Pollan. As he says in this new and empowering book, "You don't have to accept your current work situation. You can be in control of your job and your stream of income, so you're never again subject to the whims, prejudices, moods, or circumstances of your so-called boss."In today's difficult work environment, gone are the days of finding satisfaction through your job, gone is the time when your job was secure, and gone are the days when your employer cared about you. This new environment requires new rules, and Pollan has provided surprisingly fresh and intriguing methods for finding "success" on the job.Pollan's bold and unique message begins with the idea that you must "fire your boss." By this he means you can no longer rely on your manager or your company for economic security. Instead, you must put yourself in charge of your working life. In this thought-provoking and counterintuitive career guide, Pollan presents a seven-step program and a series of exercises that give you the confidence, power, and will to achieve the life of your dreams.Once you have changed your mind-set and learned the new rules of the game, you can start the process of moving to a richer, more enriching, and more enjoyable life. And the best part about it? Your boss will love you for it.

    It is moving away from its current structure of documents and pages linked together, and towards a new structure that is built around people. This is a profound change that will affect how we create business strategy, design, marketing, and advertising. The reason for this shift is simple. For tens of thousands of years we've been social animals. The web, which is only 20 years old, is simply catching up with offline life.From travel to news to commerce, smart businesses are reorienting their efforts around people-around the social behavior of their customers and potential customers. In order to be successful, businesses will need to understand how people are connected, how their social network influences them, how the people closest to them influence them the most, and how it's more important for marketers to focus on small, connected groups of friends rather than looking for overly influential individuals.This book pulls together the latest research from leading universities and technology companies to describe how people are connected, and how ideas and brand messages spread through social networks. It shows readers how to rebuild their business around social behavior, and create products that people tell their friends about.

    Think about a company. Engineers build the product. Designers make sure it has a great user experience and looks good. Marketing makes sure customers know about the product. Sales get potential customers to open their wallets to buy the product. What more does a company need? What does a product manager do? Based upon Product School’s curriculum, which has helped thousands of students become great product managers, The Product Book answers that question. Filled with practical advice, best practices, and expert tips, this book is here to help you succeed! Product School offers product management classes taught by real-world product managers, working at renowned tech companies like Google, Facebook, Snapchat, Airbnb, LinkedIn, PayPal, Netflix and more. The classes are designed to fit into your work schedule, and the campuses are conveniently located in Silicon Valley, San Francisco, Los Angeles and New York.

    If you've tried to create and sell an online product before and failed, this book will show you a process that will help you succeed at last: co-creation. This updated edition describes co-creation in greater detail. It also tells the stories of many who have learned and executed the process. They're proof that the opportunity to teach and grow rich doesn't favor only those who have specialized expertise, business experience, or vast resources. Almost anyone can seize this opportunity and attain wealth, impact, and lifestyle freedom. To begin, you'll learn how to: Address the common obstacle that keeps others from teaching online: confidence Determine your potential for becoming an online course creator Use co-creation to create an online course people will pay for and that will produce the outcomes they desire Following this blueprint, you'll also learn how to: Find a hyper-narrow and specific topic for your first (pilot) online course and validate it Write a single-page curriculum with the flexibility for co-creating your course with your pilot students Sell your pilot course even before you've built it and even if you don't have an audience Address different learning modalities and deliver an online course Gather meaningful feedback from your students and use them to keep making your courses better Lather, rinse, and repeat the process until you have an Education Empire

    The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society.

    You’ve accumulated hardwon knowledge and mastered the solution to a difficult problem. Now you want to put it out into the world— and be recognized for your expertise, like those you’ve watched reap the benefits of a published book. You know you have to write it. You’ve heard it from people for years: you should really write a book. They’re right. It’s time for you to write the book that cements your legacy and impacts other people—and maybe even the world. So why haven’t you done it yet? The truth is, writing a book is scary. Is your idea good enough? How do you structure it, write it, and stay motivated? What if you actually finish it, and it’s bad? Worst of all: what if you publish it, and no one cares? If this sounds familiar, The Scribe Method will help you navigate these fears on your journey to becoming a published author. Guided by experts Tucker Max and Zach Obront, you’ll overcome the obstacles that have held you back with a simple, time-saving, effective method to writing a great book, and learn the step-by-step process that has created hundreds of bestselling titles.

    The One Thing explains the success habit to overcome the six lies that block our success, beat the seven thieves that steal time, and leverage the laws of purpose, priority, and productivity.

    At that career level, you’ll no longer be required to work towards the next promotion, and being promoted beyond it is exceptional rather than expected. At that point your career path will branch, and you have to decide between remaining at your current level, continuing down the path of technical excellence to become a Staff Engineer, or switching into engineering management. Of course, the specific titles vary by company, and you can replace “Senior Engineer” and “Staff Engineer” with whatever titles your company prefers. Over the past few years we’ve seen a flurry of books unlocking the engineering management career path, like Camille Fournier’s The Manager’s Path, Julie Zhuo’s The Making of a Manager, Lara Hogan’s Resilient Management and my own, An Elegant Puzzle. The management career isn’t an easy one, but increasingly there are maps available for navigating it. On the other hand, the transition into Staff Engineer, and its further evolutions like Principal and Distinguished Engineer, remains challenging and undocumented. What are the skills you need to develop to reach Staff Engineer? Are technical abilities alone sufficient to reach and succeed in that role? How do most folks reach this role? What is your manager’s role in helping you along the way? Will you enjoy being a Staff Engineer or you will toil for years to achieve a role that doesn’t suit you? "Staff Engineer: Leadership beyond the management track" is a pragmatic look at attaining and operating in these Staff-plus roles.

