It features a novel way of teaching interactive designers how to create and improve their designs to incorporate the highest degree of fun. As the book shows, designing for fun is all about making interactive products like games highly entertaining, engaging, and addictive. The book's unique approach of providing a highly visual storyboard approach combined with a narrative on the art and practice of designing for fun is sure to be a hit with game and interactive designers.At first glance A Theory of Fun for Game Design is a book that will truly inspire and challenge game designers to think in new ways; however, its universal message will influence designers from all walks of life. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining. The author masterfully presents his engaging theory by showing readers how many designs are lacking because they are predictable and not engaging enough. He then explains how great designers use different types of elements in new ways to make designs more fun and compelling. Anyone who is interested in design will enjoy how the book works on two levels--as a quick inspiration guide to game design, or as an informative discussion that details the insightful thinking from a great mind in the game industry.

    But now, astonishing new research is revealing patterns in human behavior previously thought to be purely random. Precise, orderly, predictable patterns... Albert Laszlo Barabasi, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human nature. His approach relies on the digital reality of our world, from mobile phones to the Internet and email, because it has turned society into a huge research laboratory. All those electronic trails of time stamped texts, voicemails, and internet searches add up to a previously unavailable massive data set of statistics that track our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. The pattern isn't random, it's "bursty." Randomness does not rule our lives in the way scientists have assumed up until now. Illustrating this revolutionary science, Barabasi artfully weaves together the story of a 16th century burst of human activity-a bloody medieval crusade launched in his homeland, Transylvania-with the modern tale of a contemporary artist hunted by the FBI through our post 9/11 surveillance society. These narratives illustrate how predicting human behavior has long been the obsession, sometimes the duty, of those in power. Barabási's astonishingly wide range of examples from seemingly unrelated areas include how dollar bills move around the U.S., the pattern everyone follows in writing email, the spread of epidemics, and even the flight patterns of albatross. In all these phenomena a virtually identical, mathematically described bursty pattern emerges.Bursts reveals what this amazing new research is showing us about where individual spontaneity ends and predictability in human behavior begins. The way you think about your own potential to do something truly extraordinary will never be the same.

    In Denialism, New Yorker staff writer Michael Specter reveals that Americans have come to mistrust institutions and especially the institution of science more today than ever before. For centuries, the general view had been that science is neither good nor bad—that it merely supplies information and that new information is always beneficial. Now, science is viewed as a political constituency that isn’t always in our best interest. We live in a world where the leaders of African nations prefer to let their citizens starve to death rather than import genetically modified grains. Childhood vaccines have proven to be the most effective public health measure in history, yet people march on Washington to protest their use. In the United States a growing series of studies show that dietary supplements and “natural” cures have almost no value, and often cause harm. We still spend billions of dollars on them. In hundreds of the best universities in the world, laboratories are anonymous, unmarked, and surrounded by platoons of security guards—such is the opposition to any research that includes experiments with animals. And pharmaceutical companies that just forty years ago were perhaps the most visible symbol of our remarkable advance against disease have increasingly been seen as callous corporations propelled solely by avarice and greed. As Michael Specter sees it, this amounts to a war against progress. The issues may be complex but the choices are not: Are we going to continue to embrace new technologies, along with acknowledging their limitations and threats, or are we ready to slink back into an era of magical thinking? In Denialism, Specter makes an argument for a new Enlightenment, the revival of an approach to the physical world that was stunningly effective for hundreds of years: What can be understood and reliably repeated by experiment is what nature regarded as true. Now, at the time of mankind’s greatest scientific advances—and our greatest need for them—that deal must be renewed.

    One million people can create new market for a business, spark a social movement, or effect political change. In 1996, a microtrend identified by Penn ("soccer moms") was crucial in re-electing President Clinton. With years of experience as one of world's most highly regarded pollsters, Mark Penn identifies the new microtrends sweeping the world: *Single women by choice: More often than ever before, they aren't waiting for Mr. Right. They are raising children by themselves and buying their own homes.*Splitters: A growing number of middle-class residents are shuttling between two homes, creating new communities and dynamics in the real estate market.*Sun Haters: Environmentalists, skin cancer survivors, and parents concerned about the impact the sun is having on our health.*Philo-semites: A growing number of people want to date Jewish men and women.*Classical Music Dads: Older men who are fathers in their 40's and 50's and taking on a larger role in the nurturing of their children and becoming an important factor in consumer culture for kids. Penn highlights everything from religion to politics, from leisure pursuits to relationships. MICROTRENDS will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis.

