Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques and metrics for building brands, strengthening awareness, improving service, optimizing R&D, driving better leads--and closing more sales. "Conversations" and "communities" are wonderful, but they're not enough. Get this book and get what you really want from social media: profits. Think social media's a passing fad? Too risky? Just a toy? Too soft and fuzzy? Not for your business? Wake up! It's where your customers are. And it ain't going away. Does that suck? No. It doesn't. Do social media right, and all those great business buzzwords come true. Actionable. Measurable. And...wait for it...here comes the big one. Profitable. Damn profitable. Want to know how to do it right? We'll show you. And, yeah, we know how because we've done it. This is the bullshit-free, lie-free, fluff-free, blessedly non-New-Age real deal. You're going to learn how to use social media to deliver absolutely killer customer service. How to R&D stuff people actually want. Develop scads of seriously qualified leads. You'll figure out what you want. You know, the little things like profits, market share, loyalty, and brand power. You'll figure out how to measure it. And then you'll go get it. One more thing. We know what scares you about social media. Screwing up (a.k.a., your mug on the front page of The Wall Street Journal). So we'll tell you what to do so that won't happen. Ever. No B.S. in this book. Just facts. Metrics. Best practices. Stuff to warm the hearts of your CFO, CEO, all your C-whatevers. And, yeah, you. So get your head out from under the pillow. Get your butt in gear. Let's go make some money.

    Now she reveals the winning framework she uses to transform markets and industries.Get to Aha! shows how to establish the kind of foundation world-class brands are built on. Too many business leaders fail to ask the most basic questions about their company--Who are we? And why do we matter?--before they leap right into branding. Big mistake. A company must first know itself (establish its position) before it can express its identity (execute its branding).There are three types of companies in the world, each with its own DNA: Mothers are customer-oriented, Mechanics are product-oriented, and Missionaries are concept-oriented―and it's absolutely critical for business leaders to know which type their company is to create an authentic and ultimately "sticky" position in the market. A company's DNA is the key to achieving this and with it, a competitive advantage. Why? Because if a Mechanic creates a marketing campaign based on its belief that it is a Missionary, the underlying positioning will not ring true and the company won't gain a foothold in the market. But if a company positions itself in alignment with its DNA, it will resonate authentically and establish its role and relevance even in the face of a major competitor.Get to Aha! presents a clear step-by-step framework that will help you determine your company's precise position in the marketing landscape, using Andy's DNA-based methodology. It takes you through the process of performing "genetic testing" on your company, examining the market through the six Cs of positioning, and developing your positioning statement--a rational, factual statement about your company's role and relevance. Then and only then can you create a branding and marketing strategy that will build market momentum and crush the competition.Trust Andy. Steve Jobs did.

    Highlights include: An effective 4-step process for discovering, creating, communicating, and maintaining a personal brand. Expert insight into how blogs, podcasting, and social networks can position individuals to find careers based on their passion and experience. A complementary website (www.personalbrandingbook.com) with helpful templates for each tool in the personal branding kit (i.e. resume, portfolio, etc.). Proven advice on branding from leading industry experts. Tips on using social media tools for personal empowerment, confidence building, and professional networking in order to attract jobs directly, without having to perform tedious job searches. Strategies for creating an online and offline presence for career protection and self-promotion.

    Period. In this economy ruled by ideas, the only sustainable form of leadership is brand leadership.The book offers a practical view of how branding decisions happen in the context of business strategy, not just in marketing communications. It brings in business strategy, customer experience, and anthropological perspectives as well.This new and adapted version of the book carries the design and follows the same format from the previous versions but includes many important additions, including information on how traditional branding is being challenged in a connected world as well as new case studies of companies that have applied similar concepts to achieve success.

    When Reggie Lee joins defense contractor Frontierza, the company's work on advanced hibernation technology for sleeper colony ships seems the perfect career starter. He has the opportunity to lead the first team to test the technology in a month-long cryogenic sleep.But the world Reggie wakes to is nothing like he expects. It's a world where life is cheap and only the strong survive.Pick up this exciting post-apocalyptic trilogy today, and see this new world of Burning Sands.

