For courses in Principles of Management, this title takes a traditional, balanced approach to the four functions of management.

    In the new edition of Biochemistry, instructors will see the all the hallmark features that made this a consistent bestseller for the undergraduate biochemistry course: exceptional clarity and concision, a more biological focus, cutting-edge content, and an elegant, uncluttered design.  Accomplished in both the classroom and the laboratory, coauthors Jeremy Berg and John Tymoczko draw on the field's dynamic research to illustrate its fundamental ideas.

    The most successful products in the marketplace are those that know their strengths and have branded and marketed those strengths to form a passionate emotional connection with loyal users and relationships with new users every step of the way. In CONTEMPORARY MARKETING, 13e, students will find a text that includes everything they need to know in order to begin a marketing career, as well as things that will help them understand how to look at their own studies and their own careers as a marketing adventure. All the components of the marketing mix are included along with a lot of other compelling and thought-provoking ideas and concepts. Since its first edition, CONTEMPORARY MARKETING continues to showcase the foundations of marketing principles while featuring the newest trends and research in the discipline.

    Written by a prominent social work leader and trainer for social work licensing exams in the U.S., this guide is based on years of time-tested exam prep workshops conducted by the author. It mirrors the ASWB Masters’ "Knowledge, Skills, and Abilities” upon which the exam is based, as well as incorporates information from the DSM-5, which will be included in the exam starting in mid-2015. The guide is comprehensive yet focuses on the material most likely to be included on the exam, so that students can prioritize information as they study. A self-assessment section helps readers identify their strengths and weaknesses before they tackle the material. The author shares her extensive knowledge of the exam by providing useful test-taking strategies and tips for overcoming test anxiety. The 170-question practice test at the end of the guide (with explanations of the correct answers) mirrors the actual exam in both length and structure. Information covered includes human development, diversity, abuse and neglect, assessment and intervention planning, direct and indirect (micro and macro) practice, and professional values and ethics. This book will be a valuable asset for students and aspiring social workers throughout the U.S. and Canada. Key Features: Developed by a highly respected educator of social work licensure candidates Covers all the content areas on the examination, as well as new content added in 2015 Begins with a self-assessment section to help identify areas of strength and weakness Offers a wealth of test-taking tips and strategies to foster exam confidence Includes a practice test (with explanations of the correct answers) that mirrors the exam ASWB is a registered service mark of the Association of Social Work Boards, which neither sponsors nor endorses this product.

    The author's enthusiasm for and knowledge of the current theatre, highlighted by contemporary production shots from around the world, put the students in the front row.

    ANATOMY AND PHYSIOLOGY FOR SPEECH, LANGUAGE, AND HEARING is a core course for all Speech Pathology and Audiology students. In 2004, 239 colleges and universities offered graduate programs in speech-language pathology that are accredited by the Council on Academic Accreditation in Audiology and Speech-Language Pathology. Total undergraduate enrollment: 16,397. (Source: CAPCS, June 2006.) Total graduate enrollment: 7,389. (Source: CAPCS, June 2006.)

    Senator S. I. Hayakawa discusses the role of language in human life, the many functions of language, and how language—sometimes without our knowing—shapes our thinking in this engaging and highly respected book. Provocative and erudite, it examines the relationship between language and racial and religious prejudice; the nature and dangers of advertising from a linguistic point of view; and, in an additional chapter called “The Empty Eye,” the content, form, and hidden message of television, from situation comedies to news coverage to political advertising.

    You'll be guided through the entire process of creating a gorgeous, usable web site by applying the timeless principles of user-centered design.Even if you're short on design skills, with this book you'll be creating your own stunning web sites in no time at all.Throughout, the focus is on simple and practical techniques that anyone can use - you don't need to have gone to art school or have artistic flair to create stunning designs using the methods outlined in this book.The book's full-color layout and large format (8" x 10") make Sexy Web Design a pleasure to read.Master key web interface design principles Design amazing web interfaces from scratch Create beautiful, yet functional, web sites Unleash your artistic talents And much more Who should read this book? Whether you're completely new to web design, a seasoned pro looking for inspiration, or a developer wanting to improve your sites' aesthetics, there's something for everyone here.How? Because instead of trying to cover every possible area of creating a web site, we've focused purely on the design stage; that is, everything that happens before a single line of code is written.However, great design is more than just aesthetics. Long before we open our graphics program of choice, we'll be conducting research, dealing with clients, responding to briefs, sketching out sitemaps, planning information architecture, moving from doodles to diagrams, exploring different ways of interactivity, and building upon design traditions.But ultimately, you'll be finding out how to create web sites that look drop-dead gorgeous.

    Blending both the practical and theoretical, the concrete and abstract, this book is both enjoyable to read and thoroughly researched. By clearly explaining different theories and the significance of cultural patterns and having readers practice what they learn via examples in the book, Intercultural Competence better prepares readers to interact in intercultural relationships. The book also provides a discussion of important ethical and social issues relating to intercultural communication. The authors cover U.S. cultures as well as global cultural issues.

