But we are not as ethical as we think we are. In Blind Spots, leading business ethicists Max Bazerman and Ann Tenbrunsel examine the ways we overestimate our ability to do what is right and how we act unethically without meaning to. From the collapse of Enron and corruption in the tobacco industry, to sales of the defective Ford Pinto, the downfall of Bernard Madoff, and the Challenger space shuttle disaster, the authors investigate the nature of ethical failures in the business world and beyond, and illustrate how we can become more ethical, bridging the gap between who we are and who we want to be.Explaining why traditional approaches to ethics don't work, the book considers how blind spots like ethical fading--the removal of ethics from the decision--making process--have led to tragedies and scandals such as the Challenger space shuttle disaster, steroid use in Major League Baseball, the crash in the financial markets, and the energy crisis. The authors demonstrate how ethical standards shift, how we neglect to notice and act on the unethical behavior of others, and how compliance initiatives can actually promote unethical behavior. They argue that scandals will continue to emerge unless such approaches take into account the psychology of individuals faced with ethical dilemmas. Distinguishing our should self (the person who knows what is correct) from our want self (the person who ends up making decisions), the authors point out ethical sinkholes that create questionable actions.Suggesting innovative individual and group tactics for improving human judgment, Blind Spots shows us how to secure a place for ethics in our workplaces, institutions, and daily lives.

    At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.

    It is based on 10 years of research and experiments to figure out what can increase the personal energy of an average lazy person several times. Elements of this system are used by the most energetic people in the world including entrepreneurs, athletes and children. You will gain numerous insights and learn energy techniques accompanied by engaging stories, scientific researches and real-life examples. The concepts of the system are aimed at changing your mindset, maximizing your personal energy and increasing the amount of happy moments in your life. Once you become more energetic you may feel like you have a jet engine inside and can accomplish within a day more than an average person can within a week.

    Read this first and you will learn that the surest path to success will be to start with yourself; solve that conundrum and challenges like understanding how you do and should react to markets will come to be solvable."--Marvin Zonis, Professor Emeritus, Booth School of Business, The University of Chicago"When it comes to fast-moving global financial markets, professional investors strive to evaluate complex economic conditions from data analysis, economic reasoning, and professional judgment. This is what is taught in business schools. Denise Shull demonstrates how investment decision making is also determined by unconscious emotions and perceptions. "Market Mind Games" is a fascinating book that proposes a new and unexpected hypothesis about the factors that drive financial decision-making."--A.G. Malliaris, Professor of Economics and Finance, Loyola University Chicago"Denise Shull wants us to get in touch with our feelings, not to beat our bare chests and utter primordial screams. Far from it--her techniques are focused on making more money."--"Financial Times""Denise Shull's gem of a book is long overdue. . . . "Market Mind Games"] has made the ability to analyze and overcome our unconscious biases and prejudices available to everyone."--Dr. Donald T. Wargo, Department of Economics, Temple University""Market Mind Games" is iconoclastic to say the very least Pay attention to the last word in the subtitle: "risk." This book will change your perspective on how to approach and think about the markets and your life "--Michael J. Levas, Founder, Senior Managing Principal, and Director of Trading, Olympian Capital Management, LLC"Denise changes the way you look at yourself and investing. Her insights and methods are necessary to succeed in the markets, period."--Jared Levy, Portfolio Manager and author of "Your Options Handbook """Market Mind Games" offers a new school of trading psychology. Truly an important work that needs to be on the bookshelf of every serious market participant."--Mike Bellafiore, author of "One Good Trade""Masterful explanation of not only why emotionless trading is a myth, but how we can take advantage of our natural wiring to gain an edge."--Derek Hernquist, Chief Investment Officer, Integrative Capital, LLC"Shull details ways to learn how you 'feel' before you 'act' so that your buy, sell, or hold decisions become more successful."--E. Bernstein, OPUS Trading"A must-read for those who want to make their livelihood as a professional investor, trader, or algorithmic trading developer."--Larry Tabb, founder and CEO, Tabb Group"Denise Shull enlightens the reader how to effectively unlock one's psychological capital and translate that awareness into clear and concise investment decisions."--Grant Mashek, Managing Member, Palm Equity, LLC"Shull's book is not only a great read but lays out an entirely more effective approach to thinking about any decision that involves the unknown--market related or not."--Leslie Shaw, Ph.D., Behavioral Economics, and trained psychoanalystAbout the Book:What if the mystery of market crashes stems from a simple but total misunderstanding of our own minds? Could everything we think we know about ourselves--intelligence and rationality versus emotion and irrationality--be wildly off the mark? Simply put: yes.With these words, Denise Shull introduces her radical--and supremely rational-- approach to risk. Her vision stems from the indisputable fact that human beings can't make any decision at all without emotion and that emotion gets the first--and last--word when it comes to our perceptions and judgments.Shull should know. She started out managing major accounts for IBM and then chose to research unconscious emotional patterns instead of getting her MBA. Next she became a trader and trading desk manager while continuing to study biopsychology.We are all taught that sidelining our emotions is the best way to make good decisions-- Shull declares the converse: "emotions inform us." Attempting to control them actually increases the risks we take. Shull advocates treating feelings as data, and she convincingly argues that doing so eradicates the baffling question that repeats itself in our heads after making a poor investing decision: "What was I thinking?"Through a series of "lectures," Shull logically but engagingly connects emotions, beliefs, and context to our innate reaction to uncertainty and risk (yes, the two are different). In "Market Mind Games," she merges more than 20 years of studying risk decisions into a single, astoundingly effective strategy.A reasonable approach to emotion is the best and only way to win the investing game. The methods Shull details in "Market Mind Games" shake the foundation of conventional market and decision psychology. And, most important, they work.

