You can use it to talk about all sorts of things -- from your new labradoodle puppy to the expansive gardens at Versailles, from Roger Federer's backhand to things that don't exist at all, like flying pigs. And when you talk, your listener fills in lots of details you didn't mention -- the curliness of the dog's fur or the vast statuary on the grounds of the French palace. What's the trick behind this magic? How does meaning work?In Louder than Words, cognitive scientist Benjamin Bergen draws together a decade’s worth of research in psychology, linguistics, and neuroscience to offer a new theory of how our minds make meaning. When we hear words and sentences, Bergen contends, we engage the parts of our brain that we use for perception and action, repurposing these evolutionarily older networks to create simulations in our minds. These embodied simulations, as they're called, are what makes it possible for us to become better baseball players by merely visualizing a well-executed swing; what allows us to remember which cupboard the diapers are in without looking, and what makes it so hard to talk on a cell phone while we're driving on the highway. Meaning is more than just knowing definitions of words, as others have previously argued. In understanding language, our brains engage in a creative process of constructing rich mental worlds in which we see, hear, feel, and act.Through whimsical examples and ingenious experiments, Bergen leads us on a virtual tour of the new science of embodied cognition. A brilliant account of our human capacity to understand language, Louder than Words will profoundly change how you read, speak, and listen.

    It is based on research of the most powerful techniques used by winners of impromptu speaking contests, politicians, actors and successful presenters. The book is entertaining to read, has plenty of examples and covers the most effective tools not only from the world of impromptu speaking but also from acting, stand-up comedy, applied psychology and creative thinking. Once you master the system, you will grow immensely as an impromptu public speaker, become a better storyteller in a circle of friends and be more creative in everyday life. Your audience members will think that what you do on stage after such short preparation is pure magic and will recall some of your speeches many years later.

    His illuminating explanation is addressed to the person who wants to understand the place of mathematics in modern civilization but who has been intimidated by its supposed difficulty. Mathematics is the language of size, shape, and order—a language Hogben shows one can both master and enjoy.

    Therefore: happiness depends at least partly on good grammar.'So writes Mr Gwynne in his small, but perfectly formed new book. Mr Gwynne believes passionately that we must regain our knowledge of the lost science of grammar before it is too late.Formerly a successful businessman, Mr Gwynne has for many years been teaching and tutoring just about every sort of subject to just about every sort of pupil in just about every sort of circumstance. His teaching methods are very much the traditional, common-sense ones, refined over the centuries, that were almost everywhere until they were abolished in the 1960s. Being disappointed in the standards of grammar he encountered in his pupils, Mr Gwynne, over time, wrote this wonderful, succinct and yet comprehensive little book - because nothing quite as suitable already existed.This edition also includes Strunk's classic guide to style, explaining how to write well and the main pitfalls to avoid. Beautifully designed, easy to understand and a joy to read, Gwynne's Grammar may be the best little book you will ever have in your life.

    The right conversation can change everything.But how does one prepare to have a conversation in an effective way?In 10 lectures for self-development, professional communications coach and speaker Carol Ann Lloyd teaches the best ways to communicate and listen, including how to focus on understanding, how to overcome barriers and distractions, and how to clarify intentions. When listeners step back to hear what makes conversations successful, they will learn that each component of a conversation is a piece of a larger puzzle, which only fits together when thoughtfully considered and executed.Conversations that matter take effort, and every conversation can be R.E.A.L. (Relevant, Effective, Affirming, Legitimate.) Carol Ann Lloyd also shares the three pitfalls in tough conversations and shows how to avoid them. By the end of this course, listeners will have a new understanding of the way people communicate. What’s more, they’ll develop the confidence to live the life they want to live—one conversation at a time.

    Covering all areas of language which students at this level find difficult, this substantially revised and updated book retains the clarity, simplicity and accessibility of the first edition, adding to it new and redesigned units and appendices, modified right-hand page exercises and additional exercises. - Easy to use: 136 two-page units combine clear, accurate language presentation on left-hand pages with thorough, varied practice on facing pages. - New additional exercises offer further practice of grammar points from different groups of units. - Designed for self-study: learners choose and study problematic areas with the help of a new study guide. - Key section contains answers to all exercises and the study guide. - Appendices deal with irregular verbs, tense formation, modals, spelling, short forms and American English.

