The work is predicated on the idea that studying mathematics can generate the same enthusiasm as playing a team sport - without necessarily being competitive.

    

    Research Methodology Book

    

    Even though relationships are fuzzy and intangible, they can be measured and managed-with powerful results.Measure What Matters explains simple, step-by-step procedures for measuring customers, social media reputation, influence and authority, the media, and other key constituencies.Based on hundreds of case studies about how organizations have used measurement to improve their reputations, strengthen their bottom lines, and improve efficiencies all around Learn how to collect the data that will help you better understand your competition, do strategic planning, understand key strengths and weaknesses, and better respond to customer preferences Author runs a successful blog and serves as a measurement consultant to companies such as Facebook, Southwest Airlines, Raytheon, and Allstate Don't draw conclusions or make key decisions based on guesswork. Instead, Measure What Matters and the difference will show in the most important measure: your bottom line.

    So what's a manager to do?You've streamlined processes. You've restructured. You've sought customer and employee feedback. You've tried everything. Now, try something that works. Profit from the Positive is a practical, groundbreaking guide for business leaders, managers, executive coaches, and human resource professionals. Whether you lead three employees or 3,000, this book shows you how to increase productivity, collaboration, and profitability using the simple yet powerful tools from the new field of Positive Psychology.Featuring case studies of some of the most forward-thinking and successful companies today--Google, Zappos, and Amazon, to name a few--Profit from the Positive provides over two dozen evidence-based tools you can apply immediately. Learn how to:Set habits, not just goalsRecognize the Achoo! effectStop asking the wrong questionsHire for what's not on the resumeTurn strengths into a team sportPreview, don't just review, performanceThe best part? These strategies don't cost a dime to implement! Trained by Dr. Martin Seligman, who is known as the father of Positive Psychology, Margaret Greenberg and Senia Maymin translate the scientific research and make it accessible to the business world.

    With authors from Clayton Christensen to Roger Martin and company examples from Netflix to Unilever, this volume brings the most current and important management conversations to your fingertips.This book will inspire you to:• Lead by focusing your attention on the right things• Import new management practices into your organization the right way—whether they come from other companies or across the globe• Better manage your organization’s—and your leaders’—time• Rethink vital functions such as HR and marketing• Move from a yearly planning cycle to building a winning strategy• Make long-term organizational decisions with an eye to national and global economic trendsThis collection of best-selling articles includes:• “Beware the Next Big Thing,” by Julian Birkinshaw• “The Capitalist’s Dilemma,” by Clayton M. Christensen and Derek Van Bever• “The Focused Leader,” by Daniel Goleman• “The Big Lie of Strategic Planning,” by Roger L. Martin• “Contextual Intelligence,” by Tarun Khanna• “How Netflix Reinvented HR,” by Patty McCord• “Blue Ocean Leadership,” by W. Chan Kim and Renée Mauborgne• “The Ultimate Marketing Machine,” by Marc de Swaan Arons, Frank van den Driest, and Keith Weed• “Your Scarcest Resource,” by Michael Mankins, Chris Brahm, and Gregory Caimi• “How Google Sold Its Engineers on Management,” by David A. Garvin• “21st-Century Talent Spotting,” by Claudio Fernández-Aráoz

    Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered.Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing.Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters--because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.

    It isn't just about what you say, but how you say it. "Communicate to Influence" helps you turn your messages of information into messages of "influence."Using the trademarked Decker Method, the book teaches you how to determine where your communications experience falls within the Communication Quadrant framework. Are you informing or leading? If you're leading, is it by authority or influence? You can then tailor your communications to establish trust and drive real change.

