Hardly anyone has heard of it, but those who do swear by it, and they tend to be some of the world's top copywriters. For example, Gary Bencivenga, who retired in 2003 as the world's most effective and highest paid copywriter, named Obvious Adams as one of the most important copywriting and business books he's ever read. Some say that Bencivenga was given the book by David Ogilvy himself, the father of modern advertising. And some even whisper that the allegorical character of Obvious Adams is a veiled reference to Claude Hopkins, whose work is studied by serious marketers to this day. So make use of this treasure that you hold in your hands. Read it once, to enjoy the story. Then read it a second time, to appreciate the wisdom that it shares. Make notes in the margins, and carefully apply what you learn - and your future customers will thank you for having done so!

    An excellent corrective to the Hollywood version of cops and crime.’ Miles Corwin ‘These are stories told by one cop to another - raw, unfiltered and funny. This book is both laugh-out-loud hilarious and moving.’ Jane Bussman WE ARE THE COPS is an adrenalin-fuelled ride through the lives of America’s police, told in the authentic voices of the cops themselves. The journey begins with the rookie’s first day on the job, and moves through the heartbreak of officers dying in the line of duty, the bloody reality of policing savage gang wars, the devastating consequences of drug crime, a gut-wrenching cop’s eye view of 9/11, and even an encounter with a runaway gorilla called Little Joe. These real-life stories from crime fighting’s front line come from cops of every rank, from chiefs to street cops, working in big cities and small towns all over the US. The result is a stunning montage of brutal, funny and sometimes tragic true events which paints a vivid and unforgettable portrait of life as an American cop.

    You can get a cup at any caf, sandwich bar or restaurant anywhere. So how did Starbucks manage to reinvent coffee as a whole new experience, and create a hugely successful brand in the process? The Starbucks Story tells the brand's story from its origins in a Seattle fish market to its growing global presence today. This is a story that has unfolded quickly - at least in terms of conventional business development. Starbucks is a phenomenon. Unknown 15 years ago, it now ranks among the 100 most valuable brands in the world. It has become the quintessential brand of the modern age, built around the creation of an experience that can be consistently reproduced across the world. Originally published in 2004 as 'My Sister's A Barista: How they made Starbucks a home away from home', this new 2012 edition has been updated to bring the brand up to date.

    Alphabetically arranged entries define and describe-- Fruits and vegetables, both well-known and exotic varieties Meat cuts and preparation methods Fish, shellfish, and ways to cook and serve them Breads, pastas, and other grain-based foods Cooking tools and techniques Reliable ways to preserve and store foods Herbs, spices, and their many uses . . . and much more Miniature glossaries are interspersed throughout the text. For instance, following the entry for apple, an "Apple Glossary" provides descriptions and recommended uses of 28 different varieties. A generous array of sidebar features throughout the book offers quick tips on food purchases, as well as " Fast Facts " and advice on preparation, serving, and dining. For example, immediately following the "al dente" entry in reference to cooking pasta, readers will find this sidebar: Fast Facts Al Dente An obvious line flowing through the thickest part of the pasta means it's not done Lingering heat will continue to cook the pasta for a short time after it's removed from the hot cooking water More than 6,700 entries are supplemented with a general introduction, hundreds of illustrations, and pithy quotations about food and dining from chefs and gourmets. The new deluxe hardcover binding with dust jacket includes a ribbon place marker and golden-tipped page edges.

    Brain-dead for sight, speech and movement, yet hopelessly alive to pain, hunger and terror, she now lies, barely alive, in the hospital where she once treated patients back to health. Virani's investigations also unearthed the crowning tragedy: while Aruna has been in coma for over twenty-five years, her rapist, a sweeper in the hospital, walked a free man after a mere seven years in prison for 'robbery and attempt to murder'. Vivid and gut-wrenching, this is a book that will haunt the reader long after the final page has been turned. 'Pinki Virani has narrated Aruna's brutalization through meticulous and persistent research. The structure of the book is notable in the way it resists sensationalism.' --The Telegraph 'Virani's book is researched, thought-provoking, sharp. It is both sad and angry, scathing and restrained.' --Pioneer '...her storytelling skil

    At seventy-nine, after twenty years of managing and fifty-seven years with one franchise, this Hall of Famer still suits up in Dodger Blue every day. He also keeps a travel schedule that would dizzy the most frequent of frequent fliers. The embodiment of the American dream, Lasorda went from a scrawny, overlooked Italian kid of average ability to become one of the world’s most recognizable baseball faces. And he fought for it every step of the way.In I Live for This Bill Plaschke strips the veneer from one of baseball’s last living legends to show how grit and determination really can transform a life. We think we know this jovial manager from the rah-rah style that has always raised eyebrows in the world of baseball. Some view him as an anachronism. Some love him like Santa Claus. But there’s one thing they all agree on: Lasorda is a success.With gleaming insight and remarkable candor, Plaschke takes us inside the day-to-day world of this baseball great to reveal a side of Lasorda that few people really know. And along the way, we’re treated to some of the most outrageous stories in sports. We also discover Lasorda’s unshakable opinions about what plagues baseball today.Bravely and brilliantly, I Live for This dissects the personality to give us the person. In the end we’re left with an indelible portrait of a legend that, if Lasorda has anything to say about it, we won’t ever forget.

