He places new media within the histories of visual and media cultures of the last few centuries. He discusses new media's reliance on conventions of old media, such as the rectangular frame and mobile camera, and shows how new media works create the illusion of reality, address the viewer, and represent space. He also analyzes categories and forms unique to new media, such as interface and database.Manovich uses concepts from film theory, art history, literary theory, and computer science and also develops new theoretical constructs, such as cultural interface, spatial montage, and cinegratography. The theory and history of cinema play a particularly important role in the book. Among other topics, Manovich discusses parallels between the histories of cinema and of new media, digital cinema, screen and montage in cinema and in new media, and historical ties between avant-garde film and new media.

    Throughout the writing process of this edition, the authors worked closely with a developmental editor to help ensure the text is student-friendly and even more responsive to the variety of learning styles. The text is enriched with real-world examples and illustrations from a variety of business environments. Futhermore, the text's new, four-color design allows instructors a high degree of flexibility and emphasis.

    Includes chapters on orbital mechanics, spacecraft construction, satellite-path radio wave propagation, modulation techniques, multiple access, and a detailed analysis of the communications link.

    It is designed to take absolute beginners to a point where they can approach the current literature in the subject. It contains numerous in-text exercises which involve the reader in doing morphology by formulating hypotheses and testing them against data from English and numerous other languages. Although primarily intended to be a course book for use on morphology courses, it will also be useful for students taking courses in the closely related sub-fields of phonology and syntax. The book is divided into three parts:. Part 1 surveys traditional and structuralist notions of word-structure which still provide the necessary background to morphological investigations. Part 2 explores the relationship between the lexicon, morphology and phonology in current generative grammar. Part 3 examines issues in the interaction between the lexicon, morphology and syntax.

    The media have become the space where power strategies are played out. In the current technological context mass communication goes beyond traditional media andincludes the Internet and mobile communication.In this wide-ranging and powerful book, Manuel Castells analyses the transformation of the global media industry by this revolution in communication technologies. He argues that a new communication system, mass self-communication, has emerged, and power relationships have been profoundly modified bythe emergence of this new communication environment. Created in the commons of the Internet this communication can be locally based, but globally connected. It is built through messaging, social networks sites, and blogging, and is now being used by the millions around the world who have access tothe Internet.Drawing on a wide range of social and psychological theories, Castells presents original research on political processes and social movements. He applies this analysis to numerous recent events--the misinformation of the American public on the Iraq War, the global environmental movement to preventclimate change, the control of information in China and Russia, Barak Obama's internet-based presidential campaigns, and (in this new edition) responses to recent political and economic crises such as the Arab Spring and the Occupy movement. On the basis of these case studies he proposes a newtheory of power in the information age based on the management of communication networksJustly celebrated for his analysis of the network society, Castells here builds on that work, offering a well grounded and immensely challenging picture of communication and power in the 21st century. This is a book for anyone who wants to understand the dynamics and character of the modern world.

    But despite universal acceptance of reading's vital importance, the reading gap in our classroom remains, and it is linked to an array of factors, such as parental wealth, education and book ownership, as well as classroom practice. To close this gap, we need to ensure that every teacher has the knowledge and skill to teach reading with confidence.In Closing the Reading Gap, Alex Quigley explores the intriguing history and science of reading, synthesising the debates and presenting a wealth of usable evidence about how children develop most efficiently as successful readers. Offering practical strategies for teachers at every phase of their teaching career, as well as tackling issues such as dyslexia and the role of technology, the book helps teachers to be an expert in how pupils 'learn to read' as well as how they 'read to learn' and explores how reading is vital for unlocking a challenging academic curriculum for every student.With a focus on nurturing pupils' will and skill to read for pleasure and purpose, this essential volume provides practical solutions to help all teachers create a rich reading culture that will enable every student to thrive in school and far beyond the school gates.

    Revised from the 1989 edition not so much with new information, which has not changed much at the introductory level, bu

    Republished in book form shortly thereafter, it has since gone through four hardcover and sixteen paperback printings. It is a revolutionary work, astounding in its foresight and contemporaneity. The University of Illinois Press is pleased and honored to issue this commemorative reprinting of a classic.

    And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:• the future of advertising in traditional media and how to judge  the investment’s value in today’s results-driven marketing  world• how to get the maximum impact out of digital media,    including online searches, social media, and mobile phones• the importance of employing non-traditional media vehicles,   such as marketing, PR, branded entertainment, and product   placement.