    Rediscover the fundamentals of marketing from the best in the businessIn Marketing 5.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world.In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade.Following the pattern presented in his bestselling Marketing X.0 series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including:- Artificial Intelligence for marketing automation- Agile marketing- "Segments of one" marketing- Contextual technology- Facial recognition and voice tech for marketing- The future of Customer Experience (CX)- Transmedia storytelling- The "Whatever-Whenever-Wherever" service delivery- "Everything-As-A-Service" business model- Internet of Things and blockchain for marketing- Virtual and augmented reality marketing- Corporate activismPerfect for traditional and digital marketers, as well as students and teachers of marketing and business, Marketing 5.0 reinvigorates the field of marketing with actionable recommendations and unique insights.

    Once you have thoroughly covered the basics, the book returns to each concept to cover more advanced examples and techniques. This book is for web designers who want to create interactive elements for their designs, and for developers who want to create the best user interface for their web applications. Basic JavaScript programming and knowledge of HTML and CSS is required. No knowledge of jQuery is assumed, nor is experience with any other JavaScript libraries.

    Chapter 11 now includes coverage of emotional intelligence and practical intelligence, and Chapter 12 discusses personality measurement. There is also an instructor's supplement to go with the text (0-205-27288-6).

    •Sample examples are given after topic for subject understanding. •Each chapter included “Topical Tests” to test the ability. •Important facts in the text have been highlighted in two colors. •“Additional solved examples” are provided at the end of the chapter. •Chapter Proficiency Test are covered given at the end of each chapter includes objective questions with multiple choice, previous years’ questions, single integer answer type, etc. •Hints & Solutions are provided at the end of every chapter with suitable figures, chemical reactions and formulas for understanding the chapter well.

    But what was once fantasy is now reality. With a growing glut of good used boats on the market, its possible to sail around the world in a boat that costs less than a car. In this fascinating book, well-known boating author John Vigor turns the spotlight on 20 seaworthy sailboats that are at home on the ocean. These are old fiberglass boats, mostly of traditional design and strong construction. All are small their sizes range from 20 feet to 32 feet overall but all have crossed oceans. Many have circumnavigated the world. And all are inexpensive. There are many hundreds of small cruising boats sailing the seven seas at this moment. They explore everywhere, from the ice-bound shores of Antarctica to the high latitudes of the Northern Hemisphere. Most, however, ply the tradewind routes where flying fish play. The water is warm, and coconut trees line calm lagoons bounded by beaches of pure white sand. But choosing the right boat to cross an ocean or go around the world can be a confusing and exasperating experience, particularly if your budget is tight. Its well-nigh impossible to find objective comparisons. Vigor sets out to remedy that in this book. He compares the designs and handling characteristics of 20 different boats whose prices on the secondhand market start at about $3,000. Interviews with experienced owners (featuring valuable tips about handling each boat in heavy weather) are interspersed with line drawings of hulls, sailplans, and accommodations. Vigor has unearthed the known weaknesses of each boat and explains how to deal with them. He rates their comparative seaworthiness, their speed, and the number of people they can carry in comfort. If you have ever dreamed the dream, this is the book that will turn it into reality.

    But evidence is mounting that applying personal, Band-Aid solutions to an epic and rapidly evolving workplace phenomenon isn't enough—in fact, it's not even close. If we're going to solve this problem, organizations must take the lead in developing an antiburnout strategy that moves beyond apps, wellness programs, and perks.In this eye-opening, paradigm-shifting, practical guide, Jennifer Moss lays bare the real causes of burnout and how organizations can stop the chronic stress cycle that an alarming number of workers suffer through. The Burnout Epidemic explains:What causes burnout—and what organizations can do to prevent itWhy traditional wellness initiatives fall shortHow companies can build an antiburnout strategy based on prevention, not perksHow leaders can measure burnout in their own organizationsWhat leaders can do to develop a happier culture that's high on resilience and curiosityAs the pandemic has shown, self-care is important, but it's not a cure-all for burnout. Employers need to do more. With fascinating research, new findings from the pandemic, and interviews with business leaders around the globe, The Burnout Epidemic offers readers insightful and actionable advice that will empower them to help themselves—and their employees—feel healthier and happier at work.