No really, it is. Let me explain.It turns out that drooling dogs and ringing bells are far more important than a logo (thank you Pavlov).Sure, successful businesses have logos--easily recognizable logos. Playboy, McDonald's, Coke. But there's far more to their success than bunny ears, golden arches or a certain shade of red. Stripped of all the marketing lingo, branding is pretty simple: Your brand is all the associations that come to mind when your potential customers see or hear your name.Whether your focus is on personal branding or on branding your company culture--you've got to have more than a fancy logo and edgy color scheme to create brand stickability (you know, a brand your customers can't get out of their heads).Well, there’s a process to capturing attention and getting your foot in the door of your customers’ minds. Here's a taste of some of the personal branding advice you'll find in this book:You must become the first solution your customer thinks of when they have a problem you can solve. How?The first step is to figure out what your audience cares about. What keeps them up at night? What problems can you help them solve? From there, you need to apply these three steps:1) Frequency2) Repetition3) AnchoringIn this e-book, we’ll show you how to figure out what your customers really want. Then we will show you how to apply these three steps to help you become the trusted resource that comes to mind first when your customer’s itch needs to be scratched.Is real and authentic branding going to happen overnight? Probably not. But ask yourself this: Do you want short-term results that lose effectiveness? Or are you willing to invest a bit more time and effort to create long-term results that get better and better?If you're looking for a branding book that promises a quick fix, this isn't the book for you. But if you want to create a brand that sticks like superglue--read this book!Go ahead and let the wimps and whiners have the get-rich quick schemes that fizzle and fall flat like a wet firework. You want to ignite a branding bonfire.

    Follow the steps described in these 101 true stories about using the Power of Positive!Positive thinking is a powerful tool, one that can make you healthier, happier, and more successful. You can use the power of positive thinking to improve your life and relationships, overcome challenges, and lead a productive life with purpose. This book can start you on the path to a new you. You’ll read chapters with inspiring personal stories and tips about: the power of liking yourself and realizing you might have been your own worst enemy the power of attitude adjustments, from changing your words to changing your behavior the power of persevering and overcoming challenges the power of relaxing and learning not to “sweat the small stuff” the power of gratitude and counting your blessings the power of giving and having a more meaningful, purpose-driven life the power of dreaming and believing in yourself the power of challenging yourself and doing difficult or scary things the power of self-improvement and taking control of your life the power of watching role models and learning from their example the power of changing your thoughts through deliberate practice

    Some people say that creativity is about thinking outside the box, while others believe it is about being creative inside the box; but what if there is no box?The Creative Thinking Handbook argues that we need to identify and remove the 'box' around our thinking, so we canunlock unlimited streams of creativity for professional and business success. This book offers an integrated system of personalized insights, along with clear, practical tools and strategies - including the tried-and-trusted Solution Finder model.The authors show you how to develop your creative problem-solving skills to make better decisions with an individualized step-by-step strategy. Based on long-term research and testing of the creative thinking process, The Creative Thinking Handbook helps you generate more ideas and find brilliant solutions for any professional challenge.

    She daily interviews world leaders—Barack Obama, Hillary Clinton, John McCain—and discusses the major events of the day with  guests like Tom Brokaw, Dan Rather, Andrea Mitchell, Chris Matthews, Maureen Dowd, and Tom Friedman.But success hasn’t always come easy for Mika. Growing up the only daughter of a former National Security Advisor, she struggled to find an identity in a family of over-achievers. She found her dream job early on and was hailed as the “It Girl” of CBS, only to be fired just a few short years later. After an unsuccessful stint as a stay-at-home mom, Mika went back to the workplace with encouragement from her 8-year-old daughter. She took a job that seemed a long-shot at best, and against all odds achieved the greatest success of her career. Now, in a time when many women are losing their jobs or struggling to find the perfect balance between work and home, Mika guides women of all ages to a place where they can find peace and fulfillment in their lives.All Things at Once is a motivational book aimed at women, based on Mika’s own personal and professional triumphs and failures—all of which have led her to her current position as one of television’s most outspoken and respected journalists. Blending the personal with the prescriptive, Brzezinski’s book will address the perpetual question of “having it all” when it comes to work and family; the importance of remaining equally humble in the face of great success and seemingly devastating setbacks; as well as the necessity of knowing and embracing our limitations so that we may transcend them.In the tradition of Gail Sheehy’s classic Passages, this illuminating book shows women how to reach their full potential in all areas of life, and at every stage of their journey. Readers will recognize their friends, their mothers, their daughters, and themselves in this refreshingly honest memoir.

    These four characters live inside us. If we play the victim, we’re doomed to fail. If we play the villain, we will not create genuine bonds. But if we play the hero or guide, our lives will flourish. The hard part is being self-aware enough to know which character we are playing.In this book, Donald will use his own experiences to help you recognize if the character you are currently surfacing is helping you experience a life of meaning. He breaks down the transformational, yet practical, plan that took him from slowly giving up to rapidly gaining a new perspective of his own life’s beauty and meaning, igniting his motivation, passion, and productivity, so you can do the same.The lessons in this book will teach you how to:Help you discover when you are playing the victim and villain.Create a simple life plan that will bring clarity and meaning to your goals ahead.Take control of your life by choosing to be the hero in your story.Cultivate a sense of creativity about what your life can be.Move beyond just being productive to experiencing a deep sense of meaning. Donald Miller will help you identify the many chances you have of being the hero in your life, and the times when you are falling into the trap of becoming the victim. He will guide you in developing a unique plan that will speak to the challenges you currently face so you, too, can take find the fulfillment you have been searching for in your life and work.