    Learn From Morning Rituals of 12 Most Successful People. Our habits shape our reality on a daily basis especially our morning habits. What we do in morning, dominates our rest of the day. In this book, you'll learn what the most successful people do every morning and how those habits have shaped their success. >>>>This book is designed to get you inspired and motivated. And get rid of your bad habits, and develop new habits to take control of your day everyday.<<<<< With your purchase, you’ll also get a FREE BONUS e-book- Habit Reconstruction Project, to help you transform your habits >>>>>Don’t wait another second to get rid of your unhealthy tendencies. Get inspired by morning rituals of the great people of our time, cultivate a new crop of productive habits and explode your productivity and achieve success today!<<<<< Download Habit Makes Perfect – right NOW! DON'T WAIT! LEVERAGE THE POWER OF HABIT TO CREATE THE LIFE YOU'VE ALWAYS WANTED! Download your copy NOW! Tags: Habit, Habits, The Power of Habit, How to Change Habits, Habit Stacking, Habits for a Better Life, Self-Discipline, Productivity, Self Discipline, Success, Habits of Successful People, Habits of Success, Personal Success, Personal Growth, Personal Development, How To Get Rid of Bad Habits, How Habits Are Formed, Success Habits, Mindset, How To Be Successful, 7 Habits of Highly Effective People

    In “Bhagavad Gita for Beginners: The Song of God in Simplified Prose,” author Edward Viljoen uses contemporary, simplified language to bring this inspiring work to life. That which seems to be forcing people to act in selfish--even evil--ways is really the accumulation of desires coming together in a strong, irresistible appetite for self-satisfaction. These desires are rooted in the senses, and sense information can be misleading. More powerful than the senses, though, is the mind. And more powerful than the mind is the will (or intellect), and that which is above it all,--the Real Self, that part of us not deluded by the information of the sense world. The Bhagavad Gita For Beginners: The Song Of God In Simplified Prose will inspire uninitiated readers of the Bhagavad-Gita to delve into the original text, as well as bring a newly-found clarity and perspective to those already familiar with it.

    To achieve any goal, you need other people to help you do it. -- JUDY ROBINETTAs anyone in business knows, strategic planning is critical to achieving long-term success. In How to Be a Power Connector, super-networker Judy Robinett argues that strategic relationship planning should be your top priority.When you combine your specific skills and talents with a clear, workable path for creating and managing your relationships, nothing will stop you from meeting your goals. With high-value connections, you'll tap into a dynamic power grid of influence guaranteed to accelerate your personal and professional success.Robinett uses her decades of experience connecting the world's highest achievers with one another to help you build high-value relationships. She reveals all the secrets of her trade, including proven ways to:Find and enter the best network ecosystem to meet your goalsReach even the most unreachable people quickly and effectivelyGet anyone's contact information within 30 secondsCreate a 3-D connection that adds value to multiple people at the same timeAccess key infl uencers through industry and community eventsSubtly seed conversation with information about interests and needsUse social media to your best advantageRobinett has based her methods on solid research proving that social groups begin to break up when they become larger than 150 people, and that 50 members is the optimal size for group communication. As such, she has developed what she calls the 5+50+100 method: contact your top 5 connections daily, your Key 50 weekly, and your Vital 100 monthly. this is your power grid, and it will work wonders for your career.Nothing will stop you when you learn How to Be a Power Connector.PRAISE FOR HOW TO BE A POWER CONNECTOR:Unlike many books in this genre, this one is written by a woman who has lived it.. . . Judy Robinett offers guidance on how to form authentic relationships that bring mutual benefits. -- ADAM GRANT, Wharton professor and New York Times bestselling author of Give and TakeHow to Be a Power Connector is like an MBA in networking: an advanced course in finding and developing quality relationships with the people who can make the biggest difference in your professional success. -- IVAN MISNER, founder and chairman of BNITalk about power! Follow Judy Robinett's logical, straightforward, and helpfully detailed advice, and you can be a 'Power Connector' yourself! Great ideas, well presented, with no 'wasted space' in her argument! -- DON PEPPERS, coauthor of Extreme Trust: Honesty as a Competitive AdvantageAbsolutely brilliant. A step-by-step guide to building a network that will be both invaluable to you and just as valuable to those whose lives you will now have the opportunity to touch. I can't imagine a more powerful book for one who truly desires to be a Power Connector. -- BOB BURG, coauthor of The Go-Giver and author of Adversaries into AlliesIn the C-Suite or in your personal life everything comes down to the quality of your relationships. Judy's book helps you attract and maintain the relationships that will get you what you want most. Be a super connector now! -- JEFFREY HAYZLETT, TV host and bestselling author of Running the Gauntlet