    The present work is a painstaking and thorough-going analysis of the travails of the Aguinaldo government during the war with the United States. Agoncillo, in an impressive display of historical technique, gives the reader the struggles within the Philippine Revolutionary Government. He expands on the theme of his previous book, namely the conflict between the 'haves' and the 'have-nots', and brings into full play the economic as well as the social motivations of the parties concerned. Sparing no one, Agoncillo, with the historian's impartiality, unmasks the selfish ilustrado class in their attempts at compromise which ultimately weakened Aguinaldo's hand. After reading his chapters on the crucial period of the Malolos Republic, one gains a new attitude towards men like Paterno, Pardo de Tavera, Buencamino, Legarda, Araneta and others, whom history has hitherto presented as heroes. The well-documented account of the extended negotiations between the Americans and Aguinaldo is one of the high points of the book. The author brings into sharp relief certain American maneuvers which other historians have glossed over or chosen to overlook. In the author's skillful hands, historical events come to life. Without sacrificing impartiality, he is able to write with vigor and vividness. This is not an anemic account of the past. Events are not presented merely as so many beads strung together haphazardly on the thread of time. Agoncillo has sought to write a history which will answer more than just the who, what, when, and where of our past. He has studied the why behind major events and consequently has presented a meaningful account of one of the most important periods of Philippine history. This voluminous work is the result of months of serious study here and abroad. In writing "The Revolt of the Masses...," the author complained of lack of materials; for the present volume, he had to wade through a plethora of sources. It is an achievement of the author to have mastered so unwieldy a period with its abundance of documents and materials. Teodoro A. Agoncillo is professor of history in the state university. He is noted not only as a historian, but also as a writer in Tagalog. Before he joined the University of the Philippines in 1958, he occupied high positions in the Institute of National Language and in the Philippine Information Agency. His book, "The Revolt of the Masses" (1956) won the Republic Prize in 1948.

    This book is intended to help readers understand and critique research in language learning. It presents a balanced and objective view of a range of methods - including formal experiments, introspective methods, interaction and transcript analysis, ethnography, and case studies. The book is highly accessible and does not assume specialist or technical knowledge. This volume will be of interest to students of applied linguistics and educational researchers, in addition to classroom teachers and teachers-in-training. Throughout the book, theoretical issues are drawn from published studies and reports. The book emphasizes the professional and practical value of reading published research.

    This series features classic tales retold with color illustrations to introduce literature to struggling readers. Each 64-page hardcover book retains key phrases and quotations from the original classics. In this humorous satire, which makes fun of English politicians in the early 1700s, you'll travel to many strange make-believe worlds. Join Gulliver as he sails from the land of the tiny six-inch people called Lilliputians and the land of the giant people called Brobdingnagians, to the land of the Houyhnhnms- where wise and understanding horses tame herds of wild Yahoos, creatures that are strangely human!

    Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Although the occasional newspaper headline alerts us to genocide, AIDS, malaria, or civil war in Africa, most of us know very little about the continent. However we still carry strong mental images of Africa, which are reflected in American advertising, movies, amusement parks, cartoons, and many other corners of our society.Few think to question these perceptions or how they came to be so deeply lodged in the collective American consciousness. Curtis Keim’s Mistaking Africa looks at the historical evolution of this mindset and examines the role that popular media play in the creation of our mental images of Africa. Keim addresses the most prevalent myths and preconceptions and demonstrates how these prevent a true understanding of the enormously diverse peoples and cultures of Africa. Updated throughout, the second edition includes an entirely revised chapter on Africa in images, which analyzes portrayals of Africa in popular media, including print advertising by corporations such as Dow Chemical, ExxonMobil, IBM, Vogue magazine, Honda, and Snapple. New to the second edition as well is an appendix on learning more about Africa.ContentsPart One: Introduction1. Changing Our Mind about Africa2. How We LearnPart Two: Evolutionism3. The Origins of “Darkest Africa”4. “Our Living Ancestors”: Twentieth-Century Evolutionism5. Real Africa, Wise Africa6. We Should Help ThemPart Three: Further Misperceptions7. Cannibalism: No Accounting for Taste8. Africans Live in Tribes, Don’t They?9. Safari: Beyond Our Wildest Dreams10. Africa in ImagesPart Four: New Directions11. Race and Culture: The Same and the Other12. From Imagination to DialogueAppendix: Learning More