    Created by Sharon Salzberg, one of the foremost meditation teachers in the world, here is expert, easy-to-use guidance for cultivating mindfulness, compassion, and awareness at work. Follow her suggestions and discover how to be committed without being consumed; competitive without being cruel; and how to manage time and emotions to counterbalance stress and frustration. Includes specific meditations designed for workplace issues, "steal meditations that take moments to do and are invisible to office mates, and dozens of exercises, plus helpful Q&As. Includes free downloadable guided meditations.

    While you may think that an exaggeration, every person on this planet is required to sell others on their ideas to advance themselves and their goals. The skill of selling is a MUST for promoting yourself, your business and your ideas. While many think that if they do a better job and work hard they will get raises and promotions. The facts prove otherwise though, as the only people that are getting promoted in life are those that are able to most successfully sell their ideas to others. It is said that the number one reason a business fails is a shortage of capital, but the reality is that business fails because of the inability to sell ideas, products and services to the public in quantities great enough to insure its success.While this book will be read by millions of career sales people it is written for those that do not consider themselves sales people but who want to achieve more success in their life. This book is about how to get more done in your life through selling and to show the reader how success is impossible without understanding the concepts of selling. You will be introduced to incredibly simple ways to sell any product or idea to anyone at any time. You will learn how to get others to “buy in “ and agree with your ideas and get behind you and help you.You will learn strategies that will insure you are successful in life and show you exactly how to get to where you want to go. You will know how to eliminate confrontation and end disagreements with just words and your attitude. You will be shown what the “greats“ do to be persuasive, the only reason people don't like sales, how to predict what others will do and say, how to build trust, how to separate yourself from the average, why your prospect gets weird around money, how to “hard sell“ without using pressure, the two single most important steps to success in sales and much much more.This is a fresh look at selling and how to use this forgotten art in a respectful, ethical way to get everything you want in life.

    Unlike other PR texts that steer clear of the cases, the ethical challenges, the how to counsel, and the public relations conundrums that force students to think, this book prepares students to deal with a full range of situations and arrive at effective, ethical solutions that distinguish the practice.

    They will offer practical techniques to help readers sharpen the way they think, enabling them to connect better with those around them. This first book will be a general overview to the Mind Gym and will include a summary of their most popular courses, including: creative problem solving; dealing with stress; time management; influencing and persuading people and memory recall. The book will include reader questionnaires and exercises to demonstrate how individuals react in certain situations and what their thought processes are. The next three titles in the series will then focus on specific areas in more detail, in particular: Time Management, Creativity and influencing and Persuading People. range of readers from businesses to schools to retired people to those who are simply keen to keep their body and mind healthy - the list is endless!

    Work Hard. Be Persistent. That's the typical success advice you can probably repeat in your sleep. The type of advice that doesn't seem to work for you -- or anyone you know, for that matter." You work your butt off, but at the end of the day, you're no closer to success than you were yesterday. The ugly truth is that it's not what you're doing that is holding you back. It's who you are. It's the baggage between your ears that keeps you from achieving your dreams and goals. That's why Dan Waldschmidt is changing the conversation about success. It's why you need to have an EDGY conversation. EDGY Conversations is a gut-wrenchingly honest, no-holds-barred discussion about what it takes to be success today. It's based on the stories of 1,000 ordinary people in business, math, politics, sports and science who achieved mind-blowing feats of extraordinary greatness. EDGY is how ordinary people become extraordinary. EDGY is how a master chef, a World War II veteran, a 15-year-old girl, a homeless retired paramedic, an Australian potato farmer and a shoe executive became amazing, did the unthinkable and forever changed their corner of the world. And EDGY is how you can achieve outrageous success, regardless of who or where you are in life right now. You don't need another book on success. You just need to be more EDGY. Let's talk about it.