    In performance, how you organize can be the key to growth. In the past five years, the business world has seen the birth of a new breed of company - the Exponential Organization - that has revolutionized how a company can accelerate its growth by using technology.

    There's a wonderful mix of science, history and wit, all in bite-sized chapters on a broad range of topics.Urgent and essential, Numbers Don't Lie inspires readers to interrogate what they take to be true in these significant times. Smil is on a mission to make facts matter, because after all, numbers may not lie, but which truth do they convey?'The best book to read to better understand our world. Once in a while a book comes along that helps us see our planet more clearly. By showing us numbers about science, health, green technology and more, Smil's book does just that. It should be on every bookshelf!' Linda Yueh, author of The Great Economists'He is rigorously numeric, using data to illuminate every topic he writes about. The word "polymath" was invented to describe people like him' Bill Gates 'Important' Mark Zuckerberg, on Energy 'One of the world's foremost thinkers on development history and a master of statistical analysis . . . The nerd's nerd' Guardian 'There is perhaps no other academic who paints pictures with numbers like Smil' Guardian 'In a world of specialized intellectuals, Smil is an ambitious and astonishing polymath who swings for fences . . . They're among the most data-heavy books you'll find, with a remarkable way of framing basic facts' Wired 'He's a slayer of bullshit' David Keith, Gordon McKay Professor of Applied Physics & Professor of Public Policy, Harvard UniversityVaclav Smil is Distinguished Professor Emeritus at the University of Manitoba. He is the author of over forty books on topics including energy, environmental and population change, food production and nutrition, technical innovation, risk assessment and public policy. No other living scientist has had more books (on a wide variety of topics) reviewed in Nature. A Fellow of the Royal Society of Canada, in 2010 he was named by Foreign Policy as one of the Top 100 Global Thinkers. This is his first book for a more general readership.

    Two scientists explore the potential of a revolutionary genetics technology capable of easily and affordably manipulating DNA in human embryos to prevent specific diseases, addressing key concerns about related ethical and societal repercussions.

    Today, that taboo is dead. The causal revolution, instigated by Judea Pearl and his colleagues, has cut through a century of confusion and established causality -- the study of cause and effect -- on a firm scientific basis. His work explains how we can know easy things, like whether it was rain or a sprinkler that made a sidewalk wet; and how to answer hard questions, like whether a drug cured an illness. Pearl's work enables us to know not just whether one thing causes another: it lets us explore the world that is and the worlds that could have been. It shows us the essence of human thought and key to artificial intelligence. Anyone who wants to understand either needs The Book of Why.

    The Structure of Scientific Revolutions is that kind of book. When it was first published in 1962, it was a landmark event in the history and philosophy of science. Fifty years later, it still has many lessons to teach. With The Structure of Scientific Revolutions, Kuhn challenged long-standing linear notions of scientific progress, arguing that transformative ideas don’t arise from the day-to-day, gradual process of experimentation and data accumulation but that the revolutions in science, those breakthrough moments that disrupt accepted thinking and offer unanticipated ideas, occur outside of “normal science,” as he called it. Though Kuhn was writing when physics ruled the sciences, his ideas on how scientific revolutions bring order to the anomalies that amass over time in research experiments are still instructive in our biotech age. This new edition of Kuhn’s essential work in the history of science includes an insightful introduction by Ian Hacking, which clarifies terms popularized by Kuhn, including paradigm and incommensurability, and applies Kuhn’s ideas to the science of today. Usefully keyed to the separate sections of the book, Hacking’s introduction provides important background information as well as a contemporary context.  Newly designed, with an expanded index, this edition will be eagerly welcomed by the next generation of readers seeking to understand the history of our perspectives on science.

    This internationally recognized standard provides the essential tools to practice project management and deliver organizational results.

    From the Senate, SATs, and sex, to crime, celebrities, and cults, he takes stories that may not seem to involvemathematics at all and demonstrates how a lack of mathematical knowledge canhinder our understanding of them.After reading A Mathematician Reads the Newspaper, it will beimpossible to look at the newspaper in the same way.-- PhiladelphiaInquirer It would be great to have John Allen Paulos living next door. Everymorning when you read the paper and come across some story that didn't seemquite right--that had the faint odor of illogic hovering about it-- you couldjust lean out the window and shout, 'John! Get the hell over here!'. A fun, spunky, wise little book that would be helpful to both the consumers of thenews and its purveyors. -- Washington Post Book World

    Boorstin’s prophetic vision of an America inundated by its own illusions has become an essential resource for any reader who wants to distinguish the manifold deceptions of our culture from its few enduring truths.Cover design by Matt Dorfman.

