From Robert Capa's stark photograph of a Loyalist soldier being shot in the head during the Spanish Civil War to Eve Arnold's astonishingly intimate portraits of well-known faces - from Joan Crawford to Malcolm X - Magnum has changed how we perceive our political leaders, social crises, and the communities next door.Magnum's photographers are some of the most talented, brave, and resourceful in the world: the founders, Robert Capa, David Seymour, George Rodger, and Henri Cartier-Bresson; and recruits, including Eve Arnold, Bruce Davidson, Mary Ellen Mark, Susan Meiselas, Inge Morath, James Nachtwey, Eugene Richards, and Sebastiao Salgado. Magnum follows them on assignment, facing bodyguards and visa troubles and taking to the risk-filled trenches of several wars for the perfect shot. Full of wonderful stories and heroic feats, Magnum is an essential volume for anyone interested in photography or photojournalism.

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Whether you're an amateur or a seasoned pro, this book will expand your vision of the world and provide you with hundreds of ideas and tips designed to strengthen your ability to capture and create images that are intriguing, technically sound and aesthetically attractive.What's more, every image inside Photo Idea Index was created specifically for this book (no stock photos!) using modestly priced cameras and equipment that are readily available to those of us without mega-amounts of cash to spend. Photo Idea Index is truly a one-of-a kind resource for image-makers of today.

    It’s what we’re good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that’s more difficult. All of the above is within your grasp if you’re willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he’s taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you’re feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer—and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.

    This book is the most engaging, focused and applied HRM text on the market.

    While he is undoubtedly one of the best-loved and best-known visionaries of American art, photographers also recognize him as a pioneer of technique, a theoretician, and as one of the great teachers of the craft of photography. His zone system has been widely adapted, but Adams unique imagery also relied on his determination and application at every stage of the photographic process; he spent years in his darkroom, as well as out in the open air. For decades, this kind of attention to detail required the kind of equipment, time, and facilities that were out of the reach of most photographers--but now, in the digital age, technology has finally made his techniques accessible. This book will show you what can be learned from Adams working process, and how these lessons can be applied today. The craft of Adams photography is discussed, and the ZONE SYSTEM is related to the digital age. Sections on light, composition, mood, and the darkroom all show what can be achieved today using and understanding his thinking. Michael Frye's own photography provides many stunning examples of the results that can be achieved and, as one of Adams' natural successors in the field, he is well placed to analyze the inspirational shots which open each chapter.

    But in this empowering guide, acclaimed photographer and speaker Dane Sanders reveals that the key to success is to stop worrying about what everyone else is doing and start focusing on your most powerful resource: you. Discover how to: ·        Use your unique skills and talents to carve out a niche all your own. ·        Avoid the mistakes most photographers make.·        Choose a business style that fits the way you want to spend your time—and live your life. Fast Track Photographer is not just another how-to book—it’s an entirely fresh way of thinking about your business, whether you’re just starting out, or an industry veteran wondering why all your hard work isn’t working. If you want to build a competition-proof creative business in the twenty-first century, it’s time to throw out the old rulebook and get on the fast track! Includes free access to Dane’s popular self-assessment test (a $20 value) to jumpstart your journey!"I can't think of a better way for anyone to start their professional photo career than to read Fast Track Photographer."—Scott Bourne, publisher and host of Photofocus.com  "As much about finding out who you are as it is about how to become a truly great photographer. Highly recommended!”—Amit Gupta, founder of Photojojo.com“This book is worth its weight in gold.”—Gary Fong, photographer, author, and creator of the Lightsphere“The best resource for today’s photographer—BAR NONE!”—Scott Sheppard, host of “Inside Digital Photography”

    Northouse's Leadership 8e and Peter G. Northouse's Introduction to Leadership 4e

    Author, artist and media writer Vicki Amorose offers a step-by-step approach that will enable you to create a professional artist statement. From there, she shows you how to develop the material to represent you and your work for funding, exhibition material, proposals and websites. Art-Write is filled with timely advice to connect with your viewers and promote and sell your art.

