Through wars, radio, TV, computer games and fluctuating literacy rates, the book has, somewhat bizarrely, remained the more robust and culturally relevant way to communicate ideas. Now, for the first time since the Middle Ages, all that is about to change.

    It is the magic of a form of human engagement that allows you to see and your employees to be seen. Whether you are looking for a few good tips to keep a good thing going or need to recapture the very essence of a productive workplace, The Invisible Employee provides valuable lessons nestled among the pages of a clever and compelling story. A good read and a wise thesis." --Stephen C. Lundin, bestselling coauthor of Fish! "Gostick and Elton's simple-to-understand and teachable approach of setting and supporting core values and recognizing and celebrating those behaviors can be a very effective management technique for creating a committed and engaged workforce of 'visible employees.' This is a culture no organization can afford to be without." --Michael R. Losey, past president and CEO, Society for Human Resource Management, and Secretary General, World Federation of Personnel Management Associations"The basic principles detailed in The Invisible Employee are simple yet profound: (1) setting a guiding vision, (2) seeing employees supporting that vision, and (3) praising and celebrating that behavior. Restaurants do not sell merchandise that people can take home, we only sell memories. Engaging our entire staff by using these principles helps Friendly's provide great memories for our guests." --John L. Cutter, CEO and President, Friendly Ice Cream Corporation"The Invisible Employee is a very inventive and original book. Combining facts that will surprise you and a fable that will fascinate you, Adrian Gostick and Chester Elton have crafted a book that educates and entertains. The Invisible Employee is a wonderful read with a powerful message, and I highly recommend it to leaders at all levels." --Jim Kouzes, coauthor of The Leadership Challenge

    She examined their business strategies. Looked for common themes. Researched their backgrounds, habits, and characteristics.The results of this research are fascinating. While no two bloggers earn money in the exact same way, they do all share some common traits.The Essential Habits Of 6-Figure Bloggers is a collection of real-life stories. It's also a success manual for bloggers.In this book, the author lays out the three essential habits of six-figure bloggers. These habits are not about specific tactics (though these are covered). They go deeper. In fact, you can apply these three habits to anything. Not just blogging.Want to lose weight? Pay off your debt? Build a retirement fund? Run a marathon? Practice the three success habits and you can achieve anything you want in life.The ideas in these pages aren't new. Instead, this book provides a framework so that you can sort through the mass of information, tools, and techniques and create your own version of success.You'll learn the three habits and how to apply them to your blog, or any other situation.When you read this book you will learn from top bloggers, master the three success habits, and create a six-figure blog that leverages your unique talents and experiences.In this book, you'll find easy step-by-step instructions on how to:* Pick a blogging niche that's profitable and exciting. * Earn money from your blog - using six proven monetization strategies. * Create systems to stay on track - even when the going gets tough.* Dream bigger than ever before and achieve anything you want.While blogging is not a get-rich-quick scheme, it is a flexible and fulfilling way to make money from home. In this book you will meet bloggers who are earning six- and even seven-figures a year.If you love to write and have a message to share, you can do this too. How would your life change if you could build a profitable, online business you love?When you read this book, you will learn from those who are already doing what you want to do. You'll discover what it really takes to create a six-figure blog. Get your copy today by clicking the BUY NOW button at the top of this page!

    Vaisbort. Murder by Numbers is a fun and fast-paced detective novel set in boom-to-bust Silicon Valley circa 2001, where multi-millionaires cling desperately to their fortunes, CEOs pray that their startups stay funded, and techies hope to hold onto their jobs. Opportunities for financial gain – both legal and illegal – remain a high stakes game. And no one knows this better than Kaitlin Hall, a beautiful and brilliant rookie detective in the High Tech Crimes Detail of the San Jose Police Department. Kaitlin’s unauthorized investigation of the fatal car crash of a young systems administrator quickly leads newbie Detective Hall into dangerous, uncharted territory. Enlisting the help of her hacker friend and confidant, Slim Yamazaki, Kaitlin digs deep into the networks of technology companies developing the building blocks of the world’s most sophisticated systems that protect corporate data and, more importantly, U.S. security interests. As Detective Hall uses her keen intellect and initiative to solve a growing web of multiple murders, she navigates the politics of law enforcement and the egos of venture capitalists, tech moguls, and former lovers to make stunning discoveries. With lives at stake, her assumptions about human nature and her abilities as a detective will be tested to the fullest. With high-tech suspense, engaging characters, and an entertaining dose of humor, author R.S. Vaisbort takes you on a thrilling ride through Silicon Valley at the dawn of the 21st century.

