That's the power of a hook. And, it just worked on you. A book hook is a statement or question designed to generate immediate curiosity and entice readers to want more. Why is a hook important? Language is the power of the book sale. As an author, you don’t sell books to machines. You sell books to human beings. A book hook uses powerful language that naturally piques a person’s interest. Book marketing expert, Rob Eagar, has coached over 450 authors and worked with several New York Times bestsellers. In this concise guide, he skillfully explains: • How to create a book hook • The difference between fiction and non-fiction hooks • Where to use a book hook to maximize sales Mastering Book Hooks for Authors will teach you how to create attention-grabbing language for your book, regardless of the genre. Capture more reader interest for free by using the power of a hook. Also includes free access to “The Ultimate Book Marketing Plan Template for Authors” by Rob Eagar that takes the guesswork out of launching your new book.

    He consults for business and government organisations, and has written several very successful books.

    This comprehensive new edition of the top-selling PHR/SPHR Study Guide provides you expert preparation and review for these challenging exams as well as comprehensive coverage on labor relations, workforce planning, compensation, OSHA regulations.

    The authors acknowledge both the structural and sociological issues that contribute to low-performing schools and offer multiple tools and strategies to assess and improve classroom management, increase literacy, establish academic vocabulary, and contribute to a healthier school culture.

    Until now! PC Jonathan Nicholas, a serving police officer, has worked an inner-city hospital beat for six years. He has decided to reveal some of the incidents he has dealt with and has collected them together in this book. Weird, shocking, moving, and often amusing, these incidents are a fictional tale based on real incidents and real people. Using information drawn from personal recollection, his police notebook, prosecution files, and anecdotes from staff, patients, and offenders, it is a collection of stories that have never been told before. The book reveals all the behind-the-scenes enquiries and efforts undertaken by this particular hospital police officer, with the invaluable assistance of the hospital staff themselves, in order to ensure such places remain safe and relatively crime-free. Television dramas about hospitals are never like this! A work of adult crime fiction, Hospital Beat is a unique insight into modern policing inside a British hospital and will appeal to fans of humorous ‘I never knew that’ writing. Author Jonathan takes writing inspiration from Dirk Bogarde.

    But what is new is the "wise pivot," a replicable strategy for harnessing disruption to survive, grow, and be relevant to the future. It's a strategy for perpetual reinvention across the old, now, and new elements of any business.Rapid recent advances in technology are forcing leaders in every business to rethink long-held beliefs about how to adapt to emerging technologies and new markets. What has become abundantly clear: in the digital age, conventional wisdom about business transformation no longer works, if it ever did.Based on Accenture's own experience of reinventing itself in the face of disruption, the company's real world client work, and a rigorous two-year study of thousands of businesses across 30 industries, Pivot to the Future reveals methodical and bold moves for finding and releasing new sources of trapped value-unlocked by bridging the gap between what is technologically possible and how technologies are being used. The freed value enables companies to simultaneously reinvent their legacy, and current and new businesses.Pivot to the Future is for leaders who seek to turn the existential threats of today and tomorrow into sustainable growth, with the courage to understand that a wise pivot strategy is not a one-time event, but a commitment to a future of perpetual reinvention, where one pivot is followed by the next and the next.

    As it spreads, so do complexity and opportunity. There are clear signs that the traditional B2B business model designed 125 years ago as a simple “make, sell, ship” approach for early manufacturing companies is no longer capable of delivering the full potential of high-tech and near-tech solutions. B4B seeks to frame what is possible in an age where suppliers are connected to their customers in real time. The traditional world of B2B was designed to sell things to customers, whereas the new B4B model will be about delivering outcomes for customers. It’s a whole new ballgame. Using powerful models and specific examples, B4B envisions a next-generation tech industry where suppliers play an active, ongoing role in helping business customers achieve unparalleled value from their technology investments.

    A real life case study with sample project documents and diagrams is used to more practically explain these international tools, techniques, and lean principles to a broad range of practitioners, including: - Business analysts, systems analysts, developers and project managers - Entrepreneurs, product owners and product managers - Consultants, UX designers and marketing specialists - C-suite executives, investors and managers of companies of all sizes.

    This reassuring book debunks the generally-accepted claims about necessary savings rates, which can cause paranoia among those beginning to contemplate retirement. The authors offer greater insight into planning approaches that are not widely understood, demystifies retirement targets (age, savings, income), and outlines concrete approaches to maximizing retirement savings.Offers practical advice for dealing with the changes to Canada's retirement system Includes advice for calculating your Neutral Retirement Income Target Contains solid financial advice in accessible language Written by the Executive Chairman and Chief Actuary of Morneau Shepell Canada's national actuarial consulting firm The Real Retirement offers a down-to-earth guide for preparing for comfortable retirement and shows what it takes to achieve it.

