Book picks similar to
Consumer-Centric Category Management by A.C. Nielsen
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Fun Is Good: How to Create Joy and Passion in Your Workplace and Career
Mike Veeck - 2005
That is maverick marketing whiz Mike Veeck's Fun Is Good philosophy in a nutshell. And in this book, he demonstrates how it has worked, not only to make an evening at one of his minor league ballparks—full of laughs, zany promotions, and free giveaways—enjoyable for everyone, but also how it can turn any organization into a thriving one.
True Freedom: On Protecting Human Dignity and Religious Liberty
Timothy M. Dolan - 2012
What can be done to stop this? Cardinal Timothy Dolan explains the need for all Americans to embrace a new culture rooted in what Blessed John Paul II called the Gospel of Life where the sacredness of all human life, and the freedoms that are their birthright, are upheld, respected and protected by law.
What Were They Thinking?: Unconventional Wisdom About Management
Jeffrey Pfeffer - 2007
The book contains a series of short chapters filled with examples, data, and insights that challenge questionable assumptions and much conventional management wisdom. Each chapter also provides guidelines about how to think more deeply and intelligently about critical management issues. Covering topics ranging from managing people to leadership to measurement and strategy, it’s good organizational advice, delivered by Dr. Pfeffer himself.
Half a Sixpence: Catherine’s Story
Evie Grace - 2017
Her days are spent at the village school and lending a hand on her family’s farm. Life is run by the seasons, and there’s little time for worry. But rural unrest begins sweeping through Kent, and when Pa Rook buys a threshing machine it brings turbulence and tragedy to Wanstall Farm. With the Rooks’ fortunes forever changed, Catherine must struggle to hold her family together. She turns to her childhood companion, Matty Carter, for comfort, and finds more than friendship in his loving arms. But Matty has his own family to protect, and almost as quickly as their love blossomed their future begins to unravel. With the threat of destitution nipping at her heels, Catherine must forge a way out of ruin . . .
Beard Gang Chronicles 3
Blake Karrington - 2018
Following in the footsteps of great anthologies such as Zane "Sex Chronicles", Noire "G-Spot", Carl Weber "Around The Way girls" & EL James "Fifty Shades of Grey". THE BEARD GANG CHRONICLES is a collection of short stories comprised of steamy scenes, mind blowing passion, and a plethora of deliciously handsome bearded men who are sure to capture the minds and hearts of the readers within the first few pages. Join Team BKP as we take you on a sensual journey through four different stories, told from four different points of view, all for your reading pleasure.
The Astonishing Ant-Man: The Complete Collection
Nick Spencer - 2018
But will he continue to be a hero - or return to his former life of crime? Or perhaps both?! Scott has his hands full with a new business, some questionable employees, and a teenage daughter who was once an Avenger herself! Then there are villains like the Power Broker and Scott's archenemy Darren Cross, plus the female Beetle - will she be friend, foe, or something else entirely? Whatever happens, there are many trials in store, as Nick Spencer's entire fast, furious and fun Ant-Man run is collected between two covers! COLLECTING: ANT-MAN (2015) 1-5, ANNUAL 1; ANT-MAN: LAST DAYS 1; THE ASTONISHING ANT-MAN 1-13 [ANT-MAN VOL. 1: SECOND-CHANCE MAN; THE ASTONISHING ANT-MAN VOL. 1: EVERYBODY LOVES TEAM-UPS; THE ASTONISHING ANT-MAN VOL. 2: SMALL-TIME CRIMINAL; THE ASTONISHING ANT-MAN VOL. 3: THE TRIAL OF ANT-MAN, MINUS GUARDIANS TEAM-UP 7
The Power of Storytelling
Ty Bennett - 2013
The art of influential communication
Stories At Work
Indranil Chakraborty - 2018
It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.
Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind
Bernd H. Schmitt - 2007
Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.
The Decision Book: Fifty Models for Strategic Thinking
Mikael Krogerus - 2011
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements
Scott Goodson - 2012
It’s the new way forward for anyone trying to win customers’ loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world’s first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere.We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India’s Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing.Using client case studies and contributions from a global team of movement marketing forerunners—among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer—Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including:Stop talking about yourself—let the movement control your messageHome in on the core objectives of your concept or brand—and align these values with what people are for (or against)“Light the spark”—create a culture within your organization that can embrace and drive a movementLeverage your assets—content, events, expertise, connecting platforms—to give people tools to spread your gospelAdjust concepts to travel across borders and link people across cultural boundariesThe examples and guidance in this book will prepare you to find, connect to, and even lead the next big movement. What happens next is up to you. Get up. Go out. And create a brand Uprising of your own.
Remarkable!: Maximizing Results Through Value Creation
Randy Ross - 2013
This translates into lackluster performance, lost opportunities, and a staggering loss of profits. So how does a team leader turn a business-as-usual team into a remarkable" "one? "Remarkable! "is an entertaining and enlightening business parable that has the power to turn any team around. Through the humorous and eye-opening story of Dusty, leaders will discover how to build a culture that inspires team members to bring the best of who they are to the table every day. Addressing the three dimensions of culture--values, beliefs, and behaviors--"Remarkable! "introduces readers to the Four Maxims of Value Creation: creativity, positivity, sustainability, and responsibility. It shows leaders the most effective ways to cultivate these qualities in their team members and how to craft a corporate culture where people can thrive.
Rare Breed: A Guide to Success for the Defiant, Dangerous, and Different
Sunny Bonnell - 2019
But it doesn’t have to be that way. What if you could leverage your so-called vices and shortcomings and make them your super powers? — Rebellious. Audacious. Obsessed. Hot-Blooded. Weird. Hypnotic. Emotional —These seven vices are what acclaimed leadership and brand experts Sunny Bonnell and Ashleigh Hansberger identify as keys to becoming a Rare Breed—those standout leaders and achievers—in any career.Rare Breed is an unorthodox business book for the rebels, outsiders, and provocateurs — anyone with the ambition to lead, create, inspire and provoke change on your own terms by owning all of who you are, not just the pretty parts. But be careful, each virtue has a seductive and dualistic nature that can lead to success or sabotage.Unique stories. Unconventional advice. Practical tools. Bonnell and Hansberger lay it all out to help fellow Rare Breeds understand, unlock, and direct the potential that’s been slumbering in them to rise above the ordinary, own who they are, and push things forward.
From Values to Action: The Four Principles of Values-Based Leadership
Harry M. Jansen Kraemer Jr. - 2011
The journey to becoming a values-based leader starts with self-reflection. He asks, "If you are not self-reflective, how can you know yourself? If you do not know yourself, how can you lead yourself? If you cannot lead yourself, how can you lead others?" Kraemer identifies self-reflection as the first of four principles that guide leaders to make choices that honor their values and candidly recounts how these principles helped him navigate some of the toughest challenges he faced in his career.Offers a framework for adopting the principles of values-based leadership--self-reflection, balance, true self-confidence, and genuine humility--to lead organizations effectively Based on Kraemer's popular Kellogg MBA course on values-based leadership A recognized expert in values-based leadership, Kraemer is a sought after speaker on the subjectLively and engaging, Kraemer's book comes at a critical time when true leadership in every facet of society is desperately needed.