    Discover the secrets for cultivating a positive mindset. <br><br>NEW YORK TIMES best-selling author, John C. Maxwell, provides you with the power you need to think bigger and bolder thoughts, live with healthier and more positive attitudes, influence the lives of others for the better, and lead with excellence. He mixes the insights of great thinkers with the timeless truth of scripture, and then adds his own astute observations to deliver a maximum dose of motivation.

    A depraved secret. The ruthless Chinese mafia. Murder is never simple.When the young husband of a wealthy California heiress is found dead on his yacht, private investigator Raja Williams and his tech-savvy partner, Vinny Moore, head to Los Angeles. Their investigation leads to a human trafficking ring, the Chinese mafia, and a cover-up that may go as high as the governor's mansion.As more bodies pile up, Raja and Vinny find themselves targeted by a powerful enemy with much to hide, and must race to uncover the truth before everyone involved, including the two of them, ends up dead.Brilliant. Fearless. Unstoppable. Raja Williams is a private detective who is relentless in his pursuit of justice. Neither the dark, tragic anti-hero nor the James Bond super-hero type, Raja uses his intuitive genius and penetrating empathy to unravel mysteries. His sixth sense for evil gives him headaches and steers him straight into trouble. Readers have described him as "a cross between Dirk Pitt and Alex Cross."Raja's partner, Vinny Moore, is a gorgeous hipster geek who prefers hacking computers to haute couture. Vinny once worked for the U.S. government until she purposely made herself more trouble than they could handle so they would cut her loose. She loves to push Raja's buttons with the hipster lingo she is constantly picking up on the internet. Despite her teasing, Vinny is Raja's best friend.WHAT READERS ARE SAYING:"Best detective since Sherlock Holmes!""I love Raja Williams. He is a brilliant private investigator with an amazing heart.""Crime solving and kick ass...totally enjoyable way to spend time indoors.""This book had me from chapter one and I couldn't put it down. It's fast-paced, full of action, and dripping with mystery.""Hats off to Jack Thompson for a great thriller that was good clean fun.""I've always enjoyed mysteries, but this novel has something special, a certain joie de vivre.""The pace moved quickly, when necessary, to create pulse quickening sequences, and slowed down, when appropriate, to delve into more technical aspects of the investigation.... I'm so happy to have found another author, and character series, to add to my list of must read authors!""I really couldn't put this one down, and read it straight through from start to finish. I see a film in the future."If you like action-packed, fast-paced mysteries with unexpected twists and turns, then you'll love the Raja Williams series.Grab your copy of The Color of Greed and dive right in.

    As you d expect, there s accurate, clearly written coverage of every exam objective (now including Service Pack 1): installation and configuration; user, group, and computer accounts; filesystems and backup/recovery; hardware, disk storage, and printers; Update Services and licensing; monitoring, and more. The content s been extensively revamped and more effectively focused on the exam s objectives. There s also a large Prepare for the Test section packed with questions, answers, testing skills, and suggested practices. You ll find more case studies, more troubleshooting scenarios, electronic practice testing in practically any form your heart desires, and (if you don t have Windows Server handy) a 120-day evaluation version. There s even a 15% discount coupon for your exam -- making this package an even more compelling proposition. Bill Camarda, from the June 2006 href="http://www.barnesandnoble.com/newslet... Only

    The tenth edition includes an extensive update with new examples and timely HR topics added. Most opening vignettes and "Did You Know?" boxes are new to provide the most relevant information. The "Workplace Issues, Technology Corner," and "Ethical Issues" in HRM boxes have also been updated to reflect current ideas and issues in HR. HR professionals will find more detailed discussions on topics including HR as a career, outsourcing of HR, discipline and dismissal, employment branding, and more.

