The Economics of Attention: Style and Substance in the Age of Information


Richard A. Lanham - 2006
    No, what we are short of is the attention to make sense of that information. With all the verve and erudition that have established his earlier books as classics, Richard A. Lanham here traces our epochal move from an economy of things and objects to an economy of attention. According to Lanham, the central commodity in our new age of information is not stuff but style, for style is what competes for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than real property, while the arts and letters will grow to be more crucial than engineering, the physical sciences, and indeed economics as conventionally practiced. For Lanham, the arts and letters are the disciplines that study how human attention is allocated and how cultural capital is created and traded. In an economy of attention, style and substance change places. The new attention economy, therefore, will anoint a new set of moguls in the business world—not the CEOs or fund managers of yesteryear, but new masters of attention with a grounding in the humanities and liberal arts. Lanham’s The Electronic Word was one of the earliest and most influential books on new electronic culture. The Economics of Attention builds on the best insights of that seminal book to map the new frontier that information technologies have created.

Notes on Directing


Frank Hauser - 2003
    The notes gathered over a long career and polished to a sharp edge documented the teachings and directions that Hauser shared privately with a host of theatrical and cinematic figures, including Sir Alec Guinness, Richard Burton, Sir Ian McKellen, Dame Judi Dench, Kevin Spacey, and many others who called Hauser their director, mentor, teacher, or boss.Now, the former student has expanded and enhanced his mentor's private notes into a book-length format suitable for anyone searching for the timeless gems of the director s craft. Drawing on years of training, decades of experience, and the distilled wisdom of leading practitioners, Notes on Directing is filled with enduring good advice expressed in assertive, no-nonsense language. More than a how-to, this is a tool for directors looking to better translate the page to the stage or to the screen. With one hundred and thirty directives supported with explanatory commentary, helpful examples, and rare quotes, this deceptively slim volume has the impact of a privileged apprenticeship to a great master.Whether you are a student or a professional, a playgoer, moviegoer, or enthusiast, Notes on Directing provides a thrilling glimpse into the hidden process of creating a live, shared experience.

Business Research Methods


Alan Bryman - 2004
    The strengths and weaknesses of each research method are examined to help students choose an appropriate methodology, and the wider philosophical issues and ethical controversies that affect business research are discussed to help students make informed research decisions.The book examines in depth the distinction between quantitative and qualitative research techniques and how and when they should be used, and marries theoretical issues with topical case examples from a number of work-related fields (such as management, strategy, and marketing). It has also been comprehensively updated to reflect the growing use of the internet as a source of data and medium for conducting research, and places new emphasis on the student experience of research by relating the activities of real student researchers back to the research process.New to this Edition - Brand new chapter on reviewing the literature that introduces the steps involved in undertaking a critical review to help students get the most out of their reading and build a strong platform for further research. - Themed boxes that focus on examples of real, published research, key concepts, and practical tips and skills to help students grasp core principles sooner and apply their learning to new research situations. - Expanded online research guide that takes students step-by-step through their research project and provides essential research advice, checklists, templates, and case exercises to help students become more engaged and organized researchers.

Homo Ludens: A Study of the Play Element in Culture


Johan Huizinga - 1938
    Like civilization, play requires structure and participants willing to create within limits. Starting with Plato, Huizinga traces the contribution of Homo Ludens, or "Man the player" through Medieval Times, the Renaissance, and into our modern civilization. Huizinga defines play against a rich theoretical background, using cross-cultural examples from the humanities, business, and politics. Homo Ludens defines play for generations to come."A happier age than ours once made bold to call our species by the name of Homo Sapiens. In the course of time we have come to realize that we are not so reasonable after all as the Eighteenth Century with its worship of reason and naive optimism, though us; "hence moder fashion inclines to designate our species asHomo Faber Man the Maker. But though faber may not be quite so dubious as sapiens it is, as a name specific of the human being, even less appropriate, seeing that many animals too are makers. There is a third function, howver, applicable to both human and animal life, and just as important as reasoning and making--namely, playing. it seems to me that next to Homo Faber, and perhaps on the same level as Homo Sapiens, Homo Ludens, Man the Player, deserves a place in our nomenclature. "--from the Foreward, by Johan Huizinga

A Theory of Fun for Game Design


Raph Koster - 2004
    It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

Gender, Race, and Class in Media: A Text-Reader


Gail Dines - 1994
    Issues of power related to gender, race, and class are integrated into a wide range of articles examining the economic and cultural implications of mass media as institutions, including the political economy of media production, textual analysis, and media consumption.

