Book picks similar to
Consumer-Centric Category Management by A.C. Nielsen
marketing
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Seasons of Fidelity: Season Two
Takerra Allen - 2018
With bitter endings come new beginnings. The cast of Seasons is back and in the same place we left them – within their individual worlds yet again without the delirium their coexistence brings. That is, until a blow knocks the cosmos out of synch and unites them under punishing circumstances for another round of emotional TAG. Justice, Dice, Aleeya, and Yael will all have to share space again. What will happen when they come face-to-face with such unfinished affairs? Meanwhile Ray and Regina are suffering a devastating loss that will either bring them closer together – despite already being in committed relationships with spouses to lean on – or put more distance between two old friends who haven’t quite learned one another again. Season 2 is a Ferris wheel of emotions, that in the end, will leave some brought back down to solid ground and some left sitting in the clouds. Others just may be let off the ride altogether. Get comfortable and fall back into the world of this complex cast. Seasons of Fidelity has been renewed for a second season!
The Mousedriver Chronicles: The True- Life Adventures Of Two First-time Entrepreneurs
John Lusk - 2002
To the almost universal disdain of their friends and professors, these two turned down tempting job offers, borrowed money from friends and family, loaded up on credit card debt, and decided to start a single-product company to manufacture and market a computer mouse shaped like the head of a golf club. They watched enviously as nearly all of their friends became millionaires in the dot-com boom, but they persevered and forged their own path. To chart their progress and to keep themselves motivated against the odds, they kept a diary that recorded the realities of their everyday life as entrepreneurs. Out of their diary entries grew The MouseDriver Chronicles, an intimate, insightful, and often funny look into the minds of two entrepreneurs and how they brought a simple idea to market. From The MouseDriver Chronicles: "School was just about over, and the wondrous combination of brick-baking heat and relentless high humidity that defines summer in south Philadelphia wasn't too far off. We couldn't afford to wait around for it. We needed to blaze to San Francisco and get rolling. Fine. No problem. Except we didn't yet have an office in San Francisco. Or a place to live. Or MouseDrivers in stock. We had all our plans and ambition, but everything real about running a business was ahead of us. Immediately ahead."
The Mother and Baby Home
Sheila Newberry - 2020
How to Wash a Chicken: Mastering the Business Presentation
Tim Calkins - 2018
Author Tim Calkins understands the power of a compelling presentation and the difficulty in accomplishing one. The brand strategist, professor and author has been giving presentations since he was eight, when he delivered his first official presentation with an uncooperative chicken at a 4-H competition. From business updates to project recommendations to marketing plans, Calkins has given more than five thousand presentations to date. With concrete suggestions, helpful tricks, and step-by-step guidance that’s applicable to all industries, Calkins sets out to propel his readers to create and deliver effective business presentations and pitches. When all lessons from How to Wash a Chicken are applied, readers will be empowered throughout the preparation and presentation process. They will be able to present with more confidence and conviction than they ever had before, setting them on a path of professional growth.
The Company I Keep: My Life in Beauty
Leonard Lauder - 2020
Lauder, shares the business and life lessons he learned while turning the mom-and-pop company his mother founded into a multi-billion-dollar empire.In 1958, the Estée Lauder company sold only a few products under one brand in just a handful of prestigious department stores across the United States and had annual revenues of about $800,000. Today, the company is one of the world's leading manufacturers and marketers of prestige skin care, makeup, fragrance and hair care products, with annual sales more than $14 billion. It has more than 25 brands, and its products are sold in over 150 countries and territories. That’s due to Leonard A. Lauder, Estée Lauder's oldest son, who envisioned and effected this expansion during a remarkable 60-year tenure, including leading the company as CEO and Chairman.In this engrossing memoir, the leader now known as Estée Lauder’s “Chief Teaching Officer,” reflects on growing up with the company, from the struggles of the Great Depression and the heady decades of the post-World War II boom through the cutthroat rivalry with Revlon and L’Oréal and today’s global challenges. Lauder shares inside stories about the company and pays loving tribute to his mother, the eponymous founder, and offers keen insights on achieving success, learning from mistakes, and growing an international company in an age of economic turbulence, uncertainty, and fierce competition.