     24 successful authors. 24 stories to help you turn books into a six-figure calling. Have you tried all the entrepreneurial tricks only to end up back where you started? Are you passionate about an idea that you want to share with the world? Do you wish you could turn a single book into something more? Bestselling author Alinka Rutkowska started with one book and transformed it into a successful six-figure business. But she isn't the only one. Join her and 23 other powerful author entrepreneurs as they share "how they did it" in this once-in-a-lifetime collection of true stories. In Write and Grow Rich, you'll discover how this incredible group of authors, marketers, teachers, and trainers turned the corner with the power of writing behind them. By sharing their best practices, authors Adam Houge, Daniel Hall, Caitlyn Pyle, Marc Guberti, Bryan Cohen, Kristen Joy, and many more provide a roadmap to the steps you need to take to join their ranks. Inside, you'll learn which so-called expert advice to avoid and their little-known tools for faster, more resilient success. In Write and Grow Rich, you'll discover: What these authors would've done differently if they were starting their businesses today How they cope with overwhelm and how you can use this overload as an advantage Key factors for book-based success in a variety of industries How quickly you can expect to start profiting off your writing The skills you should start cultivating to take your business to the next level, and much, much more! Write and Grow Rich is a jam-packed handbook for making your words worth more than you ever dreamed possible. If you like expert guidance, multiple points of view, and down-to-earth education from entrepreneurs who've made it, then you'll love Alinka Rutkowska's authorpreneurial anthology. Buy Write and Grow Rich to start applying time-tested wisdom to your business today! Full contributing authors list: Alinka Rutkowska, Adam Houge, Alexa Bigwarfe, Amy Collins, Bryan Cohen, Caitlin Pyle, Claire Diaz-Ortiz, Christine Kloser, Daniel Hall, Donna Kozik, Debbie Drum, Derek Doepker, Derek Murphy, Jason Ladd, Jyotsna Ramachandran, Kirsten Oliphant, Kristen Joy, Lise Cartwright, Marc Guberti, Matt Stone, Sally Miller, Steve Alcorn, Summer Tannhauser, Susan Friedmann.

    Bestselling author Harvey Mackay reveals his techniques for the most essential tool in business--networking, the indispensable art of building contacts.Now in paperback, Dig Your Well Before You're Thirsty is Harvey Mackay's last word on how to get what you want from the world through networking.  For everyone from the sales rep facing a career-making deal to the entrepreneur in search of capital, Dig Your Well explains how meeting these needs should be no more than a few calls away.  This shrewdly practical book distills Mackay's wisdom gleaned from years of "swimming with sharks," including: What kinds of networks exist How to start a network, and how to wring the most from it The smart way to downsize your list--who to keep, who to dump How to keep track of favors done and favors owed--Is it my lunch or yours? What you can do if you are not good at small talkDig Your Well Before You're Thirsty is a must for anyone who wants to get ahead by reaching out.

    The MOST IMPORTANT, INFORMATIVE AND EXPLOSIVE BOOK EVER WRITTEN ABOUT THE ANUNNAKI, THEIR WORLD, THEIR RETURN TO EARTH, AND PLAN FOR HUMANITY in:• 2,034 A.D. • 2,031-2,033 A.D. • 2,029 A.D. • 2,028 A.D. • 2,027-2,026 A.D. • 2,026 A.D. • 2,025 A.D. • 2,024 A.D. • 2,022-2023 A.D. • The author, Maximillien de Lafayette, have been so fortunate as to study with the Anunnaki Ulema who are the guardians of this knowledge in Egypt, Iraq, the islands of Arwad and Cyprus. This is the first time he is making use of this depot of knowledge about the Return of the Anunnaki to Planet Earth, and we are very lucky to have access to it. The subjects introduced in this book are explosive. Most important is the fact that it reveals the potential return of the Anunnaki in 2022, and the most frightening transformation that it would bring to the earth. If this is going to happen, a huge number of the people on earth, those grossly contaminated by Grays’ DNA, will be annihilated. You know who they are – the child murderers, the rapists, those who torture, those who abuse, the vicious politicians, the slaves of money and power, etc. Yes, we all know who they are. But the Anunnaki, who have no false sentimentality at all, will not tolerate even a medium level contamination. Unless they do their best to clean themselves during the grace period of the next 9 years, those of mid level contamination will also be destroyed. Those who would manage to clean themselves to a certain degree may possibly (but without any guarantee) be able to escape the burning, smoking earth through special portals, called Ba’abs. For those of us interested in the use of esoteric codes, they are here for you to learn. Each term will teach you how to use it for your benefit, how to apply it not only to your spiritual growth, but to your business, relationships, and daily life. You will learn how to interpret the codes in many ancient languages, how to build a physical amulet/code that will protect certain aspects of your life, and how to develop your psychic and extrasensory powers by simply using these codes. You will learn how the Anunnaki, our original creators, and how God fit into all this. Religion, true and false, will be explored. Jesus, who never really died on the Cross, will be shown as a historical figure, with his wife, Mary Magdalene, with whom he escaped to ancient Marseille. Who were Adam and Eve? Who was the Serpent? How do the gods of Sumer signify to us? The book is arranged in the time-honoured tradition of questions and answers.The return of the Anunnaki is not a new idea. It has been already announced in sacred scriptures, but of course interpreted differently. Some said Jesus is an Anunnaki, and he will return as a cosmic Messiah. A new school of religious thought in Iran suggests that Mohammed will return as a celestial being. And we should not to forget the Rapture and the Gnostics as well. But all of them have their origin in the Anunnaki texts, because these texts were written thousands of years before the Old Testament, the New Testament, and the Quran. The book will explore this topic and includes:• What Is Going To Happen To Organized Religions?• How Will The Human Mind Benefit From The Anunnaki Connection?.• What Will Happen To The Teachings Of Jesus, Moses, Mohammed, And Buddha, If The Anunnaki Demolish All Religions And Our Religious Beliefs Systems?• What Will Happen To The Vast Number

