In a readable and often-amusing narrative, Gerald Graff shows that the heated conflicts of our recent culture wars echo—and often recycle—controversies over how literature should be taught that began more than a century ago. Updated with a new preface by the author that addresses many of the provocative arguments raised by its initial publication, Professing Literature remains an essential history of literary pedagogy and a critical classic.“Graff’s history. . . is a pathbreaking investigation showing how our institutions shape literary thought and proposing how they might be changed.”— The Norton Anthology of Theory and Criticism

    You've heard the term, even if you don't use the tools. But just how big has social media become? Social media has officially surpassed pornography as the top activity on the Internet. People would rather give up their e-mail than their social network. It is so powerful that it is causing a macro shift in the way we live and conduct business. Socialnomics charts this shift from the forefront.Brands can now be strengthened or destroyed by the use of social media. Online networking sites are being used as giant, free focus groups. Advertising is less effective at influencing consumers than the opinions of their peers. If you aren't using social media in your business strategy, you are already behind your competition.Explores how the concept of "Socialnomics" is changing the way businesses produce, market, and sell, eliminating inefficient marketing and middlemen, and making products easier and cheaper for consumers to obtain Learn how successful businesses are connecting with consumers like never before via Twitter, Facebook, YouTube, and other social media sites A must-read for anyone wanting to learn about, and harness the power of social media, rather than be squashed by it Author Erik Qualman is a former online marketer for several Top 100 brands and the current Global Vice President of Online Marketing for the world's largest private education firm Socialnomics is an essential book for anyone who wants to understand the implications of social media, and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly.

    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

    The authors include such best sellers as Malcolm Gladwell, Seymour Hersh, and Jonathan Franzen - and the subjects range from the lives of short-order cooks to the secrets of college admissions.In all, there are nine stories:ANNALS OF TECHNOLOGY"The Bakeoff" by Malcolm Gladwell: Project Delta aims to create the perfect cookie. (Originally published Sept. 5, 2005)COMMENT"Mired" by Hendrik Hertzberg: Evolution vs. creationism vs. intelligent design. (Originally published Aug. 22, 2005)ANNALS OF MEDICINE"Bloodsuckers" by John Colapinto: Leeches are good for you after all. (Originally published July 25, 2005)BOOKS"A Cloud of Dust" by John Updike: A review of E. L. Doctorow's new novel, The March. (Originally published Sept. 12, 2005)THE TALK OF THE TOWN:"Watergate Days" by Seymour Hersh: The veteran investigative reporter writes about the revelation of the identity of "Deep Throat" and his own reporting experiences. (Originally published June 13 & 20, 2005)IN THE KITCHEN"The Egg Men" by Burkhard Bilger: What it takes to be a short-order cook in Las Vegas. (Originally published Sept. 5, 2005)A CRITIC AT LARGE"Getting In" by Malcolm Gladwell: The social logic of Ivy League admissions. (Originally published Oct. 10, 2005)ANNALS OF ADOLESCENCE"The Retreat" by Jonathan Franzen: Memories of a church youth group. (Originally published June 6, 2005)POP MUSIC"The Gift and the Curse" by Sasha Frere-Jones: The "vexing brilliance" of Jack White and the latest release by The White Stripes. (Originally published June 13 & 20, 2005)The articles in this collection were selected by Audible in cooperation with the editorial staff of The New Yorker. Narration by William Dufris, Todd Mundt, and Christine Marshall.(P) and ©2005 The New YorkerListening Length: 4 hours and 32 minutes

    It presents a user-friendly introduction to contemporary critical theories.

    The book is conveniently divided into three sections: Section one shows how language is used in multilingual speech communities and explains the varying patterns of language use. Janet Holmes examines how and why languages change within society and highlights the factors that lead to the displacement of one language by another and sometimes the death of a language. Section two explores social reasons for language change, looking at language change in monolingual communities and the features of a variety of dialects. The author shows how and why differing racial and social groups develop and maintain speech variations. The final section assesses how attitudes to language affect speech and shows that linguistic responses depend on a variety of contextual factors - for example, the status of the person being addressed and our re

    Ratey and Johnson challenge the most basic beliefs of our mental health professionals by uncovering the biological factors that often determine our personalities.  They use real-life case studies to illustrate how shadow syndromes affect our everyday lives and how they can be treated--often dramatically--with diet, exercise, psychotherapy, and medication.Shadow Syndromes is the revolutionary theory that sheds light on our life-limiting behaviors and offers the essential tools for changing them.  This book will liberate you and those you love.