    This is simply the best book on email marketing I have ever read." Howard LothropEmail Persuasion: The Step-By-Step Guide to Attracting More Clients and Winning More Sales With Email MarketingBusiness fads come and go, but Email Marketing has consistently outperformed all other marketing strategies. In Email Persuasion, marketing expert Ian Brodie reveals the techniques that are working right now to allow professionals and small businesses to connect with potential clients, build trust-based relationships and generate more sales through email.Inside the book you'll discover: The Customer Insight Mapping technique for building deep understanding of what your clients need and what will motivate them to buy from you. 6 surefire subject line models that will get your emails opened and read. The "optin formula" for getting the right people to subscribe to your emails (and how to accelerate the growth of your subscriber list). How to engage AND persuade with your emails so that you build a loyal 'fan base' ready to buy from you. The advanced techniques for turning email subscribers into paying clients (and why accepted wisdom on selling in emails is almost all wrong). "We've seen a threefold increase in leads and we've won several new clients." Adrian WillmottEmail Persuasion lays out a clear blueprint for building an engaged subscriber base, building credibility and trust through your emails and converting your subscribers into paying clients.No jargon. No fluff. Just practical, real-world strategies that deliver results."Pick any one idea from this amazing collection of rock solid common sense on email marketing and just do it! Quite simply, it works!" Tony LatimerWant to know how to build a list of ideal clients as subscribers fast? Start with the Opt-In formula on page 19.How to get through spam filters, and "greymail" technology? Turn to page 43 for the most up to date advice.The best format for emails? Page 57. When to send them and how frequently? Start on page 59, but also check page 83 on why frequent emailing is often more effective?Getting your system onto autopilot? Page 95. Advanced techniques to get the right messages to the subscribers who will most value them? Page 103. Writing persuasively? Page 109."Ian gives you all the information you need to succeed in plain and simple English based on what actually works in the real business world today" Anna Letitia CookPacked full of examples, templates and clear next steps for you to do to get your own email marketing system up and running quickly and getting you results. If you've ever been overwhelmed by the complexity of email marketing or been unsure where to start to get the best results, Email Persuasion will provide you a clear path to succeeding with email.If you want to get results fast from email marketing then you need Email Persuasion. Scroll up and grab a copy now.

    

    having the power to influence and motivate people at will to buy your products and services... what would that be worth to you?As you read every word of this page, you will experience first-hand and quickly discover highly controversial persuasion secrets that will boggle your mind... and the mind of any prospect you target.I'll reveal 47 ways you can use psychological tactics to induce people to pull out their credit cards and buy from you - and, more importantly, how you can use these tactics to double, triple, or even quadruple your income.I uncovered many of these tactics as a result of my ability to sell my own products or services through the power of words. Over the years, I've learned which approaches work, which approaches fail, and -- here's the secret you won't get anywhere else -- WHY they work.I've identified 47 irresistible emotional triggers that inspire and influence people to desire your product and service and consequently buy it.I call them - Forbidden Psychological Tactics.If you're curious as to what you'll find in Forbidden Psychological Tactics, here's a sneak-peak:* How to create the "gotta have it" feeling in your prospects!* The magical way to melt away sales resistance -- it's slam-dunk easy… when you know HOW!* How to subtly seduce your prospects to and stimulate a "craving" for your product or service - even if it never occurred to them to buy from you!* The conversational way to get your prospect to experience the positive emotions and intense feelings of having what you're selling so they are naturally and automatically compelled to buy right now!* How to instantly establish rapport and make your prospects feel like they've known your forever, so they'll trust you like an old friend!* The amazing secrets to making objections meaningless even before they come up - it'll surprise you how easy this is when you know this tactic!* How to create mesmerizing stories and scenarios that grab the attention of your reader, and hold them captive all the way to the order page!* When to use "sex appeal" to generate buying frenzies that are hot, hot, HOT!* How to infuse "proof power" into your sales letters to transform them into magnetic sales message that rack up the profits and bring in the bucks!* The "super excitement" closing technique that leaves your prospects so motivated that they literally close themselves!* A simple technique to send your prospect's objections into the past… where they belong!* And much, much more!

    Craig Weber provides managers and team leaders with the communication tools they need to ensure that the team remains on track even when dealing with its most troublesome issues, responds to tough challenges with greater agility and skill, and performs brilliantly in circumstances that incapacitate less disciplined teams.Craig Weber is an international consultant specializing in team and leadership development.

