It directly translates the revolution in neuroscience that has occurred over the last 40 years into practical new techniques for effective persuasion.Whether your goal is to persuade one person—a husband, child, or boss—or the millions who might purchase an Apple Watch or a Budweiser, 7 Secrets of Persuasion will show you how to:*Unearth the motivation that actually changes a behavior like smoking, voting, or buying, even if the person(s) doesn’t know why they do what they do.*Tap into the mental process that gives religious symbols, political symbols, and commercial logos their power.*Make a promise that is delayed, uncertain, and rational more compelling by making it immediate, certain, and emotional.*Transform your candidate, service, or product into the one people want to buy by utilizing what psychologists call the “fundamental attribution error.”

    It combines an extraordinary personal history of "direct marketing" with a remarkably candid look at the field's most acclaimed practitioner. Written in an easy-going and deliberately persuasive style obviously honed during Wunderman's six decades in the trenches, the book shows his skill developing and gaining acceptance as he creates revolutionary advertising programs for future corporate stalwarts like the Columbia Record Club and American Express.

    In 1967 he returned to the UK and joined Radio One at its start. His late-night radio shows were cult listening for music fans of all ages, and many bands admit that without his support, they would never have made it.While Radio One changed, he remained a constant factor in its schedules, and in 1998 he was awarded the OBE for his services to broadcasting. It was in that year that he also began his multi-award- winning show Home Truths on Radio Four. Mick Wall tells the story of arguably the most influential man in the history of British rock music, speaking to those who knew him well to build up a complete portrait of this hugely popular figure.

    With over three million Instagram fans, Aimee Song knows a thing or two about taking the perfect Instagram photo. And Instagram is so much more than a platform for pretty pictures. It’s the fastest-growing social media network with an engaged community, a major marketing tool for brands, a place where Beyoncé drops her albums, and a hub where products can be bought with a simple double tap. Including everything from fashion, travel, food, décor, and more, Aimee includes insider tips on curating a gorgeous feed and growing an audience. In this ultimate how-to Instagram guide, you’ll learn: · How to brighten, sharpen, and filter your photos· The best apps and filters· How to prop and style food and fashion photos· Ways to craft your voice and story on Instagram· How to gain more Instagram followers· Secrets behind building a top Instagram brand· How to transform an Instagram hobby into a successful business· Tips for driving revenue based on your following Capture Your Style will empower you to become your own master mobile photographer, whether you’re looking to launch an e-commerce business or simply sharing a gorgeous meal with your friends, turning even the most mundane moment into Instagold. This is a must-have reference for anyone interested in the ins and outs of stylish personal branding.

    Top social media consultant and Google+ early adopter Chris Brogan shows business people how to leverage its immense potential before their competitors even realize it's there.

    On the outside, she is a shy plain Jane that you wouldn’t even spare a second glance. However, she has a dirty little secret—a sexy vixen of an alter ego. Also known as Miss O, Akira secretly writes erotica stories for one of the most popular magazines around. Trapped within her small town’s social norms, she must keep that secret hidden or face humiliation and disgrace. Everything was going well, that is until her sizzling hot teacher, Ethan Whitmore, stumbles upon her journal with her latest erotica story. Things spiral out of control as she struggles to keep her secret under wraps. But with Ethan threatening to expose her, will she be able to actually keep it for long? Full of steamy rendezvous, unexpected betrayal, and forbidden romance, Virgin Exotica is an incredibly hot book you surely wouldn’t want to miss. Grab a copy now!

    This title includes comforting and helpful advise on: giving and receiving emotional support; discovering and awakening your hidden qualities; keeping passion alive; reacting to, and coping with, stress; and, maintaining your zest for life. Full description

    Being assassinated twice is enemy action. Aeneas Tell of the House of Tell is one of the youngest Lords of Creation. His family rules the Nine Worlds through its control of the ultra-advanced technology that has permitted the colonization of the entire solar System. More gods than men, the Lords of Creation have cheated Death itself. But even a quasi-immortal god will take exception to being assassinated. Twice. Especially when the assassin turns out to be a someone he thought was a friend.

    

     Great coaches realize something that others do not: every moment matters! You must be intentional about everything you do. Whether you are coaching your local youth soccer team, leading your high school football program, or competing for an NCAA championship, Every Moment Matters will give you the tools and strategies to become the coach you always wished you had, and the coach today's athletes are craving. Get ready to have your best season ever!

    It will help you to master various Web technologies, other than HTML5, including CSS3, JavaScript, XML, and AJAX. If you are a Web designer or developer, then this book is your introduction to new features and elements of HTML5, including audio and video media elements, the canvas element for drawing, and many others. In this book, you will learn how to use HTML5 and other Web technologies in the latest versions of modern browsers to develop Web applications.

    Language is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the shape of our apps and platforms, from the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. What's more, social media is a vast laboratory of unedited, unfiltered words where we can watch language evolve in real time.Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that shape human language and influence the way we communicate with one another. She explains how your first social internet experience influences whether you prefer "LOL" or "lol," why ~sparkly tildes~ succeeded where centuries of proposals for irony punctuation had failed, what emoji have in common with physical gestures, and how the artfully disarrayed language of animal memes like lolcats and doggo made them more likely to spread.Because Internet is essential reading for anyone who's ever puzzled over how to punctuate a text message or wondered where memes come from. It's the perfect book for understanding how the internet is changing the English language, why that's a good thing, and what our online interactions reveal about who we are.

    Kennedy has joined with marketing strategist Kim Walsh-Phillips to help business owners, private practice professionals, and professional marketers start making dollars and cents of their social media marketing.Daring readers to stop accepting non-monetizable "likes" and "shares" for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are -- another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.

    How did Apple lose its way? Why did the world still care so deeply about a company that had lost its leadership position? Michael S. Malone, from the unique vantage point of having grown up with the company's founders, and having covered Apple and Silicon Valley for years, sets out to tell the gripping behind-the-scenes story - a story that is even zanier than the business world thought. In essence, Malone claims, with only a couple of incredible inventions (the Apple II and Macintosh), and backed by an arrogance matched only by its corporate ineptitude, Apple managed to create a multibillion-dollar house of cards. And, like a faulty program repeating itself in an infinite loop, Apple could never learn from its mistakes. The miracle was not that Apple went into free fall, but that it held up for so long. Within the pages of Infinite Loop, we discover a bruising portrait of the megalomaniacal Steve Jobs and an incompetent John Sculley, as well as the kind of political backstabbings, stupid mistakes, and overweening egos more typical of a soap opera than a corporate history.

    It is ideal for students preparing to take the state civil service examinations or any other competitive exams where Indian history is a subject of relevance.The first section begins by looking at the pre-historic cultures in India and goes on to discuss the Indus valley civilization and the Mauryan empire. The second section, on medieval India, looks at significant developments post Gupta dynasty and the rise and fall of the Mughal empire. The third section is on modern India, which majorly focuses on the advent of British rule in the country and the Indian struggle for independence.Each section in the book begins with a brief overview of the period represented through a chronological timeline. A separate section on revision is given at the end, followed by a series of model test papers for self-evaluation.About Krishna ReddyKrishna Reddy has also authored Bharat Ka Itihas and General Knowledge Digest 2010.