It seems so basic. Why is it so hard to actually get right? According to innovation expert Phil McKinney, the real problem is that we're teaching people to ask the wrong questions about their businesses--or none at all. There has to be a better way. In Beyond the Obvious, McKinney will help you use his proven FIRE (Focus, Ideation, Rank, Execution) Method to dig deeper and get back to asking the right questions--the ones all companies must ask to survive. Full of real-world examples, this book will change the way you operate, innovate, and create, and it all begins with battle-tested questions Phil has gathered on note cards throughout his career. Shared for the first time here, these "Killer Questions" include:What are the rules and assumptions my industry operates under? What if the opposite were true?What will be the buying criteria used by my customer in 5 years?What are my unshakable beliefs about what my customers want?Who uses my product in ways I never anticipated? These questions will reframe the way you see your products, your customers, and the way the two interact. Whether you're a company of thousands or a lean startup, Beyond the Obvious will give you the skills and easy-to-follow plan you need to make both the revolutionary changes and nuanced tweaks required for success. Praise for Beyond the Obvious "Human beings are creatures of habit, so getting ourselves and our teams to think beyond the obvious is a challenge we face all the time. Phil McKinney is an innovation expert, and his killer questions and hit-the-spot anecdotes provide a great way to get out in front of opportunities we otherwise won't see." -- Geoffrey Moore, author of Crossing the Chasm and Escape Velocity "I've always believed that asking the right questions is the essence of design. Phil McKinney proves that point with this wonderful set of killer questions that will jumpstart-or greatly enhance- your innovation efforts." -- B. Joseph Pine II, co-author, The Experience Economy & Infinite Possibility. "Product Innovation is a prerequisite to building great brands. Phil's questions are a prerequisite to building innovative products." -- Satjiv S. Chahil, former global marketing chief, Apple"

    A complete guide to the tools used by a shokunin, or master Japanese craftsman, this book is ideal for both beginning and professional woodworkers.

    But Leonardo da Vinci thought of all these ideas more than five hundred years ago! At once an artist, inventor, engineer, and scientist, da Vinci wrote and drew detailed descriptions of what would later become hang gliders, automobiles, robots, and much more. Gene Barretta cleverly shows how Leonardo’s ideas—many inspired by his love of nature—foreshadowed modern inventions, offering a window into the future.

    Drawing on real-life testimonials, she boldly tackles this difficult subject with warmth, humor, and understanding, as she explores stereotypes of black female sexuality and white male perspectives on black female beauty.Folan goes beyond statistics and offers firsthand insights on her own interracial relationship and attempts to tap into a woman’s desire to have all that they deserve instead of restricting themselves, simply because they want a “good black man.” Frank, authoritative, and universally relevant, her message to women is to look beyond skin color, accept themselves for who they are, and seek a man who truly loves them, regardless of race.

    This is the only text listed in the APICS-The Educational Society for Resource Management CPIM Exam Content Manual as the text reference for the Basics of Supply Chain Management (BSCM) CPIM certification examination. Written in a simple and user-friendly style, it covers all the basics of supply chain management and production and inventory control.

    The OpenGL Programming Guide provides definitive and comprehensive information on OpenGL and the OpenGL Utility Library. It is far and away the most important book on OpenGL, and is commonly referred to by programmers simply as the Red book. Last summer the OpenGL Architectural Review Board (ARB) announced the release of the version 2.0 standard, incorporating the OpenGL Shader Language (GLSL) officially into the spec. This is the biggest change in OpenGL since its inception. This new edition will provide basic information about GLSL itself, as well as all the other changes to the 1.5 and 1.0 versions. the official, comprehensive guide to GLSL itself. A few years ago, pundits were predicting the imminent demise of OpenGL. Far from expiring, however, OpenGL has had a resurgence in the last couple years, and has solidified its position as the defacto standard for high-quality computer graphics. This book remains the necessary guide for any developer doing graphics programming. The sample source code in the book will be available on the book's web site.

    Building on his classic first edition, Theodore S. Rappaport reviews virtually every important new wireless standard and technological development, including W-CDMA, cdma2000, UMTS, and UMC 136/EDGE; IEEE 802.11 and HIPERLAN WLANs; Bluetooth, LMDS, and more. Includes dozens of practical new examples, solved step by step.

    Like a diamond in the rough, all of the kids who killed were tough and protected on the outside while hiding a glimmer of promise inside. For many of these children, the Thomases were their last hope. With the guidance of this courageous family, their stories of survival and victory break the unwritten code of silence about children without a conscience. Through therapeutic intervention comes the spellbinding metamorphosis of nine children. Although it stems from the deepest of human suffering, each shining triumph will leave you uplifted and celebrating life.

