Bollingen Series XXEssays which state the fundamentals of Jung's psychological system: "On the Psychology of the Unconscious" & "The Relations Between the Ego & the Unconscious," with their original versions in an appendix.

    Dr. Schwartz presents a carefully designed program for getting the most out of your job, your marriage and family life, and your community. He proves that you don't need to be an intellectual or have innate talent to attain great success and satisfaction, but you do need to learn and understand the habit of thinking and behaving in ways that will get you there.

    This book explores the realm of human behavior in social situations and the way that we appear to others. Dr. Goffman uses the metaphor of theatrical performance as a framework. Each person in everyday social intercourse presents himself and his activity to others, attempts to guide and control the impressions they form of him, and employs certain techniques in order to sustain his performance, just as an actor presents a character to an audience. The discussions of these social techniques offered here are based upon detailed research and observation of social customs in many regions.

    A shocking and extreme interpretation of the father of psychoanalysis.

    In The Magic Years, Selma Fraiberg takes the reader into the mind of the child, showing how he confronts the world and learns to cope with it. With great warmth and perception, she discusses the problems at each stage of development and reveals the qualities—above all, the quality of understanding—that can provide the right answer at critical moments.

    D. Laing"

    

    Dorothy Lee brings Wintu, Hopi, Tikopia, Trobriand, and many other cultures into focus, often contrasting them with our social structure, delineating the differences in language patterns, responsibilities as citizens of a community, and the appreciation of individual expression. The point of view of this work, a unique perspective on these contemporary materials, is achieved through Dorothy Lee's ability to fuse the anthropologist's contact with many cultures and a personal concern with the immediate responsibilities of citizenship, homelife, and motherhood. The result is a blending of science an the humanities-a readable, warm, and concrete account of freedom, being, and existence. Dorothy Lee's work provides possible alternatives to the social direction often thoughtlessly followed by modern man. Not prescriptive or "angry," it implicitly challenges the sophistication and stimulates the creative imagination of the reader.

    A study of child development in terms of systematic and representa tive imitation, the structure and symbolism of games and dreams, and the movement from sensory-motor schemas to conceptual schemas.

    . . a book of genuine brilliance on Freud's cultural importance . . . a permanently valuable contribution to the human sciences."—Alastair MacIntyre, Manchester Guardian"This remarkably subtle and substantial book, with its nicely ordered sequences of skilled dissections and refined appraisals, is one of those rare products of profound analytic thought. . . . The author weighs each major article of the psychoanalytic canon in the scales of his sensitive understanding, then gives a superbly balanced judgement."—Henry A. Murray, American Sociological Review"Rieff's tremendous scholarship and rich reflections fill his pages with memorable treasures."—Robert W. White, Scientific American"Philip Rieff's book is a brilliant and beautifully reasoned example of what Freud's influence has really been: an increasing intellectual vigilance about human nature. . . . What the analyst does for the patient—present the terms for his new choices as a human being—Mr. Rieff does in respect to the cultural significance of Freudianism. His style has the same closeness, the same undertone of hypertense alertness. Again and again he makes brilliant points."—Alfred Kazin, The Reporter

    Author's NoteThe new depth psychology & the resources of personality The depth dimension in the study of man The dream of the luminous child A prototype of modern man: the life & thought of Jan Christian SmutsBiology & depth psychology: the perspective of Edmund SinnottThe urge toward ongoing lifeThe organic psyche & its contentsImagery in personal growth Psychological tools for creative workEvolution in modern existenceAbout the Author

    The resulting collection is an important step in the attempt to bridge the widening chasm between the intuitive values that give an ultimate meaning to our lives and the scientific world-view that may well supplant those values.Contributers include:Abraham H. MaslowPitirim A. SorokinTheodosius DobzhanskyErich FrommPaul TillichJacob BronowskiDaisetz Teitaro SuzukiGordon W. AllportRobert S. HartmanHenry MargenauLudwig von BertalanffyGyorgy KepesWalter A. WeisskopfKurt GoldsteinDorothy LeeForeward by Pitirim A. Sorokin

    

    

    What will cause the shopper to purchase one product over another? Is it the brand name, the brand-identifying image, the design of the package, the color, or ads about the product that the consumer might have seen? In this 1959 classic, Cheskin answers these and many other questions by presenting his insights into human motivation as expressed in purchasing decisions. Bringing psychological insights to bear on market research, Cheskin shows how motivations that can indicate acceptance and value of brands, along with packaging, are the bearers of meaning for products. By investigating these deep connections, Cheskin demonstrates how marketers can effectively position products for sale in the marketplace.Louis Cheskin (1907–1981) was a marketing innovator who observed that people's perceptions of products were directly related to aesthetic design. Cheskin discovered that most people make unconscious assessments of a product based on secondary sensory input associated with the product, such as its color or shape, which contribute to a general impression which he called "sensation transference." This concept revolutionized advertising and marketing.