Starving to Successful | The Fine Artist's Guide to Getting Into Galleries and Selling More Art


J. Jason Horejs - 2009
    Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, Starving to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely ineffective. Learn what most artists fail to do in preparing their work for sale.Starving to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path.About the AuthorArt flows through Xanadu Gallery owner J. Jason Horejs veins. Second generation in the art business, (Horejs father is a nationally recognized oil painter John Horejs) Horejs life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery s Scottsdale and Jackson Hole, WY, locations.In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries."I discovered," says Horejs, "there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master s degrees leave school having never heard a word about how to approach galleries."Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn t gallery-ready, but simply because they don t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

Painting the Impressionist Landscape: Lessons in Interpreting Light and Color


Lois Griffel - 1994
    Together they provide a complete painting programme.

Fresh Cream: Contemporary Art in Culture


Phaidon Press - 2000
    Cream, published by Phaidon in 1998, was a sensational cultural event. Fresh Cream consolidates the biennial status of Cream as a frame of reference and an essential source of new art for art professionals and newcomers alike. Pursuing the theme of its predecessor, with 10 new world-class contemporary curators each choosing ten emerging artists, the book presents in its entirety the works of 100 artists and an up-to-the-minute global overview of the contemporary art world, not only for now but also for the future. These artists have risen to intense international acclaim since the 1990s or, in the opinion of the curators who have selected them, are about to emerge internationally in the near future. Fresh Cream contains the enormous breadth of ideas and forms that exist in contemporary art. The artists' spreads are arranged in an A-Z order, featuring numerous examples of each artist's work alongside a concise text from the selecting curator and vital biographical information about the artist. A conversation between the 10 curators and the commissioning editor gives a penetrative insight into their selections and of the key issues in contemporary art. The cultural context in which the artists work - from philosophy to fiction - is presented through recent texts from 10 contemporary writers, one selected by each curator. Itself embodying the creative originality and innovation of its content, Fresh Cream is packaged in an incredible, inflated, clear plastic pillow.

The Paintings That Revolutionized Art


Claudia Stauble - 2013
    What makes the Book of Kells such an extraordinary example of the illuminated manuscript? Why is Durer's self-portrait so iconic? How did Turner's Rain, Steam, Speed turn the art world on its head? What's so great about Jasper Johns's Flag? And who was Whistler's mother, anyway? Art history is filled with paintings that shocked, intrigued, enraged, and mystified their audiences--paintings that exemplified the period in which they were created and forever changed the way we think. Here, 100 examples of these icons of art are presented in beautiful, high-quality reproductions. Each spread features comparative illustrations and details as well as an engaging text that explains why that particular painting belongs in the pantheon of world-changing art.

Blood Miniature Exhibition Book


Mark Ryden - 2003
    Includes details and drawings of paintings from "Blood" exhibited at Earl McGrath Gallery. Distressed leather-like embossed soft cover. Smyth sewn binding, Ninety two pages. Limited printing of 20,000 books (This book will not be reprinted). Each book is individually numbered. Book Size: 2 1/2" x 3 1/2"

Big Alma: San Francisco's Alma Spreckels


Bernice Scharlach - 1990
    Born with an unshakeable belief that she was destined for greatness, Alma de Bretteville Spreckels (1881-1968) rose from poverty to become one of San Francisco's most powerful women. Alma's humble beginnings and scandalous lifestyle would alienate her from the cream of San Francisco society: she became an artists' model, befriended European royalty, married sugar magnate Adolph Spreckels, lived in the grandest mansion in San Francisco, and at age fifty-seven chartered a plane and eloped with a cowboy. But that same larger-than-life personality was a fruitful asset in the many pursuits that claimed her passions, the most notable of which still stands high on the Golden Gate headlands. Big Alma celebrates the woman who brought Rodin's works to America and built the Palace of the Legion of Honor to hold them.

Henri Matisse: A Second Life


Alastair Sooke - 2014
    In a body of work spanning over a half-century, he was variously a draughtsman, a printmaker, a sculptor and a painter. This short book is both a biography and a guide to his art. It focuses on the extraordinary works that Henri Matisse made during the last period of his life - the large-scale cut-outs on coloured paper, including his famous Blue Nudes, The Snail and Large Composition with Masks.

Andy Goldsworthy


Andy Goldsworthy - 1990
    The many-pointed star formed from large icicles balances on a rock in a quiet Dumfriesshire valley, a delicate bamboo screen stands on a Japanese beach, a great serpentine ridge of earth extends along a disused railway cutting on Tyneside, four massive snow rings mark the position of the North Pole.

