Organized around a strategic marketing framework"Services Marketing" guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.

    Grounded in historical essays, the volume provides context for the growing field of curriculum studies, reflects upon the trends that have dominated the field, and samples the best of current scholarship. This thoughtful combination of essays provides a survey of the field coupled with concrete examples of innovative curriculum, and an examination of contemporary topics like HIV/AIDS education and multicultural education.

    In recent years, while continuing to learn more about strengths, Gallup scientists have also been ex....

    Taking the guesswork out of saving and finding money for college, this is a practical and insightful must-have guide for every parent.

    With these proven, practical coaching-conversation techniques, school leaders can engage their school communities to work collaboratively toward total transformation. This research-based handbook helps school leaders:Develop open, reflective conversations with staff members Motivate staff Adopt new habits for working with teachers, staff, and students Utilize the power of committed listening and non-judgmental feedback Create positive changes in how people think and interact

    This collection of templates, design tools, examples, and exercises helps you give all staff members a firm grasp of key UbD principles, includingHow to use backward design to align curriculum with assessment and instruction.Why to focus curriculum on the big ideas in your content standards.Which learning activities are more apt to enable students to achieve desired results.Give staff members at all levels clear action steps they need in every stage of the UbD process, including Drafting curriculum units based on essential questions.Creating performance tasks and rubrics for assessing student understanding in any subject.Organizing, sequencing, and guiding classroom learning experiences.Included are steps for conducting a peer review of unit designs plus process steps to guide your implementation of UbD systemwide.

    One of the most progressive and imaginative people in British education today he has hitherto kept a low profile. This book accompanies a three part television series to be screened on BBC 2 but differs from it significantly.There is a crisis in the British education system. Year on year GCSE and A Level pupils post better exam results, with more students achieving top grades. Yet business leaders and employers complain bitterly that our schools are not producing people fit for purpose. What we have become is a nation 'Over schooled and under educated'. Far from being locked in an ivory tower, a bastion of privilege, Mr Little has used his time as a teacher and headmaster to get to grips with fundamental questions concerning education. He wants to produce people fit to work in the modern world. How do children absorb information? What kind of people does society need? What is education for? Not only is the author one of the great reforming headmasters of our time but he has planted Academies in the East end of London, founded a state boarding school near Windsor and yet is a passionate advocate of single sex schools.This book is not a text book for colleges of education- it is a book to enlighten the teaching profession and just as much for anxious parents. The book is simply arranged under topics such as authority, expectations, progress, self-confidence, sex, crises and creativity.Tony Little thinks it is time to ask some fundamental questions, and to make brave decisions about how we make our schools and our schoolchildren fit for purpose.

    Rather than a set of fixed lessons, Visible Thinking is a varied collection of practices, including thinking routines, small sets of questions or a short sequence of steps as well as the documentation of student thinking. Using this process thinking becomes visible as the students' different viewpoints are expressed, documented, discussed and reflected upon. Helps direct student thinking and structure classroom discussion.Can be applied with students at all grade levels and in all content areas. Includes easy-to-implement classroom strategies.The book also comes with a DVD of video clips featuring Visible Thinking in practice in different classrooms.

    Judy Willis responds with an emphatic yes in this informative guide to getting better results in math class. Tapping into abundant research on how the brain works, Willis presents a practical approach for how we can improve academic results by demonstrating certain behaviors and teaching students in a way that minimizes negativity.With a straightforward and accessible style, Willis shares the knowledge and experience she has gained through her dual careers as a math teacher and a neurologist. In addition to learning basic brain anatomy and function, readers will learn how to* Improve deep-seated negative attitudes toward math.* Plan lessons with the goal of achievable challenge in mind.* Reduce mistake anxiety with techniques such as errorless math and estimation.* Teach to different individual learning strengths and skill levels.* Spark motivation.* Relate math to students' personal interests and goals.* Support students in setting short-term and long-term goals.* Convince students that they can change their intelligence.With dozens of strategies teachers can use right now, Learning to Love Math puts the power of research directly into the hands of educators. A Brain Owner's Manual, which dives deeper into the structure and function of the brain, is also included--providing a clear explanation of how memories are formed and how skills are learned. With informed teachers guiding them, students will discover that they can build a better brain . . . and learn to love math!

