It's more persuasive than marketing, advertising, or any other form of communication. And it all starts with seven universal triggers: lust, mystique, alarm, prestige, power, vice, and trust.Fascination plays a role in every type of decision making, from the brands you choose to the songs you remember, from the person you marry to the employees you hire. And by activating the right triggers, you can make anything become fascinating.To explore and explain fascination's irresistible influence, Sally Hogshead looks beyond marketing, delving into behavioral and social studies, historical precedents, neurobiology and evolutionary anthropology, as well as conducting in-depth interviews and a national study of a thousand consumers, to emerge with deeply rooted patterns for why, and how, we become captivated.Hogshead reveals why the Salem witch trials began with the same fixations as those in "Sex and the City." How Olympic athletes are subject to obsessions similar to those of fetishists. How a 1636 frenzy over Dutch tulip bulbs perfectly mirrors the 2006 real estate bubble. And why a billion-dollar "Just Say No" program actually increased drug use among teens, by activating the same "forbidden fruit" syndrome as a Victoria's Secret catalog.Whether you realize it or not, you're already using the seven triggers. The question is, are you using the right triggers, in the right way, to get your desired result? This book will show you.

    In The Courage To Be Happy, Ichiro Kishimi and Fumitake Koga again distil their wisdom into simple yet profound advice to show us how we, too, can use twentieth-century psychological theory to find true happiness.

    As a lifelong member of "The Nerd Herd," as he calls it, Chris Hardwick has learned all there is to know about Nerds. Developing a system, blog, and podcasts, Hardwick shares hard-earned wisdom about turning seeming weakness into world-dominating strengths in the hilarious self-help book, "The Nerdist Way."From keeping their heart rate below hummingbird levels to managing the avalanche of sadness that is their in-boxes; from becoming evil geniuses to attracting wealth by turning down work, Hardwick reveals the secrets that can help readers achieve their goals by tapping into their true nerdtastic selves.Here Nerds will learn how to: Become their own time cop Tell panic attacks to go suck it Use incremental fitness to ward off predatorsA Nerd's brain is a laser-it's time they learn to point and fire!

    He was also producing for the ear. In the audiobook version of Talking to Strangers, you'll hear the voices of people he interviewed--scientists, criminologists, military psychologists. Court transcripts are brought to life with re-enactments. You actually hear the contentious arrest of Sandra Bland by the side of the road in Texas. As Gladwell revisits the deceptions of Bernie Madoff, the trial of Amanda Knox, and the suicide of Sylvia Plath, you hear directly from many of the players in these real-life tragedies. There's even a theme song - Janelle Monae's "Hell You Talmbout."Something is very wrong, Gladwell argues, with the tools and strategies we use to make sense of people we don't know. And because we don't know how to talk to strangers, we are inviting conflict and misunderstanding in ways that have a profound effect on our lives and our world.

    Infinite games are more mysterious -- and ultimately more rewarding. They are unscripted and unpredictable; they are the source of true freedom.In this elegant and compelling work, James Carse explores what these games mean, and what they can mean to you. He offers stunning new insights into the nature of property and power, of culture and community, of sexuality and self-discovery, opening the door to a world of infinite delight and possibility."An extraordinary little book . . . a wise and intimate companion, an elegant reminder of the real."-- Brain/Mind Bulletin

    Piero Ferrucci, one of the world's most respected transpersonal psychologists, explores the many surprising facets of kindness and argues that it is this trait that will not only lead to our own individual happiness and the happiness of those around us, but will guide us in a world that has become cold, anxious, difficult, and frightening.Piero Ferrucci warns against the dangers of "global cooling." As the pace of living grows faster and the impact of new technologies more insistent, communications become hurried and impersonal. The drive for profit overrides the heart. Warmth and genuine presence fade. In eighteen interlocking chapters, Dr. Ferrucci reveals that the kindest people are the most likely to thrive, to enable others to thrive, and to slowly but steadily turn our world away from violence, self-centeredness, and narcissism- and toward love. Writing with a rare combination of sensitivity and intellectual depth, Dr. Ferrucci shows that, ultimately, kindness is not a luxury in our world but rather a necessity for us all.

    But felt totally clueless about how to make it happen? You're not alone. I spent years in soul-sucking jobs, battling depression, an eating disorder, and a preference for chaos and disaster, simply because I didn't know how to create the life I dreamed about.In RADICAL SELF LOVE, you'll begin to discover exactly what makes you so magnificent, and you'll uncover a litany of tools and techniques to help you manifest a life that bursts with magic, bliss and adventure.When you love yourself, life is limitless. You can do anything you want. It's time to throw off the shackles of expectation, and start living from your heart. It's time to astound yourself with how beautiful your life can be. It's time to treat every single day like a celebration... Cake, candles and confetti very much included!"Radical Self Love should be on every woman's bookshelf. Gala Darling is the fresh voice of a new generation, encouraging us to love ourselves and rediscover the most magical facets of who we are. This book will crack you open to the presence of your authentic power." -- Gabrielle Bernstein, New York Times best-selling author of Miracles Now