Writing Literature Reviews: A Guide for Students of the Social and Behavioral Sciences


José L. Galvan - 1999
    Numerous examples throughout the book show students what should and should not be done when writing reviews.- Emphasizes critical analysis of reports of empirical research in academic journals--making it ideal as a supplement for research methods courses. This book makes it possible for students to work independently on a critical literature review as a term project.- Nine model literature reviews at the end of the book provide the stimulus for homework assignments and classroom discussions.- The activities at the end of each chapter keep students moving toward their goal of writing a polished, professional review of academic literature.- Most examples include material from recently published research. Includes nine model literature reviews for discussion and evaluation.Table of ContentsChapters1 Writing Reviews of Academic Literature: An Overview2 Considerations in Writing Reviews for Specific Purposes3 Selecting a Topic and Identifying Literature for Review4 General Guidelines for Analyzing Literature5 Analyzing Quantitative Research Literature6 Analyzing Qualitative Research Literature7 Building Tables to Summarize Literature8 Synthesizing Literature Prior to Writing a Review9 Guidelines for Writing a First Draft10 Guidelines for Developing a Coherent Essay11 Guidelines on Style, Mechanics, and Language Usage12 Incorporating Feedback and Refining the First Draft13 Preparing a Reference List14 Comprehensive Self-Editing Checklist for Refining the Final DraftModel Literature Reviews for Discussion and EvaluationReview A: Cyberbullying Among College StudentsJournal of School ViolenceReview B: Waterpipe Smoking Among College Students in the United StatesJournal of American College HealthReview C: The Effect of Student Discussion Frequency on Mathematics AchievementThe Journal of Experimental EducationReview D: Behaviors in Couples With a History of InfidelityJournal of Family PsychologyReview E: The Prevalence of Stalking Among College StudentsJournal of American College HealthReview F: School Social Workers' Experiences With Youth Suicidal BehaviorChildren & SchoolsReview G: Demographic and Academic Trends in Drinking Patterns and Alcohol-Related ProblemsJournal of Alcohol and Drug EducationReview H: Overnight Stays and Children's Relationships With Resident and Nonresident Parents After DivorceJournal of Family IssuesReview I: Language Brokering: An Integrative Review of the LiteratureHispanic Journal of Behavioral SciencesProfessor Reviews"Students have found Writing "Literature reviews one of the most helpful books.... Even students not in the course have gone to the bookstore looking for this book."-- Kathleen N. Bondy, University of Central Arkansas"Lucid, readable, and concise. Excellent detailed table of contents. Good full-length examples of literature reviews."-- Paul K. Dezendorf, East Carolina University"Excellent. A concise, 'task analytic' presentation of the complex steps necessary in writing literature reviews."-- Tom Cooke, Sonoma State University"Readable, concise, clear overview of the subject. My students rave about it. One said, 'I will keep this book for my whole master's [in nursing] program.'"-- Madge M. D

Literary Theory: An Anthology


Julie Rivkin - 1997
    This anthology of classic and cutting-edge statements in literary theory has now been updated to include recent influential texts in the areas of Ethnic Studies, Postcolonialism and International StudiesA definitive collection of classic statements in criticism and new theoretical work from the past few decades All the major schools and methods that make up the dynamic field of literary theory are represented, from Formalism to Postcolonialism Enables students to familiarise themselves with the most recent developments in literary theory and with the traditions from which these new theories derive

Outlining Your Novel: Map Your Way to Success


K.M. Weiland - 2011
    But when properly understood and correctly wielded, the outline is one of the most powerful weapons in a writer’s arsenal. Outlining Your Novel: Map Your Way to Success will: Help you choose the right type of outline for youGuide you in brainstorming plot ideasAid you in discovering your charactersShow you how to structure your scenesExplain how to format your finished outlineInstruct you in how to use your outlineReveal the benefits:Ensures cohesion and balancePrevents dead-end ideasProvides foreshadowingOffers assurance and motivationDispel misconceptions:Requires formal formattingLimits creativityRobs the joy of discoveryTakes too much timeEven if you're certain outlining isn't for you, the book offers all kinds of important tips on plot, structure, and character. Includes exclusive interviews with Larry Brooks, Elizabeth Spann Craig, Lisa Grace, Dan L. Hays, Jody Hedlund, Carolyn Kaufman, Becky Levine, Roz Morris, John Robinson, and Aggie Villanueva, answering important questions:Can you describe your outlining process?What is the greatest benefit of outlining?What is the biggest potential pitfall of outlining?Do you recommend "pantsing" for certain situations and outlining for others?What's the most important contributing factor to a successful outline?

