Book picks similar to
The Other Guy Blinked: How Pepsi Won the Cola Wars by Roger Enrico
business
non-fiction
nonfiction
mood-business
The Defector: After 20 years in Scientology
Robert Dam - 2011
It is written by Robert Dam, who himself was a member of the mothership of Scientology in EUROPE – right in the center of Danish capital, Copenhagen – for 20 years, until he defected in 2004.The story of his personal life with Scientology, as well as the story of the movement itself, is not for the fainthearted. It is hair-raising reading. Scientology’s paranoid world view and the strict control of its members and critics make an alarming pivot point in the authors’ story as well as the story of the movement itself. The book is extremely well written, a real page turner, an absolute thriller. The story opens with a classic thriller plot, in which part of the ending is unveiled after which we start at the beginning. Slowly, the context of the plot is unraveled, and finally we are at the beginning, and we have already understood, why it had to end this way.
Diary of a Hedge Fund Manager: From the Top, to the Bottom, and Back Again
Keith McCullough - 2009
One of the best young portfolio managers on Wall Street, and helping to run the hedge fund operation of one of the world's most prestigious firms, Keith McCullough finds himself a lone voice of reason as the economic crisis of 2008 looms large. Shown the door, his life takes a fascinating turn into the world of independent research and no-holds-barred criticism.Reveals the unvarnished truth of how Wall Street and hedge funds really operate Deftly details how to analyze the markets expertly and avoid group think using technical and fundamental measures Each topic is thoroughly discussed and followed up with lessons you can take away and put to use Written with the authority of someone who knows how Wall Street and hedge funds work, yet accessible to even a casual follower of finance, Diary of a Hedge Fund Manager mixes a constructive critique of the investment industry with fundamental lessons that any investor will find valuable.
Do You Love Football?!: Winning with Heart, Passion, and Not Much Sleep
Jon Gruden - 2003
It's not about the money or the fame; it's about their passion for what they do.And passion is something that has fueled Gruden's entire career. From his college playing days and his climb through the coaching ranks -- from college to assistant coaching jobs with the NFL's elite teams, to his first head coach job with the Oakland Raiders, and finally, with the Tampa Bay Bucs -- his meteoric rise is unparalleled. Underneath it all, though, he's just a humble, hardworking, no-nonsense guy who has no hobbies: "I'm not a scratch golfer. I don't know how to bowl. I can't read the stock market. Hell, I have a hard time remembering my wife's cell phone number. But I can call 'Flip Right Double X Jet 36 Counter Naked Waggle at 7 X Quarter' in my sleep."Now, in this motivational memoir, Gruden provides insight into what makes him tick. Do You Love Football?! is an intimate look at his life as a player, coach, and head coach, as well as the principles that have made him the hottest coach in the NFL.
Center of Attention: A True Crime Memoir
Jami D. Brown Martin - 2020
The photo looks completely out of place on the FBI Ten Most Wanted Fugitives list where it’s been since December, 8, 2007. For eight of those years, Jason appeared directly beside Osama Bin Laden. Bin Laden is long gone, but Jason is still wanted for armed robbery and murder.For years, his sister, Jami D. Brown Martin has watched the true crime programs and read the amateur investigative blogs devoted to Jason, his crime, and the efforts to apprehend him knowing the story wasn’t as simple, nor was it just Jason’s. To be the sister, brother, or relative of one of the world’s most wanted men is to live every day with the horrible truth and many consequences of his brutal act.CENTER OF ATTENTION is the story of a former Mormon missionary turned murderer. It is also a riveting look behind the facade of the genetically blessed, seemingly prominent and pious Brown family of Laguna Beach, California. It is a tale of the family patriarch, John Brown, who disappeared without a trace ten years before his son. More important, it is the gripping and ultimately hopeful story of the sister of one of the world’s most wanted fugitives and her journey to accept that despite being a product of the same crazy environment as her brother, her life and path are her own.
The General Theory of Employment, Interest, and Money
John Maynard Keynes - 1935
In his most important work, The General Theory of Employment, Interest, and Money (1936), Keynes critiqued the laissez-faire policies of his day, particularly the proposition that a normally functioning market economy would bring full employment. Keynes's forward-looking work transformed economics from merely a descriptive and analytic discipline into one that is policy oriented. For Keynes, enlightened government intervention in a nation's economic life was essential to curbing what he saw as the inherent inequalities and instabilities of unregulated capitalism.