    How do we know when enough is enough? Are there times when too much is just right? Why is Cinderella’s biggest problem not the prince but other women? What can Richard III’s furious sense of his own helplessness tell us of our own desires? On Balance shows Phillips’s bravura gift for linking disparate ideas and the dreamers that dreamed them into something beautiful, revelatory, and essential.

    Thus, seminal theories representing the psychoanalytic, sociocultural, trait, learning, sociological and existential-humanistic paradigms are offered as different - yet equally valid - ways of approaching the study of personality. This approach - together with student-tested experiential exercises - not only introduces students to the rich history of psychology but to practical information that helps them understand theier own lives and their relationships with other people.

    Accessible and clearly written, Living Language: An Introduction to Linguistic Anthropology introduces readers to the study of language in real-life social contexts around the world through the contemporary theory and practice of linguistic anthropology.A highly accessible introduction to the study of language in real-life social contexts around the world Combines classic studies on language and cutting-edge contemporary scholarship and assumes no prior knowledge in linguistics or anthropology Provides a unifying synthesis of current research and considers future directions for the field Covers key topics such as: language and gender, race, and ethnicity; language acquisition and socialization in children and adults; language death and revitalization; performance; language and thought; literacy practices; and multilingualism and globalization

     It's in our nature to want to succeed. It's also human nature to want to do right. But we've lost how to balance the two. How do we get it back? Practical Wisdom can help. "Practical wisdom" is the essential human quality that combines the fruits of our individual experiences with our empathy and intellect-an aim that Aristotle identified millennia ago. It's learning "the right way to do the right thing in a particular circumstance, with a particular person, at a particular time." But we have forgotten how to do this. In Practical Wisdom, Barry Schwartz and Kenneth Sharpe illuminate how to get back in touch with our wisdom: how to identify it, cultivate it, and enact it, and how to make ourselves healthier, wealthier, and wiser.

    -- M. Carolyn Clark, Department of Educational Human Resource Development, College of Education, Texas A&M University Since Merriam's definitive Case Study Research in Education first appeared in 1988, significant advances have occurred in the field of qualitative research. To meet the demand for a book that reflects these important changes, Merriam has completely revised and updated her classic work.Timely, authoritative, and approachable, Qualitative Research and Case Study Applications in Education is a practical resource that offers the information and guidance needed to manage all phases of the qualitative and case study research process.

    This brief introduction shows how psycholinguistic research can act as a window to the workings of the human mind and the study of consciousness.

    Following a brief account of the historical relationship between structuralism and poststructuralism, this Very Short Introduction traces the key arguments that have ledpoststructuralists to challenge traditional theories of language and culture. While the author discusses such well-known figures as Barthes, Foucault, Derrida, and Lacan, she also draws pertinent examples from literature, art, film, and popular culture, unfolding the poststructuralist account ofwhat it means to be a human being.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam

    It is a book that models the types of issues that best suit different approaches and allows students to understand when to use mixed methods. Furthermore, its focus on theory and paradigms is done in a way that helps students decode their meaning." --MARTHA MONTERO-SIEBURTH, University of Massachusetts, BostonNew to the Second Edition:Because mixed methods research has come into its own since the publication of the first edition, every chapter now shows how to implement a mixed methods design in your proposal or plan as well as showing how to implement qualitative and quantitative approaches Ethical issues that may arise in quantitative, qualitative and mixed methods designs have been added to a new section in Chapter 3 Writing tips and considerations have been expanded and moved to the first part of the book to get your research plan started in the right direction The latest developments in qualitative inquiry, including advocacy, participatory, and emancipatory approaches have been added to Chapter 10 Mixed methods procedures (Chapter 11) show readers how to identify types of mixed methods strategy, select data collection and analysis approaches, and plan the overall structure of the study