Principles of Marketing


Philip Kotler - 1980
    The 11th edition of this text continues to build on four major marketing themes: building and managing profitable customer relationships, building and managing strong brands to create brand equity, harnessing new marketing technologies in the digital age, and marketing in a socially responsible way around the globe.

Dissertation and Theses from Start to Finish: Psychology and Related Fields


John D. Cone - 1993
    Aimed to aid student writers through practical, logistical, and emotional stages of writing dissertations and theses, this book offers guidance to students through such important steps as defining topics, scheduling time to accommodate projects, and conducting, analyzing, writing, presenting, and publishing research.

Emergency Care


Daniel J. Limmer - 1997
    Emergency Care, 10/E has prepared more students to pass state and/or the National Registry Exam than any other text on the market with well-organized, clearly presented content, thorough coverage of patient assessment, an accessible reading level, high quality artwork, and outstanding skill scans of equipment and procedures. Case studies and practical tips from the field tie chapter concepts to real world applications. Each chapter sends students to the Companion Website where there are links to EMS-related sites. A new in-text CD provides extra information to help students master concepts.

Getting Started with Latin: Beginning Latin for Homeschoolers and Self-Taught Students of Any Age


William E. Linney - 2007
    Instead of burying you in mountains of information to memorize, new words and concepts are introduced in a gradual and systematic way. You can immediately apply what you've learned by translating the fun exercises at the end of each lesson. Quickly check your work by turning to the included answer key. To hear the words pronounced, simply download the free recordings from www.GettingStartedWithLatin.com. For additional help and instruction, the author has provided extensive audio commentary recordings that teach through every lesson and exercise in the book. With everything you need here in one book, why aren't you Getting Started with Latin?

Handbook of Psychological Assessment


Gary Groth-Marnat - 1984
    . . an excellent text for graduate courses on psychological assessment. It . . . familiarizes the student with the entire enterprise of clinical assessment and provides enough of a how-to guide for the student to carry out an assessment practicum." --Contemporary Psychology "For both practitioners and students of psychological assessment, the expanded and updated Handbook provides guidance to the selection, administration, evaluation, and interpretation of the most commonly used psychological tests." --Reference and Research Book News The updated and expanded fourth edition of the highly acclaimed classic text on psychological assessment The Handbook of Psychological Assessment, Fourth Edition presents a step-by-step guide on how to conduct a comprehensive psychological evaluation. It provides a complete review of the most commonly used assessment instruments and the most efficient methods for selecting and administering tests, evaluating data, and integrating results into a coherent, problem-solving report. Updated reviews and interpretive guidelines are included for the most frequently used assessment techniques, including structured and unstructured interviews, Wechlser intelligence scales (WAIS-III/WISC-III), Minnesota Multiphasic Personality Inventory (MMPI-2/MMPI-A), Millon Multiaxial Clinical Inventory-III, California Psychological Inventory, Rorschach, Thematic Apperception Test, and frequently used instruments for neuropsychological screening (e.g., Bender Gestalt and Rey Auditory Verbal Learning Test). Each test is reviewed according to its history and development, psychometrics, administration, and interpretation of results. In addition, this revised and expanded Fourth Edition includes: * Completely updated research on all assessment techniques * A chapter on the Wechsler Memory Scales (WMS-III) * A new chapter on brief instruments for treatment planning, patient monitoring, and outcome assessment (Beck Depression Inventory-II, State Trait Anxiety Inventory, and Symptom Checklist-90-R) Organized according to the sequence psychologists follow when conducting an assessment, the Handbook of Psychological Assessment, Fourth Edition is a practical, valuable reference for clinical psychologists, therapists, school psychologists, and counselors.

Sexuality Now: Embracing Diversity


Janell L. Carroll - 2004
    Janell Carroll clearly conveys foundational biological and health issues, extensively cites both current and classic research, and addresses all material in a fresh and fun way; her book helps teach students what they need, and want, to know about sexuality. Her focus takes into account the social, religious, ethnic, racial, and cultural contexts of today's students. Dr. Carroll has used feedback from the first edition to add even further value to this popular title-streamlining student pedagogy and providing dynamic learning opportunities through Active Summaries at the end of chapters, a new online student tutorial, new video components, and content for Classroom Response Systems. This continues to be the text most representative of today's students, incorporating new sexual position art, a new pronunciation guide, and (for instructors) a new cross-cultural Slang Guide.

Research Methods in Psychology


John J. Shaughnessy - 1985
    Offers students with the tools necessary to do ethical research in psychology and to understand the research they learn about in psychology courses and in the media.

The Theory and Practice of Group Psychotherapy


Irvin D. Yalom - 1967
    Yalom's The Theory and Practice of Group Psychotherapy has been the standard text in the field for decades.In this completely revised and updated fifth edition, Dr. Yalom and his collaborator Dr. Molyn Leszcz expand the book to include the most recent developments in the field, drawing on nearly a decade of new research as well as their broad clinical wisdom and expertise.New topics include: online therapy, specialized groups, ethnocultural diversity, trauma and managed care. At once scholarly and lively, this is the most up-to-date, incisive, and comprehensive text available on group psychotherapy.