Valley Boy: The Education of Tom Perkins
Tom Perkins - 2007
But his legacy took an unexpected new turn when he resigned from Hewlett-Packard’s board in 2006, protesting the “questionable ethics and dubious legality” of their chairman’s now infamous leak investigation. In this insightful memoir, Perkins recalls these and other fascinating episodes of his life, both personal and professional, including his involvement in the creation of American industries no one could have dreamed of a century ago. In 1957 Perkins started working for Hewlett-Packard, and his career with the company spanned, becoming the administrative head of the research laboratories and the first general manager of its skyrocketing computer businesses. He was a pioneer in laser technology, starting the company that he later merged into Spectra-Physics. As chairman of Genentech for fourteen years, founder of the Silicon Valley venture-capitalist firm Kleiner Perkins Caufield & Byers, and director of Applied Materials at Compaq, Corning Glass, and Philips Electronics, Perkins never shies away from the cutting edge. He also discusses his marriage to Danielle Steel, his notorious vintage car collection, his yacht (the largest privately owned sailboat), his race across the ocean, his being tried for manslaughter in a backwater French town, and the toughest assignment he’s ever had: as a trustee emeritus at the San Francisco ballet.
Economics in One Lesson: The Shortest & Surest Way to Understand Basic Economics
Henry Hazlitt - 1946
But it is also much more, having become a fundamental influence on modern “libertarian” economics of the type espoused by Ron Paul and others.Considered among the leading economic thinkers of the “Austrian School,” which includes Carl Menger, Ludwig von Mises, Friedrich (F.A.) Hayek, and others, Henry Hazlitt (1894-1993), was a libertarian philosopher, an economist, and a journalist. He was the founding vice-president of the Foundation for Economic Education and an early editor of The Freeman magazine, an influential libertarian publication. Hazlitt wrote Economics in One Lesson, his seminal work, in 1946. Concise and instructive, it is also deceptively prescient and far-reaching in its efforts to dissemble economic fallacies that are so prevalent they have almost become a new orthodoxy.Many current economic commentators across the political spectrum have credited Hazlitt with foreseeing the collapse of the global economy which occurred more than 50 years after the initial publication of Economics in One Lesson. Hazlitt’s focus on non-governmental solutions, strong — and strongly reasoned — anti-deficit position, and general emphasis on free markets, economic liberty of individuals, and the dangers of government intervention make Economics in One Lesson, every bit as relevant and valuable today as it has been since publication.
BYJU's Miracle Journey: from 8 Students to $8 Billion (Indian Unicorns Book 1)
ABHISH B - 2020
Warrior Training - the making of an Australian SAS Soldier
Keith Fennell - 2009
First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Darren Rovell - 2005
If you blinked, you might have missed them, because Gatorade has swiftly and decisively fended off every would-be rival. Although a few other brands hold slim market shares, the fact is that Gatorade single-handedly created the sports drink industry 40 years ago and has absolutely ruled it ever since.But Gatorade is more than just a triumph of branding. First, it's a trusted product that has been scientifically proven to do what it claims to do.Second, Gatorade is an enthralling story, brought to life in bright color and sharp detail in First in Thirst. Author Darren Rovell, a skilled, objective, and passionate journalist, chronicles every astonishing milestone of the company's history.With unprecedented access to the inventors, the marketers, the analysts and observers, and key company figures past and present, Rovell recounts the sweat-drenched University of Florida football practices, the first (unpalatable) prototypes, and the commercial and financial interest that quickly took hold following the drink's first on-field successes. Then came the advertising, sponsorships, product placements (many of them fortuitous), and finally the two milestones that cemented Gatorade's iconic status once and for all -- the ubiquitous Gatorade bath and the Michael Jordan ""Be Like Mike"" endorsement deal.With refreshing candor, First in Thirst also offers an inside look at the negotiations, battles, lawsuits, mergers and acquisitions, product strategies, lucky breaks, and even the missteps (there have not been many) that have attended Gatorade's reign as the 800-pound gorilla of the sports-drink scene. Rovell places the reader inside labs and brainstorming sessions, at board meetings and ad shoots, on the sidelines and in the dugouts, even in the winner's circle at NASCAR events -- where Gatorade manages maximum exposure even at tracks whose official sponsors include chief rival POWERade.The book identifies the nine Gatorade Rules, business principles that have helped Gatorade become one of the most dominant brands ever. By adhering to these principles, businesses in other industries may achieve greater brand recognition and market share.Long before America knew what ""deep-down body thirst"" was, a team of university scientists had already invented something to quench it. First in Thirst is the story of the product and the company, and of America's fascination with the one and only Gatorade.
