the sign with its meaning for easier recall.After examining the fascinating history and nature of both sign language and the deaf community, Talking With Your Hands explains signing basics, covering such topics as handshapes, fingerspelling, signing etiquette, and more. The remaining chapters provide over 1,700 words and phrases. Throughout the book, informative insets focus on fascinating aspects of deaf history, deaf culture, and significant deaf personalities.

    Froeb/McCann's MANAGERIAL ECONOMICS: A PROBLEM SOLVING APPROACH, 2E covers traditional material using a problem-based pedagogy built around common business mistakes. Models are used sparingly, and then only to the extent that they help students figure out why mistakes are made, and how to fix them. This edition's succinct, fast-paced presentation and challenging, interactive applications place students in the role of a decision maker who has to identify mistakes that reduce profits, and propose solutions to bring profits back up. The lively book provides an excellent ongoing reference for students pursuing business careers. New chapters and updates highlight mistakes that precipitated the financial crisis. With MANAGERIAL ECONOMICS, 2E your students are taught to use economics to not only identify profitable decisions, but also how to implement them within an organization.

    TOBIRA promotes language learning through the use of multimedia materials and establishes a support system via the Internet so that learners outside Japan have access to a Japanese language environment.Chapter 1: The Geography of JapanChapter 2: Speech Styles in JapaneseChapter 3: Japanese TechnologyChapter 4: Sports in JapantChapter 5: Japanese FoodChapter 6: The Japanese and ReligionChapter 7: Japanese Pop CultureChapter 8: Japanese Traditional Performing ArtsChapter 9: Education in JapanChapter 10: Japan's Convenience StoresChapter 11: The History of JapanChapter 12: Traditional Japanese CraftsChapter 13: The Japanese and NatureChapter 14: Japanese PoliticsChapter 15: The Future of Your Country and the World

    Now with a built-in Resource Manual and Study Guide, Language, Culture, and Society is the teaching text for the linguistic anthropology course.

    It examines the multi-faceted meanings and uses of language and emphasizes the ways that language encapsulates speakers' meanings and intentions.

    The 140 easy-to-make recipes provide a mouthwatering way to eat great, lose weight, lower blood pressure and prevent diabetes without feeling deprived.QUICK AND HEARTY BREAKFASTS• Berry Banana Green Smoothie• Veggie Frittata with Caramelized OnionsENERGY-BOOSTING LUNCHES• Mexican Summer Salad• Chicken Fajita WrapsFAST AND FABULOUS SNACKS• Roasted Zucchini Crostini Dip• Grilled Sweet Potato Steak FriesSATISFYINGLY DELICIOUS DINNERS• Turkey Meatballs in Marinara Sauce• Ginger-Apricot Chicken SkewersTASTY AND WHOLESOME DESSERTS• Grilled Peaches with Ricotta Stuffing and Balsamic Glaze• Mini Cheesecakes with Vanilla Wafer Almond CrustNamed the number-one diet in terms of weight loss, nutrition and prevention of diabetes and heart disease, DASH (Dietary Approaches to Stop Hypertension) is the best diet for a fit lifestyle. Including a 28-day meal plan, easy-to-follow exercise advice and tips for keeping to the diet when on the go, this cookbook is the ultimate guide to living healthy.

    At thirty years old, Gabriel Wyner speaks six languages fluently.  He didn’t learn them in school -- who does? -- rather, he learned them in the past few years, working on his own and practicing on the subway, using simple techniques and free online resources. In Fluent Forever Wyner reveals what he’s discovered.   The greatest challenge to learning a foreign language is the challenge of memory; there are just too many words and too many rules. For every new word we learn, we seem to forget two old ones, and as a result, fluency can seem out of reach. Fluent Forever tackles this challenge head-on. With empathy for the language-challenged and abundant humor, Wyner deconstructs the learning process, revealing how to build a foreign language in your mind from the ground up.  Starting with pronunciation, you’ll learn how to rewire your ears and turn foreign sounds into familiar sounds. You'll retrain your tongue to produce those sounds accurately, using tricks from opera singers and actors. Next, you'll begin to tackle words, and connect sounds and spellings to imagery, rather than translations, which will enable you to think in a foreign language.  And with the help of sophisticated spaced-repetition techniques, you'll be able to memorize hundreds of words a month in minutes every day. Soon, you'll gain the ability to learn grammar and more difficult abstract words--without the tedious drills and exercises of language classes and grammar books.  This is brain hacking at its most exciting, taking what we know about neuroscience and linguistics and using it to create the most efficient and enjoyable way to learn a foreign language in the spare minutes of your day.

    Previously known as Gone Fishin', this book has brought Jay Rubin more feedback than any of his literary translations or scholarly tomes, "even if," he says, "you discount the hate mail from spin-casters and the stray gill-netter."To convey his conviction that "the Japanese language is not vague," Rubin has dared to explain how some of the most challenging Japanese grammatical forms work in terms of everyday English. Reached recently at a recuperative center in the hills north of Kyoto, Rubin declared, "I'm still pretty sure that Japanese is not vague. Or at least, it's not as vague as it used to be. Probably."The notorious "subjectless sentence" of Japanese comes under close scrutiny in Part One. A sentence can't be a sentence without a subject, so even in cases where the subject seems to be lost or hiding, the author provides the tools to help you find it. Some attention is paid as well to the rest of the sentence, known technically to grammarians as "the rest of the sentence."Part Two tackles a number of expressions that have baffled students of Japanese over the decades, and concludes with Rubin's patented technique of analyzing upside-down Japanese sentences right-side up, which, he claims, is "far more restful" than the traditional way, inside-out."The scholar," according to the great Japanese novelist Soseki Natsume, is "one who specializes in making the comprehensible incomprehensible." Despite his best scholarly efforts, Rubin seems to have done just the opposite.Previously published in the Power Japanese series under the same title and originally as Gone Fishin' in the same series.

    GET D!RTYNext time you’re traveling or just chattin’ in German with your friends, drop the textbook formality and bust out with expressions they never teach you in school, including:•Cool slang•Funny insults•Explicit sex terms•Raw swear wordsDirty German teaches the casual expressions heard every day on the streets of Germany:•What's up?Wie geht's?•I'm smashed.Ich bin total angeschickert.•Fuckin' Munich fans.Scheiß München Fans.•That shit reeks.Das riecht aber übel.•I wanna shag ass.Ich will abhauen.•What a complete asshole.Was für ein Arschloch.•Dude, you're built like Arnold!Mensch, du bist der Arnie!

    What is good English, and why do we need it? The Queen's English shows how the English language, used properly, has great power to instruct, move and entertain people, but used incorrectly, can lead to a lack of clarity and confusion. This book informs in a light-hearted way, reminding readers how to use the basics of grammar, punctuation and spelling, as well as further teaching them new tips and tricks of style, rhetoric, vocabulary and the use of foreign phrases, to give their writing and speech a stylish and impressive flair. The book also shows the perils of using language incorrectly, offering extremely (if unintentionally) humorous examples of where bad English can cause one thing to mean something entirely different! Authoritative yet entertaining, and illustrated with pithy drawings, this is the ideal book for anyone who strives for clear, stylish and accurate communication.