But as Jean Kilbourne points out in this fascinating and shocking expose, the dreamlike promise of advertising always leaves us hungry for more. We can never be satisfied, because the products we love cannot love us back."When was the last time you felt this comfortable in a relationship?"; An ad for sneakers."You can love it without getting your heart broken."; An ad for a car."Until I find a real man, I'll settle for a real smoke."; A woman in a cigarette ad.Drawing upon her knowledge of psychology, media, and women's issues, Kilbourne offers nothing less than a new understanding of a ubiquitous phenomenon in our culture. The average American is exposed to over 3,000 advertisements a day and watches three years' worth of television ads over the course of a lifetime. Kilbourne paints a gripping portrait of how this barrage of advertising drastically affects young people, especially girls, by offering false promises of rebellion, connection, and control. She also offers a surprising analysis of the way advertising creates and then feeds an addictive mentality that often continues throughout adulthood.

    But how can it be defined? In this highly readable introduction the mysteries of this most elusive of concepts are unraveled, casting a critical light upon the way we live now, from the politicizing of museumculture to the cult of the politically correct. The key postmodernist ideas are explored and challenged, as they figure in the theory, philosophy, politics, ethics and artwork of the period, and it is shown how they have interacted within a postmodernist culture.About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundredsof key topics, from philosophy to Freud, quantum theory to Islam.

    Unspeakable Things is a book that is eye-opening not only in the critique it provides, but also in the revolutionary alternatives it imagines.

    They come in many shapes: loving a man or a woman who will not commit to us, being heartbroken when we're abandoned by a lover, engaging in Sisyphean internet searches, coming back lonely from bars, parties, or blind dates, feeling bored in a relationship that is so much less than we had envisaged - these are only some of the ways in which the search for love is a difficult and often painful experience.Despite the widespread and almost collective character of these experiences, our culture insists they are the result of faulty or insufficiently mature psyches. For many, the Freudian idea that the family designs the pattern of an individual's erotic career has been the main explanation for why and how we fail to find or sustain love. Psychoanalysis and popular psychology have succeeded spectacularly in convincing us that individuals bear responsibility for the misery of their romantic and erotic lives. The purpose of this book is to change our way of thinking about what is wrong in modern relationships. The problem is not dysfunctional childhoods or insufficiently self-aware psyches, but rather the institutional forces shaping how we love.The argument of this book is that the modern romantic experience is shaped by a fundamental transformation in the ecology and architecture of romantic choice. The samples from which men and women choose a partner, the modes of evaluating prospective partners, the very importance of choice and autonomy and what people imagine to be the spectrum of their choices: all these aspects of choice have transformed the very core of the will, how we want a partner, the sense of worth bestowed by relationships, and the organization of desire.This book does to love what Marx did to commodities: it shows that it is shaped by social relations and institutions and that it circulates in a marketplace of unequal actors.

    This anthology captures the range of problems being considered by the new feminists, and the variety of approaches to analysis and action. Over fifty contributors, all women, write about how the "51% minority group" is used and abused by the major institutions of our society--marriage, the family, church, courts, the media, welfare, the schools, the professions, business, and industry. A section on the psychological and sexual repression of women attacks the freudian view of the female, and discusses the problems of the aging woman, abortion and birth control, prostitution, the persecution of lesbians. Black women, a Mexican woman, high school women, ex-New Leftists, housewives, and seasoned feminists speak from their experience in tones that range from detachment to outrage. ARE MEN REALLY THE ENEMY?A Questionnaire by Jayne West, from No More Fun and Games True or False __ Woman's work is never done. __ You can't tell a book by its cover. __ Housework can be fun. __ A female dog is referred to as a bitch. __ One of the more degrading terms that can be applied to a man is "son of a bitch." Multiple Choice 1. Most rapes are committed by: (a) women; (b) children; (c) men (perverts); (d) I am unable to distinguish rape from ordinary sexual relations. 2. Which do you prefer being called: (a) lady; (b) woman; (c) female; (d) girl; (e) none of the above. 3. If I could do away with anything I wanted, the first thing I would do away with is: (a) the family; (b) the state; (c) private property; (d) menstrual periods; (e) all of the above. Essay Discuss the variations in tone possible when asking a male druggist: "Have you Tampax Super?"

    Why are storytellers so often women, and how does that affect the status of fairy tales? Are they a source of wisdom or a misleading temptation to indulge in romancing?