    Many retirees or soon-to-be retirees have heard a plethora of advice. Take 100 (or 120) and subtract your age to get your equity allocation, put the rest in bonds or cash. Buy only bonds. Buy only high dividend stocks. Or some combination! Buy equity-indexed annuities or some "guaranteed" income product. All examples of a potentially harmful myth many folks believe to be smart, strategic moves.Investors believe preparing for retirement requires a radically different set of tools or a dizzying array of products. Navigating the world of retirement products and services can be a full-time job. But investing for retirement is, in practice, not much (if at all) different from investing. In Your Retirement Plan, Ken Fisher will give readers a workable strategy to either develop their own retirement investing plan or work more successfully with a professional to increase the likelihood of achieving long-term goals while avoiding common pitfalls. The book will include easy-to-follow steps likeHow to think, correctly, about investing time horizon. How to better figure how much income you need How to determine if a portfolio can provide that income How to figure how much to save each year to achieve retirement goals What pitfalls to avoid And more. . . . In this retirement planning book that's not just for retirees, Fisher will hand readers the tools and confidence they need to better plan for the future.

    The book demands rigorous analysis on the part of students without requiring consistent use of sophisticated mathematical modeling to perform it. When the use of quantitative tools or formal modeling is indicated, it is only to perform the necessary analysis needed to inform and support a practical business solution. The guiding principle in the development of Matching Supply with Demand has been "real operations, real solutions." "Real operations" means that most of the chapters in this book are written from the perspective of a specific company so that the material in this text will come to life by discussing it in a real-world context. "Real solutions" means that equations and models do not merely provide students with mathematical gymnastics for the sake of an intellectual exercise.

    With clear writing and a straightforward approach, leading massage authority Susan G. Salvo and her team of expert contributors and reviewers provide cutting-edge, practical information and professional insight in one broad, in-depth, and visually engaging resources, giving you everything you need to launch a successful career in massage therapy.Clear, straightforward approach simplifies complex content for better understanding.Thorough anatomy and physiology coverage integrated throughout helps you master essential A&P concepts without buying additional resources.Emphasis on kinesiology includes more than 170 images of muscles, bones, joints, and related structures, and useful muscle action charts.Bound-in DVD guides you through 2 hours of techniques, routines, client interactions, and case scenarios.675 high-quality illustrations clarify difficult concepts in vibrant detail.Biography profiles and candid interviews provide a real-world perspective on massage practice from the most respected authorities in massage and bodywork. DVD icons throughout the text and E-Resources lists at the end of each chapter direct you to corresponding multimedia resources on the bound-in DVD and companion Evolve website to help you save time and study more efficiently. All-new Clinical Massage chapter broadens your career potential with detailed information on trigger points, posture, gait, and rehabilitation for working in physician-referred practices, multidisciplinary clinics, and sports injury environments.All-new Research Literacy chapter demonstrates the importance of research-based massage practice and guides you through the process of acquiring and applying the latest information.Expanded Business chapter helps you prepare for today's job market and appeal to potential employers and clients using digital media and social networking tools.Numerous case studies and critical thinking questions challenge you to apply your knowledge and understanding in realistic scenarios.Vibrant group muscle illustrations help you accurately identify, locate, and palpate muscles.Charts and tables summarize important information such as nutrition and pharmacology for fast, easy reference at a glance.Innovative motion photographs demonstrate technique sequence in greater clarity than traditional images.Content reflects the most essential massage therapy topics as identified by the Massage Therapy Body of Knowledge (MTBOK). Enhanced online resources on Evolve make chapter review and exam preparation fun and engaging.

    This thorough revision provides a survey by groups, emphasizing adaptive morphology and physiology, while covering anatomical ground plans and basic developmental patterns. New co-author Richard Fox brings to the revision his expertise as an ecologist, offering a good balance to Ruppert's background as a functional morphologist. Rich illustrations and extensive citations make the book extremely valuable as a teaching tool and reference source.

    It needs to be based on facts. Stories at Work will teach you how to wrap your stories in context and deliver them in a way that grabs your audience's attention.The special tools, techniques and structures in this book will help you bring the power of stories into your day-to-day business communication. They will enable you to connect, engage and inspire, and ensure that everything you share has a lasting impression on your listeners.

    This new edition retains the basic format and pedagogical features of previous editions and provides an up-to-date foundation upon which more advanced and specialized knowledge can be built. This essential volume introduces and surveys the broad and complex interrelationships among food ingredients, processing, packaging, distribution and storage, and explores how these factors influence food quality and safety. Reflecting recent advances and emerging technologies in the area, this new edition includes updated commodity and ingredient chapters to emphasize the growing importance of analogs, macro-substitutions, fat fiber and sugar substitutes and replacement products, especially as they affect new product development and increasing concerns for a healthier diet. Revised processing chapters include changing attitudes toward food irradiation, greater use of microwave cooking and microwaveable products, controlled and modified atmosphere packaging and expanding technologies such a extrusion cooking, ohmic heating and supercritical fluid extraction, new information that addresses concerns about the responsible management of food technology, considering environmental, social and economic consequences, as well as the increasing globalization of the food industry. Discussions of food safety an consumer protection including newer phychrotropic pathogens; HAACP techniques for product safety and quality; new information on food additives; pesticides and hormones; and the latest information on nutrition labeling and food regulation. An outstanding text for students with little or no previous instruction in food science and technology, Food Science is also a valuable reference for professionals in food processing, as well as for those working in fields that service, regulate or otherwise interface with the food industry.