Writing in the Dark


Tim Waggoner - 2020
    Writing in the Dark offers advice, guidance, and insights on how to compose horror stories and novels that are original, frightening, entertaining, and well-written.Waggoner covers a wide range of topics, among them why horror matters, building viable monsters, generating ideas and plotlines, how to stylize narratives in compelling ways, the physiology of fear, the art of suspense, avoiding clichés, marketing your horror writing, and much more. Each chapter includes tips from some of the best horror professionals working today, such as Joe Hill, Ellen Datlow, Joe R. Lansdale, Maurice Broaddus, Yvette Tan, Thomas Ligotti, Jonathan Maberry, Edward Lee, and John Shirley. There are also appendices with critical reflections, pointers on the writing process, ideas for characters and story arcs, and material for further research.Writing in the Dark derives from Waggoner’s longtime blog of the same name. Suitable for classroom use, intensive study, and bedside reading, this essential manual will appeal to new authors at the beginning of their career as well as veterans of the horror genre who want to brush up on their technique.

If It's Purple, Someone's Gonna Die: The Power of Color in Visual Storytelling


Patti Bellantoni - 2005
    This enlightening book guides filmmakers toward making the right color selections for their films, and helps movie buffs understand why they feel the way they do while watching movies that incorporate certain colors.Guided by her twenty-five years of research on the effects of color on behavior, Bellantoni has grouped more than 60 films under the spheres of influence of six major colors, each of which triggers very specific emotional states. For example, the author explains that films with a dominant red influence have themes and characters that are powerful, lusty, defiant, anxious, angry, or romantic and discusses specific films as examples. She explores each film, describing how, why, and where a color influences emotions, both in the characters on screen and in the audience. Each color section begins with an illustrated Home Page that includes examples, anecdotes, and tips for using or avoiding that particular color.Conversations with the author's colleagues - including award-winning production designers Henry Bumstead (Unforgiven) and Wynn Thomas (Malcolm X) and renowned cinematographers Roger Deakins (The Shawshank Redemption) and Edward Lachman (Far From Heaven) - reveal how color is often used to communicate what is not said.Bellantoni uses her research and experience to demonstrate how powerful color can be and to increase readers awareness of the colors around us and how they make us feel, act, and react. Learn how your choice of color can influence an audience's moods, attitudes, reactions, and interpretations of your movie's plot. See your favorite films in a new light as the author points out important uses of color, both instinctive and intentional. Learn how to make good color choices, in your film and in your world.

If You Want to Write: A Book about Art, Independence and Spirit


Brenda Ueland - 1938
    She said she had two rules she followed absolutely: to tell the truth, and not to do anything she didn't want to do. Her integrity shines throughout If You Want to Write, her best-selling classic on the process of writing that has already inspired thousands to find their own creative center. Carl Sandburg called this book "The best book ever written about how to write." Yet Ueland reminds us that "Whenever I say 'writing' in this book, I also mean anything that you love and want to do or to make." Ueland's writing and her teaching are made compelling by her feisty spirit of independence and joy.

Engaging Ideas: The Professor's Guide to Integrating Writing, Critical Thinking, and Active Learning in the Classroom


John C. Bean - 1996
    Engaging IdeasShows how teachers can encourage inquiry, exploration, discussion, and debate in their courses. Presents a wide variety of strategies for stimulating active learning and for coaching writing and critical thinking. Offers teachers concrete advice on how to design courses, structure assignment, use class time, critique student performance, and model critical thinking activities. Demonstrates how writing can easily be integrated with such other critical thinking activities and inquiry discussions, simulation games, classroom debates, and interactive lectures.

Don't Be Such a Scientist: Talking Substance in an Age of Style


Randy Olson - 2009
    Most scientists don't care how they are perceived, but in our media-dominated age, style points count.Enter Randy Olson.  Fifteen years ago, Olson bid farewell to the science world and shipped off to Hollywood ready to change the world. With films like Flock of Dodos: The Evolution-Intelligent Design Circus (Tribeca '06, Showtime) and Sizzle: A Global Warming Comedy (Outfest '08), he has tried to bridge the cultural divide that has too often left science on the outside looking in.Now, in his first book, Olson, with a Harvard Ph.D. and formerly a tenured professor of marine biology at the University of New Hampshire, recounts the lessons from his own hilarious-and at times humiliating-evolution from science professor to Hollywood filmmaker.  In Don't Be Such a Scientist, he shares the secrets of talking substance in an age of style. The key, he argues, is to stay true to the facts while tapping into something more primordial, more irrational, and ultimately more human.In a book enlivened by a profane acting teacher who made Olson realize that "nobody wants to watch you think," he offers up serious insights and poignant stories. You'll laugh, you may cry, and as a communicator you'll certainly learn the importance of not only knowing how to fulfill, but also how to arouse.

Negotiating with the Dead


Margaret Atwood - 2002
    A fascinating collection of six essays, written for the William Empson Lectures in Oxford, each exploring an aspect of writerly contemplation.