Child, Family, School, Community: Socialization and Support


Roberta M. Berns - 1985
    Examining how the school, family, and community influence children's socialization, this text addresses complex issues in a clear, comprehensive fashion. An enjoyable read, it's packed with meaningful, timely examples and effective study tools that ensure you gain a solid understanding of chapter concepts. A sensitive presentation of diversity issues includes matters related to culture, ethnicity, gender, sexual orientation, and special needs. Updated throughout, this edition features a stronger emphasis on NAEYC and DAP standards as well as new information on diversity in all forms, technology and the impact of media, bullying, and other topics.

Fiction Writer's Workshop


Josip Novakovich - 1995
    Complete with self-critique questions to help you assess your work, these exercises challenge you to experiment with the diverse writing styles as you clarify your own.Make the most of Josip Novakovich's insightful, mind-expanding workshop and come away with a stronger voice, a broader perspective and better fiction.

Atlas of Human Anatomy


Frank H. Netter - 1989
    In over 540 beautifully colored and easily understood illustrations, it teaches the complete human body with unsurpassed clarity and accuracy. This new edition features 45 revised, 290 relabeled and 17 wholly new plates, drawn fully in the tradition of Frank Netter, and includes more imaging and clinical images than ever before. Six Consulting Editors have worked together to ensure the new edition's accuracy and usefulness in the lecture theatre, classroom and dissection lab. Ninety plates from the book as well as a powerful and varied bank of ancillary material, unique to this atlas, are available online through www.netteranatomy.com.Includes uniquely informative drawings that allow you - and have allowed generations of students - to learn structures with confidence. Associates normal anatomy with an application of that knowledge in a clinical setting. Offers a strong selection of imaging to show you what is happening three dimensionally in the human body, the way you see it in practice.Provides clinically applicable information right from the start, to mirror the way that most anatomy courses are now taught.At www.netteranatomy.com, you'll access...- Over 90 of the most important anatomy illustrations from the book.- Interactive Anatomy Dissection Modules.- Radiographs, CT scans, MRIs, and angiograms, with labels on/off buttons for self testing.- QuickTime movies of stacked, transverse, and sectional images from the Visible Human Project (VHP).- Review Center with Identification Spot Tests and USMLE-style multiple-choice questions.- Integration links to other STUDENT CONSULT titles.- and more!

Invitation to Psychology


Carole Wade - 1998
    In clear, lively, warm prose, this edition continues the title's integration of gender, culture, and ethnicity. By the end, readers will learn how to interpret research and to address and resolve controversies. MyPsychLab is an integral part of the Wade/Tavris/Garry program. Engaging activities and assessments provide a teaching and learning system that helps students think like a psychologist. With MyPsychLab, students can watch videos on psychological research and applications, participate in virtual classic experiments, and develop critical thinking skills through writing. "Invitation to Psychology, "5/e is available in a new DSM-5 Updated edition. To learn more, click here. This title is available in a variety of formats - digital and print. Pearson offers its titles on the devices students love through Pearson's MyLab products, CourseSmart, Amazon, and more.

Basics of Biblical Greek Grammar


William D. Mounce - 1993
    Mounce's Basics of Biblical Greek Grammar and its companion tool Basics of Biblical Greek Workbook are by far the best-selling and most widely accepted textbooks for learning New Testament Greek. As a result of feedback from professors, the author has made adjustments to his material. For example, a chapter on clauses has been added at the end of the book. The CD-ROM is now easier to use and has even more information on it than the earlier edition. The workbook has been significantly rewritten. Nearly 50 percent of the verses are new. They are shorter and more focused on the grammar of the chapter. Features include: - Best-selling Greek language textbook - Changes from the first edition made in response to ten years of use - Grammar's CD-ROM is easier to navigate and now includes short audio summary lectures (7-9 minutes) - An appendix in the Grammar allows professors to introduce verbs earlier in the course - Two tracks in the workbook: track one allows you to go through the book in the normal order. Track two has totally different exercises that allow you to teach verbs earlier. - Workbook has 3-hole, perforated pages

Principles of Economics


N. Gregory Mankiw - 1997
    The author's conversational writing style presents the politics and science of economic theories to tomorrow's decision-makers.

Social Psychology


Saul M. Kassin - 2007
    Integrating classic and contemporary research, the text also includes comprehensive coverage of social cognition and evolutionary psychology, and features authoritative material on social psychology and the law. For this edition, Saul Kassin and Steven Fein welcome Hazel Rose Markus to the author team. As a leader and respected researcher in the study of cultural psychology, Markus has made significant contributions from her area of expertise to every chapter of this new edition.