The 20 stand-alone chapters of this new work describe how technological failures result from the incompatibilities between the way things are designed and the way people actually perceive, think, and act. New technologies will succeed or fail based on our ability to minimize these incompatibilities between the characteristics of people and the characteristics of the things we create and use.This book is the quintessential 'must read' for all those who deal with technology in any fashion. From the frustration of an awkward ATM machine to the threat of accidental, nuclear Armageddon, Casey shows how the same crucial factors come into play told through the very eyes of those people who saw and experienced these things. No student of design, psychology, behavioral science, or technology should be without this book, and neither should any intelligent member of society who wants to know what goes on with the successes and failures of modern technology.Sit ringside to the action where compelling events unfold. The stories in this book will take you to airports and airline cabins, an amusement park, a fertility clinic, a pharmaceutical plant, an emergency dispatch center, the Olympic games, and a bank; to hospitals, spacecraft, ships, and cars. From the coasts of Peru and Monterey, in orbit aboard the International Space Station, the freeways of Southern California and the back roads of France, the battlefields of Afghanistan, and a nuclear fuel plant in Japan this is The Atomic Chef.

    in Economics & Politics, Bombay University (D.G. National College. Hyderabad, Sindh; Fergusson College, Pune and School of Economics & Sociology, Bombay).Joined RSS in 1941. Lecturer, D.G. National College: 1945-47; sub-editor. Hindustan Times: 1948: Editor, The Motherland daily: 1971-75; MISA detenu: June 1975-March 1977.Nieman Fellow, Harvard University: 1961-62; General Secretary, Editors Guild of India: 1978-79; Member, Press delegation of China: 1978; Vice-Chairman, Deendayal Research Institute, Delhi: 1983-91; Vice-President, BJP: 1991-94; Member, Rajya Sabha: 1994-2000; Lt-Governor of Pondicherry: 2002-03.Death: Pondicherry. October 27,2003.Publications: The Midnight Knock (1977), The RSS Story (1980), The Sindh Story (1984), Ayodhya and Hindu-Muslim Relations (1993), India First (2002).

    The Ceramics Bible is the most comprehensive and up-to-date volume on the subject. Brimming with more than 700 full-color photos and illustrations, this is the new definitive guide for serious ceramics practitioners. Inside are step-by-step instructions on molding, firing, and glazing techniques, generously accompanied by detailed photographs. Also included are beautiful examples of contemporary work, plus plenty of historical information, artist profiles, troubleshooting tips, and an extensive resource section. Perfect for students, artists, and collectors, this is a tremendously valuable addition to the vibrant world of ceramics.

    Numerous one-on-one conversations with Ozzy, Tony, Geezer, and Bill, as well as ten interviews with Ronnie James Dio, and additional interviews with supporting musicians such as Tony Martin, Ian Gillan, Glenn Hughes, Vinny Appice, and Neil Murray, make this full-colour retrospective a must for any fan. The drugs, drink, depression, and doom surrounding this band from the start have imbued songs like “The Wizard,” “Paranoid,” “Iron Man” “War Pigs,” “Children of the Grave” and “Heaven and Hell” with an almost supernatural importance among lovers of dark music. In the wider realm, full albums such as Master of Reality, Sabbath Bloody Sabbath, Sabotage, and Heaven and Hell show up with regularity on lists of greatest records of all time. Doom Let Loose explains how such classics came to be. It also deals with their tour history, documenting the places rocked, the bands who supported the Sabs, and most notably the trials and tribulations of the band and they tried to hold it together in the Satan-obsessed, drug-addled America of the Nixon era. Look for all manner of Sabbath photos and artefacts that make this examination of heavy metal’s fearsome foursome as feast for the eyes as well as the enquiring mind.

    These fundamentals of design, once the exclusive domain of professional typographers, have become an essential starting point for anyone looking for a fresh way to communicate. Practical information about creating letters and type often amounts to a series of guidelines for executing a particular process, font program, or style. But what makes lettering and type endlessly fascinating is the flexibility to interpret and sometimes even break these rules. Lettering & Type is a smart-but- not-dense guide to creating and bending letters to one's will. More than just another pretty survey, it is a powerful how-to book full of relevant theory, history, explanatory diagrams, and exercises. While other type design books get hung up on the technical and technological issues of type design and lettering, Lettering & Type features the context and creativity that shape letters and make them interesting. Authors and designers Bruce Willen and Nolen Strals examine classic design examples as well as exciting contemporary lettering of all stripes—from editorial illustrations to concert posters to radical conceptual alphabets. Lettering & Type is ideal for anyone looking to move beyond existing typography and fonts to create, explore, and use original or customized letterforms. This latest addition to our best-selling Design Briefs seriesfeatures a foreword by Ellen Lupton and hundreds of images and examples of work by historical and contemporary designers, artists, and illustrators, including Marian Bantjes, Stefan Sagmeister, Matthew Carter, Christoph Niemann, Steve Powers (ESPO), House Industries, Christian Schwartz, Margaret Kilgallen, James Victore, Abbott Miller, Sibylle Hagmann, Ed Fella, and many more. Throughout the book interviews with type designers, artists, and graphic designers provide real-world perspective from contemporary practitioners.