    It is a direct result of bad choices made overtime that eventually turned into habits that masters you. Like a thermostat, once these habits are set, it becomes nearly impossible to break them without deliberate and intentional effort. 21 Habits of Highly Broke People dives into details on the habits that keeps people poor, and practical action steps you can take to break free from these habits. 21 Habits of Highly Broke People shows you: 1. How your choices about money is keeping you broke. 2. What the rich do differently from the poor. 3. How to break bad habits and replace them with positive habits.

    Accomplishing big goals is even harder, and trying to grow a business or pursue a great big goal while raising kids feels almost impossible! This book is for those of us who are mixing motherhood with other passions. We are raising babies while working tirelessly at an enormous goal. We are playing with preschoolers while pursuing our passions. It is difficult enough to manage a home and love on our children without adding impossible dreams to the mix. But we know you can do it, and this book can help! As a mamapreneur, being productive in the home is just as important as being productive with your business. The two go hand in hand because we juggle the kids, the home, and the business all day long. Using our time wisely in one area inevitably helps the other areas as well. We don't have the luxury of a 9-5 schedule where we can work exclusively on our business or big dream. Many of us are choosing to stay home with our kids and build our dream business in the snatches of time we find between carpools, bottles, and play dough. Others of us still work a traditional 9-5 job, so our margins in the hours-off must be balanced wisely to have time for our families as well as time to pursue other passions. The exhaustion of a 9-5 job fuels the fire for building a business where we can be our own boss. As moms, it's not possible to simply cross the home-front off the list and move on. Meals, laundry, and cleaning can't be put off indefinitely. Our families are more pleasant when they are fed, clean, and not living in filth. We get it. We live there. We've drawn from our own experiences, trials, and errors when writing this book. We type not from corner offices and conference rooms but from crusty couches and crumb-filled kitchens. We've gathered the best tips from other moms in the trenches too. So you'll hear not only what works for us, but what works for them too. This book is full of strategies used by real moms that help them to be as productive as possible in their day-to-day lives. When used together, these strategies will give you the margins you need to pursue your biggest passions instead of letting another year pass by wondering, "what if..."

    We all need to decide: Are we managers or movement starters?Jennifer Dulski, the head of Groups at Facebook, and former president of Change.org, explains how you can turn your mission into a movement that creates change--whether you're at a startup or a political campaign, at a Fortune 500 company or a local community group, or an intern or a CEO. Anyone can spark change if they believe in the power of taking action, no matter where, or how small, they start.Dulski explains how to create a clear vision, inspire supporters, persuade decision makers, navigate criticism, and more. She pairs her own experience as a startup founder, tech executive, and social change leader with powerful stories of movement leaders from both business and activism.Our world needs movement starters more than ever. Packed with practical advice and the inspiring true stories of movement starters from all walks of life, Purposeful will empower you to start your own movement and make your mark on the world.

    To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."