    Find out which apps are the best, and how to use them. Check prices instantly, and know your potential profits before risking a dime. Learn to resell on eBay and Amazon, and rake in the profits. Find bargain inventory virtually anywhere--yard sales, retail stores, outlet malls, warehouse clubs, wholesale dealers, bargain basements, and online bulk suppliers. Learn to specialize in books, videos, games, toys, electronics, grocery, fashion, health and beauty, auto parts, niche regional products--or take them all! Many books promise to teach you how to start an online business. Look closely, though, and you'll see that very few are written by someone who's really done it. Author Steve Weber has been a full-time, five-star seller on Amazon.com and eBay for 10 years! * Feed your e-commerce business with a continual stream of hot products. * Learn how to leverage the "Long Tail" of retail for low-risk, high-return profits. * Uncover niche products online shoppers want to buy. * Diversify your product line. * Learn to minimize sales taxes and write off the business use of your home office and car. * Find new and hard-to-find products from real wholesalers. * Know exactly how much potential inventory is worth, and how quickly it sells. * Get dirt-cheap warehouse space. * Get the best product research tools available for your phone. * Outsource your fulfillment and customer service tasks. * Benefit from advice from the most experienced, profitable online sellers. The Internet Gold Rush is just getting started. In this insider's guide to online selling, you'll learn the secrets to profitable trading. You can profit from price differences in local and global markets. This book teaches you how, every step of the way.

    People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. - Improve your rankings in Google to get more traffic - Build and promote a blog for your business - Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. - Measure what matters and do more of what works online The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

    We’re building more products than ever before, but most of them fail—not because we can’t complete what we set out to build, but because we waste time, money, and effort building the wrong product.What we need is a systematic process for quickly vetting product ideas and raising our odds of success. That’s the promise of Running Lean.In this inspiring book, Ash Maurya takes you through an exacting strategy for achieving a "product/market fit" for your fledgling venture, based on his own experience in building a wide array of products from high-tech to no-tech. Throughout, he builds on the ideas and concepts of several innovative methodologies, including the Lean Startup, Customer Development, and bootstrapping.Running Lean is an ideal tool for business managers, CEOs, small business owners, developers and programmers, and anyone who’s interested in starting a business project.Find a problem worth solving, then define a solutionEngage your customers throughout the development cycleContinually test your product with smaller, faster iterationsBuild a feature, measure customer response, and verify/refute the ideaKnow when to "pivot" by changing your plan’s courseMaximize your efforts for speed, learning, and focusLearn the ideal time to raise your "big round" of fundingGet on track with The Lean Series Presented by Eric Ries—bestselling author of The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses—The Lean Series gives you solid footing in a proven methodology that will help your business succeed.

    Pricing Strategies is about making the most from your work by understanding what your genre will support. It’s not hard, but you have to have a plan. Over the course of a year, you might change your book’s price five or ten times. That’s perfectly fine, when done for the right reasons as part of an overall marketing strategy. What is one reader worth to you as an entry point into your author world? What is that reader worth if they stay on board?Pricing Strategies explains why and how you would vary price points, whether you are exclusive to Amazon or distribute on multiple platforms. Book pricing is about getting the most money from your book or box set, not just one time but for the long term. It is how you can be a successful indie author. Without buyers for your books, self-publishing is just a hobby. Look at your words as your profession and earn your just desserts by pricing your books appropriately and intentionally to improve your bottom line.That’s what Pricing Strategies is all about. Understand the why and let the money flow. Pricing Strategies. The book you need.

    More than a quick fix or another "how-to" guide, the book offers an entirely new way of attaining productivity that users at any level of expertise can put into action right away. This is "bit literacy," a method for working more productively in the digital age, with less stress. Mark Hurst - who has reached hundreds of thousands of readers through his Good Experience e-mail newsletter, Uncle Mark technology guides, thisisbroken.com, and other websites - has revealed the way to survive, and thrive, in the digital age: "Let the bits go.

    Hadoop allowed small and medium sized companies to store huge amounts of data on cheap commodity servers in racks. The introduction of Big Data has allowed businesses to make decisions based on quantifiable analysis. Hadoop is now implemented in major organizations such as Amazon, IBM, Cloudera, and Dell to name a few. This book introduces you to Hadoop and to concepts such as ‘MapReduce’, ‘Rack Awareness’, ‘Yarn’ and ‘HDFS Federation’, which will help you get acquainted with the technology.

    Not long ago, my desk was covered with piles of financial statements, medical records, automotive service receipts — and that didn’t even include everything dealing with my job. We all struggle to keep our information organized and accessible, but without the right tool for the job, it can seem impossible. Thankfully, a tool like Evernote excels at doing exactly that — it’s a single place to organize everything that’s important to you. The tricky part is learning how best to use it so that all of those bits of information are a few clicks away when you need them.Introducing Evernote Essentials – The Definitive Getting Started Guide for Evernote.With this fun and informative 95-page PDF guide, you’ll:Get up and running with Evernote quicklyLearn how simple it is to save information to your Evernote account from almost anywhereDiscover the best ways to organize your Evernote account so your information is easy to find laterUnderstand how easily Evernote integrates with everything you’re already usingStart using Evernote’s newest features immediately