Jack: Straight from the Gut
Jack Welch - 2001
"Congratulations, Mr. Chairman", said Reg. It was a defining moment for American business. So begins the story of a self-made man and a self-described rebel who thrived in one of the most volatile and economically robust eras in U.S. history, while managing to maintain a unique leadership style. In what is the most anticipated book on business management for our time, Jack Welch surveys the landscape of his career running one of the world's largest and most successful corporations.
How to Play the Guitar and Y
Elvis Costello - 2021
"This isn't strictly speaking an instructional manual, but a work of comedic philosophy."Elvis Costello—songwriter, singer, author, and Fender Jazzmaster known to his admirers as "The Little Hands of Concrete"—spins his tale with wit, grit, and spit to spare.How to Play the Guitar and Y, Costello’s new entry into Audible’s Words + Music series, combines recitation, impersonation, and musical illustration to show you how to turn a three-chord trick into a four-chord caper and let your curiosity take you where it will.Part madcap musical method, part comic chronicle, How to Play the Guitar and Y is accompanied by the author throughout on a number of different instruments with his 10 wandering fingers.So gather round your favorite listening device to hear a storyteller and musician at his most captivating as he reminds you not to be afraid to fail and to never forget to play.
Love Letters of Great Men
Beacon Hill Press - 2009
Find yourself in the middle of torrid love affairs, undying devotion, and scandalous betrayal as you uncover long-lost correspondences between lovers.From great Kings to War Heroes to Philosophers, spanning a period of five centuries, this collection illustrates that the human desires of sex and love were as powerful then as they are now.
Respect Yourself: Stax Records and the Soul Explosion
Robert Gordon - 2013
A white brother and sister build a record company that becomes a monument to racial harmony in 1960's segregated south Memphis. Their success is startling, and Stax soon defines an international sound. Then, after losses both business and personal, the siblings part, and the brother allies with a visionary African-American partner. Under integrated leadership, Stax explodes as a national player until, Icarus-like, they fall from great heights to a tragic demise. Everything is lost, and the sanctuary that flourished is ripped from the ground. A generation later, Stax is rebuilt brick by brick to once again bring music and opportunity to the people of Memphis.Set in the world of 1960s and '70s soul music, Respect Yourself is a story of epic heroes in a shady industry. It's about music and musicians -- Isaac Hayes, Otis Redding, Sam and Dave, Wilson Pickett, the Staple Singers, and Booker T. and the M.G.'s, Stax's interracial house band. It's about a small independent company's struggle to survive in a business world of burgeoning conglomerates. And always at the center of the story is Memphis, Tennessee, an explosive city struggling through heated, divisive years.Told by one of our leading music chroniclers, Respect Yourself brings to life this treasured cultural institution and the city that created it.
Something in the Air: Radio, Rock, and the Revolution That Shaped a Generation
Marc Fisher - 2007
But radio came roaring back with a whole new concept. The war was over, the baby boom was on, the country was in clover, and a bold new beat was giving the syrupy songs of yesteryear a run for their money. Add transistors, 45 rpm records, and a young man named Elvis to the mix, and the result was the perfect storm that rocked, rolled, and reinvented radio.Visionary entrepreneurs like Todd Storz pioneered the Top 40 concept, which united a generation. But it took trendsetting “disc jockeys” like Alan Freed, Murray the K, Wolfman Jack, Cousin Brucie, and their fast-talking, too-cool-for-school counterparts across the land to turn time, temperature, and the same irresistible hit tunes played again and again into the ubiquitous sound track of the fifties and sixties. The Top 40 sound broke through racial barriers, galvanized coming-of-age kids (and scandalized their perplexed parents), and provided the insistent, inescapable backbeat for times that were a-changin’.Along with rock-and-roll music came the attitude that would literally change the “voice” of radio forever, via the likes of raconteur Jean Shepherd, who captivated his loyal following of “Night People”; the inimitable Bob Fass, whose groundbreaking Radio Unnameable inaugurated the anything-goes free-form style that would come to define the alternative frontier of FM; and a small-time Top 40 deejay who would ultimately find national fame as a political talk-show host named Rush Limbaugh.From Hunter Hancock, who pushed beyond the limits of 1950s racial segregation with rhythm and blues and hepcat patter, to Howard Stern, who blew through all the limits with a blue streak of outrageous on-air antics; from the heyday of summer songs that united carefree listeners to the latter days of political talk that divides contentious callers; from the haze of classic rock to the latest craze in hip-hop, Something in the Air chronicles the extraordinary evolution of the unique and timeless medium that captured our hearts and minds, shook up our souls, tuned in–and turned on–our consciousness, and went from being written off to rewriting the rules of pop culture.