    His book explains carefully and convincingly why--and how--men can become part of the solution, and work with women to build a world in which everyone is safer." --Michael Kimmel, author of Manhood in America, spokesperson, National Organization for Men Against Sexism (NOMAS)"If only men would read Katz's book, it could serve as a potent form of male consciousness-raising."--Publishers Weekly"This book leaves no man behind when it comes to taking violence against women personally....After reading this book you can see how important it is to be a stand-up guy and not a standy-by guy, no matter what race or culture you come from."--Alfred L. McMichael, 14th Sergeant Major of the Marine Corps and now serving as the Sergeant Major of NATO"A candid look at the cultural factors that lend themselves to tolerance of abuse and violence against women."--Booklist"These pages will empower both men and women to end the scourge of male violence and abuse. Katz knows how to cut to the core of the issues, demonstrating undeniably that stopping the degradation of women should be every man's priority."--Lundy Bancroft, author of Why Does He Do That?: Inside the Minds of Angry and Controlling Men

    This definitive book was the first to address critical questions about women and mental health. Combining patient interviews with an analysis of women's roles in history, society, and myth Chesler concludes that there is a terrible double standard when it comes to women's psychology. In this new edition, she addresses head-on many of the most relevant issues to women and mental health today, including eating disorders, social acceptance of antidepressants, addictions, sexuality, postpartum depression, and more. Fully revised and updated, Women and Madness remains as important today as it was when first published in 1972.

    When it comes to feminism, pop culture aids us in translating feminist philosophies, issues, and concepts into everyday language, making them relevant and relatable. In Feminism and Pop Culture , author and cofounder of Bitch magazine Andi Zeisler traces the impact of feminism on pop culture (and vice versa) from the 1940s to the present and beyond. With a comprehensive overview of the intertwining relationship between women and pop culture, this book is an ideal introduction to discussing feminism and daily life.

    As activist and writer Cristina Page shows, the gains made by birth-control advocates (historically) and pro-choice organizations (currently) have formed the bedrock of freedoms few Americans would choose to live without. Now, not only is the future of legal abortion far from guaranteed, in many parts of the country ready access to many forms of contraception is in jeopardy as well. And that development, Page argues, should have everyone, regardless of moral or political persuasion, deeply concerned. For these basic freedoms are not just for the freewheeling gals of "Sex and the City," but are central to the lives of working mothers and fathers from Phoenix to Duluth, churchgoers and nonbelievers alike. Page crystallizes the thoughts and attitudes of a generation of women and men whose voices are seldom heard in the political arena. How the Pro-Choice Movement Saved America is the first book to address the positive transformation our society has undergone because of our ability to plan when and if to have children. It also exposes the anti-choice movement's far-reaching-and dangerous-agenda. Fresh, bold, and stocked with counterintuitive arguments, this is a book bound to form the basis for heated conversations nationwide.

    Preciado shows the ways in which the synthesis of hormones since the 1950s has fundamentally changed how gender and sexual identity are formulated, and how the pharmaceutical and pornography industries are in the business of creating desire. This riveting continuation of Michel Foucault's The History of Sexuality also includes Preciado's diaristic account of his own use of testosterone every day for one year, and its mesmerizing impact on his body as well as his imagination.

    It’s about transitioning from a me-first culture and imagining what a we-based world might look like. In We, Anderson and Nadel ask why so many women are locked in cycles of depression, addiction, self-criticism, and even self-harm. How much more effective and powerful would we all be if we replaced our current patterns of competition, criticism, and comparison with collaboration, cooperation, and compassion? Putting these values at the center of our lives allows each of us to be happier and more empowered, and to replace harmful habits with a more positive, peaceful, and rewarding way of being. We is a rallying cry for “every woman, everywhere on the planet. Open to any page. And there you will find a truth that can set you free” (Christiane Northrup, MD, author of Women’s Bodies, Women’s Wisdom).

      It details her historic journey to American Samoa, taken where she was just twenty-three, where she did her first fieldwork.  Here, for the first time, she presented to the public the idea that the individual experience of developmental stages could be shaped by cultural demands and expectations.  Adolescence, she wrote, might be more or less stormy, and sexual development more or less problematic in different cultures.  The "civilized" world, she taught us had much to learn from the "primitive."  Now this groundbreaking, beautifully written work as been reissued for the centennial of her birth, featuring introductions by Mary Pipher and by Mead's daughter, Mary Catherine Bateson.

    She goes on to deftly synthesize the work of Freud, Marx, de Beauvoir, and Engels to create a cogent argument for feminist revolution. Identifying women as a caste, she declares that they must seize the means of reproduction for as long as women (and only women) are required to bear and rear children, they will be singled out as inferior. Ultimately she presents feminism as the key radical ideology, the missing link between Marx and Freud, uniting their visions of the political and the personal. In the wake of recent headlines bemoaning women's squandered fertility and the ongoing debate over the appropriate role of genetics in the future of humanity, The Dialectic of Sex is revealed as remarkably relevant to today's society, a testament to Shulamith Firestone's startlingly prescient vision.

    Now 27, she is the unmarried mother of three and is raising her kids in one of Philadelphia's poorest neighborhoods. Would she and her children be better off if she had waited to have them and had married their father first? Why do so many poor American youth like Millie continue to have children before they can afford to take care of them? Over a span of five years, sociologists Kathryn Edin and Maria Kefalas talked in-depth with 162 low-income single moms like Millie to learn how they think about marriage and family. Promises I Can Keep offers an intimate look at what marriage and motherhood mean to these women and provides the most extensive on-the-ground study to date of why they put children before marriage despite the daunting challenges they know lie ahead.Read an excerpt here: Promises I Can Keep: Why Poor Women Put Motherhood before Marriage, With a New Prefaceby Kathryn Edin and M... by University of California Press