We consistently look to the experts - full-time faculty members, adjunct instructors, and of course students - to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. pedagogy that puts students in touch with today's real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

    The new edition maintains the authors' innovative solutions to two central problems of the course: first, the text continues to focus on about 80 sites, giving students less encyclopedic detail but essential coverage of the discoveries that have produced the major insights into prehistory; second, it continues to be organized into essays on sites and concepts, allowing professors complete flexibility in organizing their courses.

    Entrepreneurship: Launching New Ventures introduces readers to the process of entrepreneurial success and shows them how to be effective every step of the way.

    "Using Econometrics: A Practical Guide "provides readers with a practical introduction that combines single-equation linear regression analysis with real-world examples and exercises. This text also avoids complex matrix algebra and calculus, making it an ideal text for beginners. New problem sets and added support make "Using Econometrics" modern and easier to use.

    'Systems Analysis and Design' is a human-centred book that concisely presents the latest systems development methods, tools and techniques to students in an engaging and easy-to-understand manner.

    This work focuses on the maths skills necessary to pass the GMAT, with nearly 300 questions and explanations on subjects such as arithmetic, algebra, geometry and data sufficiency.

    The Fourth Edition maintains the dual focus on the concepts and techniques from both the traditional, structured approach and the object-oriented approach to systems development. Instructors have the flexibility to emphasize one approach over the other, or both, while referring to one integrated case study that runs through every chapter.

    Students are provided with an exceptionally clear and coherent understanding of child development, emphasizing the interrelatedness of all domains physical, cognitive, emotional, and social throughout the text narrative and in special features. Focusing on education and social policy as critical pieces of the dynamic system in which the child develops, Berk pays meticulous attention to the most recent scholarship in the field. Berk helps students connect their learning to their personal and professional areas of interest and their future pursuits as parents, educators, heath care providers, counselors, social workers, and researchers. This is the standalone book if you want the book/access card order the ISBN below: 0205058299 / 9780205058297 Infants, Children, and Adolescents & MyDevelopmentLab with Pearson eText -- Access Card Package Package consists of 0205669115 / 9780205669110 MyDevelopmentLab with Pearson eText -- Valuepack Access Card 0205718167 / 9780205718160 Infants, Children, and Adolescents "

    Based on Bentley and Ziegler's best-selling, comprehensive survey text, this book provides a streamlined account of the cultures and interactions that have shaped world history.

    This third edition has been fully revised and uses a story-telling approach to illustrate how research is done and the results of such research. Each chapter begins with a real-life vignette that epitomizes the social psychological concepts that follow, and experiences and historical events are used to illustrate theories within social psychology.

    College Writing Skills With Reading features John Langan's clear writing style and his wide range of writing assignments and activities that effectively reinforce the four essentials of good writing: unity, support, coherence, and sentence skills. This alternate version provides 25 entertaining and informative essays by professional writers.

    This author team is known for their outstanding research, teaching efforts, and world-renowned finance textbooks, so it's no surprise that they provide clear exposition of difficult material without sacrificing up-to-date, technically correct treatments. The seventh edition has been fully updated to reflect recent events and is now available with Connect Finance! Connect is the only integrated learning system that empowers students by continuously adapting to deliver precisely what they need, when they need it, and how they need it, so that your class time is more engaging and effective.

    Living with Art helps students develop an appreciation of art by offering a clear and comprehensive introduction to the visual arts from several perspectives: themes and purposes of art; the vocabulary of art; individual art media (painting, drawing, camera arts, sculpture, architecture, etc.); and the history of art. The book is rich with illustrations drawn from a wide range of artistic cultures and time periods.

    It develops an understanding of function and evolution into the discussion of anatomy of the various systems.

    Written by top marketing and startup bloggers, the book contains the latest information about customer behavior and preferred digital experiences. From the latest insights on lead nurturing and visual marketing to advice on producing remarkable content by building tools, readers will gain the information they need to transform their marketing online.With outbound marketing methods becoming less effective, the time to embrace inbound marketing is now. Cold calling, e-mail blasts, and direct mail are turning consumers off to an ever-greater extent, so consumers are increasingly doing research online to choose companies and products that meet their needs. "Inbound Marketing" recognizes these behavioral changes as opportunities, and explains how marketers can make the most of this shift online. This not only addresses turning strangers into website visitors, but explains how best to convert those visitors to leads, and to nurture those leads to the point of becoming delighted customers.Gain the insight that can increase marketing value with topics like: Inbound marketing - strategy, reputation, and tracking progressVisibility - getting found, and why content mattersConverting customers - turning prospects into leads and leads into customersBetter decisions - picking people, agencies, and campaignsThe book also contains essential tools and resources that help build an effective marketing strategy, and tips for organizations of all sizes looking to build a reputation. When consumer behaviors change, marketing must change with them."Inbound Marketing: Attract, Engage, and Delight Customers Online" is a complete guide to attracting, engaging, and delighting customers online.