    It brings together leading avant-garde composers of the early postwar period such as Elliot Carter, Pierre Boulez and Karlheinz Stockhausen; pioneers of electroacoustic music such as Francois Bayle, Pauline Oliveros, Iannis Xenakis and Peter Zinovieff; minimalist and Fluxus-inspired artist-musicians such as Tony Conrad, Henry Flynt, Phil Niblock, Yoko Ono, Steve Reich and Terry Riley; and figures that have moved between classical/experimental realms and more pop terrain, such as Brian Eno, Kraftwerk, Howie B., Arto Lindsay and Caetano Veloso. Obrist's interviews map the evolution of the new music in Europe and America across all of its genres, from musique concrete to the recent hybridizations between pop and avant-garde, as techniques from both realms cross-pollinate. A Brief History of New Music is an ideal introduction to the experimental and new classical music of the past half-century.

    More than a series of fascinating case studies, To Engineer Is Human is a work that looks at our deepest notions of progress and perfection, tracing the fine connection between the quantifiable realm of science and the chaotic realities of everyday life."Alert, inquisitive, unspecialized, wholly human...refreshingly eclectic." --The Spectator"Henry Petroski is an ardent engineer, and if he writes more good books like this, he might find himself nominated to become the meistersinger of the guild. [This is] a refreshing plunge into the dynamics of the engineering ethos...as straightforward as an I-beam."--Science

    "This isn't strictly speaking an instructional manual, but a work of comedic philosophy."Elvis Costello—songwriter, singer, author, and Fender Jazzmaster known to his admirers as "The Little Hands of Concrete"—spins his tale with wit, grit, and spit to spare.How to Play the Guitar and Y, Costello’s new entry into Audible’s Words + Music series, combines recitation, impersonation, and musical illustration to show you how to turn a three-chord trick into a four-chord caper and let your curiosity take you where it will.Part madcap musical method, part comic chronicle, How to Play the Guitar and Y is accompanied by the author throughout on a number of different instruments with his 10 wandering fingers.So gather round your favorite listening device to hear a storyteller and musician at his most captivating as he reminds you not to be afraid to fail and to never forget to play.

    You know tilt costs you money, but do you know how to make it go away? You know position is important, but do you really know how to profit from that knowledge? Elements of Poker is the distilled wisdom of a master. Published in 2007, this book is praised by poker pros worldwide as a timeless classic.

    This book helps learn by example how to design single-page and multi-page publications, brochures, and advertisements, applying the principles design professionals live by. It also shows how to choose the right font for your project, why one typeface works better than another, and much more.

    Beginning at the 'arts' end of the subject with the common origins of languages, and finishing at the 'science' end with the newest discoveries regarding language in the brain, this stimulating guide covers all the major aspects of linguistics from a refreshing and insightful angle. About the Series: Combining authority with wit, accessibility, and style, Very Short Introductions offer an introduction to some of life's most interesting topics. Written by experts for the newcomer, they demonstrate the finest contemporary thinking about the central problems and issues in hundreds of key topics, from philosophy to Freud, quantum theory to Islam.

    This fascinating book showcases hundreds of eye-catching tattoos that pay tribute to various scientific disciplines, from evolutionary biology and neuroscience to mathematics and astrophysics, and reveals the stories of the individuals who chose to inscribe their obsessions in their skin. Best of all, each tattoo provides a leaping-off point for bestselling essayist and lecturer Zimmer to reflect on the science in question, whether it's the importance of an image of Darwin's finches or the significance of the uranium atom inked into the chest of a young radiologist.

    Get paid to travel and write about it.Only no one told Jules that it would mean eating oily seabirds, repeatedly falling off a husky sled, getting stranded on a Mediterranean island, and crash-landing in Iran.The exotic destinations come thick and fast – Hong Kong, Hawaii, Huddersfield – as Jules navigates what it means to be a travel writer in a world with endless surprises up its sleeve.Add in a cast of larger-than-life characters – Elvis, Captain Cook, his own travel-mad Dad – and an eye for the ridiculous, and this journey with Jules is one you won’t want to miss.

    The seminal book in Hayes’ best-selling collection, it provides the reader with the tools to start his path in the Togakure Ryu tradition.

    Unwavering in their commitment to high quality stupidity, MAD's legendary artists and writers, long known as "The Usual Gang of Idiots," have brilliantly satirized politics, celebrities, sports, media, cultural trends, and more. Totally MAD (originally titled The New American Cookbook until cooler heads prevailed) is the ultimate collection of MAD's most idiotic material, including such classics as Spy vs. Spy, The MAD Fold-in, A MAD Look At..., The Lighter Side of, Horrifying Clichés and The Shadow Knows, plus modern MAD classics including The MAD Strip Club and The Fundalini Pages. Whether you grew up with MAD in the 50s, 60s, or 70s, reading it with a flashlight under the covers so your parents wouldn't catch you, or in the 80s, 90s and beyond, reading it while watching the MADtv sketch comedy show or the more recent animated series on the Cartoon Network, this book will bring back fond memories and also provide a great introduction to MAD for new readers. Then again, maybe not. SPECIAL BONUS!Includes "The Soul of MAD," 12 classic cover prints, ten featuring Alfred E. Neuman, MAD's gap-toothed grinning idiot mascot. These beautiful reproductions are suitable for framing or wrapping fish.