    “This book is our song for our father and for everyone, because we’re all born with a Knowing—an inner compass, the quiet urgings of our soul that guide us. It is through giving love, offering kindness, and paying attention that we can return to our Knowing.”—Saje Dyer and Serena Dyer PisoniTo millions of readers around the world, Dr. Wayne Dyer was the beloved “Father of Motivation”—but to Serena, Saje, and their six siblings, he was simply “Dad.” When he died suddenly in 2015, the sisters were blindsided by grief and felt unprepared to navigate life’s challenges and conflicts without his guidance. The experience launched them on an adventure from loss to understanding as they came to realize and metabolize their father’s teachings with a new urgency, intimacy, and power as they applied them to their lives. As their journey unfolded, they realized their father’s wisdom—“The Knowing”—was embedded in their DNA … as it is for all of us. “We didn’t discover The Knowing,” write the authors. “We simply returned to it.” In The Knowing, Saje and Serena share how they recommitted to the teachings of their father and, in doing so, created their own evolution of his principles that they teach today. They share the 11 lessons that cracked them open and sparked their own spiritual journey, including:• Parented in Pure Love—the joys, surprises, and gifts of growing up in the Dyer family• How the Soul Remembers—how to become a host for miracles instead of a hostage to circumstance• Take Your Shoes Off—bringing stillness to the mind to open your heart to guidance • The Geometry of Forgiveness—change your life and the lives around you with a simple prayer• Especially Love—how to always return to love, kindness, and receptivity The Knowing is a book for seekers young and old, for fans of Wayne Dyer’s work and newcomers alike. Here is a profound and loving guide to lead you back—in crisis, in joy, or in this present moment—to the wellspring of wisdom that always dwells within.

    The new way is to create truly innovative products and build the marketing right in. But how does a brand make the transition from old to new? According to advertising gurus Alex Bogusky and John Winsor, it starts with the realization that the message is not the product, the product is the message. In Baked-In, they offer a step-by-step guide on how brands can adapt and thrive in this brave new world. Using these tools, Bogusky and Winsor have successfully marketed some of today's most important brands, including Google, Nike, Microsoft, Patagonia, Toyota, and Burger King. They reveal how, through tools at hand -- product design, brand history, internal collaboration -- and the new tools of digital technology -- YouTube and the web in general -- companies can succeed in the 21st-century marketplace.

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    In this insightful and warm book, writer and illustrator Mari Andrew explores all the emotions that make up a life, in the process offering insights about trauma and healing, the meaning of home and the challenges of loneliness, finding love in the most unexpected of places--from birds nesting on a sculpture to a ride on the subway--and a resounding case for why sometimes you have to put yourself in the path of magic.My Inner Sky empowers us to transform everything that's happened to us into something meaningful, reassurance that even in our darkest times, there's light and beauty to be found.

    This simple way to manage your household income and expenses includes a stylish cover, coin purse, places for your checkbook and check register, memo pad, debit card holders, and extra cash-management envelopes.

    With more than 3 million sold, Gods Creative Power for Healing and Gods Creative Power for Finances were released. This amazing series has now sold more than 5 millions copies! The Gods Creative Power Gift Collection combines all three of these powerful teaching books into one volume.

    You can become a wildly successful coach on your own terms. It’s time to transcend the inner voice that screams, “Who the f*ck am I to do this work?!” It's time to stop hiding and step fully into the successful coach you are called to be. I’ve shown hundreds of warrior coaches how to serve clients, make a difference, and make a great living – all while staying true to themselves. I learned how to build an impactful and profitable coaching business without torturing myself or following someone else’s blueprint, and so can you. Your future clients are counting on you! In this book, you’ll learn: Why many new coaches fail to create a sustainable and profitable business. The inside-out approach to finding and enrolling clients who are dying to work with you. How to price your coaching in a way that is abundant, sustainable, and honorable. Why joy, inspiration, and grace are critical to your business strategy. How to step courageously into the coach you were born to be… right now!

    It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

    Nobody is fine all the time, and if you’re feeling down or struggling with serious problems, you’re not alone. This clear and comforting guide is here to help you understand the mental health issues that can affect us all, and to help you look after your mind, body and soul. Touching on a range of topics, including anxiety, depression, loneliness, stress and self-esteem, this is a book for anyone and everyone who needs good advice, fresh ideas and kind words.

    However, there is a much more subtle form of abuse that takes place in many marriages and intimate relationships today that also deserve recognition. Emotional abuse is difficult to overcome because it is often impossible to identify. While domestic abuse is tragic, there is no denying the bruises and broken bones that occur as a result. Emotional abuse, on the other hand, is often referred to as invisible abuse because there are no physical scars. This leaves the victim in a perpetual state of confusion and self-blame. In this book, author Lisa Kroulik identifies eight common tactics that emotionally abusive people use to control their partners, such as giving the silent treatment or playing the victim. Ms. Kroulik uses examples from her relationship with her former husband to help readers name abusive tactics in their own relationships. As she states in the introduction to this book, knowledge is power. After identifying a trait of emotionally abusive partners, Ms. Kroulik goes on to offer suggestions on how to confront it. She makes it clear that confronting the behavior may not make it stop and that each woman needs to decide for herself if her relationship is worth saving. The second section of Emotional Assault helps the reader assess her current relationship and provides resources should she decide to end it. It is a hopeful, engaging book that empowers emotionally abused women to change their lives. The author is living proof that it is possible to learn from the abusive relationship and make better choices the next time around. She has been happily remarried for three years to a man she refers to as the anti-narcissist.