     You’re about to discover how to borrow, read and return books from your Local library for Free. You don't need to buy every book that you want to read. Here Is A Preview Of What You'll Learn... What You Need to Get Started How to Find and Check Out Ebooks At Your Local Library via the Website How to Find and Check Out Ebooks At Your Local Library Using the Overdrive App How to Return a Library Book How to Delete Borrowed Books That Expired Already and Still Showing On Your Device or Reading Applications Much, much more! Download your copy today!

    Finally, students can "see" what good readers do and apply it to their own reading process. Think alouds are great for struggling readers, because they make reading an active, social experience. Includes engaging activities like Open Mind, Fish Bowl, Thought Bubbles, Post its, and more. For use with Grades 3-8.

    She loves them - but they drive her mad. So, to try and keep her sanity she started to come up with quick, easy games using stuff from around the house. And @FiveMinuteMum was born. In her first book, she has collected 150+ games that take 5 minutes to set up & 5 minutes to tidy up.From pasta posting to alphabet knock down, it's a recipe book for guilt free parenting! And as Daisy was a teaching assistant, your little ones will be learning while they play! What could be better?GIVE ME FIVE is the perfect companion for anyone who wants five minutes peace. "I love Five Minute Mum. She's managed to come up with a huge array of activities for kids that are fun and educational yet don't require an Art degree or Diploma in Patience to execute." Sarah Turner, aka Unmumsy Mum

    The book offers real-world, road-tested, child-first and family-friendly advice; while also highlighting the twin truths that autism is not a tragedy, and that adaptation and acceptance are not resignation' David Mitchell, bestselling author and co-translator of The Reason I Jump'A must-read for anyone with an autistic child in their life' Laura James, author of Odd Girl OutWritten by Jessie Hewitson, an award-winning journalist at The Times, Autism is the book she wishes she had read when her son was first given the diagnosis of autism spectrum disorder.It combines her own experiences with tips from autistic adults, other parents - including author David Mitchell - as well as advice from autism professionals and academics such as Professor Simon Baron-Cohen. Autism looks at the condition as a difference rather than a disorder and includes guidance on:· What to do if you think your child is autistic · How to understand and support your child at school and at home · Mental health and autism · The differences between autistic girls and boys'It is incredibly useful and informative, full of new research and interviews that put right an awful lot of misinformation. I cannot recommend this highly enough' The Sun'Exceptionally useful and informative' Uta Frith, Emeritus Professor of Cognitive Development, UCL

    Their groundbreaking new reader, Writing About Writing, does exactly that, by encouraging students to draw on what they know in order to contribute to ongoing conversations about writing and literacy. Class-tested by thousands of students, Writing about Writing presents accessible writing studies research by authors such as Donald Murray, Mike Rose, and Deborah Brandt, together with popular texts by authors such as Malcolm X, Sherman Alexie, and Junot Díaz. Throughout the book, friendly explanations and scaffolded questions help students connect to readings and — even more important — develop knowledge about writing they can use at work, in their everyday lives, and in college. The conversation on writing about writing continues on the authors' blog, Write On: Notes on Writing about Writing (a channel on Bedford Bits, Bedford/St.Martin's blog for teachers of writing).

    Daily readings are provided to give you support and encouragement in your homeschool adventure. These 50 essays are designed to offer you new ways to think about homeschooling, comfort for when you run up against your limitations, and energy for tackling your highest aspirations! Each day's reading includes a quote from a parent or notable individual, as well as a sustaining thought to take with you through the day. These essays originally appeared on the Brave Writer Facebook page and blog, shared hundreds of times. Julie Bogart, creator of Brave Writer, shares insight gleaned from working with thousands of families over 15 years and her own homeschooling experiences (five kids, 17 years).