    A fascinating chronological guide to all the key events and people who have helped shape the world today.From the Big Bang through the rise and fall of the greatest empires to the great technological achievements of modern times, this book will help readers view our collective past in panorama, making sense of the confusing world in which we live today.Contents1) The Ancient World 2) The Medieval and Renaissance World3) The Enlightened World4) The Nineteenth Century5) The Modern World

    Whether you are a newly elected president, CEO, or executive at any level, what you do in your first 100 days will be absolutely pivotal to your success or failure. Your First 100 Days in a New Executive Job will help you to seal your leadership, build a team you can count on, and have a bottom line impact before your first few months on the job is up. It will take you through all the steps of successful executive onboarding and show you how to avoid the typical pitfalls. Hargrove emphasizes the importance of getting clear on your going-in mandate—your contract with key stake holders. He also shows you how to use your first 100 days to declare an Impossible Future that represents the difference you want to make, while delivering on your Day Job. According to Hargrove, the key idea is to go for "quick wins" that establish a virtuous circle of increasing credibility and help you to avoid a vicious circle of decreasing credibility. This book will expand your aspirations and motivations, and give you a treasure trove of practical, down-to-earth tips to immediately apply in your new leadership role. * Have a story ready day one, as key stakeholders look for signals immediately—take symbolic action within 72 hours * Develop a "teachable point of view"—This is how we intend to win in this business * Build a team of 'A' players—get the right people on the bus * Declare an Impossible Future that unites warring tribes * Jump start your vision with 30, 60, 90-day catalytic breakthrough projects * Master the political chessboard and culture—It's all politics! * Drive bottom-line results before the end of your first 100 day

    It is also the key to happier, healthier relationships, and greater personal fulfillment and business success. In "How to Use Power Phrases to Say What You Mean, Mean What You Say, & Get What You Want "she introduces readers to the concept of power phrases--short, focused expressions that let people be direct and to the point without seeming brusque or nasty. In clear, down-to-earth language, illustrated with numerous vignettes and real-world examples, Runion teaches readers how to: Say what needs to be said without fear of misinterpretation or creating negative emotional responses Master six basic methods for crafting power phrases for any setting and every social, professional, or interpersonal situation

    Author Suryacitta, aka The Happy Buddha, explores what happiness actually is and how we all can achieve it through the transformational practice of mindfulness meditation. This simple act of meditation is as unintimidating as it is effective. Even those completely new to meditation will feel the effects of mindfulness meditation immediately, and have their inner happiness flourish.

    In this brief but insightful series of essays, Frank Gallinelli, the author of the best-selling "What Every Real Estate Investor Needs to Know About Cash Flow…" guides you through some investment principles you can live by. From cautionary tales about the process of due diligence and the hazards of self-styled "experts," to discussion of identifying your investment objectives, Gallinelli helps you focus on best practices.

    There is great hope for Malaysia if many more Hannahs could be replicated in politics.Dr. Daniel HoSenior Pastor, DUMC, Petaling JayaHannah’s story grips you with its refreshing honesty. From finding God to rediscovering her confidence, to the miracle of her marriage proposal and her amazing journey into politics, it speaks about God. It fired me to pray for such a generation to rise up and rebuild our land! It will inspire you to always seek God’s best in the face of many “good” options; for it is in surrender to Him that the best will be given to us.Dr. Philip LynSenior Pastor, Skyline SIB, Kota KinabaluHannah Yeoh Tseow Suan is the Speaker of the Selangor State Legislative Assembly and State Assemblyman for Subang Jaya, Selangor. Hannah won the N31 state seat in the General Elections 2008 as a DAP candidate at the age of 29. She was elected as the Speaker at the age of 34, making her the first woman and youngest Speaker in Malaysia. She obtained her Bachelor of Laws from University of Tasmania. She is married to Ramachandran M, an IT entrepreneur. They are now proud parents of two baby girls Shay Adora Ram and Kayleigh Imani Ram. The couple is passionate about nation-building and seeks to inspire Malaysians to play their respective parts in establishing a righteous nation free from corruption and racial discrimination.

    

    It's not only the big occasions that test a leader's mettle, but the little ones as well--in a casual conversation in the elevator, in phone calls, or one of many incidental, seemingly insignificant interactions in everyday work life. Written by one of the world's leading communications coaches, Speaking as a Leader shows you how to make the most of your daily communications, creating a presence on the job as a genuine and constant leader.In this eye-opening guide, aspiring (and established) leaders can enhance their reputations and influence by following a few simple steps. Speaking as a LeaderShows how to structure your thoughts and message in any situation using a four-step model Offers tips on listening effectively, in three dimensions Details why you are the best visual and how to avoid Death by PowerPoint Offers guidance on taking the numb out of numbers Includes tips on moving from subject to message With Speaking as a Leader, you'll learn to tap into your innate leadership skills at every occasion--whether small or large--and earn the sort of respect that creates devoted friends and passionate supporters.

    Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.