    Longer training, ever more advanced technologies—neither seems to prevent grievous errors. But in a hopeful turn, acclaimed surgeon and writer Atul Gawande finds a remedy in the humblest and simplest of techniques: the checklist. First introduced decades ago by the U.S. Air Force, checklists have enabled pilots to fly aircraft of mind-boggling sophistication. Now innovative checklists are being adopted in hospitals around the world, helping doctors and nurses respond to everything from flu epidemics to avalanches. Even in the immensely complex world of surgery, a simple ninety-second variant has cut the rate of fatalities by more than a third.In riveting stories, Gawande takes us from Austria, where an emergency checklist saved a drowning victim who had spent half an hour underwater, to Michigan, where a cleanliness checklist in intensive care units virtually eliminated a type of deadly hospital infection. He explains how checklists actually work to prompt striking and immediate improvements. And he follows the checklist revolution into fields well beyond medicine, from disaster response to investment banking, skyscraper construction, and businesses of all kinds.An intellectual adventure in which lives are lost and saved and one simple idea makes a tremendous difference, The Checklist Manifesto is essential reading for anyone working to get things right.

    Whether you’re deciding which smart phone to purchase or which politician to believe, you think you are a rational being whose every decision is based on cool, detached logic, but here’s the truth: You are not so smart. You’re just as deluded as the rest of us--but that’s okay, because being deluded is part of being human. Growing out of David McRaney’s popular blog, You Are Not So Smart reveals that every decision we make, every thought we contemplate, and every emotion we feel comes with a story we tell ourselves to explain them, but often these stories aren’t true. Each short chapter--covering topics such as Learned Helplessness, Selling Out, and the Illusion of Transparency--is like a psychology course with all the boring parts taken out.Bringing together popular science and psychology with humor and wit, You Are Not So Smart is a celebration of our irrational, thoroughly human behavior.

    In this expanded new edition, Mel Helitzer, named the "funniest professor in the country" by Rolling Stone magazine, and funnyman Mark Shatz pack in even more insight and instruction, including:- Humor writing exercises to punch up your jokes- Extra information on writing for sitcoms and stand-up- Comedic brainstorming techniques using associations and listings- Exclusive tips for writing humor for specific markets like editorials, columns, speeches, advertising, greeting cards, t-shirts, and moreTap into your comedic genius with Comedy Writing Secrets, 2nd edition, and you'll always leave ?em laughing!

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    In this book you will find: Words You Absolutely Should Know (covert, exonerate, perimeter); Words You Should Know But Probably Don't (dour, incendiary, scintilla); Words Most People Don't Know (schlimazel, thaumaturgy, epergne); Words You Should Know to Sound Overeducated (ad infinitum, nugatory, garrulity); Words You Probably Shouldn't Know (priapic, damnatory, labia majora); and more.Whether writing an essay, studying for a test, or trying to impress friends, family, and fellow cocktail party guests with their prolixity, you will achieve magniloquence, ebullience, and flights of rhetorical brilliance.

    How to Read a Person Like a Book teaches you how to “decode” and reply to nonverbal signals from strangers, friends, and business associates, allowing you to: gain command of business and social situations; sharpen your negotiating skills; recognize signals of affection and attraction; enrich your knowledge of body language; and much more!Learn the clues that make reading people easy. Gerard Nierenberg’s proven techniques for gaining control of negotiations, detecting lies, or recognizing signals of affection and sexual attraction will dramatically improve your understanding of others, giving you the advantage of added insight into all social and business situations.

    I have selected a small set of common errors in reasoning and visualized them using memorable illustrations that are supplemented with lots of examples. The hope is that the reader will learn from these pages some of the most common pitfalls in arguments and be able to identify and avoid them in practice.

    Whether you're creating perfect professional documents, spectacular school papers, or effective personal letters, you'll find this handbook indispensable. From word choice to punctuation to organization, English teacher Susan Thurman guides you through getting your thoughts on paper with polish. Using dozens of examples, The Only Grammar Book You'll Ever Need provides guidelines for: –Understanding the parts of speech and elements of a sentence –Avoiding the most common grammar and punctuation mistakes –Using correct punctuating in every sentence –Writing clearly and directly –Approaching writing projects, whether big or small Easy to follow and authoritative, The Only Grammar Book You'll Ever Need provides all the necessary tools to make you successful with every type of written expression.

    Since the age of Shakespeare, arguments over correct usage have been bitter, and have always really been about contesting values—morality, politics, and class. The Language Wars examines the present state of the conflict, its history, and its future. Above all, it uses the past as a way of illuminating the present. Moving chronologically, the book explores the most persis­tent issues to do with English and unpacks the history of “proper†us­age. Where did these ideas spring from? Who has been on the front lines in the language wars?The Language Wars examines grammar rules, regional accents, swearing, spelling, dictionaries, political correctness, and the role of electronic media in reshaping language. It also takes a look at such de­tails as the split infinitive, elocution, and text messaging. Peopled with intriguing characters such as Jonathan Swift, Lewis Carroll, and Lenny Bruce, The Language Wars is an essential volume for anyone interested in the state of the English language today or its future.