The Tears of Yesteryear
Julie Tulba - 2019
Thousands settled in Homestead, Pennsylvania, a city where the skies were always black, the steel mills were always roaring, and life was bleak and harsh. One of them, Ewa Piekos, an orphan girl of 15 from Poland, wants simply to be loved and to feel like she is not alone. On the voyage to America, Ewa’s beloved sister dies, throwing her into an emotional tailspin. It’s only after arriving at Ellis Island that Ewa learns the real reason she was brought to the Land of Golden Opportunity. This secret is almost as crushing to her as the moment her sister died. From the time she arrives at Ellis Island, Ewa's life is never an easy one. It is filled with heartache and loss. But her life in America enables her to plant roots which eventually grow with the family she establishes there.
Good Is the New Cool: Market Like You Give a Damn
Afdhel Aziz - 2016
Media-savvy millennials, and their younger Gen Z counterparts, no longer trust advertising, and they demand increased social responsibility from their brands—while still insisting on cutting-edge products with on-trend design. As always, brands need to be cool—but now they need to be good, too. It’s a tall order, and with new technology empowering consumers to bypass advertisements altogether, it won’t be long before the old, advertising-based marketing model goes the way of the major label. If only there was a new model, one that allowed companies to address environmental, civic, and economic issues in a way that grew their brand and business, while giving back to society, and re-branding branding as a powerful force for good. Enter Good is The New Cool, a bold new manifesto from marketing experts Afdhel Aziz and Bobby Jones. In provocative, whip-smart, and streetwise style, they take aim at conventional marketing, posing the questions few have had the vision and courage to ask: If the system is broken, how can we fix it? Rather than sinking money into advertising, why not create a new model, in which great marketing optimizes life? With seven revolutionary new principles—from “Treat People as Citizens, Not Consumers,” to “Lead with the Cool”—and insights and interviews from a new generation of marketers, social entrepreneurs, and leaders of such brands as Zappos, Citibank, The Honest Company, as well as the culture creators working with artists like Lady Gaga, Pharrell, and Justin Bieber, this rule-breaking book is the new business model for the twenty-first century, and a call to action for anyone committed to building a better tomorrow. This visionary book won’t just change your business—it will change the world.
Warren Buffett: 43 Lessons for Business & Life
Keith Lard - 2018
Buffett has managed to rise to the top of the ranks in stellar fashion, confounding the critics and earning the adulation of millions.As a leader, entrepreneur, potential investor, student, or whatever your calling may be, you stand to learn from the many life lessons of one of the most successful investors of all time, and one who is still very active and at the top of his game. The wisdom in this book can literally change your life.43 of his most valuable and inspiring life lessons relating to investment, human relationships and overall betterment have been de-constructed and explained including actionable information as to how you can implement the lessons into your day-to-day life.The aim of this book is to be educational and inspirational with actionable principles you can incorporate into your own life straight from the great man himself. Don't wait - grab your copy today!
The Remnant
Larry Stockstill - 2008
The foundational truths in this book will show the way. In this book Larry Stockstill challenges readers with principles for turning our nation around to integrity and commitment and precluding the judgment of God. There is a new breed of pastors and laypeople who are asking the tough questions: * Where has the glory of God gone in the American church? * When did the simple, pure gospel of the Savior become about "me," "my," and "mine"? * What happened to the transparency and integrity that marked the church for centuries? To each reader God is saying, "I want to start with you." Allow this book to shake you to the core and reorganize your family, your ministry, and your future.
Mother Teresa, CEO: Unexpected Principles for Practical Leadership
Ruma Bose - 2011
And Mother Teresa was its leader.How did this nun with no formal business training create a global brand, become a powerful fund-raising and public relations magnet, and lead a worldwide organization through every phase of growth over the course of forty-seven years? What were her secrets?When we shift our lens and view Mother Teresa from a leadership perspective, a wonderful success story emerges, one filled with inspiration, life lessons, and impact.Ruma Bose spent time in Calcutta working as a volunteer with Mother Teresa and her Missionaries of Charity in 1992. Over time, she discovered that Mother Teresa’s success resulted from the careful application of eight simple and unexpected principles.Through the pages of this book you will have the unique opportunity to learn these principles, share Bose’s experience with Mother Teresa, and discover how to apply Mother Teresa’s principles whether on a single project, throughout an organization, or in your life.Modern, well-timed, and humane, Mother Teresa, CEO helps you discover how you don’t have to be a saint to be a great leader!