Leonardo on Painting: An Anthology of Writings by Leonardo da Vinci; With a Selection of Documents Relating to his Career as an Artist


Leonardo da Vinci - 1989
    In this anthology the authors have edited material not only from his so-called Treatise on Painting but also from his surviving manuscripts and from other primary sources, some of which were here translated for the first time. The resulting volume is an invaluable reference work for art historians as well as for anyone interested in the mind and methods of one of the world’s greatest creative geniuses.“Highly readable. . . . Also included are documentary sources and letters illuminating Leonardo’s career; the manuscript sources for all of Leonardo’s statements are fully cited in the notes. The volume is skillfully translated and is illustrated with appropriate examples of drawings and paintings by the artist.”—Choice“Certainly easier to read and . . . more convenient than previous compilations.”—Charles Hope, New York Review of Books“A chaotic assemblage of Leonardo da Vinci’s writings appeared in 1651 as Treatise on Painting. . . . [Kemp] successfully applies . . . order to the chaos.”—ArtNews

Artistic Anatomy of the Human Figure


Henry Warren - 1852
    The skeleton, muscles and joints are covered with descriptions of differences between female and male anatomy.This is a reproduction of a 1852 British publication and may contain non-standard spellings and characters. The work has been proof-read and edited to remove typographical errors and reformat the text for the Kindle. All images have been cleaned and resized.

Gustav Klimt: Drawings & Watercolours


Rainer Metzger - 2005
    One of the most fascinating representatives of the Belle Epoque, Klimt is chenshed for his rich use of ornament and his paintings of fin de siecle Viennese high society, which bring to life the decadence of the era through vibrant colours and patterns. Yet there can be no doubt about Klimt's greatness as a draughtsman. Remarkable above all is the intensely sensual mood that he establishes in his limpid, fluid drawings and watercolours; the line with which his subjects are described explores and caresses as though the drawing itself was an act of seduction. Here, Rainer Metzger brings together hundreds of Klimt's works on paper in a way that enriches our knowledge of the artist and enhances the visual impact of his oeuvre. Many revolve around Klimt's taboo-breaking main themes - the naked woman, erotica and homoerotica - while others provide allegorical and historical insights. Between these...

Voyages


Cathy A. Small - 1997
    This book includes one of the sanest and most convincing arguments that I have read for experimentation in the writing of ethnography, which is supported by the text itself as an exemplar of a modest, theoretically unpretentious experiment that works very well indeed." George E. Marcus, Rice University"While a few Californians may be aware of the Tongan immigrant population in their midst, most Americans are unaware that the United States is a major terminus for the people of Tonga, an island nation in the South Pacific. Small examines Tongan migration to the United States in a 'transnational' perspective, stressing that many of the new migrant populations seem successfully to manage dual lives, in both the old country and the new. To that end, she describes life in contemporary Tongan communities and in U.S. settings." Library JournalThis book documents the momentous social phenomena of mass migration from agricultural ex-colonies and ex-protectorates to the industrial world. Cathy A. Small provides the poignant perspective of one extended family and one village in the Kingdom of Tonga, an independent island nation in the South Pacific which has lost one third of its population to migration since the mid-1960s. Moving between Tonga and California, Small chronicles the experiences of a family from the village of 'Olunga. Some members stayed and some migrated to California, in successive waves in the 1960s-1990s. Through their lives, she presents a striking picture of Tongan culture in the United States. Returning to 'Olunga with family members and their American-born children, Small shows what happened to village life and to kin relationships thirty years after migration began.

Zentangle 4: 40 more tangles


Suzanne McNeill - 2011
    It's all fun so get inspired and tangle something! Learn to color with chalks, watercolors, pencils and pens; add bling with glitter, jewels, and sparkly inks.

Off-Camera Flash: Techniques for Digital Photographers


Neil van Niekerk - 2011
    Seeking to address the various challenges of off-camera lighting, professional photographers and advanced amateurs alike will find a range of confidence-building instruction, beginning with basic how’s and why’s of lighting for creative effect, the types of equipment available and instruction about their proper use, clear definitions of various technical concepts such as managing shutter speed and controlling flash exposure, using ambient light as well as natural sunlight during a shoot, and incorporating off-camera flash into a portrait session. Concluding this lesson plan is a look at five different real-life photo sessions, each employing a different flash technique. Here, photographers get a deeper understanding of each concept put into practice, marrying the elements of lighting with the natural elements presented by the shoot.

Pictures of Walls


Banksy - 2005