    This groundbreaking work in transpersonal psychology has been revised and redesigned for a more accessible presentation. Arranged schematically, the book uses the inherent structure of the chakra system as a map upon which to chart our Western understanding of individual development. Each chapter focuses on a single chakra, starting with a description of its characteristics, then exploring its particular childhood developmental patterns, traumas and abuses, and how to heal and maintain balance. Illuminated with personal anecdotes and case studies, Eastern Body, Western Mind seamlessly merges the East and West, science and philosophy, and psychology and spirituality into a compelling interpretation of the chakra system and its relevance for Westerners today.Revised edition of the groundbreaking New Age book that seamlessly integrates Western psychology and the Eastern chakra system, including a new introduction from the author.Applies the chakra system to important modern social realities and issues such as addiction, codependence, family dynamics, sexuality, and personal empowerment.

    Gardner's trailblazing book revolutionized the worlds of education and psychology by positing that rather than a single type of intelligence, we have several--most of which are neglected by standard testing and educational methods.More than 200,00 copies of earlier editions have been sold; this reissue includes a new introduction by the author to mark the twenty-first birthday of this remarkable book.Download PDFhttp://uploading.com/files/ae6de5f6/0...http://www.filesonic.com/file/1882814...http://depositfiles.com/files/vx6nj38a9

    Outwardly, he appeared successful. But inwardly, things weren't pretty. So he turned to a trusted mentor for guidance and heard these words:"Ruthlessly eliminate hurry from your life. Hurry is the great enemy of the spiritual life." It wasn't the response he expected, but it was--and continues to be--the answer he needs. Too often we treat the symptoms of toxicity in our modern world instead of trying to pinpoint the cause. A growing number of voices are pointing at hurry, or busyness, as a root of much evil.Within the pages of this book, you'll find a fascinating roadmap to staying emotionally healthy and spiritually alive in the chaos of the modern world.

    written with style and wit.' Mishal Husain Most books about public speaking don’t tell you what to do when you open your mouth and nothing comes out. And they don’t tell you how to get over the anxiety about performance that most people naturally have. They don’t tell you what to do in the moments when you are made, as a woman, to feel small. They don’t tell you how to own the room. This book does. From the way Michelle Obama projects ‘happy high status’, and the power of J.K.Rowling’s understated speaking style, to Virginia Woolf’s leisurely pacing and Oprah Winfrey’s mastery of inner conviction, what is it that our heroines do to make us sit up and listen - really listen - to their every word? And how can you achieve that impact in your own life? Here’s how.

    Then one morning, she woke up in a state of absolute joy, filled with the realization of how her own suffering had ended. The freedom of that realization has never left her, and now in Loving What Is you can discover the same freedom through The Work. The Work is simply four questions that, when applied to a specific problem, enable you to see what is troubling you in an entirely different light. As Katie says, “It’s not the problem that causes our suffering; it’s our thinking about the problem.” Contrary to popular belief, trying to let go of a painful thought never works; instead, once we have done The Work, the thought lets go of us. At that point, we can truly love what is, just as it is.Loving What Is will show you step-by-step, through clear and vivid examples, exactly how to use this revolutionary process for yourself. You’ll see people do The Work with Katie on a broad range of human problems, from a wife ready to leave her husband because he wants more sex, to a Manhattan worker paralyzed by fear of terrorism, to a woman suffering over a death in her family. Many people have discovered The Work’s power to solve problems; in addition, they say that through The Work they experience a sense of lasting peace and find the clarity and energy to act, even in situations that had previously seemed impossible. If you continue to do The Work, you may discover, as many people have, that the questioning flows into every aspect of your life, effortlessly undoing the stressful thoughts that keep you from experiencing peace. Loving What Is offers everything you need to learn and live this remarkable process, and to find happiness as what Katie calls “a lover of reality.”

    In this groundbreaking book, Dr. Elaine Aron, a clinical psychologist, workshop leader, and an HSP herself, shows you how to identify this trait in yourself and make the most of it in everyday situations. Drawing on her many years of research and hundreds of interviews, she shows how you can better understand yourself and your trait to create a fuller, richer life.

    From mood to memory, persuasion to procrastination, and resilience to relationships, Wiseman outlines the research supporting this new science of rapid change, and describes how these quick and quirky techniques can be incorporated into everyday life. Think a little, change a lot."Discover why even thinking about going to the gym can help you keep in shape ""Learn how pot plants make you more creative ""Find out why putting a pencil between your teeth instantly makes you happier "" "'At last, a self-help guide that is based on proper research. Perfect for busy, curious, smart people' Simon Singh, author of Fermat's Last Theorem'A triumph of scientifically proven advice over misleading myths of self-help. Challenging, uplifting and long overdue' Derren Brown

    Hay expands her philosophies of loving the self through:- learning to listen and trust the inner voice;- loving the child within;- letting our true feelings out;- the responsibility of parenting;- releasing our fear about growing older;- allowing ourselves to receive prosperity;- expressing our creativity;- accepting change as a natural part of life;- creating a world that is ecologically sound where it's safe to love each other;- and much more.She closes the book with a chapter devoted to meditations for personal and planetary healing.