If you are an organization that really needs to start grokking UX this book is also for you. " -- Chris Bernard, User Experience Evangelist, Microsoft User experience design is the discipline of creating a useful and usable Web site or application--one that's easily navigated and meets the needs of both the site owner and its users. But there's a lot more to successful UX design than knowing the latest Web technologies or design trends: It takes diplomacy, project management skills, and business savvy. That's where this book comes in. Authors Russ Unger and Carolyn Chandler show you how to integrate UX principles into your project from start to finish. - Understand the various roles in UX design, identify stakeholders, and enlist their support- Obtain consensus from your team on project objectives- Define the scope of your project and avoid mission creep- Conduct user research and document your findings- Understand and communicate user behavior with personas- Design and prototype your application or site- Make your product findable with search engine optimization- Plan for development, product rollout, and ongoing quality assurance

    Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.Instead of buying the myths these compa-nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone chal-lenge them?In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

    This rapid application development framework and its vast ecosystem of tools let you quickly build new sites and applications with clean, readable code. With this practical guide, Matt Stauffer--a leading teacher and developer in the Laravel community--provides the definitive introduction to one of today's most popular web frameworks.The book's high-level overview and concrete examples will help experienced PHP web developers get started with Laravel right away. By the time you reach the last page, you should feel comfortable writing an entire application in Laravel from scratch.Dive into several features of this framework, including:Blade, Laravel's powerful, custom templating toolTools for gathering, validating, normalizing, and filtering user-provided dataLaravel's Eloquent ORM for working with the application's databasesThe Illuminate request object, and its role in the application lifecyclePHPUnit, Mockery, and PHPSpec for testing your PHP codeLaravel's tools for writing JSON and RESTful APIsInterfaces for file system access, sessions, cookies, caches, and searchTools for implementing queues, jobs, events, and WebSocket event publishingLaravel's specialty packages: Scout, Passport, Cashier, Echo, Elixir, Valet, and Socialite

    The principal enhancement in Java 8 was the addition of functional programming constructs to Java's object-oriented roots. Java 7, 8, and 9 also introduced language features, such as the try-with-resources statement, the diamond operator for generic types, default and static methods in interfaces, the @SafeVarargs annotation, and modules. New library features include pervasive use of functional interfaces and streams, the java.time package for manipulating dates and times, and numerous minor enhancements such as convenience factory methods for collections. In this new edition of Effective Java, Bloch updates the work to take advantage of these new language and library features, and provides specific best practices for their use. Java's increased support for multiple paradigms increases the need for best-practices advice, and this book delivers. As in previous editions, each chapter consists of several "items," each presented in the form of a short, standalone essay that provides specific advice, insight into Java platform subtleties, and updated code examples. The comprehensive descriptions and explanations for each item illuminate what to do, what not to do, and why. Coverage includes:Updated techniques and best practices on classic topics, including objects, classes, methods, libraries, and generics How to avoid the traps and pitfalls of commonly misunderstood subtleties of the platform Focus on the language and its most fundamental libraries, such as java.lang and java.util

    So how do they relate to each other? The purpose of this book is to clear up the fog, so you can figure out how Kanban and Scrum might be useful in your environment. Part I illustrates the similarities and differences between Kanban and Scrum, comparing for understanding, not for judgement. There is no such thing as a good or bad tool - just good or bad decisions about when and how to use which tool. This book includes: - Kanban and Scrum in a nutshell - Comparison of Kanban and Scrum and other Agile methods - Practical examples and pitfalls - Cartoons and diagrams illustrating day-to-day work - Detailed case study of a Kanban implementation within a Scrum organization Part II is a case study illustrating how a Scrum-based development organization implemented Kanban in their operations and support teams.

    Joining the professional web designers and programmers are new audiences who need to know a little bit of code at work (update a content management system or e-commerce store) and those who want to make their personal blogs more attractive. Many books teaching HTML and CSS are dry and only written for those who want to become programmers, which is why this book takes an entirely new approach. • Introduces HTML and CSS in a way that makes them accessible to everyone—hobbyists, students, and professionals—and it’s full-color throughout • Utilizes information graphics and lifestyle photography to explain the topics in a simple way that is engaging • Boasts a unique structure that allows you to progress through the chapters from beginning to end or just dip into topics of particular interest at your leisureThis educational book is one that you will enjoy picking up, reading, then referring back to. It will make you wish other technical topics were presented in such a simple, attractive and engaging way!

    Cockburn begins by answering the most basic questions facing anyone interested in use cases: What does a use case look like? When do I write one? Next, he introduces each key element of use cases: actors, stakeholders, design scope, goal levels, scenarios, and more. Writing Effective Use Cases contains detailed guidelines, formats, and project standards for creating use cases -- as well as a detailed chapter on style, containing specific do's and don'ts. Cockburn shows how use cases fit together with requirements gathering, business processing reengineering, and other key issues facing software professionals. The book includes practice exercises with solutions, as well as a detailed appendix on how to use these techniques with UML. For all application developers, object technology practitioners, software system designers, architects, and analysts.