    Do It Now! Why hasn't all that data delivered a whopping competitive advantage? Because you've barely begun to use it, that's why! Good news: neither have your competitors. It's hard! But digital marketing analytics is 100% doable, it offers colossal opportunities, and all of the data is accessible to you. Chuck Hemann and Ken Burbary will help you chop the problem down to size, solve every piece of the puzzle, and integrate a virtually frictionless system for moving from data to decision, action to results! Scope it out, pick your tools, learn to listen, get the metrics right, and then distill your digital data for maximum value for everything from R&D to CRM to social media marketing! - Prioritize--because you can't measure, listen to, and analyze everything - Use analysis to craft experiences that profoundly reflect each customer's needs, expectations, and behaviors - Measure real social media ROI: sales, leads, and customer satisfaction - Track the performance of all paid, earned, and owned social media channels - Leverage "listening data" way beyond PR and marketing: for strategic planning, product development, and HR - Start optimizing web and social content in real time - Implement advanced tools, processes, and algorithms for accurately measuring influence - Integrate paid and social data to drive more value from both - Make the most of surveys, focus groups, and offline research synergies - Focus new marketing and social media investments where they'll deliver the most value Foreword by Scott Monty Global Head of Social Media, Ford Motor Company

    But only one of them was ever a real person—Colonel Sanders of Kentucky Fried Chicken/KFC. From a 1930s roadside café in Corbin, Kentucky, Harland Sanders launched a fried chicken business that now circles the globe, serving “finger lickin’ good” chicken to more than twelve million people every day. But to get there, he had to give up control of his company and even his own image, becoming a mere symbol to people today who don’t know that Colonel Sanders was a very real human being. This book tells his story—the story of a dirt-poor striver with unlimited ambition who personified the American Dream.Acclaimed cultural historian Josh Ozersky defines the American Dream as being able to transcend your roots and create yourself as you see fit. Harland Sanders did exactly that. Forced at age ten to go to work to help support his widowed mother and sisters, he failed at job after job until he went into business for himself as a gas station/café/motel owner and finally achieved a comfortable, middle-class life. But then the interstate bypassed his business and, at sixty-five, Sanders went broke again. Packing his car with a pressure cooker and his secret blend of eleven herbs and spices, he began peddling the recipe for “Colonel Sanders’ Kentucky Fried Chicken” to small-town diners in exchange for a nickel for each chicken they sold. Ozersky traces the rise of Kentucky Fried Chicken from this unlikely beginning, telling the dramatic story of Sanders’ self-transformation into “The Colonel,” his truculent relationship with KFC management as their often-disregarded goodwill ambassador, and his equally turbulent afterlife as the world’s most recognizable commercial icon.

    It’s out of date! and is way way way behind in terms of what’s actually working in the world of online business.Most ecommerce business owners are still doing things in the same way they were done back in the early dot com days. And that my friend is a recipe for disaster.There is SO much more to ecommerce than building a store, filling it with products and driving some traffic.If that describes you and your business, then let this be your wake up call!There is a transformative shift happening in the ecommerce industry right now.What worked before is either no longer an option or is rapidly losing its effectiveness.It’s time for you as an ecommerce entrepreneur to evolve your brand, your business and your brain.THIS BOOK, Is the playbook for capitalizing on this evolution.Ecommerce Evolved contains a simple, repeatable and proven formula to help you build, grow and scale a wildly profitable ecommerce business in today’s competitive market.You will find Zero Theory inside this book. Tanner Larsson has distilled years of research & practical in-the-trenches ecommerce experience into a hard hitting ecommerce blueprint.The book is broken up into 4 distinct parts and each part is then broken down into a number of focused chapters. The book kicks off with the 12 Principles of Ecommerce that have been developed after working with over 10,000 different businesses. These 12 principles...of which we can almost guarantee you are violating over half of...are what differentiate the thriving ecommerce businesses from the mediocre ones. Part 1 which is called Evolved Strategy and is where we pull back the curtain, take you behind the scenes, and show you how 7, 8 and 9 figure ecommerce businesses really work. Part 2 is called Evolved Intelligence and deals with the most underutilized aspect of most ecommerce businesses...your Data. Part 3 is called Evolved Marketing. In this section you will learn how to leverage the your business's structure and data to build create systematic and highly automated marketing campaigns for both the front end and back end of your business that produce massive return on investment. Ecommerce Evolved takes you through the exact same processes I take my high level clients through as we restructure their businesses for maximum growth, profitability and most importantly longevity.As an added benefit… Ecommerce evolved is also the key that will unlock access to my private ecommerce community.This is an up till now secret group of ecommerce professionals where we talk shop, strategize and grow our businesses through the collective genius of the group.This book is literally the step-by-step blueprint to building a successful and highly profitable ecommerce business and the private community is the support group that will help you along the way.