    Why? In Inside the Mind of a Teen Killer, Chalmers, who has been interviewing teen murderers and serial killers for over a decade, recounts Woodham's gripping and horrifying story, plumbing his motives, and peering into the killer's mind. Chalmers also weaves into the narrative his reasearch about teen culture, including comparisons with other teen killers, to analyze the disturbing ascent of teen violence and offer ways that we, as individuals, leaders, and communities, can help defuse this alarming trend. Inside the Mind of a Teen Killer is a culmination of Phil Chalmers' fifteen-year study on teen murder and school violence.? This is an anti-violence project aimed at teens, parents, youth workers, teachers, and law enforcement. The most unique part of the book is the words of the killers themselves, explaining why they committed the crimes, what led them to murder, and how we could have helped them. The goal of this book is to educate America and the world on the growing problem of teen murder and school violence, and hopefully stop teen murder and save innocent lives. Phil interviewed nearly 200 teen killers and school shooters for this book, and it's sure to change the way America and the world thinks about the growing trend of juvenile homicide. Book release date to coincide with the 10-year anniversary of Columbine, April 20, 2009."Phil Chalmers has interviewed the killers. He has corresponded with them extensively. He has exhaustively researched their crimes

    This is not the full 200+ page book. This concise summary of Gawande’s manifesto will convey everything you need to know about how and why checklists are so effective and how to successfully compose your own checklists. These checklists will improve your level of success in any field or activity you are trying to achieve excellence in. Put yourself head and shoulders above the competition with this simple, intuitive tool. Not convinced that a checklist is sophisticated enough for your particular goal? Gawande presents case studies showing the effectiveness of the checklist in a range of complex environments from surgery to aviation, engineering to emergency response, venture capitalism to disease control. Imagine if you could substantially eradicate your own human fallibility with such a simple tool! By engaging with the simple concepts in this short guide you will be able to devise and implement the checklists that will ensure your peak performance in every area of your life.

    An essential book for readers of Peter Hart, Tim Cook and Nick Lloyd.The men of the 46th Canadian Infantry Battalion were some of the most effective shock troops of the Allied forces in the Great War. They drove back German forces wherever they met and refused ever to surrender. Such tactics struck fear in their enemies, yet, it came at a tremendous cost. Of the 5374 officers and men who passed through the unit, a total of 4917, or 91 per cent, were either killed or wounded.J.L. McWilliams and R. James Steel chart the history of this battalion from when it was formed on 7th November 1914 through all of its major battles, including the Somme, Vimy Ridge, Hill 70, Passchendaele, Amiens, the Hundred Days Offensive and breaking through the Hindenburg Line, to when it was finally disbanded at the end of the war. Rather than focus simply on the grand strategies of generals, McWilliams and Steel use numerous personal accounts, both written at the time and afterwards, to depict what life was like for the regular soldier of the 46th Battalion during these treacherous years spent in muddy trenches in France and Belgium.

    It will sometimes happen that where there is the most sorrow in the antecedents, there will be the most pleasure in the sequel. As the furious storm gives place to the clear sunshine, so the night of weeping precedes the morning of joy. Sorrow the harbinger; gladness the prince it ushers in. Cowper says:—"The path of sorrow, and that path alone, Leads to the place where sorrow is unknown."

    Chief of Staff: The Strategic Partner Who Will Revolutionize Your Organization presents the results of his research in a clear and practical way. To help business leaders explore the value that a chief of staff offers as a trusted advisor and “chief get-it-done officer,” Parris presents three “pivots” to consider: Organization dynamics Most commonly reported benefits of the role (for leaders, chiefs of staff, and organizations) Deliverables that chiefs of staff most commonly manage for leaders He also explores the history and current context for the role, provides guidelines for how to find and hire the right candidate, suggests ways to make the most of the first 90–100 days, and offers advice on how to develop the role over time.As several of the CEOs Parris interviewed point out, even if you never hire a chief of staff, the thought process that goes into considering the possibility can be a useful exercise in finding strengths and gaps in your current team or approach—and can help you lead more effectively.

    This includes how to write compelling reviews, how to pitch yourself as a writer, how to tackle some tricky ethical quandaries, and yes, even how to get free games. Based on Dan Amrich’s own experience as a game journalist for more than 15 years, it’s advice that can serve you for your entire career, from press start to game over.