It is a collection of essays by one of Canada's greatest historians, on a subject that opened broad new avenues of thought on the role of media in the creation of history. Marshall McLuhan, deeply influenced by these essays, led North America to a new awareness of the role of media in contemporary culture. The works of Harold Innis are seminal in the study of Canadian history; the essays in this volume continue to generate intense dabate among historians, communications scholars, and media theorists.

    In his famous 1976 speech at the Republican National Convention, Ronald Reagan helped define a way forward and strengthened the Republican Party. As we stand at a crossroad once again, we are fortunate to have a blueprint for restoring America's greatness. Reagan has given us the principles to succeed. This book is not merely a diagnosis of our nation's ills but a prescription to heal our nation, rooted in the words and principles of Ronald Reagan. In these pages, Michael Reagan shares the plan his father developed over years of study, observation, and reflection. It is the plan he announced to the nation, straight from his heart, one summer evening during America's two hundredth year. It is the plan he put into action during his eight years in office as one of the most effective presidents of the twentieth century, and it is the plan we can use today to help return America to its former greatness, soundness, and prosperity.

    Based on research in the USA, Asia, Latin America, and Europe, it aims to formulate a systematic theory of the information society which takes account of the fundamental effects of information technology on the contemporary world.

    I found this book unique in its capacity to benefit executives, planning staff, and students of strategy alike." -- Robert L. Joss, Dean of the Graduate School of Business, Stanford University Create successful strategies for today's dynamic business environment It isn't your Dad's (or Mom's) marketplace any more. Business environments once seemed quite stable and simple. Today, every market can be described as dynamic, and you need to adapt your strategies in order to counter the threats and maximize your opportunities. The Eighth Edition of Strategic Market Management is designed to give you the strategic management tools you need to meet the challenges created by the dynamic nature of markets. Using a variety of concepts and methods such as strategic questions, portfolio models, and scenario analysis, the book outlines the five competencies that spark successful, ongoing strategizing: Strategic analysis--With an emphasis on external market analysis, this new edition illustrates a structured approach to understanding the customer, the competitor, and important trends that you can apply to your strategic decision making Stimulating and managing innovation--Understand different types of innovation and deal with the organizational challenges involved in bringing innovations to market Managing multiple businesses--Know how to allocate resources towards businesses of the future and away from businesses that lack growth potential Creating advantage--Take a long-term perspective to develop truly sustainable competitive advantages (SCAs) Developing growth strategies--Gain the skills to energize, leverage, globalize the business, or create new businesses Significantly revised, with a wealth of new and updated material, Strategic Market Management, 8th Edition remains the most authoritative guide to creating business strategies that will be relevant and compelling to customers, sustainable even in face of competitive attack, and maximize the assets and competencies of your organization.

    Drawing on an enormous range of examples, Kress and van Leeunwen examine the ways in which images communicate meaning.

    

    

    Prisoners of the American Dream is Mike Davis's brilliant exegesis of a persistent and major analytical problem for Marxist historians and political economists: Why has the world's most industrially advanced nation never spawned a mass party of the working class? This series of essays surveys the history of the American bourgeois democratic revolution from its Jacksonian beginnings to the rise of the New Right and the re-election of Ronald Reagan, concluding with some bracing thoughts on the prospects for progressive politics in the United States.

    Performance texts, poems, and essays explore America's irrational fears of otherness and hybridization.

    Telecommunications, commercial and financial systems, government operations, food production - virtually every aspect of global civilization now depends on interconnected cyber systems to operate; systems that have helped advance medicine, streamline everyday commerce, and so much more. Thinking about Cybersecurity: From Cyber Crime to Cyber Warfare is your guide to understanding the intricate nature of this pressing subject. Delivered by cybersecurity expert and professor Paul Rosenzweig, these 18 engaging lectures will open your eyes to the structure of the Internet, the unique dangers it breeds, and the ways we’re learning how to understand, manage, and reduce these dangers.In addition, Professor Rosenzweig offers sensible tips on how best to protect yourself, your network, or your business from attack or data loss.Disclaimer: The views expressed in this course are those of the professor and do not necessarily reflect the position or policy of the U.S. Department of Homeland Security, the U.S. Department of Defense, or the U.S. government. Disclaimer: Please note that this recording may include references to supplemental texts or print references that are not essential to the program and not supplied with your purchase.©2013 The Teaching Company, LLC (P)2013 The Great Courses

    Marijuana: A Short History profiles the politics and policies concerning the five-leaf plant in the United States and around the world.Millions of Americans have used marijuana at some point in their lives, yet it remains a substance shrouded by myth, misinformation, and mystery. This book offers an up-to-date, cutting-edge look at how a plant with a tumultuous history has emerged from the shadows of counterculture and illegality. Today, marijuana has become a remarkable social, economic, and even political force, with a surprising range of advocates and opponents. Public policy toward marijuana, especially in the United States, is changing rapidly. Marijuana: A Short History provides a brief yet compelling narrative that discusses the social and cultural history of marijuana but also tells us how a once-vilified plant has been transformed into a serious, even mainstream, public policy issue. Focusing on politics, the media, government, and education, the book describes why public policy has changed, and what that change might mean for marijuana’s future place in society.

    instructional book for students or anyone who needs to learn business communications.

    It is also a crucial question for Australia, affecting our future economy and security.In this essential book, White considers the options for the Asian century.As China's economy grows to become the world's largest, America has three choices: it can compete, share power or concede leadership in Asia. The choice is momentous – as significant for America's future as any it has faced.White controversially argues that America's best option is to share power with China and relinquish its supremacy. As these two behemoths face off across the Pacific, the choice America makes will also have an enormous impact on Australia. The China Choice is an urgent intervention in the China debate and provides a blueprint for a peaceful future.'White brings erudition and a first-rate intellect, without the baggage of prejudice, to analyse the single most important issue that will determine whether Australia lives in a peaceable environment in the years ahead – a must-read.' —Bob Hawke'Hugh White's The China Choice is an exceptionally thoughtful synthesis of the arguments and influences which bear upon the coming shape of the Pacific.' —Paul Keating

    Myerson introduces, clarifies, and synthesizes the extraordinary advances made in the subject over the past fifteen years, presents an overview of decision theory, and comprehensively reviews the development of the fundamental models: games in extensive form and strategic form, and Bayesian games with incomplete information.Game Theory will be useful for students at the graduate level in economics, political science, operations research, and applied mathematics. Everyone who uses game theory in research will find this book essential.

    Addressing ethical questions about ownership, protection against unjustified suffering, and theability of animals to make their own choices free from human control, the authors offer numerous different perspectives on animal rights and animal welfare. They show that whatever one's ultimate conclusions, the relationship between human beings and nonhuman animals is being fundamentallyrethought. This book offers a state-of-the-art treatment of that rethinking.