    By scale, we mean having numbers of users in the millions and being built by large engineering teams.For mobile engineers, this book is a blueprint for modern app engineering approaches. For non-mobile engineers and managers, it is a resource with which to build empathy and appreciation for the complexity of world-class mobile engineering.

    You’ll begin at square one, learning how the Web and web pages work, and then steadily build from there. By the end of the book, you’ll have the skills to create a simple site with multi-column pages that adapt for mobile devices.Learn how to use the latest techniques, best practices, and current web standards—including HTML5 and CSS3. Each chapter provides exercises to help you to learn various techniques, and short quizzes to make sure you understand key concepts.This thoroughly revised edition is ideal for students and professionals of all backgrounds and skill levels, whether you’re a beginner or brushing up on existing skills.Build HTML pages with text, links, images, tables, and formsUse style sheets (CSS) for colors, backgrounds, formatting text, page layout, and even simple animation effectsLearn about the new HTML5 elements, APIs, and CSS3 properties that are changing what you can do with web pagesMake your pages display well on mobile devices by creating a responsive web designLearn how JavaScript works—and why the language is so important in web designCreate and optimize web graphics so they’ll download as quickly as possible

    The clarity and eloquence of the presentation make it popular with teachers and students alike. The text aims to expand the reader's view of the field and to present standard material in a novel way. All of the most important topics in the field are covered with a fresh perspective, including iterative methods for systems of equations and eigenvalue problems and the underlying principles of conditioning and stability. Presentation is in the form of 40 lectures, which each focus on one or two central ideas. The unity between topics is emphasized throughout, with no risk of getting lost in details and technicalities. The book breaks with tradition by beginning with the QR factorization - an important and fresh idea for students, and the thread that connects most of the algorithms of numerical linear algebra.

    Every time we experience loss—a personal or national one—we hear them recited: denial, anger, bargaining, depression, and acceptance. The stages are invoked to explain everything from how we will recover from the death of a loved one to a sudden environmental catastrophe or to the trading away of a basketball star. But the stunning fact is that there is no validity to the stages that were proposed by psychiatrist Elisabeth Kübler-Ross more than forty years ago. In The Truth About Grief, Ruth Davis Konigsberg shows how the five stages were based on no science but nonetheless became national myth. She explains that current research paints a completely different picture of how we actually grieve. It turns out people are pretty well programmed to get over loss. Grieving should not be a strictly regimented process, she argues; nor is the best remedy for pain always to examine it or express it at great length. The strength of Konigsberg’s message is its liberating force: there is no manual to grieving; you can do it freestyle. In the course of clarifying our picture of grief, Konigsberg tells its history, revealing how social and cultural forces have shaped our approach to loss from the Gettysburg Address through 9/11. She examines how the American version of grief has spread to the rest of the world and contrasts it with the interpretations of other cultures—like the Chinese, who focus more on their bond with the deceased than on the emotional impact of bereavement. Konigsberg also offers a close look at Kübler-Ross herself: who she borrowed from to come up with her theory, and how she went from being a pioneering psychiatrist to a New Age healer who sought the guidance of two spirits named Salem and Pedro and declared that death did not exist. Deeply researched and provocative, The Truth About Grief draws on history, culture, and science to upend our country’s most entrenched beliefs about its most common experience.

    This edition features new material on Controls, Computer-Aided Design and Manufacturing, and Off-Line Programming Systems.

    Includes expert coverage of new topics: Turbocodes, Turboequalization, Antenna Arrays, Digital Cellular Systems, and Iterative Detection. Convenient, sequential organization begins with a look at the historyo and classification of channel models and builds from there.

    Your parents can’t help—the rules have all changed, and faster than guide books can keep up. In Welcome to the Real World, career expert and entrepreneur Lauren Berger arms a new generation of workers like you with the tools you need to succeed. She feels your pain. She’s been in your shoes. Just a few years ago, she was you.In a world defined by uncertainty, she argues you need to be bold, take risks, and understand your value. She shows you how to think of your job as a link that will eventually connect you to the opportunity of your dreams. It’s time to get comfortable getting uncomfortable, she advises. Her essential handbook tells you everything you should know to make the most of your first on-the-job experience, including how to:Think about “The Big Picture” Deal with rejection Effectively manage your time Navigate “sticky situations” in the office and communicate with different personality types Embrace entrepreneurship regardless of position, rank, or title Organize your financial situation and personal life Get promoted and (one day) take your boss’ job!