    In this powerful, no-nonsense guide, Navy SEAL combat veteran turned leadership expert Brent Gleeson teaches you how to transform every area of your life—the Navy SEAL way. Can anyone develop this level of resilience? Gleeson breaks it down to a Challenge-Commitment-Control mindset. He reveals how resilient people view difficulties as a Challenge, where obstacles and failures are opportunities for growth. Next, they have a strong emotional Commitment to their goals and are not easily distracted or deterred. Finally, resilient people focus their energy on the things within their Control, rather than fixating on factors they can't impact. Embrace the Suck provides an actionable roadmap that empowers you to expand your comfort zone to live a more fulfilling, purpose-driven life. Through candid storytelling, behavioral science research, and plenty of self-deprecating humor, Gleeson shows you how to use pain as a pathway, reassess your values, remove temptation, build discipline, suffer with purpose, fail successfully, transform your mind, and achieve more of the goals you set

    Drop the Pink Elephant: 15 Ways to Say What You Mean...and Mean What You Say ...

    

    Such was his faith in the power of the mind that he was able to conclude that what you think, you become.The mind is a powerful thing to have. The thoughts that run through your mind shape and become your reality. You are one huge magnet. You attract into your life the energy that vibrates in the same frequency that your thoughts are vibrating into. If you think negative thoughts, then you will also attract the same level of negative energy. If you allow positive thoughts to flow through your mind, then positive things will also come your way.The life that you are living now is the product of your thoughts. Your mind is so powerful that it can create and destroy things at a blink of an eye. Everything begins and ends in your mind. You can give it the power to enslave you or you can empower yourself to control it.Be mindful of your own thoughts. Learn to select them the way that you would select the clothes that you would wear. You can’t control life from happening but you can control your mind and the thoughts that run through it and once you do, you will begin to gain control over your life. This book will help you understand why you have been losing focus. It was written in a light manner to help you better grasp the reasons for lack of focus in your life. There are no complex theories and concepts to comprehend. This book was written for you to help you find your way back to you. It was written to light your way towards your dreams and aspirations. It was written to give you the courage to regain control of your life.Give yourself the gift of focus by reading this book. Allow yourself to break free from your fears and apprehension. Learn how to take charge of your life.Most of all, this book will show you ten easy and simple ways to control your mind. As you begin to regain control of your life, this book will be your guide, your mentor and your friend. It will walk you through each step as if you were talking to a life coach yourself. It will help you overcome the challenges that will come your way. It will not just tell what to do to stay focused, it will also show you how.Dive into this book with an open mind. Allow it to help you gain control over your life. Let it reveal to you the things that are keeping you from achieving your true potential. Let it show you the way towards success, happiness and fulfillment. Allow this book to speak to you. Let it empower you. You are brought into this world for a reason. Do not let anything or anyone distract you from your true destiny. You are what you think you are. Don’ t ever doubt that. This book will help you see that.

    But with so many people and companies clamoring for attention, it’s also more challenging than ever to do work that deeply resonates with the marketplace and creates true and lasting impact.According to Todd Henry, the key to standing apart from the noise is to find your unique voice. Those who identify and develop their voices will gain more attention and wield more influence. But first they have to identify what they truly stand for, develop a compelling vision, and become masters of expressing their ideas in whatever media they choose. Henry offers strategies, exercises, and true stories that illustrate the five attributes of resonant work:• Authenticity: Uncover the narratives that are at the core of your personal and professional identity.• Uniqueness: Identify what makes your work distinct from that of others, and learn to creatively package and present your message.• Consonance: Cultivate internal consistency and harmony in your work.• Empathy: Listen to your audience’s aspirations and struggles to make your message more compelling.• Timing: Learn how to coordinate your work with ideas that already have cultural momentum.Making your work speak is a life-long process of trial, error, and realignment. Henry’s audiobook will help listeners build a body of work that resonates deeply and achieves lasting impact.

    Schmitt shows how to bring bold thinking into your business by sourcing big ideas and executing them creatively.