    After 3.8 billion years humankind is about to start evolving by new rules...From leading geopolitical expert and technology futurist Jamie Metzl comes a groundbreaking exploration of the many ways genetic-engineering is shaking the core foundations of our lives -- sex, war, love, and death.At the dawn of the genetics revolution, our DNA is becoming as readable, writable, and hackable as our information technology. But as humanity starts retooling our own genetic code, the choices we make today will be the difference between realizing breathtaking advances in human well-being and descending into a dangerous and potentially deadly genetic arms race.Enter the laboratories where scientists are turning science fiction into reality. Look towards a future where our deepest beliefs, morals, religions, and politics are challenged like never before and the very essence of what it means to be human is at play. When we can engineer our future children, massively extend our lifespans, build life from scratch, and recreate the plant and animal world, should we?

    He provides readers with non-trivial insights into research fields they may not have encountered previously . . . I think everyone who has ever considered the possibility that other intelligent civilizations exist elsewhere within our galaxy will enjoy Where Is Everybody? They will find much to agree with, and much to argue about, in this very accessible volume.� �SCIENCE During a Los Alamos lunchtime conversation that took place more than 50 years ago, four world-class scientists agreed, given the size and age of the Universe, that advanced extraterrestrial civilizations simply had to exist. The sheer numbers demanded it. But one of the four, the renowned physicist and back-of-the-envelope calculator Enrico Fermi, asked the telling question: If the extraterrestrial life proposition is true, he wondered, "Where IS everybody?" In this lively and thought-provoking book, Stephen Webb presents a detailed discussion of the 50 most cogent and intriguing answers to Fermi's famous question, divided into three distinct groups: - Aliens are already here among us. Here are answers ranging from Leo Szilard's suggestion that they are already here, and we know them as Hungarians, to the theorists who claim that aliens built Stonehenge and the Easter Island statues. - Aliens exist, but have not yet communicated. The theories in this camp range widely, from those who believe we simply don't have the technologies to receive their signals, to those who believe the enormities of space and time work against communication, to those who believe they're hiding from us. - Aliens do not exist. Here are the doubters' arguments, from the Rare Earth theory to the author's own closely argued and cogently stated skepticism. The proposed solutions run the gamut from the crackpot to the highly serious, but all deserve our consideration. The varieties of arguments -- from first-rate scientists, philosophers and historians, and science fiction authors -- turn out to be astonishing, entertaining, and vigorous intellectual exercises for any reader interested in science and the sheer pleasure of speculative thinking. Stephen Webb is a physicist working at the Open University in England and the author of Measuring the Universe.

    get this book now!*** Do you wonder about the future... what things will be like some day, how long it might take, and what we can do about it? Substantive yet imaginative, readable, occasionally humorous, and science oriented, this book proposes possible future scenarios spanning from the current century to nearly eternity. Most chapters offer a concluding section with recommendations and often, agree or disagree, the author's occasionally inimitable opinions. Some of the recommended actions can be done by individuals, others by nations or other groups, and still others by the entire world. Over 300 references. Discover "What it Means That an Hour’s Work Yields a Week’s Food" (chapter 1). Foresee the "Teeming Cities of Mars" (chap. 21). Learn why it’s "Keyboards Yesterday, Mind Reading Tomorrow" (chap. 3). Have you ever wondered — "Will Artificial Intelligence Threaten Civilization?" (See chap. 12.) Find out what happens "When Genomes Get Cheap" (chap. 6). Prepare for an "Asteroid Apocalypse" (chap. 25). Explore why you would benefit from "Wiki-Wiki-Wikipedia" (chap. 4). How we will "Live Anywhere, Work Anywhere Else" (chap. 2). Realize how the future "Tastes Like the Singularity" (chap. 15). Get smarter with "Smart Pills’n Such" (chap. 5). Experience a "Soylent Spring" (chap. 9). Understand nukes better by "Deconstructing Nonproliferation" (chap. 13). Get ready for a "Space Empire" (chap. 14). What is "Sic Transit Humanitas: The Transcent of Man" (chap. 26)? There’s global warming, and there’s "Warm, Poison Planet" (chap. 17). But let’s not forget about "Big Ice" (chap. 22). Things may really grow on trees with "New Plant Paradigms" (chap. 24). We all have "Questions" (chap. 31). And much more! This book is aimed at the reader who is interested in the future, and intrigued by science and technology.