Guerilla Marketing in 30 Days
Jay Conrad Levinson - 2005
Based on the bestselling marketing series in history, Guerrilla Marketing in 30 Days condenses the wisdom of the entire Guerrilla Marketing series into one easy-to- use audio package. Whether the goal is to develop a complete marketing plan or simply to improve your current marketing methods, this is the essential tool you need to get the plan under way. Every day, you'll get an action plan to follow, with all the marketing tips, methods, and ideas you need. With help from Guerrilla Marketing in 30 Days, you can listen and start thinking like a guerrilla marketer in no time!
The Little Book of Leadership: The 12.5 Strengths of Responsible, Reliable, Remarkable Leaders That Create Results, Rewards, and Resilience
Jeffrey Gitomer - 2011
The true measure of any leader is his or her ability to react based on past experience and gut feelings, respond in real time to current circumstances, and then to recover quickly and move on with new lessons learned. The Little Book of Leadership combines classic style with the latest innovations to challenges the reader to self-evaluate every facet of their leadership, coaching, and communication abilities in order to better formulate what actions can be taken to improve their natural skills. Ideas and answers are provided for every challenge.Chapters include information about the 12.5 leadership strengths: From insights to legacy and every element in between. Morale, Attitude, Resilience, Opportunity, Guts, Measurement, Coach, Celebration, Next-level, and Lost Secret of Leadership Foreword by Dr. Paul "Doc" Hersey, creator of Situational Leadership Other books by Gitomer: The Sales Bible: The Ultimate Sales Resource, Revised Edition, also by Wiley, The Little Red Book of Selling (Bard Press) The Little Gold Book of YES! Attitude (Pearson) Whereas other books rely on theory or philosophy, The Little Book of Leadership takes leadership into the real world of business, providing proven methods for becoming a successful leader.
True Crime Stories: 48 Terrifying True Crime Murder Cases (List of Twelve Collection Book 1)
Ryan Becker - 2019
Yet they are engaging and fascinating at the same time.We all had evil thoughts throughout our lives. What is it that makes us different from those who actually act upon it? Is it the act alone? These are questions that many ask themselves, and these stories will help dig into the elements and psychology behind some of the most terrifying killers in history.This collection includes four true crime books, volumes 1-4, and each is filled with a variety of murder cases, from spree killers to massacres to even cannibals. You will explore the background, the act, and the aftermath of their violent acts. Some pages will be painful to read, due to the detailed description of the violent acts and the emotions behind them.
Defining Moments: God-Encounters with Ordinary People Who Changed the World
Bill Johnson - 2015
But it is about more than history alone—it illuminates the present and unveils the future. Prophetic in nature, the book reveals how God wants to work in each of our lives to fulfill His purposes—today, tomorrow, and in the years to come. The stories in this collection of God-encounters carry a prophetic anointing for all who have ears to hear. Author Bill Johnson highlights the significant traits and contributions of many well-known revival leaders, including John Wesley, Charles Finney, Dwight L. Moody, Maria Woodworth-Etter, Carrie Judd Montgomery, Smith Wigglesworth, John G. Lake, Evan Roberts, Rees Howells, Aimee Semple McPherson, Kathryn Kuhlman, Randy Clark, and Heidi Baker. He explains the impact these leaders can have on us today as we respond to the life-changing truths revealed through their life stories. There is power in knowing the testimonies of men and women who experienced God in a defining moment and said yes to His unique call on their lives. It is a power that inspires us to hunger for God in such a way that we, too, will have an encounter with Him that launches us into the world of the “impossible,” enabling us to fulfill a greater measure of our destiny. Read this book with a sense of readiness, and watch what happens.