    With this concise book, you will quickly gain working knowledge of Sinatra and its minimalist approach to building both standalone and modular web applications. Sinatra serves as a lightweight wrapper around Rack middleware, with syntax that maps closely to functions exposed by HTTP verbs, which makes it ideal for web services and APIs. If you have experience building applications with Ruby, you’ll quickly learn language fundamentals and see under-the-hood techniques, with the help of several practical examples. Then you’ll get hands-on experience with Sinatra by building your own blog engine. Learn Sinatra’s core concepts, and get started by building a simple application Create views, manage sessions, and work with Sinatra route definitions Become familiar with the language’s internals, and take a closer look at Rack Use different subclass methods for building flexible and robust architectures Put Sinatra to work: build a blog that takes advantage of service hooks provided by the GitHub API

    His job no longer existed. "I think they just want to hire younger people," his boss at Newsweek told him. Fifty years old and with a wife and two young kids, Dan was, in a word, screwed. Then an idea hit. Dan had long reported on Silicon Valley and the tech explosion. Why not join it? HubSpot, a Boston start-up, was flush with $100 million in venture capital. They offered Dan a pile of stock options for the vague role of "marketing fellow." What could go wrong? HubSpotters were true believers: They were making the world a better place ... by selling email spam. The office vibe was frat house meets cult compound: The party began at four thirty on Friday and lasted well into the night; "shower pods" became hook-up dens; a push-up club met at noon in the lobby, while nearby, in the "content factory," Nerf gun fights raged. Groups went on "walking meetings," and Dan's absentee boss sent cryptic emails about employees who had "graduated" (read: been fired). In the middle of all this was Dan, exactly twice the age of the average HubSpot employee, and literally old enough to be the father of most of his co-workers, sitting at his desk on his bouncy-ball "chair."Mixed in with Lyons's uproarious tale of his rise and fall at Hubspot is a trenchant analysis of the start-up world, a de facto conspiracy between those who start companies and those who fund them, a world where bad ideas are rewarded with hefty investments, where companies blow money lavishing perks on their post-collegiate workforces, and where everybody is trying to hang on just long enough to reach an IPO and cash out. With a cast of characters that includes devilish angel investors, fad-chasing venture capitalists, entrepreneurs and "wantrapreneurs," bloggers and brogrammers, social climbers and sociopaths, Disrupted is a gripping and definitive account of life in the (second) tech bubble.

    In the late 1990s, it provided an optimistic model for public

    Explore applying the Hexagonal Architecture within your application, whether within an open source framework or your own bespoke system. Finally, look into integrating Bounded Contexts, using REST and Messaging approaches.

    If you're working with a relational database--whether you're writing applications, performing administrative tasks, or generating reports--you need to know how to interact with your data. Even if you are using a tool that generates SQL for you, such as a reporting tool, there may still be cases where you need to bypass the automatic generation feature and write your own SQL statements.To help you attain this fundamental SQL knowledge, look to "Learning SQL," an introductory guide to SQL, designed primarily for developers just cutting their teeth on the language."Learning SQL" moves you quickly through the basics and then on to some of the more commonly used advanced features. Among the topics discussed: The history of the computerized databaseSQL Data Statements--those used to create, manipulate, and retrieve data stored in your database; example statements include select, update, insert, and deleteSQL Schema Statements--those used to create database objects, such as tables, indexes, and constraintsHow data sets can interact with queriesThe importance of subqueriesData conversion and manipulation via SQL's built-in functionsHow conditional logic can be used in Data StatementsBest of all, "Learning SQL" talks to you in a real-world manner, discussing various platform differences that you're likely to encounter and offering a series of chapter exercises that walk you through the learning process. Whenever possible, the book sticks to the features included in the ANSI SQL standards. This means you'll be able to apply what you learn to any of several different databases; the book covers MySQL, Microsoft SQL Server, and Oracle Database, but the features and syntax should apply just as well (perhaps with some tweaking) to IBM DB2, Sybase Adaptive Server, and PostgreSQL.Put the power and flexibility of SQL to work. With "Learning SQL" you can master this important skill and know that the SQL statements you write are indeed correct.

    With this book, you'll get a candid and insightful look at how software is constructed and maintained by some of the world's leading practitioners.Titus Winters, Tom Manshreck, and Hyrum K. Wright, software engineers and a technical writer at Google, reframe how software engineering is practiced and taught: from an emphasis on programming to an emphasis on software engineering, which roughly translates to programming over time.You'll learn:Fundamental differences between software engineering and programmingHow an organization effectively manages a living codebase and efficiently responds to inevitable changeWhy culture (and recognizing it) is important, and how processes, practices, and tools come into play

    Restructured into six parts, this new edition covers a wide spectrum of software processes from initial requirements solicitation through design and development.

    Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success?These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business.Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy.As digital networks increase in ubiquity, businesses that do a better job of harnessing the power of the platform will win. An indispensable guide, Platform Revolution charts out the brilliant future of platforms and reveals how they will irrevocably alter the lives and careers of millions.