    As almost every photographer knows, the word -photograph- has its roots in two Greek words that, together, mean -drawing with light.- But what is less commonly acknowledged and understood is the role that shadow plays in creating striking, expressive imagery, especially in portraiture. It is through deft, nuanced use of both light and shadow that you can move beyond shooting simply ordinary, competent headshots into the realm of creating dramatic portraiture that can so powerfully convey a subject's inner essence, communicate a personal narrative, and express your photographic vision. In The Dramatic Portrait: The Art of Crafting Light and Shadow, Chris Knight addresses portraiture with a unique approach to both light and shadow that allows you to improve and elevate your own portraiture. He begins with the history of portraiture, from the early work of Egyptians and Greeks to the sublime treatment of light and subject by artists such as Caravaggio, Rembrandt, and Vermeer. Chris then dives into a deep, hands-on exploration of light, shadow, and portraiture, offering numerous lessons and takeaways. He covers: - The qualities of light: hard, soft, and the spectrum in between- The relationships between light, subject, and background, and how to control them- Lighting patterns such as Paramount, Rembrandt, loop, and split- Lighting ratios and how they affect contrast in your image- Equipment: from big and small modifiers to grids, snoots, barn doors, flags, and gels- Multiple setups for portrait shoots, including those that utilize one, two, and three lights- How color contributes to drama and mood, eliciting an emotional response from the viewer- How to approach styling your portrait, from wardrobe to background- The post-processing workflow, including developing the RAW file, maximizing contrast, color grading, retouching, and dodging and burning for heightened drama and effect- How all of these elements culminate to help you define your personal style and create your own narrative

    There's a solution: With this book, you learn by doing, getting your feet wet immediately as you progress through a series of hands-on projects that build on your growing Photoshop knowledge. Simple step-by-step instructions, review questions at the end of each chapter, and a companion CD with all of the book's project files make learning a breeze as the Adobe Creative Team takes you on a self-paced tour of the image-editing powerhouse. This bestselling guide has been completely revised to cover all of Photoshop CS2's new features, which include advanced tools for digital photographers, such as a new Spot Healing Brush for correcting scratches or blemishes, and Smart Sharpen for fixing photo blurring. Photoshop CS2 also includes loads of new creative tools, such as Vanishing Point and Image Warp. This comprehensive guide starts with an introductory tour of the software and then progresses on through lessons on everything from Photoshop's interface to more complex topics like color management, Web graphics, and photo retouching."

    Whether you want to get more from your DSLR or are simply looking for new creative avenues to explore, 50 Photo Projects shows you how to break out of your comfort zone and try something new.Packed with invaluable tips on how to create stunning photographs, Lee Frost provides the bright ideas that will reinvigorate your photography, from inspiration on what to photograph, to inventive projects with vintage, pinhole and toy cameras.

    Here Friedlander focuses on the role of his own physical presence in his images. He writes: "At first, my presence in my photos was fascinating and disturbing. But as time passed and I was more a part of other ideas in my photos, I was able to add a giggle to those feelings." Here readers can witness this progression as Friedlander appears in the form of his shadow, or reflected in windows and mirrors, and only occasionally fully visible through his own camera. In some photos he visibly struggles with the notion of self-portraiture, desultorily shooting himself in household mirrors and other reflective surfaces. Soon, though, he begins to toy with the pictures, almost teasingly inserting his shadow into them to amusing and provocative effect--elongated and trailing a group of women seen only from the knees down; cast and bent over a chair as if seated in it; mirroring the silhouette of someone walking down the street ahead of him; or falling on the desert ground, a large bush standing in for hair. These uncanny self-portraits evoke a surprisingly full landscape of the artist's life and mind. This reprint edition of Lee Friedlander: Self Portrait contains nearly 50 duotone images and an afterword by John Szarkowski, former Director of the Department of Photography at The Museum of Modern Art.

    Drugs, Behavior, and Modern Society, 6/e, examines the impact of drug-taking behavior on our society and our daily lives.  The use and abuse of a wide range of licit and illicit drugs are discussed from historical, biological, psychological, and sociological perspectives.  The use of Drugs in our lives and drug-taking behavior, legally restricted drugs in our society, legal drugs in our society, medicinal drugs, treatment, prevention, and education.  Forstudents, or people working with drug related topics in the fields of psychology and health.

    This book offers an excellent foundation in ethical decision-making for current and future business managers and IT professionals.