Never again will you order the Poisson Distribution in a French restaurant!This updated version features all new material.

    

    Do you see more than five jelly beans? Less than a million? This unique book will show you how to train your eyes and your mind to make really great estimations—by making estimating into a game. Jelly beans are just the beginning! This title has Common Core connections.Great Estimations is a 2007 Bank Street - Best Children's Book of the Year.

    

    Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of "cool" to their advertising are due for a rude awakening. "Marketing to Millennials "is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: - Value social networking and aren't shy about sharing opinions - Refuse to remain passive consumers--they expect to participate in product development and marketing - Demand authenticity and transparency - Are highly influential--swaying parents "and" peers - Are not all alike--understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.

    But all too often, these numbers are wrong. This book is a lively guide to spotting bad statistics and learning to think critically about these influential numbers. Damned Lies and Statistics is essential reading for everyone who reads or listens to the news, for students, and for anyone who relies on statistical information to understand social problems.Joel Best bases his discussion on a wide assortment of intriguing contemporary issues that have garnered much recent media attention, including abortion, cyberporn, homelessness, the Million Man March, teen suicide, the U.S. census, and much more. Using examples from the New York Times, the Washington Post, and other major newspapers and television programs, he unravels many fascinating examples of the use, misuse, and abuse of statistical information.In this book Best shows us exactly how and why bad statistics emerge, spread, and come to shape policy debates. He recommends specific ways to detect bad statistics, and shows how to think more critically about "stat wars," or disputes over social statistics among various experts. Understanding this book does not require sophisticated mathematical knowledge; Best discusses the most basic and most easily understood forms of statistics, such as percentages, averages, and rates.This accessible book provides an alternative to either naively accepting the statistics we hear or cynically assuming that all numbers are meaningless. It shows how anyone can become a more intelligent, critical, and empowered consumer of the statistics that inundate both the social sciences and our media-saturated lives.

    You proceed at your own rate and any difficulties you may encounter are resolved before you move on to the next topic. With a step-by-step programmed approach that is complemented by hundreds of worked examples and exercises, Advanced Engineering Mathematics is ideal as an on-the-job reference for professionals or as a self-study guide for students.Uses a unique technique-oriented approach that takes the reader through each topic step-by-step.Features a wealth of worked examples and progressively more challenging exercises.Contains Test Exercises, Learning Outcomes, Further Problems, and Can You? Checklists to guide and enhance learning and comprehension.Expanded coverage includes new chapters on Z Transforms, Fourier Transforms, Numerical Solutions of Partial Differential Equations, and more Complex Numbers.Includes a new chapter, Introduction to Invariant Linear Systems, and new material on difference equations integrated into the Z transforms chapter.

    It happens when proven teaching strategies intersect with technology tools, and yet it’s not uncommon for teachers to use a tool because it’s “fun” or because the developer promises it will help students learn.  Learning First, Technology Second offers teachers the professional learning they need to move from arbitrary uses of technology in their classrooms to thoughtful ways of adding value to student learning.   This book includes:  An introduction to the Triple E Framework that helps teachers engage students in time-on-task learning, enhance learning experiences beyond traditional means and extend learning opportunities to bridge classroom learning with students’ everyday lives.Effective strategies for using technology to create authentic learning experiences for their students.Case studies to guide appropriate tech integration.A lesson planning template to show teachers how to effectively frame technology choices and apply them in instruction.

    More than a step-by-step review of the features in After Effects, you will learn how the program thinks so that you can realize your own visions more quickly and efficiently. This full-color book is jammed full of tips, gotchas, and sage advice that will help you survive whatever your next project throws at you. Creating Motion Graphics 4th Edition has been heavily revised, reuniting the previous two volumes plus adding detailed coverage of new features introduced in After Effects 7 and CS3 Professional to form one massive, essential reference. The enclosed DVD-ROM contains source footage and project files for the numerous exercises which help reinforce each concept. The DVD also includes over 180 pages of additional information, including lengthy Bonus Chapters on Expressions and Effects.Authored in CS3, also included is access to a free web chapter written for CS4. * Free CS4 web chapter included with the book* Mastering animation through the use of keyframes, motion paths, and the Graph Editor* Blending imagery using alpha channels, masks, mattes, modes, and stencils* Building groups and hierarchies through parenting and nested comps* Extended coverage of type animation, paint tools and 3D space* Advanced subjects such as keying, motion tracking, expressions, and video issues* Includes over 180 PDF pages of bonus content on the DVD* Extensive coverage of the new CS3 features including the Shape and Puppet tools, Brainstorm, per-character 3D text, color management, and more!

    The challenges are many, and for the faculty—whose jobs may depend on their students’ ability to improve on the test—the stakes are high.Ten-year-old Hydea is about to start fifth grade—with second-grade reading skills. Her friend Marbella is a little further along, but she’s more interested in socializing than in learning. And then there’s Matthew, a second grader who began the school year below grade level and who, over the course of the year, slipped even more. In past years, these three students and many others would have received help from the literacy specialist Mrs. Schaefer. But with cutbacks and a change in her job description—the third in as many years—she won’t be able to give all struggling students the same attention. This year, she will have to select the few students whom she and the teachers can bet on—the ones who are close to achieving proficiency on the CMT. The hope is that this strategy, though not ideal, will give them the boost they—and the school—need to pass the exams. And, for added measure, Principal Hay has already asked his faculty to teach to the test.Journalist Ron Berler spent a full year at Brookside, sitting in on classes, strategy sessions, and even faculty meetings. In Raising the Curve, he introduces us to the students, teachers, and staff who make up the Brookside community. Though their school is classified as failing—like so many others across the country—they never give up on themselves or on one another. In this nuanced and personal portrait, Berler captures their concerns, as well as their pride, resilience, and spirited faith.

     Combining robust evidence from a range of fields with the practical wisdom of experienced, effective classroom teachers, this is a must-read for trainee and experienced teachers wishing to enhance their skills in teaching English.

    Phil Beadle, star of UK Channel 4's Unteachables and Can't Read Can't Write, and former Secondary School Teacher of the Year and Guardian Education Columnist, outlines everything a newly qualified teacher needs to know in order to be an immediate success in the classroom. The book includes a substantial section on every new teacher's biggest concern: behavior management, as well as giving tips on various teaching methods; lesson planning; assessment; ways of organizing the classroom; and how to motivate students to get the absolute best out of them.

    In this unconventional introduction, physicist Leonard Susskind and hacker-scientist George Hrabovsky offer a first course in physics and associated math for the ardent amateur. Unlike most popular physics books—which give readers a taste of what physicists know but shy away from equations or math—Susskind and Hrabovsky actually teach the skills you need to do physics, beginning with classical mechanics, yourself. Based on Susskind's enormously popular Stanford University-based (and YouTube-featured) continuing-education course, the authors cover the minimum—the theoretical minimum of the title—that readers need to master to study more advanced topics.An alternative to the conventional go-to-college method, The Theoretical Minimum provides a tool kit for amateur scientists to learn physics at their own pace.

    **Please see the NEW EDITION titled "Reaching All by Creating Tribes Learning Communities" by Jeanne Gibbs ISBN:0932762417 Copyright 2006

    We have Mindstorms to thank for that. In this book, pioneering computer scientist Seymour Papert uses the invention of LOGO, the first child-friendly programming language, to make the case for the value of teaching children with computers. Papert argues that children are more than capable of mastering computers, and that teaching computational processes like de-bugging in the classroom can change the way we learn everything else. He also shows that schools saturated with technology can actually improve socialization and interaction among students and between students and teachers.